CEO @ Accelevents | Event Marketing, Management, and Growth

Events are hard enough. At Accelevents, we're on a mission to help event organizers get some sleep the night before their event.

Jonathan Kazarian

Event Strategy vs. Event Plan

An EVENT PLAN is:
1. Your event timeline and schedule
2. Venue logistics and vendor coordination
3. Session topics and speaker lineup
4. Event formats (workshops, panels, networking sessions, etc.)
5. The checklist that keeps you on time and on budget.

Nail the plan and you execute.
Your event strategy will never work if you can’t execute.

An EVENT STRATEGY is:
1. Purpose - why the event program matters to the business and the audience.
2. Audience journey - who you invite, where they sit in the funnel, how you’ll move them forward.
3. Behavior change - the trust, loyalty, or pipeline progression you expect after the show.
4. Core formats - the few repeatable experiences your brand builds a reputation on for (flagship, field, virtual).
5. Measurement - attendee lift, downstream revenue, partner amplification. Probably can’t do this without Marketing Ops.
6. Tool fit - You need a partner, not duct tape. Your event tech should be an enabler.
7. Team cadence - sales, product, brand, and ops aligned from brief to debrief.

Your event program is ultimately a form of PR.
It will share you perception in the market.
And that’s how it should be approached.

When we onboard new customers.
They always fall in 1 of 2 camps.

Either:
Show me how to build out my next event.
OR
Teach me how to roll this out across my company.

The “event strategy” led teams always focus on the latter.
They know they can run the event.
What they care about is how they can scale the program.

**Note** you need management to buy into the strategy.
You need a C-suite that understands the compounding impact of a strategic event program.

When events are reduced to lead quotas, quality erodes.
Trust erodes.
Brand equity erodes.
Strategy prevents that slide.

Do you feel like you’re given room to execute an event strategy?
Or are you being tasked with ‘random acts’ of event planning?

CEO @ Accelevents - Event Management Software| Event Marketing | MarTech

Andrew (Drew) Smith

CEO Attributa | Helping organizations prove the value of marketing through attribution

Founder/CEO

Save the date!!

We'll be hosting a webinar in partnership with Marketing Ops Community on Wednesday, Feb. 4th at 11am PT/2pm ET. The topic is...

"How to figure out if your company needs multi-touch attribution or not"

I'll be speaking with someone who is asking that question in their org right now... and walking them through the various decision points that an organization should work through to determine if multi-touch attribution is right for them or not.

So... if you're wondering this yourself, or just want to see how we go through that process, check it out!!

More information to come, including the registration link.

CEO Attributa | Helping organizations optimize marketing performance through measurement and operations

Should your organization actually be using multi-touch attribution?

Join me and Andrew Dimmick as we talk through real-life reporting needs and break down the framework for deciding how much value your org would get from multi-touch attribution, and if it's right for your org.

You'll walk away with...

☑️ Critical considerations before committing
☑️ Key decision points
☑️ How to apply it in your org

Date: February 4
Time: 11am PT | 2pm ET

Registration Link:

Open article: Welcome! You are invited to join a webinar: Does your Organization Need Multi-Touch Attribution?. After registering, you will receive a confirmation email about joining the webinar. by us02web.zoom.us

Welcome! You are invited to join a webinar: Does your Organization Need Multi-Touch Attribution?. After registering, you will receive a confirmation email about joining the webinar.

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Andrew (Drew) Smith

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The Battle

Jonathan Kazarian

Andrew (Drew) Smith

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jonathan Kazarian's LinkedIn Performance

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Performance ScoreJonathan Kazarian's LinkedIn Performance