Ecom with Jon

I write stuff here: www.jonivanco.com/newsletter

I talk about ecommerce, call out the bullshit, and use data to back up my opinions.

Founder

Formtoro

We're building out a new category of signups that allow for live data collection that are aligned with the modern customer journey. We're huge fans of building experiences that benefit both the customer and the company to reduce guessing.

More at formtoro.com

Co-Founder

Boon Road

boon
/bo͞on/ (noun)
1. a thing that is helpful or beneficial
road
/rōd/ (noun)
 1. a wide way leading from one place to another
 2. a series of events or a course of action that will lead to a particular outcome

Parent Company to Formtoro.

LatticeWork

Direct support to the CMO and CEO. Tasked with working internally with various teams to streamline communication, product road map, and go to market strategy.

Latticework is envisioning the future of data privacy.

CX Advisor

Cryptopal

Advertising is changing, blockchain is taking over and adblockers now rule the internet.

It's time to make the experience a bit more personal without sacrificing consumer privacy.

Strategic Advisor

LIFX

Redefined efficiency across our support team.

Developed end-to-end self help flows that resulted in greater than 70% reduction in tickets.

Aggregated data from all tickets to understand trends and provide feedback to design and engineering team to integrate into the product and apps.

Introduced non-standard KPIs to track progress across the Support Team, Engineering Team, Sales, and other teams correlating Support with value add.

Consistently use best in practice information delivery to create customer experiences that get results and better help internal teams to process the information as it comes in and react and inform customers in a more timely manner.

Achieved a 0 new ticket balance at a rate of 100% outside of holiday periods and greater than 92% overall including holiday periods.

Director of Customer Experience

Successfully launched 10+ products over 2.5 years across 80 countries.

Partnerships with Apple, Google, and Amazon through co-marketing efforts and branded integrations lead to continued growth into new regions and across the whole of the Smart Home Market.

Experience working with strategy, roll-out, and other positioning to fuel continued growth in an increasingly competitive industry.

Played a key role in increasing revenue by double digit multipliers, consistently.

Director of Product Marketing, Partnerships, and PR

AffinityLive

- Second sales hire at emerging startup in workplace automation space
- Demoed and engaged with customers of all sizes sub 5 to more than 2000 employees
- Cross functional role, account executive, solutions consultant, and sales engineer from trial request to close with some implementation throughout
- Proficient and expert level in our complex and expansive platform encompassing four areas: Sales, Project Management, Service Desk, and Retainers
- Operationally, worked to refine sales process, build tools, and video library to connect with customers at all hours including implementing extensive automation via triggers
- Closed in excess of 20 account multiple months with average sales cycle of 45 days
- Received more than 6000 page views on video library where I recorded more than 140 videos
- Consistently went above and beyond for clients on six continents and multiple time zones
- Worked with marketing on content development and outreach
- Assisted customer service with escalated calls

Solutions Consultant/Account Executive

RGI Consultants

•	Small business consultant to numerous startup and technology companies as well as non-profits
•	Integrated within organizations to learn product, company culture, and goals
•	Prioritized goal structure and built out roadmaps for accomplishment
•	Evaluated the strengths of team members, worked with management to better delegate and direct their workflow to promote improved organization through lean process methodology
•	Introduced collaboration tools to improve communication between employees
•	Created surveys and outreach to understand customer and client needs
•	Designed sales plans and evaluated effectiveness of current materials
•	A/B testing of sales and marketing materials to increase effectiveness
•	Advised on the implementation of new technologies to improve efficiency
•	Trained, supervised, and taught new staff through presentations and on the job learning
•	Analyzed market trends and created a plans recommending adjustment
•	Tracked financial modeling to ensure that targets were met and productivity was improving
•	Created and facilitated proposed expansion into new markets through presentations and lectures to business owners on behalf of clients
•	Advised on social media creation and content to assist clients in gaining web presence and connecting with their customers
•	Evaluated existing procedure and wrote protocol for better information management
•	Familiar with process, activities and tools (DMAIC) utilized in lean process efforts

Small Business Consultant

UCSF Medical Center

•	Experience in high volume, fast paced, team oriented healthcare environment with staff that exceeded twenty people in one unit.
•	Handled in excess of two hundred and fifty phone calls daily while multitasking in other departmental duties including assisting Neurologists and Neurosurgeons with transcription of medical orders and prescribed therapy.
•	Proficient in medical terminology and medical procedure terminology with knowledge in scheduling hospital procedures and tests.
•	Experience working with automated purchasing and materials management system and other computer based programs and office hardware.

