CEO @ Accelevents | Event Marketing, Management, and Growth

Events are hard enough. At Accelevents, we're on a mission to help event organizers get some sleep the night before their event.

Jonathan Kazarian

Event Strategy vs. Event Plan

An EVENT PLAN is:
1. Your event timeline and schedule
2. Venue logistics and vendor coordination
3. Session topics and speaker lineup
4. Event formats (workshops, panels, networking sessions, etc.)
5. The checklist that keeps you on time and on budget.

Nail the plan and you execute.
Your event strategy will never work if you can’t execute.

An EVENT STRATEGY is:
1. Purpose - why the event program matters to the business and the audience.
2. Audience journey - who you invite, where they sit in the funnel, how you’ll move them forward.
3. Behavior change - the trust, loyalty, or pipeline progression you expect after the show.
4. Core formats - the few repeatable experiences your brand builds a reputation on for (flagship, field, virtual).
5. Measurement - attendee lift, downstream revenue, partner amplification. Probably can’t do this without Marketing Ops.
6. Tool fit - You need a partner, not duct tape. Your event tech should be an enabler.
7. Team cadence - sales, product, brand, and ops aligned from brief to debrief.

Your event program is ultimately a form of PR.
It will share you perception in the market.
And that’s how it should be approached.

When we onboard new customers.
They always fall in 1 of 2 camps.

Either:
Show me how to build out my next event.
OR
Teach me how to roll this out across my company.

The “event strategy” led teams always focus on the latter.
They know they can run the event.
What they care about is how they can scale the program.

**Note** you need management to buy into the strategy.
You need a C-suite that understands the compounding impact of a strategic event program.

When events are reduced to lead quotas, quality erodes.
Trust erodes.
Brand equity erodes.
Strategy prevents that slide.

Do you feel like you’re given room to execute an event strategy?
Or are you being tasked with ‘random acts’ of event planning?

CEO @ Accelevents - Event Management Software| Event Marketing | MarTech

Desiree Wolfe

defining:WOMEN

Proud to step into the role of Co-Leader for the Las Vegas Chapter of Defining Women! 🎉

Defining Women is a dynamic networking community dedicated to empowering women in business through meaningful connections and valuable insights. In my role, I help drive membership, create and send event reminders, and support the group leader in fostering a thriving, supportive space for women to connect and grow.

Excited to contribute to this incredible community and help more women expand their networks and opportunities! If you're looking to connect with like-minded professionals, join us at one of our events. Let’s grow together! 💡✨

Co-Leader - Las Vegas Chapter

Electric Playhouse

As the Event Sales Manager at Electric Playhouse, I lead the charge in creating unforgettable experiences in one of Las Vegas's most innovative venues. Electric Playhouse combines interactive immersive gameplay with private dining spaces, offering a unique environment for corporate events and private gatherings.

Key Responsibilities:
- Develop and implement strategic sales plans to achieve annual revenue goals.
- Cultivate and maintain relationships with corporate clients and event planners.
- Oversee the planning and execution of events, ensuring a seamless and memorable experience for all guests.
- Collaborate with the marketing team to create compelling sales materials and promotions.

Event Sales Manager

Slightly Unfiltered

The Slightly Unfiltered Podcast – Real Talk, Bold Stories, and Unveiling Wisdom from Risk-Takers with Desiree Wolfe.

-  Motivational Speaker with quick witted humor
- Content Creation
- Business growth strategies
- E-Commerce and Shopify
- In person events, expos and booths

Podcaster | Speaker

Corks 'n Crafts

General Manager & Event Manager for Creative Craft & Sip Studio
-Lead team of 5 teachers, bartenders, servers in art & wine studio 
-Private event account management for 10+ monthly inquiries 
-Developed event packages and promotions to maximize revenue 
-Supported Franchise team with developing marketing strategies

*Continued to work with owners in a freelance capacity on website & collateral design and on-call event support.

