Ecom with Jon

I write stuff here: www.jonivanco.com/newsletter

I talk about ecommerce, call out the bullshit, and use data to back up my opinions.

Founder

Formtoro

We're building out a new category of signups that allow for live data collection that are aligned with the modern customer journey. We're huge fans of building experiences that benefit both the customer and the company to reduce guessing.

More at formtoro.com

Co-Founder

Boon Road

boon
/bo͞on/ (noun)
1. a thing that is helpful or beneficial
road
/rōd/ (noun)
 1. a wide way leading from one place to another
 2. a series of events or a course of action that will lead to a particular outcome

Parent Company to Formtoro.

LatticeWork

Direct support to the CMO and CEO. Tasked with working internally with various teams to streamline communication, product road map, and go to market strategy.

Latticework is envisioning the future of data privacy.

CX Advisor

Cryptopal

Advertising is changing, blockchain is taking over and adblockers now rule the internet.

It's time to make the experience a bit more personal without sacrificing consumer privacy.

Strategic Advisor

LIFX

Redefined efficiency across our support team.

Developed end-to-end self help flows that resulted in greater than 70% reduction in tickets.

Aggregated data from all tickets to understand trends and provide feedback to design and engineering team to integrate into the product and apps.

Introduced non-standard KPIs to track progress across the Support Team, Engineering Team, Sales, and other teams correlating Support with value add.

Consistently use best in practice information delivery to create customer experiences that get results and better help internal teams to process the information as it comes in and react and inform customers in a more timely manner.

Achieved a 0 new ticket balance at a rate of 100% outside of holiday periods and greater than 92% overall including holiday periods.

Director of Customer Experience

Successfully launched 10+ products over 2.5 years across 80 countries.

Partnerships with Apple, Google, and Amazon through co-marketing efforts and branded integrations lead to continued growth into new regions and across the whole of the Smart Home Market.

Experience working with strategy, roll-out, and other positioning to fuel continued growth in an increasingly competitive industry.

Played a key role in increasing revenue by double digit multipliers, consistently.

Director of Product Marketing, Partnerships, and PR

AffinityLive

- Second sales hire at emerging startup in workplace automation space
- Demoed and engaged with customers of all sizes sub 5 to more than 2000 employees
- Cross functional role, account executive, solutions consultant, and sales engineer from trial request to close with some implementation throughout
- Proficient and expert level in our complex and expansive platform encompassing four areas: Sales, Project Management, Service Desk, and Retainers
- Operationally, worked to refine sales process, build tools, and video library to connect with customers at all hours including implementing extensive automation via triggers
- Closed in excess of 20 account multiple months with average sales cycle of 45 days
- Received more than 6000 page views on video library where I recorded more than 140 videos
- Consistently went above and beyond for clients on six continents and multiple time zones
- Worked with marketing on content development and outreach
- Assisted customer service with escalated calls

Solutions Consultant/Account Executive

RGI Consultants

•	Small business consultant to numerous startup and technology companies as well as non-profits
•	Integrated within organizations to learn product, company culture, and goals
•	Prioritized goal structure and built out roadmaps for accomplishment
•	Evaluated the strengths of team members, worked with management to better delegate and direct their workflow to promote improved organization through lean process methodology
•	Introduced collaboration tools to improve communication between employees
•	Created surveys and outreach to understand customer and client needs
•	Designed sales plans and evaluated effectiveness of current materials
•	A/B testing of sales and marketing materials to increase effectiveness
•	Advised on the implementation of new technologies to improve efficiency
•	Trained, supervised, and taught new staff through presentations and on the job learning
•	Analyzed market trends and created a plans recommending adjustment
•	Tracked financial modeling to ensure that targets were met and productivity was improving
•	Created and facilitated proposed expansion into new markets through presentations and lectures to business owners on behalf of clients
•	Advised on social media creation and content to assist clients in gaining web presence and connecting with their customers
•	Evaluated existing procedure and wrote protocol for better information management
•	Familiar with process, activities and tools (DMAIC) utilized in lean process efforts

Small Business Consultant

UCSF Medical Center

•	Experience in high volume, fast paced, team oriented healthcare environment with staff that exceeded twenty people in one unit.
•	Handled in excess of two hundred and fifty phone calls daily while multitasking in other departmental duties including assisting Neurologists and Neurosurgeons with transcription of medical orders and prescribed therapy.
•	Proficient in medical terminology and medical procedure terminology with knowledge in scheduling hospital procedures and tests.
•	Experience working with automated purchasing and materials management system and other computer based programs and office hardware.

