Ecom with Jon

I write stuff here: www.jonivanco.com/newsletter

I talk about ecommerce, call out the bullshit, and use data to back up my opinions.

Founder

Formtoro

We're building out a new category of signups that allow for live data collection that are aligned with the modern customer journey. We're huge fans of building experiences that benefit both the customer and the company to reduce guessing.

More at formtoro.com

Co-Founder

Boon Road

boon
/bo͞on/ (noun)
1. a thing that is helpful or beneficial
road
/rōd/ (noun)
 1. a wide way leading from one place to another
 2. a series of events or a course of action that will lead to a particular outcome

Parent Company to Formtoro.

LatticeWork

Direct support to the CMO and CEO. Tasked with working internally with various teams to streamline communication, product road map, and go to market strategy.

Latticework is envisioning the future of data privacy.

CX Advisor

Cryptopal

Advertising is changing, blockchain is taking over and adblockers now rule the internet.

It's time to make the experience a bit more personal without sacrificing consumer privacy.

Strategic Advisor

LIFX

Redefined efficiency across our support team.

Developed end-to-end self help flows that resulted in greater than 70% reduction in tickets.

Aggregated data from all tickets to understand trends and provide feedback to design and engineering team to integrate into the product and apps.

Introduced non-standard KPIs to track progress across the Support Team, Engineering Team, Sales, and other teams correlating Support with value add.

Consistently use best in practice information delivery to create customer experiences that get results and better help internal teams to process the information as it comes in and react and inform customers in a more timely manner.

Achieved a 0 new ticket balance at a rate of 100% outside of holiday periods and greater than 92% overall including holiday periods.

Director of Customer Experience

Successfully launched 10+ products over 2.5 years across 80 countries.

Partnerships with Apple, Google, and Amazon through co-marketing efforts and branded integrations lead to continued growth into new regions and across the whole of the Smart Home Market.

Experience working with strategy, roll-out, and other positioning to fuel continued growth in an increasingly competitive industry.

Played a key role in increasing revenue by double digit multipliers, consistently.

Director of Product Marketing, Partnerships, and PR

AffinityLive

- Second sales hire at emerging startup in workplace automation space
- Demoed and engaged with customers of all sizes sub 5 to more than 2000 employees
- Cross functional role, account executive, solutions consultant, and sales engineer from trial request to close with some implementation throughout
- Proficient and expert level in our complex and expansive platform encompassing four areas: Sales, Project Management, Service Desk, and Retainers
- Operationally, worked to refine sales process, build tools, and video library to connect with customers at all hours including implementing extensive automation via triggers
- Closed in excess of 20 account multiple months with average sales cycle of 45 days
- Received more than 6000 page views on video library where I recorded more than 140 videos
- Consistently went above and beyond for clients on six continents and multiple time zones
- Worked with marketing on content development and outreach
- Assisted customer service with escalated calls

Solutions Consultant/Account Executive

RGI Consultants

•	Small business consultant to numerous startup and technology companies as well as non-profits
•	Integrated within organizations to learn product, company culture, and goals
•	Prioritized goal structure and built out roadmaps for accomplishment
•	Evaluated the strengths of team members, worked with management to better delegate and direct their workflow to promote improved organization through lean process methodology
•	Introduced collaboration tools to improve communication between employees
•	Created surveys and outreach to understand customer and client needs
•	Designed sales plans and evaluated effectiveness of current materials
•	A/B testing of sales and marketing materials to increase effectiveness
•	Advised on the implementation of new technologies to improve efficiency
•	Trained, supervised, and taught new staff through presentations and on the job learning
•	Analyzed market trends and created a plans recommending adjustment
•	Tracked financial modeling to ensure that targets were met and productivity was improving
•	Created and facilitated proposed expansion into new markets through presentations and lectures to business owners on behalf of clients
•	Advised on social media creation and content to assist clients in gaining web presence and connecting with their customers
•	Evaluated existing procedure and wrote protocol for better information management
•	Familiar with process, activities and tools (DMAIC) utilized in lean process efforts

Small Business Consultant

UCSF Medical Center

•	Experience in high volume, fast paced, team oriented healthcare environment with staff that exceeded twenty people in one unit.
•	Handled in excess of two hundred and fifty phone calls daily while multitasking in other departmental duties including assisting Neurologists and Neurosurgeons with transcription of medical orders and prescribed therapy.
•	Proficient in medical terminology and medical procedure terminology with knowledge in scheduling hospital procedures and tests.
•	Experience working with automated purchasing and materials management system and other computer based programs and office hardware.

