Keenan .

Vice President/Regional Sales Leader Emerging Service Providers

CEO | Author of Gap Selling | Creator of the Problem-Centric OS™ | Driving Predictable, Reliable, Revenue Growth -- Every Time

I’m the CEO of A Sales Growth Company (ASG) and the author of Gap Selling. Over the past decade, I’ve built a body of work that includes the Problem-Centric Operating System™ (PCOS), the Buyer Confidence Model, and the Problem Identification Chart (PIC) — frameworks that rewire how revenue organizations operate, forecast, and grow.

At ASG, we don’t just train salespeople. We help entire organizations transform the way they sell by aligning every GTM function to the problems buyers actually have. That’s why our work has been featured in Harvard Business Review and MIT Sloan Management Review, and why global enterprises and high-growth companies turn to us when they need to fix broken revenue systems.

I’m also a lifelong freestyle and mogul skier. In skiing, success requires precision, rhythm, and adaptability — one mistake throws off the entire run. Revenue is the same. If one part of the GTM system is out of sync, the whole organization feels it: forecasts drift, deals stall, and growth slows. That’s what the Problem-Centric OS solves — it brings clarity, control, and flow back into the system so growth becomes predictable.

ASG exists to help organizations achieve that level of performance. Our clients see higher win rates, more accurate forecasts, shorter sales cycles, and stronger alignment across sales, marketing, and customer success.

Because today’s revenue challenges aren’t about effort or talent — they’re about systems that weren’t built for how modern buyers buy. And fixing those systems is what we do.

CEO/President

A Sales Growth Company helps organizations solve the ever-changing challenges of revenue growth, long sales cycles, low winning percentages, and unacceptable growth numbers.  Through it's highly sought after Gap Selling methodology, ASG is quickly becoming the leader in revenue generation solutions for B2B companies around the world . . .

and we're just a killer place to work!

TurnoverCRM

Subprime car sales made simple. Save deals. Free your time. Learn why dealers choose TurnoverCRM over legacy players every time.

Founder

Ordermotive

We scale car dealerships by implementing a culture of transparent sales and marketing through the Illumination Method.

Gold Dust Ventures GP

Private VC accelerator fund specializing in nurturing early-stage SaaS companies mostly in the automotive vertical.

President

Fanbass Entertainment

Music publishing house where I release my own music from.

Managing Director

Launchmart

Marketplace for fashion entrepreneurs to shop ready-to-produce garment templates and quickly fulfill production orders.

Investor + Advisor

backdrop media

Helped to manage and develop software technologies in the music industry.

Chief Operating Officer

I helped to build and now oversee growth for TurnoverCRM, one of the most powerful CRMs in the automotive industry. I also have invested into and help consult with a few other tech companies. I have helped to build and scale dozens of dealership teams with a proprietary sales process, have deep domain experience in digital marketing and advertising, and we still have an boutique agency that manages campaigns for dozens of dealership clients. In my free time, I like to work on music.

Some companies I’ve invested into or help to manage:

High-performant automotive CRM with used and remote sales focus
https://www.turnovercrm.com

Marketing agency for car dealerships
https://www.ordermotiveagency.com

Sales methodology for car dealers
https://www.illuminationmethod.com

Sales reporting and business health analytics
https://www.salesdatadashboard.com

Clothing design software and manufacturing-on-demand (investor)
https://www.drippyapp.com

Please reach out to learn more about any of these projects or want to chat about SaaS stuff 

taplio

The Battle

Keenan .

Ryan Hartigan

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