Hospital Unit Service Coordinator III

Formtoro.com - Zero Party Data Ecommerce Strategy

Helping ecommerce companies understand the difference between a Customer Journey and Company Journey.

We're changing the future of eCommerce one company at a time through quantitative and qualitative data.

Always up for a chat about the industry: calendly.com/jonivanco

You should sign up for my newsletter at www.jonivanco.com/newsletter that's where I drop all my hot takes.

I love zero party data and data analytics and a good debate around them.

🏌🏼‍♂️Jon Ivanco

Christine Laikind, MBA

Planet Tradeshow

Client Services Representative | Project Manager

SCS Digital Marketing

We have extensive knowledge of both B2C and B2B marketing, allowing us to develop comprehensive strategies that cater to your diverse customer base. Whether you operate a brick-and-mortar store, an e-commerce platform, or a combination of both, we have the skills and insights to maximize your brand's reach and impact.
 
Our approach as your fractional CMO is focused on delivering measurable results. We carefully analyze market trends, conduct in-depth competitor research, and create data-driven marketing plans that align with your business objectives. From enhancing your online presence through strategic website design, search engine optimization (SEO), and content marketing, to executing targeted advertising campaigns and optimizing customer acquisition and retention strategies, we have you covered.
 
But we go beyond just marketing expertise. As fractional CMOs, we become an extension of your team, working closely with your internal stakeholders to align our efforts with your overall business strategy. We offer valuable insights and guidance, providing recommendations and support to help you make informed decisions and achieve sustainable growth.

Fractional Project Manager/Marketing Officer

Christine Laikind

Advocacy Speaker on web accessibility and inclusion. Target audience is businesses, human resources, digital agencies, web and mobile application developers and designers.
* 2019 Wordcamp Greenville, 2019 Wordcamp Atlanta, 2019 Wordcamp Birmingham
* 2018 Wordcamp Atlanta, 2018 Wordcamp Denver
* 2018 Atlanta CodeCamp
* Wordpress Meetups

Advocacy Speaker

Parkfield Commerce

Client facing account/project manager for an ecommerce agency, overseeing multiple ecommerce and retainer projects and remote team members. Responsible for kickoffs, project management and resource management. Use Clickup, Google Workspace and Slack.

Responsibilities include:
-Develop a clear understanding of the client’s business objectives, challenges, target audience and growth/expansion expectations. Guide the team to provide strategic creative solutions that offer the client immediate and long-term success.
-Plan and oversee the process, resources, and delivery of e-commerce and marketing scope/third party partnership for clients.
-Develop KPI's to ensure high level of customer service and continuous engagement and ultimately increased repeat business, and retainer opportunities. 
-Day-to-day manager for internal team members and main client contact for their projects. Participates in the hiring, training, development, mentoring and retention of staff members. 
-Draft and submit Proposals, SOW, creative briefs, agendas, reports (kick offs and stakeholder check-ins)
-Measure effectiveness of customer success though defining operational metrics, creating cadence for review within the account management and client support teams, and providing subsets of metrics to senior management team.

Director Of Client Services

Chattahoochee Technical College

I teach introduction to digital design (principles of graphic design and introduction to Adobe Creative Suite: Illustrator, Photoshop, InDesign, Acrobat) and Intro to Photoshop. Courses are hybrid and students are provided with rubrics.

Adjunct Professor

SCS Service

Took over computer hardware repair company and transitioned it to a MSP (managed service provider). Redesigned company brand, mission and message to reflect MSP transition, developed sales and marketing materials, established service and product pricing. Selected and developed target markets for our IT management service packages for business and residential. Clients included nonprofits, small businesses in industries such as construction, professional services, and medical services.  Company also had website and email hosting services. Managed small staff of two full time technicians and part time office admin.

Key Achievements:
*Redesigned company brand, mission and marketing materials for new transition
*Successfully established recurring revenue for the company
*Successfully grew company awareness through speaking engagements

President/Co Owner

College for Creative Studies

Taught in three departments, Digital Fundamentals (Foundations), Intermediate Photoshop, Beginning Web Design, (Continuing Education), and Business Practices. (Liberal Arts).