Hospital Unit Service Coordinator III

Formtoro.com - Zero Party Data Ecommerce Strategy

Helping ecommerce companies understand the difference between a Customer Journey and Company Journey.

We're changing the future of eCommerce one company at a time through quantitative and qualitative data.

Always up for a chat about the industry: calendly.com/jonivanco

You should sign up for my newsletter at www.jonivanco.com/newsletter that's where I drop all my hot takes.

I love zero party data and data analytics and a good debate around them.

🏌🏼‍♂️Jon Ivanco

WeClick Group

Knight Capital Funding

Created Engagement Programs (Drip Campaigns) and List emails, one to one emails and autoresponders in Salesforce Pardot. This included Welcome Series emails, Re-Engagement Programs, Top-of-Mind Programs and transactional emails. 

Performed A\B testing and optimization for open rates and CTR. 

Determined the circulation plan, segmentation strategy, cadence, sequencing and dynamic content rules for emails.

Created strategy and content for all brands across all social media sites including creating and editing graphics, encouraging interaction and growth. Set up social media brand pages and measuring effectivity by focusing on data analysis via Facebook Insights and performing constant competitive analysis. 

Creating paid social campaigns including setting up audience targeting, coordinating with development team to ensure proper installation of Facebook pixel to create assets and
testing ad creative for optimal performance. 

Assisted in the creation of SEO strategy by performing keyword research, researching competitor backlinks and creating content that included long-form blog posts and coordinating with designers to create infographics. 

Created content for landing pages, website, company blog and newsletter as well as editing and revising content for guest authors.  

Responsible for selecting artwork, uploading content, HTML and proper styling using CSS\Bootstrap within Wordpress.

Email and Content Marketing Associate

WeClick Anytime

Managed the creation of custom Wordpress themes between UI\UX designer, Developer and content creators. 

Optimized website and created all digital marketing strategies for independent pre-owned auto dealer. 

Implemented on page SEO techniques and created content for off page SEO that led to increased traffic and profitability.

Performed keyword research for PPC campaigns. 

Implemented re-marketing campaigns and coordinated with creative staff to successfully create banners that reflected company brands and images. 

Created & managed content for social media pages for companies. 

Created digital ad campaigns and performed A\B testing to produce maximum return on lead generation. 

Created a 12 month digital marketing calendar and plan. 

Full production of testimonial videos used to market via Youtube and Facebook.

Digital Marketing Manager

Creative Propulsion Labs

Designed e-mail flows and e-mail marketing campaigns. Created flow charts to illustrate campaigns.  Planned yearly calendar for e-mail campaigns. Wrote copy for e-mail promotions. Coordinated with designers and hand coded e-mails using HTML and CSS.

Social Media Manager for 5 organizations. Daily content creation for social media networks for all organizations across 4 major networks using Hootsuite. Researched trending hashtags across influencers and other sources to gain engagement in niche markets. 

Researched influencers in different industries and niches. Communicated with influencers for product support and promotion.

Created Facebook Giveaway to increase Likes and engagement for fashion company. Included launching, designing and promoting the campaign. 

Project Management of template creation for Shopify with a team of developers. Setup filters for Shopify store using Power Tools Filter Menu. Run QA tests and configure Shopify store.

Freelance

Developed leads and assessed customer needs. Recommended products to meet those needs; negotiated terms and contracts.

Website discovery process and coordination with UI\UX Designers.

Website and  e-commerce development using Wordpress, WooCommerce, Shopify, Mailchimp, HTML, and CSS. Implemented best SEO strategies. 

Ad Campaign creation, management and analytics using Facebook Audience Insights, Google AdWords and Mailchimp. 

