Keenan .

Vice President/Regional Sales Leader Emerging Service Providers

CEO | Author of Gap Selling | Creator of the Problem-Centric OS™ | Driving Predictable, Reliable, Revenue Growth -- Every Time

I’m the CEO of A Sales Growth Company (ASG) and the author of Gap Selling. Over the past decade, I’ve built a body of work that includes the Problem-Centric Operating System™ (PCOS), the Buyer Confidence Model, and the Problem Identification Chart (PIC) — frameworks that rewire how revenue organizations operate, forecast, and grow.

At ASG, we don’t just train salespeople. We help entire organizations transform the way they sell by aligning every GTM function to the problems buyers actually have. That’s why our work has been featured in Harvard Business Review and MIT Sloan Management Review, and why global enterprises and high-growth companies turn to us when they need to fix broken revenue systems.

I’m also a lifelong freestyle and mogul skier. In skiing, success requires precision, rhythm, and adaptability — one mistake throws off the entire run. Revenue is the same. If one part of the GTM system is out of sync, the whole organization feels it: forecasts drift, deals stall, and growth slows. That’s what the Problem-Centric OS solves — it brings clarity, control, and flow back into the system so growth becomes predictable.

ASG exists to help organizations achieve that level of performance. Our clients see higher win rates, more accurate forecasts, shorter sales cycles, and stronger alignment across sales, marketing, and customer success.

Because today’s revenue challenges aren’t about effort or talent — they’re about systems that weren’t built for how modern buyers buy. And fixing those systems is what we do.

CEO/President

A Sales Growth Company helps organizations solve the ever-changing challenges of revenue growth, long sales cycles, low winning percentages, and unacceptable growth numbers.  Through it's highly sought after Gap Selling methodology, ASG is quickly becoming the leader in revenue generation solutions for B2B companies around the world . . .

and we're just a killer place to work!

Ed's Express Excursions & Transfers

Owner/Operator

Rolfe Consulting

Applying on a freelance/contract basis my 30+ years experience in IT Sales & Marketing with Resellers and Vendors/Manufacturers. I understand the solutions and business drivers – both as a Sales Rep/Business Development Manager and as a Sales Manager managing local and remote teams - and I am able to converse across all levels of a prospect/customer. I bring to an organisation strong research, questioning and qualifying techniques to uncover and pinpoint business pains/drivers. As I am solely focused on the specific task of creating and executing lead generation campaigns to generate Qualified Sales Opportunities, I do not suffer from 'call reluctance' or conflicting priorities experienced by full-time Sales Reps/BDMs.
Provision, on a contracting basis, of sales and marketing consultancy services to run any nature and duration of a campaign. Providing services ranging from single sales objective campaigns through to full 'closed loop' strategic campaigns, market research/development and go-to-market strategy & execution.

Proprietor/Consultant

Purple Patch Consulting

Entrusted by the Founder of 'The 28 Days Later Formula', Tom Hitchcock; I was responsible for the defining, driving, and delivery of the inaugural 28 Days Later Formula webinar and live Facebook Q&A event; engaging with globally and domestically renowned subject matter experts and professional public speakers, as we build the platform and market the event from launch to completion.

Program Delivery Manager - The 28 Days Later Formula

Transformd

Transformd helps businesses deliver fast and accurate, 1st class on-line digital experiences for their external and internal Customers.

Transformd helps businesses:
o Increase:
	• Customer conversion rates;
	• Cross-sell;
	• Speed-to-market
o Reduce:
	• Operational costs;
	• Customer ‘churn’;
	• Non-compliance events.

We accomplish this through implementation of an event-driven automations-framework, that listens to all digitized-form events; and, leveraging data-pipelining, triggers process-actions and dynamic-documentation distribution. 

Our platform powers contextualised experiences - from simple digital forms, through complex customer on-boarding experiences that encompass personalisation, pre-population and automation, to full SaaS applications built on top of enterprise systems.

Projects that we are currently working on include a Broker’s 360°/Single-view Customer Profile compiled utilising RPA-driven data-scraping across multiple portals.

