Formtoro.com - Zero Party Data Ecommerce Strategy

I run a software company called Formtoro which is purpose built to collect and analyze customer data in combination with ad and sales data for ecommerce brands.

I also run marketing and strategy for Krakatoa Underwear, a mid-7 figure ecommerce Direct to Consumer high end men’s underwear company.

Prior to Formtoro and Krakatoa Underwear I ran marketing and customer support for LIFX leading to acquisition.

I’ve been involved in marketing for 20+ years.

My motto is work smarter, not harder, and let data lead.

Always up for a chat about the industry: calendly.com/jonivanco

I've open sourced my entire strategy at ecomwithjon.com

I love zero party data and data analytics and a good debate around them.

🏌🏼‍♂️Jon Ivanco

Popup Opt-in rates are a scam.

On one side you're just giving away margin to get an email that you'd get anyway when someone converted.

On the other if you are collecting a data point you don't have enough time to use it on the person that provides it because those that check out due so in less than 12 hours.

I'm going to say it, it's a KPI that I've gamed a lot.

This doesn't even take into account all the same existing customers that are just signing up under different emails...

Or my favorite the Apple ones that hide their emails every time.

An email list is only as good as the amount of people that sign up and convert and that happens as a result of the messaging that drove the traffic.

So here's the flip, use this interaction to build a statistical model around what messaging you should be using on people that converts the highest.

That's where the real magic comes from, else you're chasing vanity metrics that don't mean anything.

🏂Jon Ivanco

Marketing Automation via Intelligent Data Layers

Last night I figured out something that had been bothering me for years around popups. 

It’s manual now and we’ll start testing this week. 

But it’s an evolution of getting data from every first time purchaser that uses a generic coupon code. 

It’s pretty cool. 

This solves one of the biggest trade offs with discounting on first orders and silent profit leaks. 

Yes I’m posting again because I’m back to building systems that solve overlooked problems. 

Clean the data. 
Put it into content systems. 
Automate marketing. 

I spend a lot of time questioning systems and building work arounds before we consider how to implement them seamlessly behind the scenes. 

This is going to be a big update. 

Small change. Huge impact. 

No one is doing it. Guaranteed.

Robin Dimond

CEO & Founder of Fifth & Cor | Speaker | Super Connector| Consultant

Robin Dimond is the CEO and Founder of Fifth & Cor, a marketing & innovation company. Dimond brings over 18 years of marketing experience that has led to a successful team and client success stories over the years. Passionate about the human experience, Dimond strives to bring sensory experiences and the heart back into all her team’s work, thus comes the name - Fifth (five senses) & Cor (Latin for heart).

Dimond strives to not only transform brands, but also communities. She sits on four school boards, participates in various charities, and finds opportunities to empower the next generation through technology and marketing advancement. Dimond is also involved in the technology advancement in South Florida and is a member of several community organizations where she finds opportunities to uplift business owners all nationally and globally.

Chief Executive Officer

Fifth & Cor is at the intersection of strategy, innovation, and creativity. We’re a Marketing & Innovation Company harnessing the best tools to support brands, consumers, and communities. We work with clients to design the future, build the brand, and tell the story through multi-channel experiences.

Off to Beverly Hills for LA-MCA!

Looking forward to a few inspiring days, familiar faces, and new conversations in the aesthetics space.

Attending? Let's connect over coffee or cocktails! 🥂

#LAMCA2026 #AestheticMedicine #DigitalStrategy #PracticeGrowth

CEO & Founder of Fifth & Cor | Speaker | Super Connector | Consultant

Headed to Delray for the weekend!

Looking forward to speaking, connecting, and a few days of thoughtful conversation.

If you’re nearby, let's connect🥂

#Leadership #ConversationsThatMatter #StrategicGrowth #Connection

In Naples tonight for the CEO Summit at The Ritz-Carlton.

Grateful to be part of an evening centered on leadership, growth, and forward thinking.

Can't wait to see you there!✨

#CEOSummit #Leadership #NaplesFL

We’re expanding at Fifth & Cor. 🚀

If you are thoughtful, driven, and serious about building brands that move, we would love to hear from you. 

More details below.

We’re growing ✨

Fifth & Cor. is hiring, and we’re looking for driven, creative, and strategic minds to join our team.

Open roles:
• Photography/Videography Social Intern
• Growth & Partnerships Specialist

Ready to build brands with intention?
👉Send your resume to hello@fifthandcor.com

#Hiring #NowHiring #MarketingCareers #CreativeAgency #FifthAndCor

At LAMCA, we’re breaking down how content, PR, and social build more than presence; they build momentum.

When strategy leads, growth follows.

Join us at the Four Seasons Hotel Los Angeles at Beverly Hills | March 19-22

#LAMCA #DemandGeneration #BrandStrategy #AestheticsIndustry #MarketingLeadership

Sourdough Saturdays: The Perfect Food for Thought

Like many things in my life, I jumped headfirst into making my own sourdough captivated by the romance of it, the simplicity of it, the idea of it. What I didn’t see was the reality waiting behind the scenes.

From the outside, baking bread feels charming, almost effortless. But the truth? It’s patience. It’s discipline. It’s failure. It’s sticky counters, missed steps, and starters that refuse to cooperate. It’s nurturing something daily while juggling a life that doesn’t slow down. It’s believing you’ve done everything right… only to realize you never even turned on the oven.

And that’s when it hit me.

This was never really about sourdough.

It’s about entrepreneurship. It’s about the unseen weight of building something from nothing. The constant tending, the setbacks no one applauds, the quiet frustrations, and the resilience required to keep going anyway. From the outside, people see the finished loaf the success, the growth, the wins. They don’t see the early mornings, the missteps, the doubts, or the relentless effort it took to get there.

People will always say, “Why not just buy the bread?”

But if you’ve ever built something of your own, you know it was never about the bread. It’s about the creation. The process. The belief that something you nurture, struggle through, and refuse to abandon becomes far more meaningful than something you simply pick up off a shelf.

Dreams, like sourdough, demand to be fed.
Neglect them, and they fade.
Commit to them, and they rise.

Behind every beautiful result is a story most people never hear.


Your oven is on.

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The Battle

🏌🏼‍♂️Jon Ivanco

Robin Dimond

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taplio

The Battle

🏌🏼‍♂️Jon Ivanco

Robin Dimond

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🏌🏼‍♂️Jon Ivanco's LinkedIn Performance

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Performance Score🏌🏼‍♂️Jon Ivanco's LinkedIn Performance