Keenan .

Vice President/Regional Sales Leader Emerging Service Providers

CEO | Author of Gap Selling | Creator of the Problem-Centric OS™ | Driving Predictable, Reliable, Revenue Growth -- Every Time

I’m the CEO of A Sales Growth Company (ASG) and the author of Gap Selling. Over the past decade, I’ve built a body of work that includes the Problem-Centric Operating System™ (PCOS), the Buyer Confidence Model, and the Problem Identification Chart (PIC) — frameworks that rewire how revenue organizations operate, forecast, and grow.

At ASG, we don’t just train salespeople. We help entire organizations transform the way they sell by aligning every GTM function to the problems buyers actually have. That’s why our work has been featured in Harvard Business Review and MIT Sloan Management Review, and why global enterprises and high-growth companies turn to us when they need to fix broken revenue systems.

I’m also a lifelong freestyle and mogul skier. In skiing, success requires precision, rhythm, and adaptability — one mistake throws off the entire run. Revenue is the same. If one part of the GTM system is out of sync, the whole organization feels it: forecasts drift, deals stall, and growth slows. That’s what the Problem-Centric OS solves — it brings clarity, control, and flow back into the system so growth becomes predictable.

ASG exists to help organizations achieve that level of performance. Our clients see higher win rates, more accurate forecasts, shorter sales cycles, and stronger alignment across sales, marketing, and customer success.

Because today’s revenue challenges aren’t about effort or talent — they’re about systems that weren’t built for how modern buyers buy. And fixing those systems is what we do.

CEO/President

A Sales Growth Company helps organizations solve the ever-changing challenges of revenue growth, long sales cycles, low winning percentages, and unacceptable growth numbers.  Through it's highly sought after Gap Selling methodology, ASG is quickly becoming the leader in revenue generation solutions for B2B companies around the world . . .

and we're just a killer place to work!

Dynatrace

North American Head of Value Operations

XFactor.io

VP, Value Operations and Implementations

DecisionLink

Transformed organization from a focus on delivering "code ready software" to one focused on delivering "customer ready" capabilities".  Collaborated across customers. sales, implementations, marketing, executive team and analysts to define product strategy and successfully launch a new Value Realization capability, the first of it's kind in the market.

Vice President of Product Management

DecisionLink is the leader in Customer Value Management, helping companies to simplify, automate and scale business value conversations at every stage in the customer journey with our platform, ValueCloud®. With our cloud-based, secure, self-service platform, DecisionLink is uniquely positioned to help companies scale value across every customer conversation. We believe that every organization must manage their customer value journey as a strategic asset to ensure competitive differentiation, elevate conversations with customers and prospects, increase profitability, and accelerate business results.

Sr. Director Customer Value Management

JDA Software

Sr. Director Supply Chain Execution | Product Management Group

Leveraging my skills and experiences to help companies see value that can be derived from JDA Supply Chain Planning and Execution solutions.

Global Value Engineer

Advance Auto Parts

Energized by the opportunity to help Advance Auto Parts Be The Best by delivering superior Supply Chain capabilities across our new combined company. Thankful for the excellent team we have to partner with to deliver the solutions needed to enable our company strategies!

Director, IT: Supply Chain Systems Development

Work with a team to define, develop, and deliver solutions to meet our Supply Chain business partners needs.  Solutions include Red Prairie TMS, and WFM (LMS) as well as an in-house customized Exeter WMS and multiple other systems.

Manager, Supply Chain Systems Development

Responsible for ensuring all Projects and Programs within the Merchandising Systems department conformed to PM best practices in order to deliver Solutions to our business partners.  Projects led include: Oracle Retail Merchandising Systems &amp; Retail Pricing Module (old Retek), and Stibo Systems Product Information Management System.  Led organization by defining best practices, processes, tools, and templates for tracking deliverables, managing detail cost and budget forecasts, provided effort and cost estimates, and managing resource capacity and demand.

Manager, Merchandising Systems PMO

Responsible for coordinating activities associated with the execution of large, strategic, IT projects.

Program Manager

7Hills Business Solutions

Various tasks including Sales, Sales Engineering, Project Management, and Project Consulting

Sr Account Manager

Led multiple projects to assist the AAP Distribution and Transportation network to service our stores more efficiently and effectively.  Responsible for leading the implementation of Voice Picking Technology (Voxware) in all of our DC's, assisting with numerous WMS enhancements, an performing engineering studies and making recommendations for improvements.

Manager Logistics Support / Sr Business Analyst

Orbital Sciences Corporation

Responsible for Cost and Schedule management on large Satellite Manufacturing projects ($25M + and 24 month + projects).  Led the design and implementation of a custom Proposal development tool that could then be transformed into an Earned Value Baseline upon contract win.  Also responsible for implementing / improving an EVMS system and training all impacted team members in the effective use of EVMS.

Cost & Schedule Analyst

MARC Global

Led a team of Sales Engineers responsible for defining, designing, and demoing Supply Chain Software solutions.  Engaged with Account management and professional services team to ensure solutions were designed to solve potential customers needs.  Reponsible for all demos related to the WMS system for industries including Pharmaceutical, Retail, 3PL, and CPG.

Manager, Sales Engineering

With over 25 years of experience in supply chain, product management, sales, consulting and value engineering, I am passionate about unlocking outcome-based interactions and driving value for customers and partners. I have a proven track record of leading and delivering innovative, customer-centric, and value-driven solutions across various industries and domains.

Currently, I am the VP of Value Operations and Implementations at XFactor.io, a company that empowers organizations to accelerate their digital transformation and optimize their business performance with its platform, XDL. XDL is the first and only platform that enables enterprises to measure, manage, and monetize their value impact across the entire customer lifecycle. At XFactor.io, I lead a team of value engineers and implementation experts who work closely with customers, sales, product, and marketing to ensure successful adoption and realization of value outcomes. I also collaborate with executive and analyst stakeholders to define and execute the product strategy and vision for XDL, leveraging my extensive experience and expertise in value engineering and technology transformation.

taplio

The Battle

Keenan .

Josh Lankford

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