Sales and Business Development Manager

Modus Operandi Brewing Co.

Sales Manager

Nomad Brewing Co

Brand Ambassador

Interesting

Interesting Pty Ltd is an independent technology and design studio: Helping businesses transition their websites to a Digital Experience Platform - creating and delivering first class Digital products and Brand Experiences.

Director - Sales & Business Development

Interesting Fitness

Fitness experts specialising in strength training, conditioning, athletic performance, Brazilian Jiu-Jitsu, Muay Thai, HIIT, ZUU and Boxing.

And the CBD's only bouldering-wall.

Advocate And Occasional User

Oracle

Deliver great customer experience throughout the customer journey and across all interaction channels, by connecting Marketing, Sales, and Service to deliver great outcomes. Socially enable your enterprise, empower mobile access anywhere, and apply learned insights from actionable data, all with the speed and agility of the Cloud. The Oracle Customer Experience Cloud helps businesses transform customer relationships into loyal brand advocates.

What does that really mean? 

• Enable your sales teams to sell more (up-sell & profits) and your Sales Managers ‘know’ more (forecast accuracy), so that your Company can ‘grow’ more.

• Understand what your Customers, Promoters and Detractors and Competitors are saying about your Company (Product and/or Service) through monitoring, listening and analysing their comments in Social networks such as Facebook, LinkedIn, Twitter, etc..

• Collaborate with other lines of your business so that they can provide an immediate and relevant response to comments in Social.

• Delight customers with the best self-serve experience, from enquiry to transaction, through the combination of Automated Policy Management and Knowledge Management (formerly 'Hayley' and 'RightNow Technologies', respectively) 

• Deliver the right ‘stuff’ to the right entity at the right time and place – however your Customer chooses to transact with you.

• Convert anonymous purchasers into loyal customers that not only repeatedly purchase, but also advocate through sharing, liking and blogging/Tweeting. 

• Finally, be able to identify and understand true ROI of your marketing dollars...


https://www.oracle.com/applications/customer-experience/index.html

Business Development Manager- CX Cloud

Business Development - A/NZ Retail

MICROS-Fidelio Australia

Developing A/NZ Retail Sales Division. Oracle acquired Micros in September 2014 and I became an Oracle employee in October.

Micros is now part of Oracle.

Micros leads the world in end-to-end solutions for Hospitality, Food & Beverage and Retail. 

With my focus on the A/NZ Retail sector, the Oracle-Micros 'solution-stack'​ addresses aspects from eCommerce platforms, Point-of-Sale systems, Customer Loyalty and Omni-channel Retailing (where on-line and bricks-and-mortar demo-graphical needs merge) to Supply-chain, Inventory and Loss Prevention (shrink) Management. 

The latter product, 'XBR'​, is an eXception Based Reporting BI/Analytics tool that captures transactions that fall outside of business rules and Chain trends and, integrating with Digital CCTV at POS, quickly identifies and arrests POS-based fraud. Ultimately reducing 'shrink'​ at the Point Of Sale by up to 80%. 

With A/NZ Retail shrink averaging around 3% of Sales Revenues, and a rapid implementation/ROI (most Micros customers enjoy 100% ROI in years 1 and 2), XBR represents an excellent way to improve a retail operation from a Top & Bottom Line perspective – both with speed and longevity. 

Our Customers' experiences tell us that, for every $100mil of annual revenue, XBR saves between $300,000 and $600,000 a year. Extrapolating by $100mil, what are your numbers looking like?!....

Sales Manager - A/NZ Retail

SOLUTIONS & RELATIONSHIPS BASED CONSULTATIVE SALES ACHIEVER.

Ever wearing the Customers' Customers' shoes: I focus on getting the Customer Level right first.  

It's about how the Customer works; wants to engage; and when to engage.

“Ed has demonstrated over the years that he understands both my business and technology drivers, aligns them when he can to the service or solution that he is offering, and always delivers on what he promises. I have found him to be an honest and reliable person, who knows when to leave me alone.” 
CIO of Major Global Accounting Firm.

taplio

The Battle

Keenan .

Ed Rolfe

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