Ecom with Jon

I write stuff here: www.jonivanco.com/newsletter

I talk about ecommerce, call out the bullshit, and use data to back up my opinions.

Founder

Formtoro

We're building out a new category of signups that allow for live data collection that are aligned with the modern customer journey. We're huge fans of building experiences that benefit both the customer and the company to reduce guessing.

More at formtoro.com

Co-Founder

Boon Road

boon
/bo͞on/ (noun)
1. a thing that is helpful or beneficial
road
/rōd/ (noun)
 1. a wide way leading from one place to another
 2. a series of events or a course of action that will lead to a particular outcome

Parent Company to Formtoro.

LatticeWork

Direct support to the CMO and CEO. Tasked with working internally with various teams to streamline communication, product road map, and go to market strategy.

Latticework is envisioning the future of data privacy.

CX Advisor

Cryptopal

Advertising is changing, blockchain is taking over and adblockers now rule the internet.

It's time to make the experience a bit more personal without sacrificing consumer privacy.

Strategic Advisor

LIFX

Redefined efficiency across our support team.

Developed end-to-end self help flows that resulted in greater than 70% reduction in tickets.

Aggregated data from all tickets to understand trends and provide feedback to design and engineering team to integrate into the product and apps.

Introduced non-standard KPIs to track progress across the Support Team, Engineering Team, Sales, and other teams correlating Support with value add.

Consistently use best in practice information delivery to create customer experiences that get results and better help internal teams to process the information as it comes in and react and inform customers in a more timely manner.

Achieved a 0 new ticket balance at a rate of 100% outside of holiday periods and greater than 92% overall including holiday periods.

Director of Customer Experience

Successfully launched 10+ products over 2.5 years across 80 countries.

Partnerships with Apple, Google, and Amazon through co-marketing efforts and branded integrations lead to continued growth into new regions and across the whole of the Smart Home Market.

Experience working with strategy, roll-out, and other positioning to fuel continued growth in an increasingly competitive industry.

Played a key role in increasing revenue by double digit multipliers, consistently.

Director of Product Marketing, Partnerships, and PR

AffinityLive

- Second sales hire at emerging startup in workplace automation space
- Demoed and engaged with customers of all sizes sub 5 to more than 2000 employees
- Cross functional role, account executive, solutions consultant, and sales engineer from trial request to close with some implementation throughout
- Proficient and expert level in our complex and expansive platform encompassing four areas: Sales, Project Management, Service Desk, and Retainers
- Operationally, worked to refine sales process, build tools, and video library to connect with customers at all hours including implementing extensive automation via triggers
- Closed in excess of 20 account multiple months with average sales cycle of 45 days
- Received more than 6000 page views on video library where I recorded more than 140 videos
- Consistently went above and beyond for clients on six continents and multiple time zones
- Worked with marketing on content development and outreach
- Assisted customer service with escalated calls

Solutions Consultant/Account Executive

RGI Consultants

•	Small business consultant to numerous startup and technology companies as well as non-profits
•	Integrated within organizations to learn product, company culture, and goals
•	Prioritized goal structure and built out roadmaps for accomplishment
•	Evaluated the strengths of team members, worked with management to better delegate and direct their workflow to promote improved organization through lean process methodology
•	Introduced collaboration tools to improve communication between employees
•	Created surveys and outreach to understand customer and client needs
•	Designed sales plans and evaluated effectiveness of current materials
•	A/B testing of sales and marketing materials to increase effectiveness
•	Advised on the implementation of new technologies to improve efficiency
•	Trained, supervised, and taught new staff through presentations and on the job learning
•	Analyzed market trends and created a plans recommending adjustment
•	Tracked financial modeling to ensure that targets were met and productivity was improving
•	Created and facilitated proposed expansion into new markets through presentations and lectures to business owners on behalf of clients
•	Advised on social media creation and content to assist clients in gaining web presence and connecting with their customers
•	Evaluated existing procedure and wrote protocol for better information management
•	Familiar with process, activities and tools (DMAIC) utilized in lean process efforts

Small Business Consultant

UCSF Medical Center

•	Experience in high volume, fast paced, team oriented healthcare environment with staff that exceeded twenty people in one unit.
•	Handled in excess of two hundred and fifty phone calls daily while multitasking in other departmental duties including assisting Neurologists and Neurosurgeons with transcription of medical orders and prescribed therapy.
•	Proficient in medical terminology and medical procedure terminology with knowledge in scheduling hospital procedures and tests.
•	Experience working with automated purchasing and materials management system and other computer based programs and office hardware.

Hospital Unit Service Coordinator III

Formtoro.com - Zero Party Data Ecommerce Strategy

Helping ecommerce companies understand the difference between a Customer Journey and Company Journey.

We're changing the future of eCommerce one company at a time through quantitative and qualitative data.

Always up for a chat about the industry: calendly.com/jonivanco

You should sign up for my newsletter at www.jonivanco.com/newsletter that's where I drop all my hot takes.

I love zero party data and data analytics and a good debate around them.

🏌🏼‍♂️Jon Ivanco

Robin Dimond

Fifth & Cor 

Fifth & Cor is at the intersection of strategy, innovation, and creativity. We’re a Marketing & Innovation Company harnessing the best tools to support brands, consumers, and communities. We work with clients to design the future, build the brand, and tell the story through multi-channel experiences.

Chief Executive Officer

The Cor Collective

As CEO and Founder of The Cor Collective, I lead a private, high-impact network for founders, executives, and industry leaders. Designed for connection with purpose, The Cor Collective offers a curated space for strategic collaboration, peer-to-peer growth, and revenue-generating relationships.

