Transforming IT Landscapes as Co-Founder & COO | Certified VCISO | Thought Leader in Cybersecurity & Managed IT

As the COO of BetterWorld Technology, I leverage extensive experience in the nonprofit sector and a proven track record as a VP of Technology to deliver operational excellence. As a certified VCISO, I specialize in providing strategic cybersecurity solutions alongside Managed IT and IT Consulting, helping organizations of all sizes stay secure, efficient, and innovative.

BetterWorld Technology is a nationwide, 24/7 Managed IT, Cybersecurity, and IT Consulting provider, delivering enterprise-grade solutions for organizations of all sizes. We’re big enough to offer robust, scalable technology and security services, yet small enough to provide personalized care and attention, ensuring tailored support that drives success.

John Jordan

CES showcases scale and spectacle, but  Eureka Park is where future ready technology first proves its value.

This is where next generation innovation moves from concept to commercial reality. Founders are pressure testing bold ideas, teams are solving problems most markets have not fully recognized, and technologies are emerging that will soon underpin modern enterprises.

For leaders thinking beyond near term cycles, Eureka Park offers a clear view into what comes next, not just new tools, but new operating models, security approaches, and ways to scale with intention.

At BetterWorld Technology | Managed IT & Cybersecurity , we pay close attention here, because early insight is how organizations turn innovation into durable advantage.

#CES2026 #EurekaPark #FutureOfTechnology #TechLeadership #EnterpriseIT #InnovationStrategy #BetterWorldTechnology

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If you are looking for a full stack developer my buddy Kirk Mendoza is not only amazing at what he does he is genuinely one of the best people I know.

It's scary for me getting back out there into job hunting. It's even scarier posting for the first time in awhile on a platform. For the better part of the last decade, I've been an FTE for somebody, somewhere. I always had a routine of 8 'ish to 5'ish (with an hour'ish lunch in between). Last year, I even added being a part-time student to schedule but made it work and got my certification. 

In that routine - that comfort - I failed to maintain my online presence, my portfolio of work along with my dwindling participation in the communities I used to draw inspiration from. My instinct is to blame something other than what it really is... complacency. When I was let go this past August, I needed to apply for jobs or sell myself again as a freelancer, a contractor, a candidate for something that will pay the bills. This unpreparedness crippled me - like when I stub my right pinky toe on the corner foot of our bed. It feels like forever to recover but eventually I do...

I've been working on my new portfolio and targeted the new year as my project delivery date. I learned a lot along the way; not just the coding stuff and responsive techniques but about the changes I need to do for myself, including participating more with community. I'd be lying if I said wasn't feeling anxiety sharing the link but here it goes...  (Oh, thanks if you read up this point, much appreciated!)  =]

Hey gang! I've been working on newest portfolio site! It's been a long time coming but, it's here. I'm not the greatest designer but, I did my best. Would love your feedback - positives and even the not so positives. 😅

Open article: Kirk Mendoza - Multimedia Developer - Let's work together! by kirk-mendoza.com

Kirk Mendoza - Multimedia Developer - Let's work together!

Great perspective from Kurt Smith on what CES 2026 really highlighted.
The tech is impressive, but the real challenge is not innovation. It is integration, alignment, and execution. That is where strategy actually earns its keep.
Well said and right on point. 

Tagging a few folks who should be thinking about this shift:
 Working Excellence @CES
#CES2026 #Strategy #AI #Leadership #Execution

Dedicated to helping companies innovate with new technologies like AI, cybersecurity, data, and cloud engineering.

CES 2026 once again delivered what it does best: a glimpse into what’s next. AI copilots embedded into everyday workflows. Edge computing operating at near-instant speed. Immersive platforms reshaping how we shop, work, and interact.

AI is advancing rapidly, but most teams are stuck on integration and alignment, not on innovation. Strategy turns what’s possible into what’s practical—and executable.

Working Excellence

#CES2026 #Strategy #AI #DigitalTransformation #Execution

By Kurt Smith Chief Revenue Officer, Working Excellence CES 2026 once again delivered what it does best: a glimpse into what’s next. AI copilots embed

Open article: CES 2026 Proved It: Strategy Wins, Not Just Technology by Kurt Smith • 3 min read

CES 2026 Proved It: Strategy Wins, Not Just Technology

There’s a moment, right after a new AI tool gets rolled out, when everyone looks around and wonders, Did we just make things safer, or more complicated?

I’ve been there. The pressure to innovate is real, but so is the risk of moving too fast. Autonomous agents, quantum computing, regulations that seem to change by the week... it’s enough to make even the most seasoned vCISO pause.

