CEO @ Accelevents | Event Marketing, Management, and Growth

Events are hard enough. At Accelevents, we're on a mission to help event organizers get some sleep the night before their event.

Jonathan Kazarian

Event Strategy vs. Event Plan

An EVENT PLAN is:
1. Your event timeline and schedule
2. Venue logistics and vendor coordination
3. Session topics and speaker lineup
4. Event formats (workshops, panels, networking sessions, etc.)
5. The checklist that keeps you on time and on budget.

Nail the plan and you execute.
Your event strategy will never work if you can’t execute.

An EVENT STRATEGY is:
1. Purpose - why the event program matters to the business and the audience.
2. Audience journey - who you invite, where they sit in the funnel, how you’ll move them forward.
3. Behavior change - the trust, loyalty, or pipeline progression you expect after the show.
4. Core formats - the few repeatable experiences your brand builds a reputation on for (flagship, field, virtual).
5. Measurement - attendee lift, downstream revenue, partner amplification. Probably can’t do this without Marketing Ops.
6. Tool fit - You need a partner, not duct tape. Your event tech should be an enabler.
7. Team cadence - sales, product, brand, and ops aligned from brief to debrief.

Your event program is ultimately a form of PR.
It will share you perception in the market.
And that’s how it should be approached.

When we onboard new customers.
They always fall in 1 of 2 camps.

Either:
Show me how to build out my next event.
OR
Teach me how to roll this out across my company.

The “event strategy” led teams always focus on the latter.
They know they can run the event.
What they care about is how they can scale the program.

**Note** you need management to buy into the strategy.
You need a C-suite that understands the compounding impact of a strategic event program.

When events are reduced to lead quotas, quality erodes.
Trust erodes.
Brand equity erodes.
Strategy prevents that slide.

Do you feel like you’re given room to execute an event strategy?
Or are you being tasked with ‘random acts’ of event planning?

CEO @ Accelevents - Event Management Software| Event Marketing | MarTech

Jakub Zajicek

Chief Marketing Officer

Back in March 2020, I co-founded Speak On Podcasts with a partner from the UK. We grew it into one of the world’s leading agencies for booking podcast interviews, securing over 2,500 appearances for more than 125 leaders from top B2B brands like Canva, Gong, Paddle, and Toggl.

In December 2022, Chapman Capital acquired the agency (source). I stayed on for over a year to ensure a smooth transition and maintain high service quality for our clients. In April 2025, the business was acquired again — this time by UK company Fame (source), which integrated the agency and team into its portfolio under the name “Fame Connect.”

In 2024, I co-founded Demandi.co with a partner from the US. As COO, I helped over 300 B2B professionals create nearly 2,000 short LinkedIn videos. I built the MVP, ran operations, and drove revenue and pipeline growth. I stepped away voluntarily due to a difference in vision with my co-founder.

LinkedIn has been a key acquisition channel in both businesses. I’ve tested it all — posting daily for 188 days straight, reaching out to 50+ people a day, and most recently, running paid ads. All of it generated deals worth over $1M.

Today, I work independently, helping B2B brands and individuals become more visible and get more clients using LinkedIn.

I live in the Czech Republic with my wife. I have type 1 diabetes. I run and work out. 🙂

Founder

Helping SaaS brands reach new partners with PartnerOutreach.io

How I get leads for $1.40 each on LinkedIn.

Not $50. Not $20. $1.40.

Here's the system:

Step 1: Create genuinely valuable content.

Posts that help my ICP solve real problems.

Not sales pitches. Not "hire me" posts.

Real insights they can use immediately.

Step 2: Add a soft CTA.

At the end: "Want the full system? Free guide here: [link]"

Not pushy. Just an option for people who want more.

Step 3: Promote to my exact ICP.

$20-30/day in Thought Leader Ads.

Custom audience of founders, executives, B2B professionals.

Only showing to people who might actually want what I offer.

Step 4: Track everything.

People click the link → land on guide page → download guide → join my email list.

That's a lead.

The math:

~$600/month ad spend.

~400-500 new leads per month.

$1.20-1.50 per lead.

Compare to:

LinkedIn lead gen ads: $30-50 per lead.

Google ads: $20-100 per lead.

Cold outreach: Hours of time + tools + often zero response.

Why does this work?

Because the "ad" is just my content.

It doesn't feel like marketing.

It feels like value.

People engage because it's genuinely helpful.

Then they want more.

No hard sell. No pressure.

Just good content → right audience → natural next step.

That's the whole system.

$1.40 leads.

Want the step-by-step? Free guide: https://lnkd.in/gK9Au5br

Founder, JZ Consulting | LinkedIn Paid & Organic for B2B Founders | 300+ clients since 2019, incl. Canva, Gong, Alleyoop, and more.

Off to Turkey to visit Tim Cakir! 

On a side note: It’s funny how airports make people justify 7AM booze. 😅🥂

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If I were starting LinkedIn from zero today, here's exactly what I'd do:

Week 1-2: Content foundation.

Write 10 posts about problems my ICP faces.

Not generic advice. Specific situations. Real examples.

Post them organically to test which ones resonate.

Track which get engagement from relevant people (not just friends).

Week 3: Set up paid distribution.

Go to LinkedIn Ads Manager.

Build my exact ICP as a saved audience.

Create a cold campaign at $10/day.

Promote my 3 best-performing posts from weeks 1-2.

Week 4+: Scale what works.

Monitor which posts get the best engagement.

Add more winning posts to the campaign.

Increase budget on what's working.

Start a retargeting campaign for people who engaged.

Why this order matters:

Most people skip straight to posting more.

More content to the wrong audience = more wasted effort.

Or they try paid ads with untested content.

Burning money on posts that don't resonate.

The sequence is:

Test content organically → Identify winners → Amplify with paid.

Not: Post randomly → Hope → Get frustrated → Quit.

Timeline to results:

With this approach, you can have:

- Your ICP defined (Week 1)
- Content tested (Week 2)
- Paid distribution running (Week 3)
- First inbound conversations (Week 4-6)

6 weeks from zero to visible.

Not 6 months of hoping the algorithm notices you.

This is the playbook.

The question is whether you'll run it.

taplio

The Battle

Jonathan Kazarian

Jakub Zajicek

Followers

Posts

Engagements

Likes

Performance ScoreJonathan Kazarian's LinkedIn Performance

Performance ScoreJakub Zajicek's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jonathan Kazarian

Jakub Zajicek

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jonathan Kazarian's LinkedIn Performance

Performance ScoreJakub Zajicek's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJonathan Kazarian's LinkedIn Performance