Adjunct Instructor

Rochester Regional Chamber of Commerce

My role was to develop and foster relationships with small businesses within the community, educate and inform them of Chamber benefits, community services, and networking engagement opportunities. Heavily participated in the marketing and sponsorship activities for Chamber events. Learned how to use ChamberMaster to track and manage members, hot deals and banner advertisements. Assisted with Ambassador Chairperson with recruitment of new ambassadors and ambassadors. Took ownership and oversaw the Chamber’s 8 PCN Network Groups.
*Key achievements:
> Consistently met goals of membership growth goals for the organization. Usually over quota.
> Grew sponsorships for organization events - averaged 20% higher than previous year.

Membership Manager

Firebrick Gallery and Pottery Studio

Took over a pottery studio located on Main Street in a lively downtown and made it into a retail focus of local artists, a place that offered pottery and art classes, and studio space for working ceramic artists and students. Managed staff of part timers, art and ceramic instructors. 

Key Achievements:
*Rebranded the gallery as the leading place to be for local art and place to learn pottery
*Launched Empty Bowl Fundraiser to support local not for profit that feeds and clothes struggling families in southeastern Michigan. We raised $1500K first year. In the last year we raised almost $4K
* Launched DECK ART (community-wide skateboard art competition and exhibition) We started with 150 artists. It grew to well over 300 artists by 2013.
*Co-partnered with a downtown winery to offer featured artist of the month and host opening receptions
*co-partnered with a downtown coffee beanery and cafe to offer featured artists of the month
*Grew revenue each year at least an average of 15% per year. 
*Increased name recognition, community engagement, fostered appreciation for local artists through heavy use of social media, outbound email, public relations, community participation and networking.

Owner of Firebrick Gallery and Pottery Studio

Soulliere Companies

There were three sister companies involved in the outdoor construction industry - one as a design and installation organization, one as a importer, wholesaler and retailer, and the third being a construction equipment dealer. 
I was tasked to develop marketing activities and sales support materials that generate leads, generate new /repeat sales from existing customers and increase market awareness of each company's offerings. I also provided sales support to outside sales staff by creating PowerPoint presentations, proposals and customized portfolios as they pursued bids or submitted estimates.
Key Achievements:
*Successfully elevated the company’s perception in the bidding marketing place through redesigned Powerpoint presentations and bid proposals, lead to increased closed rates for projects.
*Improved public perception of landscape design contractor and retailer through new branded message.

Marketing Director/Business Development

Hey there! For over 20 years, I've been in the trenches, helping amazing entrepreneurs in retail and service-based businesses like yours totally nail their online game and grow! Plus, I've got over 5 years making sure projects run smoothly, using tools like Monday, Clickup, and Jira to keep things on track, whether it's agile or a more structured approach.

Your Partner in Ecommerce & Email Success (Who Keeps Things Organized!): Seriously, I'm a huge fan of email marketing and all things Klaviyo – it's a game-changer for connecting with your customers! I love crafting those SMS and email campaigns that not only grab attention but also turn into loyal fans and repeat business. Think better clicks, happier customers, and, yes, more sales! And you can count on me to keep everything on schedule and within budget.

My Small Business Journey (Been There, Grown That!): From the creative buzz of owning an art gallery and pottery studio to the (surprisingly!) techy world of a managed IT service provider, I get what it's like to wear multiple hats! This journey has taught me to adapt fast, find creative solutions that fit your budget, and really understand what it takes to grow a business like yours, whether you're selling directly to customers or working with other businesses. I've also led teams on web design projects and marketing campaigns, so you can trust that things will get done right and on time.

My Personal Story (Keeping it Real): On a personal note, I'm also navigating my breast cancer journey right now. It's been a reminder of the importance of resilience and adapting to whatever comes your way. This experience has given me even more empathy for the incredible women entrepreneurs out there juggling everything life throws their way while building their dreams.

Your Marketing & Project Management Ally: From dreaming up creative marketing ideas to making sure they actually get implemented efficiently, my experience gives me a well-rounded perspective. I love bringing together creative thinking, smart data, and organized plans to solve those tricky business challenges you face every day.

Ready to Grow Your Business (Without the Overwhelm)? Let's Connect! If you're an entrepreneur looking for a fractional marketing director who can also keep all your projects organized and on track, or need help with ecommerce growth, email marketing that actually converts, or just some solid marketing leadership, I'm here to help you scale your business and achieve real, meaningful results – without adding more chaos to your plate. Let's chat!

taplio

The Battle

🏌🏼‍♂️Jon Ivanco

Christine Laikind, MBA

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