What I’ve learned is that strategy isn’t about chasing every shiny object. It’s about asking the hard questions: Does this align with our business goals? Are we building something sustainable, or just reacting to headlines?

Sometimes I catch myself getting swept up in the excitement, only to realize we haven’t talked about how this impacts the people actually using the tech. That’s where the real risk lives. And the real opportunity.

How do you balance innovation with security in your organization? I’d love to hear what’s working—and what’s not. #AI #cybersecurity #TechStrategy #vCISO #betterworldtech

There’s a certain irony in how much time we spend preparing for threats we can’t even name yet. Quantum computing, AI-driven attacks, regulations that feel like moving targets... it’s enough to make your head spin.

But here’s what keeps me grounded: the fundamentals don’t change. Risk management, clear communication, a culture where people feel safe to speak up—those are the anchors, no matter how wild the storm gets.

I’ve made my share of mistakes chasing the next big thing. Sometimes I wonder if we’d all be better off slowing down, asking better questions, and listening more to the folks on the front lines.

What’s one thing you wish you could slow down and do better? I’m genuinely curious. #cybersecurity #riskmanagement #vCISO #TechStrategy #betterworldtech

I used to think compliance was the finish line. You tick the boxes, pass the audit, and breathe easy for a year. But lately, it feels more like a treadmill that keeps speeding up.

Regulations like the EU AI Act are coming in hot, and suddenly the old playbook doesn’t cut it. I’ve watched teams scramble to retrofit policies, only to realize the real challenge is getting everyone to care about the why, not just the what.

Here’s the thing: governance isn’t about paperwork. It’s about trust. If your people don’t buy in, no framework will save you when things go sideways. I’ve learned more from hallway conversations than from any compliance checklist.

Sometimes I wonder if we’re all just a little too focused on the next big threat, and not enough on the basics. Like, do your teams know who to call when something feels off? Do they feel safe raising their hand?

What’s one small change you’ve made that actually stuck? I’m always looking for ideas that work in the real world. #compliance #governance #cybersecurity #vCISO #TechStrategy #betterworldtech

Open article: Ruben Hassid (@ruben) by substack.com

Nerdio

Partner Manager

Carbon Systems

I am currently engaged in driving B2B efforts to onboard new partners for this provider of IT hardware solutions tailored to the needs of small and midsize businesses. I develop and cultivate relationships with channel partners by communicating value propositions and leveraging my in-depth industry knowledge to build rapport.  

Key Accomplishments:
-	Played vital role in doubling company’s average monthly revenue to record-setting $1M+. 
-	Forged strong relationships with customer principals to gain insights into their business models. 
-	Retained and focused on expanding company’s footprint with existing accounts.

Channel Account Manager

Dell Technologies

In 2022, I was rehired by Dell to manage their partner account with CDW, a leading multi-brand technology solutions provider to business, government, education, and healthcare organizations. I led efforts to grow Dell’s business, working as on-site Account Manager. I also facilitated training on product and best practices, and acted as a liaison for Dell Direct and CDW, tasked with bringing teams together so we could be “better together”.

Key Accomplishments:
-	Orchestrated several events in which Dell Direct and CDW met to work together outside of office.
-	Drove 25% YoY growth in segment that is accountable for 33% of yearly number and is currently ranked #1 inside of CDW for Dell sales.  
-	Maintained average goal attainment of 135% throughout tenure in this role.

National Account Manager

SonicWall

During this time frame, I was hired to manage accounts in the Federal Civilian division with such key clients as DOE, DOJ, and NASA for this privately held IT company that delivers cybersecurity, email security, and firewall protection. 

Key Accomplishments:
-	Generated 20% quarter-over-quarter revenue growth throughout tenure in this role.
-	Played key role in closing company’s largest new business opportunity in < 6 months of hire. 
-	Led team that covers company’s #1 partner, Dell.
-	Maintained average goal attainment of 120%.

Federal Account Executive / Partner Manager

Veeam Software

In 2019, I was hired by Veeam Software to deliver back-up and recovery solutions for business, government, education, and healthcare organizations. I managed accounts with 7 large partners: CDW, SHI, Insight, PCM Inc., Connection, Zones, and Softchoice. I also drove efforts to grow partners software portfolio by delivering training on the latest updates to help our partners optimize their sales results.  

Key Accomplishments:
•	Played pivotal role in helping close $7.5M in new business within first quarter on team. 
•	Led team for the west that covers Veeam’s #1 partner CDW.

Dell

In 2016, I was assigned to manage and grow business with Dell’s partner account with CDW.

