Formtoro.com - Zero Party Data Ecommerce Strategy

I run a software company called Formtoro which is purpose built to collect and analyze customer data in combination with ad and sales data for ecommerce brands.

I also run marketing and strategy for Krakatoa Underwear, a mid-7 figure ecommerce Direct to Consumer high end men’s underwear company.

Prior to Formtoro and Krakatoa Underwear I ran marketing and customer support for LIFX leading to acquisition.

I’ve been involved in marketing for 20+ years.

My motto is work smarter, not harder, and let data lead.

Always up for a chat about the industry: calendly.com/jonivanco

I've open sourced my entire strategy at ecomwithjon.com

I love zero party data and data analytics and a good debate around them.

🏌🏼‍♂️Jon Ivanco

Marketing Broker - Connecting businesses to the right marketing partners - 657+ marketing partners met, 90+ vetted partners | Engineer | Growth Mindset| Expert Connector | Relationship Builder | Avid Sports Player

Who I Am?

I am not a marketing agency.

You tell me what your marketing goals are.

I connect you with the top agencies and experts for that specific goal, who've worked with businesses like yourself.


Who you are?

You've been running your business, and now you’re at 7 or 8 figures…

But you’ve hit a wall.

You know that marketing is the key pillar you need to get right to move forward and scale.

And every agency or expert you’ve spoken to seems to know what they’re doing…

But they don’t actually deliver.

So you are stuck, losing out on revenue and growth.

And instead of building a sustainable business…

You’re worrying about strategy, operations, product, and payroll.

You’re missing out on time with your family and friends

You’re constantly chasing new tactics and new customers

Most agencies only worry about signing new clients…

And then after 3-6 months, when that new client is unhappy the agency just moves onto their next victim.

It's unfair for businesses to hire so-called marketing experts, only to see nothing in return.

Instead of wasting time and money relying on guesswork, use my vetted network of marketers:

- I've built it over 6 years of talking to marketing experts, agencies, and FCMOs
- After interviewing over 918 agencies and experts, I know how to cut through the BS
- Only 11% of the experts I interview make it onto my trusted network
- I personally get to know your business, and match you with the right partner for you

Relying on referrals from other business owners means that you’ll get marketing partners that don’t fit your company’s needs…

And trying to search for an agency or freelancer on Google is a waste of time.


Over 300+ businesses have used my network and the results have been amazing:

- An insurance business generated 3 million in profit from 3 intros in 5 months.
- A service-based business sold for 1.3 million more due to 2 intros
- 20+ FCMOs placed for 7-8 figure companies with amazing results 
- Completed over 100+ websites through our partner network

This is the shortcut every business owner and marketing leader needs.

Use my network and pick the right marketing partners the first time.

Behdad Jamshidi - P.Eng.

It all started 15 years ago when she stepped into the cell phone store to buy a phone.

It was on Boxing Day, so everything was hectic. 

Little did she know that the sales rep... me... would be selling her more than a phone that day!

I also sold her a lifetime warranty for her electronic needs and a future husband .

Today we are celebrating our 15-year anniversary since our first date. 

Time has flown by so fast, and it's crazy to think how much of life we have spent with one another.

And yet, every year, frankly, every day, I love her more. 

We've travelled the world together and supported one another on our dreams. 

We help one another grow into the best version of ourselves and love one another unconditionally.

There is no one else I'd rather spend my life growing old with.

Happy 15th Mojan Farshchi, excited to spend the next lifetime with you.

Behdad Jamshidi

I help you find vetted marketing agencies and experts. 🤝 1022+ vetted marketing partners | 🎓Ex Engineer -> Marketing Super Connector

On Sunday, I was working on my next entrepreneurs' event...

When I saw the event overview for the BBQ we did this past summer with my brother.

Imagine 28 people, a Michelin level chef, and a good time.

But what I loved the most about the event?

It was that I got to work with my brother on it.

He takes what he does as seriously as I do. Making sure that people have a great time!

People loved the food, especially the dessert!

It was a salted corn dessert that you had no idea would taste as good as it did.

That day is a memory I'll cherish forever, and I hope to do more with him in the future.

He's now back near New York working at Blue Hill, but I'm super happy we got to spend time together.

I help you find vetted marketing agencies and experts. 🤝 1126+ vetted marketing partners | 🎓Ex Engineer -​> Marketing Super Connector

6 years ago, I was working full-time as a Sales Engineer...

Today, I run my own business, it's profitable every month, I've lived internationally, and I can make close connections with people in all industries.

And it's all because of one conversation that changed my entire life.

I remember the day like it was yesterday:

Sitting at a sushi restaurant with a coworker of mine, and then he shared an idea with me that changed my perspective on how things could be.

That was the day I started my journey from helping businesses with their technology stack as an employee...

To work with business owners and C-suite executives 1-1 to scale and grow their companies.

Now, 6 years later, I'm running a successful remote team and providing a service that has helped hundreds of businesses.

One day, CJAM will help thousands of businesses stop wasting time and money with bad agencies, so they can scale their companies, surpass their competition, and make more sales.

And it all started with an idea, saying yes to a new opportunity, and just working hard to make the vision come to life.

I can't wait to see what the future holds!

So I watched the interview between Tony Robbins and Alex Hormozi.

I'm in marketing but I don't really care to follow Alex Hormozi, he's done great things for himself. 

But who I do love following is Tony Robbins. Because of whatever he's gone through in life, he leads with his heart. 

I love watching him wanting to help others that have massive potential but are chasing the wrong things. 

The daulity of the conversation was what stood out from me.

On one side you got an extremely successful business owner being driven by suffering and avoiding happiness. 

While on the other, someone who has found that their mission is to give to others in the most maximum way he possibly can.

To the point where he's trying to bring out the best in Alex and unleash what he can really do for the world.  

I think if your driven by money and "winning" the game, you'll end up on a mountain you will realize was never worth climbing. 

But if your driven by becoming better as a human, and finding ways to give back to those around you. Life will feel way more fulfilling.

The talk did make me think about what my moonshot goal was. 

And for now what I'm tinkering with is teaching 1,000,000 people how to connect deeper with others both in personal and business life.

Everyone recommends sticking with the same marketing partner as you grow.

But here's why that fails.

-I had a conversation with a VC friend of mine, who had built a team that wasn't ready for the next stage of growth.
So he had to make some changes that should have been made months before.

-These are always tough decisions to make as a CEO.
But ones that have to be made sooner than later.

-It made me think of other customers and business owners I know, that keep underperforming marketing partners because it's often easier to ignore it, or just hope that one day they will catch up.
But this always costs them future potential growth.

-And the businesses that made the required changes, keeping up with the shifts, get ahead.

Business is hard, but it will always be harder without the right people and partners.

I have mixed feelings around AI.

On one hand, it's an extremely powerful tool.

And some businesses are using it in very impressive ways.

On the other hand, I feel we are getting more and more disconnected.

From generic AI social posts to AI-generated emails and everything in between.

I've gotten emails where people say they want to build a partnership, but you can clearly tell it's AI written.

Or people responding to me in social media with long messages, clearly crafted, edited and sent through AI.

Or applications that seem like people are the perfect fit, and yet again it's just AI exaggerating experiences.

It feels sad to me to be in a world where we think AI saves us time, but it just speeds things up.

The more you can do, the more you will do... and life just keeps getting faster.

Not sure where we will end up, but it's what I've been thinking about.

taplio

The Battle

🏌🏼‍♂️Jon Ivanco

Behdad Jamshidi - P.Eng.

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The Battle

🏌🏼‍♂️Jon Ivanco

Behdad Jamshidi - P.Eng.

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