Created buyer personas and identified unique selling propositions.

Created Lead Magnets and Calls to Action. 

Technologies: Wordpress, WooCommerce, Shopify, Mailchimp, HTML, CSS

CMS (Wordpress) Administrator & Digital Marketing Manager

Ironhack

Full Stack development using MEAN Stack: Mongodb, Express.js, Angular & Node. Additional experience with HTML5, CSS3, Bootstrap and JQuery.

Jr. Web Developer

Mercedes Benz of Cutler Bay

As one of the first employees for new store location, developed and led the store’s overall fleet management strategy including creating promotional marketing strategies to stimulate fleet sales growth.  Built business from the ground up and exceeded industry average closing ratio within 5 months .

Identified and cultivated relationships with 10 new corporate accounts resulting in 200K total gross revenue. 
   
Act as a liaison between Mercedes Benz U.S.A. Fleet department and Mercedes Benz of Cutler Bay
Engage customers through the full life cycle sales process which consistently resulted in 30% referral business, 90% customer retention and highest Customer Service Index scores among the sales department.

Awards include May 2010 Sales Associate of the Month.

Fleet Specialist\Sales Associate

Mercedes Benz of Sarasota

Engaged high net worth individuals through the full life cycle sales process.  Played a key role in increasing retention as well as customer satisfaction rates by achieving a cumulative Customer Service Index score of 98.6%. 

Cultivated positive relationships with customers and established a large customer base in a minimal amount of time.

Assessed customer needs and recommended products to meet those needs; negotiated terms and contracts.

Won the 2007 Mercedes Benz of Sarasota Bright Future Award for gross sales profit and being an effective team member.

Sales Associate

Commerzbank AG

•	Managed team of 8 level I and II Support Engineers for 300+ user trading floor and operations support.
•	Interviewed candidates for positions such as Systems Support Engineer and Network Engineer.
•	Reviewing annual budget of hardware, software, and maintenance expenditures.
•	Coordination with Chief Information Officer to meet the needs of end users.
•	Responsible for user maintenance, software maintenance, software license management, desktop operating system maintenance, hardware and software purchasing and tracking.
•	Evaluated new information system products or services to better aid the end user. Managed relationships with vendors and service providers
•	Responsible for the implementation and procedures associated with Business Continuity &  Disaster Recovery including the successful operation of a Disaster Recovery site. 
•	Addressing I.T. audit points and resolving security issues with Data Security Department.

VP Information Technology

•	Responsible for coordinating global operating system and application upgrades from Windows NT to Windows XP including resource management. Upgrades included automating desktop builds for Windows XP Professional and automated installation of all software.
•	Streamlined build and install process by implementing Altiris Products into a Windows 2000 Server environment with Windows NT Clients. Included Rollout and Quality Assurance of all software installation, upgrades and operating systems patch management. 
•	Developed automated installation of all client software using Altiris RapidInstall and Wise Installer and was responsible for documentation and training of Support Engineers.
•	Implementation of AntiVirus software on all servers and desktops.

Associate Vice President Information Technology

Helping direct to consumer Beauty & Wellness brands reach their goals by improving the customer journey | Podcast Host | Seven Figure Agency Mentor

Twofold your funeral Home growth with me!  
Specializes in Digital Marketing for funeral homes' Client growth by identifying critical areas of improvement, providing innovative solutions, and helping them generate leads.  
 
What's in it For You?  
I'm here to help YOUR Funeral Home get a flood of leads, secure more clients, and crank up your profits! I am an expert in creating a strong online presence and more targeted leads.  
How? By implementing proven online strategies and tactics tailored to your growth.  
 
How Does It Work?  
We team up! Through a mix of teamwork, in-depth study, and accurate analysis of your specific situation, we forge a strong bond of trust and create a customized growth strategy specifically for YOUR business.  
 
Are You Ready to handle more growth?  
 
If you're pumped to unlock your FULL potential, I'm your guy! Let's partner up and steer your company towards unprecedented heights of success.

taplio

The Battle

🏌🏼‍♂️Jon Ivanco

Oscar G.

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