Jiya Sharma

INSEAD

Academic Break - Master

lemlist

Wearing the hats of both PM & Marketing Manager, I led a squad made up of software developers, product designers and visual designers to develop the product roadmap and execute marketing initiatives to make lemwarm the #1 email deliverability suite on the market and grow MRR.

Product Squad Lead (lemwarm)

Developed & owned the Content & Product Marketing efforts for lemwarm – an email deliverability suite.

Content Marketing Manager

Welcome to the Jungle France

Welcome to the Jungle is building a new experience at work and making sure you don't just work for your job, but that your job works for you. 

With this endeavor, I worked with the Content & Social Media teams to create content; mainly: articles and social media posts.

Content Manager

Closet On The Cloud

Closet On The Cloud is a digital media covering Fashion, Tech and everything in between. 

The newsletter (2020-21) explored my journey navigating the world of technology as a non-techie, with a specific focus on the Fashion industry. Breaking down the hottest technologies for beginners and tech enthusiasts, the newsletter was the perfect way to stay updated and clear on all the buzz! 
The motto: Update yourself. One Read at a time. One Week at a time. 🤩

Founder

LuxuryFacts

•  The first-ever Europe correspondent for the magazine; in a remote capacity
•  Wrote up to 60 news pieces and 70 social media content pieces for third party clients
•  Collaborated with House of Krug, LVMH Group and Musée des Arts Decoratifs on content pieces

Editor & Creative Content Writer

Longchamp

Flagship Store, Champs Elysées; Galeries Lafayette
•	Reviewing and improving my own sales performance
•	Store organization and feedback on visual merchandising
•	Understanding intra-boutique functioning and management
•	Providing customer feedback on new collections and releases
•	Performing market analysis to gauge brand positioning in the market
•	Discovering, understanding, fulfilling and exceeding customer expectations
•	Building new and developing existing long-term relationships with customers

Sales Associate

Sending emails? Follow for tips to land in the inbox | Content Marketing Manager @ lemwarm 🧡

Currently studying everything business (and some tech 😉) at INSEAD!

Almost an engineer and nearly a Fashion editor, I ended up starting my professional journey as a Content Manager in SaaS, moved into Product Marketing and finally fell in love with working on Emerging Tech (FinTech, Blockchain, FashionTech) products. 

Based in Paris, always open to connecting and chatting more :).

Hey, I’m Steven, CEO of TrioSEO. I help CMOs turn SEO and GEO traffic into qualified leads with search-driven lead magnet systems. What does that mean? Click ...see more 👉👉

If you’re in B2B or SaaS, this will probably sound familiar.

Your SEO traffic is growing, but leads aren’t moving the way they should. Reports look fine, and rankings exist, yet SEO still feels hard to trust as a growth channel.

That gap is almost never a content problem. It’s a system problem. At TrioSEO, we build SEO lead generation systems designed to capture demand, not just attract it. 

The core idea is simple: pair high-intent search keywords with SEO-backed lead magnets, then use content to compound traffic into those assets over time.

That usually means tools, calculators, estimators, or interactive assets built around searches people are already making. 

Before TrioSEO, I co-owned a portfolio of 40+ websites, published hundreds of articles per month, and scaled to $1.4M ARR purely through SEO. That’s where I learned the difference between content that ranks and systems that convert.

Today, I’m building TrioSEO alongside Connor Gillivan and Nathan Hirsch, operators who’ve scaled and exited multiple 7- and 8-figure companies using SEO. We approach client strategies the same way we’d approach our own business.

If you’re trying to figure out why SEO isn’t pulling its weight or what it would take to turn search into qualified leads, feel free to DM me. Happy to compare notes and see if it makes sense to talk.

Steven Schneider

I reviewed a site recently with solid SEO traffic, but almost no leads.

The issue wasn’t traffic, it was what happened after someone landed on the page.

Most teams jump straight to “book a call,” which is a big ask for someone who is still researching. 

Without a useful middle step, those visitors leave and sales never sees them.

This post breaks down what’s actually missing.

Why Your SEO Traffic Doesn’t Convert

Most SEO lead magnets don't convert and it's usually not because the asset is bad.