Event Manager

MC&A

- Utilize sales acquisition strategies, drawing fresh opportunities to pipeline for a $1.5 million annual goal.
- Build relationships with activity, venue and business partners.
- Design event looks and decor for corporate clients.
- Maintain strong community presence through in-person networking events.
- Content creation and marketing strategies for online growth

Corporate Event Sales

Attivo Networks®, a SentinelOne Company

Strong focus on lead generating events that include:

- National Trade Shows with Sponsorships including Gartner, Black Hat & RSA. B-Sides
- Virtual & In-Person Summits including DataConnectors & CISO Connect
- Speed Networking Events like Kodi Connect

Duties included:
- Managing event logistics, execution & staff coordination
- Budget management for events ranging from $10,000 to $150,000+
- Coordinated marketing resources to include social, data sheets, PR efforts
- Built strong alignment & relationships with sales through collaboration
- Field Marketing Manager for national and regional sales events
- Work closely with regional VP's for successful lead generating opportunities

Event Marketing Manager

Las Vegas Paiute Tribe

Provided a positive and stress-free experience for all couples from tour to wedding day
- Created relationships with clients to exceed expectations for 50+ weddings & events
- Exceeded quarterly sales goal of $150,000 through upsells and event add-ons 
- Built relationships with outside vendors for better partnerships
- Created sales & cost reports for General Manager
- Increased social media engagement by 125%

Rhea Hospitality

Responsible for selling venue space & 62 room boutique hotel:
- Consistently exceeded quarterly sales goals of $175,000 
- Managed team of 5 banquet staff - full time & on-call 
- Increased room block revenue by creating event booking specials 
- Created and designed wedding packages to increase catering revenue
- Worked closely with Executive Chef and Front Desk to maximize property revenue
- Interim onsite manager during Covid shutdown

Director of Event Sales

Desiree Wolfe Consulting

- Speaker/Trainer for small business marketing & mindset strategies
- Developed and training videos & courses
- Educated clients on at-home methods to reach and maintain goals, crafting plans for long-term success.
- Co-Authored Behind Her Brand: Direct Sales Edition
- Published in several marketing and industry magazines & websites
- Served as a book marketing & public relations professional to several best-selling authors & speakers

Small Business Trainer and Speaker

Anderson Business Advisors

A to Z event manager responsible for 5-10 monthly events, both online and in person.
- Managed & executed event programs to generate awareness and demand 
- Built standard operating procedures for event department 
- Manage core executive marketing team of 4 to build demand content 
- Increased weekly webinar registration by 300% through targeted email marketing

Desiree is an experienced event professional who knows how to turn any event into a memorable experience—whether it’s a corporate gathering, a wedding, or a fun social event. She’s got a knack for handling the logistics, budgets, and all the details, while making sure everyone involved has a great time. With a proven track record of success, Desiree brings people together, keeps things running smoothly, and ensures every event is a hit.

SKILLS
	•	Event Planning & Execution
	•	Venue Sales & Marketing Strategy
	•	Budget Management
	•	Client Relationship Management
	•	Cross-Functional Collaboration
	•	Vendor & Partner Relationship Management
	•	Public Speaking / Podcast Host

*About the Slightly Unfiltered Podcast*
With a knack for finding the humor in life's curveballs and a passion for fostering genuine connections, Desiree invites listeners to embrace the messiness of being human while celebrating the quirks that make us all beautifully imperfect. So, tune in to Slightly Unfiltered for a dose of laughter, camaraderie, and unabashed realness—it's the podcast you never knew you needed, but won't be able to live without. 

Find out more about Desiree & Slightly Unfiltered at www.slightlyunfiltered.com

*Legal Stuff*
Posts, articles, thoughts and comments are my own and do not necessarily reflect the views of my current or previous employers.

Podcast Host | Side-Hustle Entrepreneur | Speaker

Through podcast conversations and bold, sassy coffee mugs - Desiree is building a platform that gives women the permission they need to be themselves again. It's not just about dropping the f-bomb, it's about getting comfortable saying how we feel.

- Content Creation
- Product Design
- Build & Manage Shopify Website
- Pitch Media for Interview Opportunities 
- Interview Guests for Podcasts
- Contract Event Management 

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Desiree Wolfe

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The Battle

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Desiree Wolfe

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Engagements

Likes

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