I oversee all aspects of the brand—from member acquisition and community development to events, content, and partnerships—ensuring every touchpoint reflects our values of integrity, clarity, and results. Our mission is simple: bring the right people together and create real opportunities from it.

CEO & Founder

Well Training U.S.

Co-Founder & COO

PeakActivity

Developed a new consumer marketing direction and drove marketing strategy and execution for all services amplifying engagement and brand affinity. Also An Officer of the company, member of the Executive Management Team, and Global Marketing Leadership Team. 
Inspired and led the Marketing team including: Brand Directors, Social Commerce Team, PR & Events, Digital Marketing, Consumer Engagement; Email Marketing, Vendor Partnerships, Education, and Best practice procedures
Consumer Marketing: Developed strategic brand, digital marketing, and communications plans for growth-phase brands, ecommerce, wholesale and retail channels. Established and led KPIs and over-delivered on company goals. Led promotional and trade show activity.
Digital Marketing: Directed the repositioning and relaunch of five brands via digital, social commerce, SEO, lead generation, email marketing, PPC, social media, blogs; Website content management and redesign for the ecommerce marketplace.
PR and Events: Set strategy, directed agencies and media campaigns. Innovated influencer, brand ambassador, UGC, and blogger social media campaigns and events that increased awareness across brands; Directed partnerships, sponsorships, and affiliated marketing campaigns to drive brand excitement.
Performance Marketing: Drove continued Customer engagements across multiple channels - digital, social, events and traditional media, acquisition and retention for internal teams. Led deep-dive research projects; developed competitive analytics processes; ROI metrics to be presented to clients.
Developed and managed Marketing P&L, Commercial team P&L; Harmonized the corporate vision with unique local market tactical plans that drove business success and increased sales.
Visual Merchandising: Innovated a new consumer experience shopping system for Omni-Channel Marketing campaigns.

VP of Marketing

City Furniture

Created a new process for integration of all traditional and digital marketing campaigns to increase overall brand exposure and excitement. Also implemented new operational best practices for the companies social commerce and visual brand guidelines. 
Designed new paid social media post strategy for increase engagement and brand exposre on Facebook, Instagram, Twitter, and Pinterest for three separate accounts within one parent brand while retaining individualized brand affinity. 
Created new brand statndards for digital engagement copy including product, email, and social commerce posts resulted in increased conversion. 
Developed Social Media posting strategy and content calendar to leverage current brand promotions geared toward current and potential customers. 
Integrated shopable User Generated Content onto websites home page, PDP, and Gallery pages to drive an organic and true to life vision of the brand. 
Tracked and reported on all KPIs including click, hovers, conversions, likes, follows, shares, and engagement rates across social media as well as ecommerce platform. 
Created accurate reporting for P&L related so all social media paid advertising campaigns.  Built operational best practices and Executed contracts for Influencers and Brand Ambassadors to drive engagement. 
Launched think tank sessions for new campaign ideas including interface set-up, marketing communications, creating offers, advising advertiser clients and customer success metrics.
Conceptualized and executed online promotional material, while managing and prioritizing projects.

Marketing Strategist Consultant

Dimond Marketing

Clients include: Harmon Eye Center, Envision Marketing, Celebration Bridal, Robin Alexander’s, Stick Fire Grills, Donnas’ Deals, Health but Nutrition, Sentry Exteriors, Global Coffee
Donnas’ Deals, Health but Nutrition, Sentry Exteriors, Global Coffee

Create & amplify launch an integrated brand strategy to promote the online &amp; print segments of the business nationwide
Develop &amp; manage annual marketing and private party sales budgets; conduct monthly financial reviews
Increase market share of private party listings online &amp; in print, strategically designing packages &amp; pricing based on market variables 
Develop concept &amp; manage design for B2B and B2C email campaigns designed to increase sales and revenue
Develop marketing initiatives to support efforts of national field sales team 300+ strong
Manage National Circulation Manager &amp; supervise development of national free Boat Trader magazines, including cover templates &amp; style guide, editorial &amp; brand image
Collaborate with Development team to manage &amp; prioritize website reconstruction, usability, &amp; overall online product &amp; brand image
Manage strategic development of advertising &amp; marketing campaigns on B2B and B2C levels, including online, email &amp; traditional initiatives 

Director of Marketing

Robin Alexanders Bistro

Supported top- and bottom-line growth through effective management of production, distribution and fulfillment, while maintaining a metrics dashboard for KPIs.
Procurement – vendor management and negotiations
Logistics - Vendor and courier identification, negotiations and ongoing communications
Quality Control - safety guidelines and product plans
P&L - costings, forecasting, analytics, metrics, reporting
Manage all of our logistics and packaging vendors, regularly searching for new options while re-negotiating pricing and contract terms
Oversee inventory management to ensure correct supply and ordering levels
Collaborate cross-functionally to launch new products and enhance customer experience
Foster a culture of collaboration and team spirit, while directly managing operations and customer service associates
Continually identified and develop talent, team capabilities, and growth

Director of Operations/ Co-Founder 

CEO & Founder of Fifth & Cor | Speaker | Super Connector| Consultant

Robin Dimond is the CEO and Founder of Fifth & Cor, a marketing & innovation company. Dimond brings over 18 years of marketing experience that has led to a successful team and client success stories over the years. Passionate about the human experience, Dimond strives to bring sensory experiences and the heart back into all her team’s work, thus comes the name - Fifth (five senses) & Cor (Latin for heart).

Dimond strives to not only transform brands, but also communities. She sits on four school boards, participates in various charities, and finds opportunities to empower the next generation through technology and marketing advancement. Dimond is also involved in the technology advancement in South Florida and is a member of several community organizations where she finds opportunities to uplift business owners all nationally and globally.

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🏌🏼‍♂️Jon Ivanco

Robin Dimond

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