Superpath

The content industry's best professional community.

Cofounder and CEO

Animalz

VP of Growth

Intuit

Editor In Chief, QuickBooks Resource Center

Running B2B content marketing strategy for Animalz, a new content agency based in NYC.

Content Marketing Director

Vero Inc.

Managing, editing and writing for the Vero email marketing blog: http://www.getvero.com/resources/

Head of Content Marketing

McMURRY/TMG, LLC

Web editor for EdTechMagazine.com, StateTechMagazine.com and FedTechMagazine.com and email manager for five client publications. Created valuable content on a daily basis, grew community of Information Technology thought-leaders and worked directly with client on analytics and reporting.

Online Content Manager

Foster Web Marketing

Planned and executed marketing strategies for Foster Web Marketing, a web design and development firm for attorneys.  Everything from newsletters and print marketing to Web 2.0, email marketing, social media, SEO and content writing.

Marketing Director

Discovery Communications

Business Affairs and Programming Legal

Jules Gluten Free

Marketing Assistant

Gonzaga College High School

Substitute teaching, coaching cross country and track, running Campus Kitchen Project and office duties.

Alumni Service Corps

Jimmy Daly

Superpath power member Ryan Baum 🌱 organized a meetup in NYC earlier this week. It triggered intense FOMO. 

Big thanks to David Baum (the other half of the Baum content mafia) / Relato for sponsoring!

edit: I know I didn't tag everyone. Please let me know who I missed!

cofounder @ Superpath, marketing @ Reforge

Weird things I notice when using AI all day:

* I have 3-4 tools going at any given time based on their specific capabilities. E.g. Claude desktop app with thread full of my context, Claude browser tab with a Project I need to reference, a Perplexity window for quick research, Lex for writing/editing, Granola for some call notes I need to reference, etc. 

* When Claude is working for a few minutes to deliver on my prompt, I get easily distracted on social media. Like what is the best use of that 1-2 min of "downtime"?

* I get easily annoyed when AI isn't instant/perfect. Expectations have evolved very quickly. 😆

Freemius

- Ensuring content quality and accuracy
- Defining marketing strategy and framework for the team to follow
- Building annual roadmap through OKRs
- Help the team choose and prioritize content topics based on strategy
- Connecting the team with domain experts (For content briefs and/or reviews, as guests for the podcast, for creating interview questions)
- Overseeing execution and adherence to deadlines
- Experimenting and iterating
- Hiring new roles as/when needed
- Coaching and nurturing the team
- Identifying bottlenecks and solving them (through operational modifications or hiring)
- Measuring marketing performance (monitoring outcomes and KPIs progress) to recalibrate and tweak as needed
- Maintaining a fast pace of production, pushing the team to fast iterations
- Staying up to date with the latest marketing practices
- Growing Freemius' presence (traffic, guest posts, interviews…)
- Sourcing content ideas by keeping an eye open on the happenings, communicating with our partners, etc.
- Managing and improving acquisition, retention, and lead generation
- Maintaining brand consistency (visual, messaging, and communications)

Chief Marketing Officer

Megawatt

- Manage the inbound sales process from start to finish
- Maintain Megawatt's tone of voice, ethos, and brand integrity throughout the sales process.
- Qualify leads coming from various sources by matching them to Megawatt’s ICP.
- Connect with qualified prospects via email and arrange Introductory Calls.
- Understand whether a prospect is a good fit for Megawatt by further qualifying them during the Introductory Calls.
- Match the prospect's needs to Megawatt's services and pricing plans.
- Create custom offers when unable to match the prospect's needs to any of Megawatt's standard services.
- Present recommended plans during the Strategy Call (follow-up call after the proposal is sent).
- Assist prospects during the decision-making process in different ways (e.g., through Loom explainers, multiple meetings, email, etc.).
- Work closely with Megawatt leadership before, during, and after completing a deal.
- Hand over new clients to Content Leads and PMs for onboarding after completing a deal.
- Manage HubSpot and ensure the accuracy and integrity of data (e.g., Contacts, Companies, Deals).
- Analyze calls and email communications and improve performance over time.
- Share insights from interactions with prospects with the Leadership Team.
- Help the Leadership Team build out the right inbound marketing strategy and assist in its execution.
- Help the Leadership Team uncover opportunities beyond inbound (winback pipeline, etc) and strategy advice on how to keep building the pipe with new leads.
- Nurture and develop relationships with decision-makers in the SaaS industry.