Hospital Unit Service Coordinator III

Formtoro.com - Zero Party Data Ecommerce Strategy

Helping ecommerce companies understand the difference between a Customer Journey and Company Journey.

We're changing the future of eCommerce one company at a time through quantitative and qualitative data.

Always up for a chat about the industry: calendly.com/jonivanco

You should sign up for my newsletter at www.jonivanco.com/newsletter that's where I drop all my hot takes.

I love zero party data and data analytics and a good debate around them.

🏌🏼‍♂️Jon Ivanco

CheckYeti

Head of Performance Marketing 

LOOP

Performance & Innovation Lead

Senior Performance & Growth Manager

Performance Marketing Manager

waterdrop®

• Managed paid social accounts in France, Italy, the UK, and other European markets. Optimized, tested, implemented Facebook & Instagram ads, B2B Linkedin ads
• Managed native ads, paid search launches campaigns, external agencies and private partnership collaboration  
• Regularly tracked, monitored, reported revenues, budget, and channel performance

Jr. Performance Marketing Manager

hei Technology International

• Oversaw digital marketing activities, online presence, organized fairs, and
collaboration opportunities
• Designed and executed B2B marketing and lead management strategy
• Increased lead response rate by 20%

Marketing Manager

Beiersdorf

• September 2018: Shortlisted as one of 32 global finalists among 1500 applications for "Beiersdorf International Internship Challenge 2019"
• Assisted management to execute strategic plans to drive revenue growth and NIVEA category management
• Data analysis on assortment & pricing, monitor e-Commerce initiatives, Sell-in Stories creation
• Co-organized Expert Meetings & Workshops, Global Sales Convention
• Familiar with: Mintel, Euromonitor, Nielsen

Global Category & Revenue Growth Management

• Assisted International Gifting in global strategies execution, International Gift Guide 2019 creation
• Monitored Monthly Sales, Sales Forecast and next-step for Recommendations

International Gifting

JTB Corp.

Duty station: Tour East Holdings Ltd.
• Developed and assisted management to execute tactical plans for global inbound business projects of JTB Group in the Asia Pacific.
• Responsible for B2B sales collaboration between JTB and Tour East Group
• Supervised and managed Vietnam, the Philippines, Hong Kong and New Zealand branch offices’ performances
• Developed strategic planning for Business Process Outsourcing Solutions
• Organized Press’s marketing campaigns and designed promotion materials

Business Planning Executive

Duty station: JTB Global Marketing & Travel Inc.
• Responsible for Japan inbound B2B travel arrangements
• Managed accounts in France, Denmark, Sweden, Canada, India, Vietnam and the Philippines.
• Liaised with local Japanese suppliers and hoteliers to establish business relationship and ensure best rates for international clients.
• Determined and executed key business initiatives in Vietnam and France to grow client database.
• Created and conducted proposal presentations to dealers, customers, and internal staffs in Japanese, French, English and Vietnamese.
• Ensured a fast turnaround of sales collateral by drafting contracts between French and Vietnamese travel agencies and Japanese vendors.
• Skilled in Salesforce (Classic)

Account Executive

• Strategic planning and development for different initiatives within companies at a global level
• Positive working attitude, strong work ethic, extensive international exposure
• Solid experience in Performance Marketing & Media Management, scaling sustainable Shoes & Clothing, F&B, Sport Brands across Europe and the US - both DTC brands and established/B2C businesses.
• Fluent in English, French, Japanese, Vietnamese, conversational German

taplio

The Battle

🏌🏼‍♂️Jon Ivanco

Anh Nguyen

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