Superpath

The content industry's best professional community.

Cofounder and CEO

Animalz

VP of Growth

Intuit

Editor In Chief, QuickBooks Resource Center

Running B2B content marketing strategy for Animalz, a new content agency based in NYC.

Content Marketing Director

Vero Inc.

Managing, editing and writing for the Vero email marketing blog: http://www.getvero.com/resources/

Head of Content Marketing

McMURRY/TMG, LLC

Web editor for EdTechMagazine.com, StateTechMagazine.com and FedTechMagazine.com and email manager for five client publications. Created valuable content on a daily basis, grew community of Information Technology thought-leaders and worked directly with client on analytics and reporting.

Online Content Manager

Foster Web Marketing

Planned and executed marketing strategies for Foster Web Marketing, a web design and development firm for attorneys.  Everything from newsletters and print marketing to Web 2.0, email marketing, social media, SEO and content writing.

Marketing Director

Discovery Communications

Business Affairs and Programming Legal

Jules Gluten Free

Marketing Assistant

Gonzaga College High School

Substitute teaching, coaching cross country and track, running Campus Kitchen Project and office duties.

Alumni Service Corps

Jimmy Daly

Superpath power member Ryan Baum 🌱 organized a meetup in NYC earlier this week. It triggered intense FOMO. 

Big thanks to David Baum (the other half of the Baum content mafia) / Relato for sponsoring!

edit: I know I didn't tag everyone. Please let me know who I missed!

cofounder @ Superpath, marketing @ Reforge

Weird things I notice when using AI all day:

* I have 3-4 tools going at any given time based on their specific capabilities. E.g. Claude desktop app with thread full of my context, Claude browser tab with a Project I need to reference, a Perplexity window for quick research, Lex for writing/editing, Granola for some call notes I need to reference, etc. 

* When Claude is working for a few minutes to deliver on my prompt, I get easily distracted on social media. Like what is the best use of that 1-2 min of "downtime"?

* I get easily annoyed when AI isn't instant/perfect. Expectations have evolved very quickly. 😆

Write Words Marketing 

Content Strategist | Knowledge Design for Scaling Teams

Kalyna Marketing

Project Manager 

Zappi

Freelance Writer

Franco Grasso Revenue Team

Freelance Writer and Content Strategist 

Write Words Marketing LLC 

Content Strategist

American Writers & Artists Institute

Regular contributor to various verticals including B2B Writing Success, Digital Copywriter, The Writer's Life, The Barefoot Writer, and more.

AWAI 

Barkleigh Productions

I interview and write profiles of pet groomers and veterinarians.

Freelance Features Writer

Newsweek

Personal finance writer for Newsweek's Vault.

Write Words Marketing

Writer. Traveler. Strategist. Seeker of Sunshine. 

Freelance writer with a focus on pets, travel/hospitality tech, and data asset management (DAM) 
Profiles, storytelling, case studies 

Some highlights include: 

100% goal increases after 31% traffic increase in one quarter (Daysmart) 
20th most read article via AWAI in 2020 (12.8K subscribers) 
30-40% average increase in web traffic after SEO rewrite
Boosted response rates by 93% for a client after webpage rewrite
Manage multiple Facebook ad campaigns for a national franchise
Train small to medium business owners on effectively using social media to market their businesses through seminars and one on one consultations
Develop and work with communications teams on content strategy and tactics
Taught SEO for Small Business and Social Media for Small Business at Delaware University
Creator of 3 Skillshare courses -- two are based on SEO and Blogging, one is on Facebook content for businesses

Copywriter and Content Marketer

Fractional Content Lead | SEO / AEO Strategist | 99% Traffic Growth | 100% Goal Conversions | From “Content Treadmill” to Revenue Engine | Builder of Really Simple Content Plans | Communicator, Storyteller, Systems Thinker

If you're publishing but your content isn't landing—or if you're ready to put real strategy behind your publishing schedule—let’s talk.

Because you already know “more” content isn’t the answer.

Clarity is.

When every department tells its own version of the story, messaging drifts and content underperforms.
That’s not a content problem. It’s a knowledge design problem.

I help small teams turn what they already know into clear, reusable systems that align marketing, sales, and leadership around a shared story.

What I help with:

✅ Content planning tied to growth goals, not just keywords 
✅ Landing page, nurture, and pillar content audits
✅ Founder/exec ghostwriting (when the ideas are gold, but the calendar is packed)
✅ Frameworks and systems to make publishing easier, faster, smarter
✅ Freelance writing execution

Here are a few accomplishments I'm proud of: 

✅ Top 5% LinkedIn SEO Assessment 
✅Triple-digit YoY increases in converting traffic for Zappi
✅100% goal conversions + 31% traffic growth for Daysmart Pet
✅575K views and the most-read article on a client’s site

What do my clients say about me? 

You can see 28 expanded testimonials below, but here are two highlights. 

"Jen's work contributed to triple-digit YoY increases in converting traffic—a feat that couldn’t be accomplished without her presence as an extension of the team." Basha Coleman 

"She’s helped us to seriously ramp up our SEO work by producing more than 12 articles in a span of 5 months, which included in-depth research of market research, advertising, brand and innovation topics tailored to help Zappi rank in search — all while making the articles enjoyable to read as well. As of now, her help has resulted in a 99% increase in traffic to our blog, which has been incredible to see! " Kelsey Sullivan 


I help brands like Zappi, Newsweek Vault, Franco Grasso, Daysmart Pet, and others create content and email sequences that don’t just get clicks—they drive results.

Still here? 

Great! We could be a fit. 

Drop me a DM if you want a strategic thinker who delivers business results. 

You can reach me at  jen@jenphillipsapril.com or DM. I look forward to connecting!

taplio

The Battle

Jimmy Daly

Jennifer Phillips April

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taplio

The Battle

Jimmy Daly

Jennifer Phillips April

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jimmy Daly's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJimmy Daly's LinkedIn Performance