Key Accomplishments:
•	Played integral role in growing annual Dell business with CDW from $0 to $1B; closed deals ranging from $500K to $2M. 
•	Served on team that has grown 30% YOY and is currently ranked #1 inside of CDW for Dell sales in west small business teams.  
•	Maintained average goal attainment of 125% throughout tenure in this role.

On-Site Partner Account Manager, CDW

In this prior Dell role, I managed 121 partner accounts across Mountain West Region: NM, UT, MT, WY, CO, and MN. I supported sales of the entire range of products from desktops to data center equipment. I developed complex, custom solutions to fulfill client business requirements. I also ensured on-time client delivery of new products and training. I served on the Representative Council for the partner channel division, and collaborated with government, education, and healthcare divisions on client accounts.

Key Accomplishments:
•	Drove YOY growth of 20%, and maintained average goal attainment of 115% each year.
•	Closed channel account deals ranging from $100K to $500K.

At NEC, I drove efforts to boost channel partner business line sales and secure brand leadership across the enterprise product segment. I developed complex, custom solutions to fulfill client business requirements. I maintained records of outside sales representative results, prepared detailed reports, and tracked close rates. 

Key Accomplishments: 
•	Boosted East Coals sales 30% through adroit relationship management and tailored product recommendations; provided clients with measurable business value.
•	Enhanced reporting process by re-structuring Salesforce.com to track opportunities and new accounts.
•	Improved sales training, operations, and marketing functions by initiating new quoting process, guidelines for engaging management in client site visits, and technical installation procedures.

Inside Channel Account Manager

BlueHawk Networks

At BlueHawk Networks, I led lifecycle account management from the initial order through product implementation. I also supervised and mentored a 5-member sales team in achieving quotas and building client bases. I orchestrated concurrent large-scale projects, and delivered effective resource allocation of IT integration team. I also coordinated on-site events and mixers with new clients to foster open communication and gain insight into IT requirements. I ensured delivery of exemplary 24 X 7 client support, conducted weekly account calls, and met with clients face-to-face to gain insight into client “pain points.”

Key Accomplishments: 
•	Recognized for closing highest volume of new accounts within 2 months of hire; achieved 75% new client close rate. 
•	Forecasted and analyzed annual requirements for major call center hosting company, Enkata Technologies; established supply chain strategy to ensure adequate hardware availability.
•	Increased lead pipeline by leveraging existing personal relationship with Dell.

Inside Sales Manager

During this time frame, I managed 200+ accounts, including major reseller accounts across federal, state, and local government, education, and higher education sectors. I led efforts to secure competitive wins, increase sales volume, and enhance market penetration. 

Key Accomplishments: 
•	Exceeded sales goals by average of 65% for 5 consecutive years; enhanced market share on assigned account by up to 20%. 
•	Played key role in implementing POD program to establish shared team sales goals; actively encouraged increased accountability and leadership from all team members. 
•	Performed as Issue Resolution Team Lead, charged with resolving escalated issues.
•	Selected to serve on Sales Representative Council; played vital role in enhancing communication among leaders at multiple sites.
•	Earned VMware Certified Sales Professional and Dell Certified Systems Engineer (DCSE) designations.
•	Served as in-absentia technical resource for team when technical support representative was unavailable.

Global Channel Account Manager/Public LVR Senior Agent

DIRECTV

At DirecTV, I promoted sales of programming packages to new and existing nationwide client base. I also resolved client disputes, and managed retention efforts. I provided technical support and troubleshooting. I also configured and verified new and upgraded accounts. 
 
Key Accomplishments: 
•	Tapped to train and mentor peers based on ranking as most efficient and productive team member.
•	Increased on-boarding success rate by recommending and implementing improvements to new-hire training program.

Entertainment Consultant

I am a dynamic, forward-thinking business leader with extensive experience driving enterprise sales, partner management, channel account management, and national account management for next-generation and Fortune 500 technology corporations such as Dell, NEC, and Bluehawk Networks.   

Among my most notable qualifications, are my:

* Talent for growing market share, increasing channel partner business sales, improving processes, and delivering measurable business value to clients across diverse industries. 

* Consistent record of exceeding sales goals, and reputation among colleagues for solid performance, positive "can do" attitude, and team playing capabilities.

* Dedication to building and mentoring high-performance sales & service teams.


Credentials:
Bachelor of Science  
VMware Certified Sales Professional / Dell Certified Systems Engineer (DCSE)
Dell Enterprise Architecture and Storage & Server Certified
Citrix Sales Professional

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