I've built enough of these to know the ones that work share four things: the demand already exists in search, the keyword implies an outcome someone wants, the result helps them make a decision, and there's a follow-up system behind it. 

Without all four, you've just built content with a calculator attached.

The Toughest SEO Conversations I Have

I’ve worked with plenty of teams that have solid SEO traffic but still struggle to turn that traffic into leads.

Most strategies stop at rankings, which means the blog post does its job once it ranks and then plateaus.

This post breaks down where SEO ROI actually comes from.

Where SEO ROI Actually Comes From

I used to think SEO was just about getting more traffic. I’d publish content, watch rankings improve, and assume leads would follow naturally.

They didn’t.

What changed for me was realizing SEO shouldn’t just attract visitors. It should qualify them.

So I built a simple 10-step system around that idea. Instead of writing another blog and pointing it to a “Book a demo” button, I start with a high-intent keyword and build a tool around it.

Here it is :)

From Search to Sales 10 Step Process

I’ve seen a lot of teams invest in SEO, watch traffic grow, and still get asked the same question, why didn’t leads increase?

Most of the time SEO is not the bottleneck. 

The traffic is there, but it lands on content that gives visitors nowhere logical to go next.

That missing middle layer is often the difference between SEO driving traffic and SEO driving leads.

Why SEO Gets Blamed for Funnel Problems

Want more conversions? Of course you do.

But here is what many miss 👇

Most people obsess over traffic and lead magnets, but if your emails land in spam, your funnel’s done.

Deliverability is one of those quiet things that can make or break conversions.

Special thanks to Warmy for collaborating on this post :) Start using Warmy today:

https://lnkd.in/gnvEiCt4

Want more conversions? 

The biggest L you can take is misused budget management when building links. 

Teams chase DR, run outreach, publish guest posts, and then spread those links across the homepage, a few blog posts, and leadership thought was worth targeting. 

Nothing is tied to conversion, and surprisingly, nothing compounds. 

The shift I think about is the difference between building links and engineering authority. 

Link building is an activity. Authority engineering is a decision about where links actually belong and what they reinforce before a single one is built.

For most of our clients, that means identifying one core asset worth reinforcing, usually a keyword-driven lead magnet like a calculator or an interactive tool, and building the whole ecosystem around it. 

Supporting content, internal linking, clean funnels, and conversion tracking; then the links have somewhere to go that actually matters.

Tl;DR - A backlink is just leverage and leverage only works when it's applied to something that converts.

Special thanks to Serpzilla for partnering here!

The difference between link building and authority enginee

This one caught me off guard 👀 Conductor named me one of the AI Search and AEO experts to follow in 2026.

I was genuinely surprised to see my name alongside people who appear to be lightyears ahead of me. 

Search is in a weird spot right now with AI, but what matters is how we work with the cards we’re dealt. We have to evolve, keep testing, and improving as a community.

It’s a great honor to be mentioned alongside these folks. 

Check out the full list and write up: https://lnkd.in/ga2jvhD9 

Really appreciate the mention from Conductor

One of the quickest ways to lose readers is when content tries too hard to sound smart.

In SEO, the brands that win usually say things clearly and simply, because most people are skimming on mobile and just want to understand the point.

Here are 10 reasons I keep client content short and simple.

10 Reasons Why I KISS All Client SEO Content

Is "traditional" SEO doing enough? I don't think so 👀

Content ranks, traffic shows up, and pages get read. For many teams, that’s where the strategy quietly ends.

SEO lead magnet funnels give visitors a clear next step that's tied to WHY they searched in the first place. 

Something that helps them estimate, evaluate, or understand their situation before any sales ask shows up.

That changes the role of content. 

Blog posts stop trying to convert on their own and they exist to funnel more qualified traffic into one place where intent is captured consistently (and quietly).

Traditional SEO hopes that people are ready to 'book a demo' or schedule that 30-45 minute discovery call.

That’s why two teams with similar traffic can see very different outcomes.

I broke this system down step by step in my ebook, including how we build SEO lead magnet funnels and use supporting content to feed them.

Whenever I audit blog posts that get traffic but no leads, the headings are usually the problem.

Most readers skim, and the headings decide whether they keep going or leave.

