Keenan .

Vice President/Regional Sales Leader Emerging Service Providers

CEO | Author of Gap Selling | Creator of the Problem-Centric OS™ | Driving Predictable, Reliable, Revenue Growth -- Every Time

I’m the CEO of A Sales Growth Company (ASG) and the author of Gap Selling. Over the past decade, I’ve built a body of work that includes the Problem-Centric Operating System™ (PCOS), the Buyer Confidence Model, and the Problem Identification Chart (PIC) — frameworks that rewire how revenue organizations operate, forecast, and grow.

At ASG, we don’t just train salespeople. We help entire organizations transform the way they sell by aligning every GTM function to the problems buyers actually have. That’s why our work has been featured in Harvard Business Review and MIT Sloan Management Review, and why global enterprises and high-growth companies turn to us when they need to fix broken revenue systems.

I’m also a lifelong freestyle and mogul skier. In skiing, success requires precision, rhythm, and adaptability — one mistake throws off the entire run. Revenue is the same. If one part of the GTM system is out of sync, the whole organization feels it: forecasts drift, deals stall, and growth slows. That’s what the Problem-Centric OS solves — it brings clarity, control, and flow back into the system so growth becomes predictable.

ASG exists to help organizations achieve that level of performance. Our clients see higher win rates, more accurate forecasts, shorter sales cycles, and stronger alignment across sales, marketing, and customer success.

Because today’s revenue challenges aren’t about effort or talent — they’re about systems that weren’t built for how modern buyers buy. And fixing those systems is what we do.

CEO/President

A Sales Growth Company helps organizations solve the ever-changing challenges of revenue growth, long sales cycles, low winning percentages, and unacceptable growth numbers.  Through it's highly sought after Gap Selling methodology, ASG is quickly becoming the leader in revenue generation solutions for B2B companies around the world . . .

and we're just a killer place to work!

George Brontén

Why is it so hard to help salespeople sell better? We’re investing billions a year in training, coaching, and technology. What do sales teams have to show for it? Not much. Less than 47% of salespeople fail to meet their sales goals.  

The sales profession is in an effectiveness crisis!

After spending years of hiring and firing salespeople, I realized that three of my assumptions were wrong:

1) Salespeople know what to do with whom, why, and when
2) Salespeople have the discipline to do what’s needed
3) CRM systems were built to help salespeople sell

The reality is that salespeople are not born, and CRM systems were designed with the same faulty assumptions: that salespeople know HOW to sell and should just “log what they’ve done.”

When I realized my own mistakes, I decided to build software to bridge the gap between sales strategy and execution and to team up with sales experts worldwide. Adding the HOW to sell to the CRM, we help B2B sales teams increase sales effectiveness and consistently outperform their competition. Membrain is the result of these efforts: a multiple award-winning B2B Growth Platform to replace your old-school CRM system (or complement it if you can’t throw it out.)

LET’S CONNECT: If you’re interested in sales effectiveness - let’s connect to share ideas about elevating the sales profession.

CEO & Founder

Membrain is the leading Sales Enablement CRM that enables B2B sales teams to execute their sales process, coach for higher results, and build predictable growth.

Our mission: Grow individuals and their companies with skills and tools.

As the CEO of Membrain, I am responsible for the company vision, attracting talent, and ensuring that our efforts lead to higher achievements with our partners and customers. 

taplio

The Battle

Keenan .

George Brontén

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