Growth Operations

Vega IT

- Building and executing content and SEO strategies with the goal of helping the company grow its organic presence in the US and UK markets.
- Produce weekly & monthly reports on both technical SEO improvements and KW reports
Guiding less experienced SEO’s into best practices.
- Perform KW research to identify new market opportunities, and create structured briefings for the content execution partners.
- Creating Link Building strategies, and follow up on implementation.
- Ensuring proper SEO best practices and formatting for all pages. This includes: H1, Headers, SEO Title, Meta Description and varied anchor text of outgoing/incoming internal links
- Recommending changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Conceptualizing improvements and recommendations based on qualitative and quantitative data analysis.

Organic Growth Consultant

- Building inbound and handling new business initiatives
- Setting up prospects for success with the right plan, based on their goals and budget
- Creating and executing strategies that deliver highly-qualified leads for the company MoM and YoY.
- Supporting the Sales team in meeting or exceeding conversion rate and hitting monthly sales goals.
- Conceptualizing and piloting new projects that have the potential to bring new revenue for the company.

Growth Operations Manager

Managing a team of content marketers
Nurturing relationships with customers and delivering high-quality work that helps them meet their business goals
Creating customers’ content strategy, researching and pitching ideas that align with the intended results
Mentoring experienced writers, creating resources, and generally sharing knowledge with the team.

Senior Content Strategist and Team Lead

Content Strategist and Team Lead

Content Insights AD

Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, and drive profitable customer action.
Developing content strategies based on analysis and research.
Creating and testing different sets of methodologies and systems to manage customer prospects and inquiries generated by a variety of fresh marketing techniques.

Four Dots

Focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Developing content strategies based on analysis and research.
Creating and testing different sets of methodologies and systems to manage customer prospects and inquiries generated by a variety of fresh marketing techniques.

Digital Marketing Specialist

AltusHost B.V.

Driving execution of digital marketing tactics and measuring impact via website, social and online media channels.
Implementing social media strategies, executing and overseeing all of our social media channels to promote our brand and increase acquisition and engagement.
Optimizing Google AdWords, Facebook and AdRoll campaigns.
Creating and implementing Content Marketing strategies.
Working closely with Affiliate Marketing partners.
Creating and implementing proposals.
Designing banners and other promotional material. 
Ensuring that the company represents itself in the digital space, in the best way possible.

Content Manager

Arena Cineplex

Writing reviews about the screening movies

Official Blogger

Yanado.com

Responsible for the development and management of content related to the campaign, for use in all online communications in a variety of media.
As a Content Director, the subject is in charge of:
- Writing, reviewing, editing, and updating substantive materials 
- Obtaining and publishing relevant content from external sources.
 - Working with campaign and policy contributors to identify gaps in available resources and develop appropriate content to fill those gaps.
- Helping to develop documents for online conversation.
Executing content quality assurance programs
Monitoring and contributing to blogs, discussion boards and email lists
- Coordinating website feedback systems

Content Director

Dejan SEO

Writing all sorts of original commercial material for various types of projects and clientele.

Freelance Copywriter

Hi, I'm Goran — a results-driven CMO with 11+ years in B2B SaaS marketing. I excel at using data insights, SEO, and content strategy to fuel growth. I’ve built inbound strategies for leading brands like Webflow, Zendesk, and Wistia, driving high-quality leads and business. Now, I lead marketing at Freemius, developing powerful strategies and cultivating a fast-moving, performance-focused team culture. I’m also a co-host of Plugin.fm and a frequent subject matter collaborator for Wordstream on marketing-related topics. 

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The Battle

Jimmy Daly

Goran Mirkovic

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taplio

The Battle

Jimmy Daly

Goran Mirkovic

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jimmy Daly's LinkedIn Performance

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