Here’s the simple framework I use to write better ones.

Dos and Don'ts for SEO Headings

I agree with the phrase, “Good things come to those who wait.” But I’ve learned it’s not really about waiting, it’s about delaying gratification.

For me, that’s been the real separator. The ability to choose the long game over the short win and prioritize process.

It sounds simple in theory, but in practice, it’s wildly uncomfortable.

Delayed gratification isn’t glamorous. 

It means saying no to easy money, doing work that doesn’t pay off immediately, and trusting that effort compounds (even when results are slow).

TL;DR: Patience and perseverance compound more than shortcuts ever will.

There's a moment every time I help someone build their first keyword-driven lead magnet where they look at the finished thing and say some version of "why didn't we do this sooner."

The intent was already there and the traffic was already coming, and all we did was finally give it somewhere to land.

In reality, it's a major unlock for businesses :)

Why SEO Lead Magnets Feel Obvious After Building One

I keep seeing founders and entrepreneurs overcomplicate tings (and I was guilty of this, too).

In reality, I learned you don’t need 500 blog posts. What I needed was one good lead magnet funnel that attracts, engages, and qualifies cold organic traffic.

I assumed volume was the answer. More articles, more keywords, more pages. On paper, it felt productive. 

One strong lead magnet funnel attracts the right search traffic, engages visitors with an interactive element, and qualifies them based on their inputs. It’s magic.

TL;DR: Build a system centered around conversion, not hope.

Semrush now has MCP 👀 Here's what that means

Big thanks to Semrush for partnering here

Look for the 📌 below 👇 to explore it

♻️ repost this for others ♻️ 

#Semrushpartner

#seotips #seo

My Review of Semrush One MCP

Don’t you hate it when this happens? 👇

Traffic comes in, content performs, rankings look solid, and then everyone waits for leads to magically appear... and waits... and waits... and waits...

They either trickle in or don't at all because your funnel is busted (or non-existent).

Search visitors don’t land ready to talk to sales. 

Maybe they land trying to answer a question or work through price discovery. If the page points to your 45-minute Calendly link or a 30-minute demo, they’re out.

This is why traffic and leads drift apart. Not because SEO failed, but because there’s nothing designed to massage demand.

That missing step is usually a search-driven lead magnet. Something tied to an existing keyword that gives people clarity right away, then engages and qualifies. 

They leave feeling like they’ve won, while you collect their contact information.

I broke this down step by step in my ebook, including how we design lead magnet funnel systems and use content to compound it over time. I’ll link it on my profile if you want to grab it for free.

Would you rather? 👇

A) Create a business where there's demand
B) Trust your gut and guess (hope for demand)

Personally, I'd go with option A

And the logic applies to lead magnets too. 

The ones that convert like crazy have pre-existing (search) demand, just like a blog topic. Real, good ol' fashioned monthly search volume (crazy concept, I know).

Sometimes that’s a calculator, sometimes it’s a quiz, or a simple interactive asset. 

The point isn’t the tool → It’s the clarity it delivers.

That's why we look at lead magnets and their funnel systems as another SEO asset. 

I broke this system down step by step in my ebook, including how we design, develop, and install them for clients.

“I’ll just work extra tomorrow.”

We’ve all been there...

Here are 8 ways to reset and refresh 👇

1. Step away and drink a glass of water
2. Write a few pages in a journal
3. Stretch for fifteen minutes
4. Go on a quick walk outside
5. Remember why you started
6. Meditate for ten minutes
7. Doodle on scrap paper
8. Work in small bursts

My go-to is relaxing with Hank 🐶

What’s yours?

I learned the hard way that the worst thing you can do when building a lead magnet is skip keyword research. 

Most failed lead magnets aren’t bad ideas. They’re just disconnected from demand. 

Probably brainstormed internally, approved in a meeting, and launched without validating whether anyone was actually searching for that problem.

Hey, just a heads up: Research removes the guesswork. It shows you the exact language people use, the level of demand, difficulty, and potential ROI.

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Jiya Sharma

Steven Schneider

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The Battle

Jiya Sharma

Steven Schneider

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Steven Schneider's LinkedIn Performance

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Performance ScoreSteven Schneider's LinkedIn Performance