Keenan .

Vice President/Regional Sales Leader Emerging Service Providers

CEO | Author of Gap Selling | Creator of the Problem-Centric OS™ | Driving Predictable, Reliable, Revenue Growth -- Every Time

I’m the CEO of A Sales Growth Company (ASG) and the author of Gap Selling. Over the past decade, I’ve built a body of work that includes the Problem-Centric Operating System™ (PCOS), the Buyer Confidence Model, and the Problem Identification Chart (PIC) — frameworks that rewire how revenue organizations operate, forecast, and grow.

At ASG, we don’t just train salespeople. We help entire organizations transform the way they sell by aligning every GTM function to the problems buyers actually have. That’s why our work has been featured in Harvard Business Review and MIT Sloan Management Review, and why global enterprises and high-growth companies turn to us when they need to fix broken revenue systems.

I’m also a lifelong freestyle and mogul skier. In skiing, success requires precision, rhythm, and adaptability — one mistake throws off the entire run. Revenue is the same. If one part of the GTM system is out of sync, the whole organization feels it: forecasts drift, deals stall, and growth slows. That’s what the Problem-Centric OS solves — it brings clarity, control, and flow back into the system so growth becomes predictable.

ASG exists to help organizations achieve that level of performance. Our clients see higher win rates, more accurate forecasts, shorter sales cycles, and stronger alignment across sales, marketing, and customer success.

Because today’s revenue challenges aren’t about effort or talent — they’re about systems that weren’t built for how modern buyers buy. And fixing those systems is what we do.

CEO/President

A Sales Growth Company helps organizations solve the ever-changing challenges of revenue growth, long sales cycles, low winning percentages, and unacceptable growth numbers.  Through it's highly sought after Gap Selling methodology, ASG is quickly becoming the leader in revenue generation solutions for B2B companies around the world . . .

and we're just a killer place to work!

eXp Commercial

Advisor | Commercial Real Estate

Five Freedoms Firm

Five Freedoms Firm focuses on lower-middle market private equity investing, targeting high-growth and resilient sectors such as consumer services, AI infrastructure, and real assets. 

Our approach is designed for corporate and medical professionals who seek streamlined access to investment outperformance in the private capital markets. 

We create value through deep research and due diligence, expert partnerships in specialized sectors, and private fund retailization, delivering our accredited investors ground-floor access to transformative opportunities while mitigating risk.

Founder, Managing Partner

Branch

Customers love your app. It’s easier, more personalized, more convenient. It’s simply a better experience. And it’s better for your business.

Branch makes sure customers land in your app and keep coming back. No broken journeys, no matter where they’re coming from. No lost attribution, no matter the campaign or conversion event.  

Sit back, relax, and watch your business grow. We’ll handle the complexities of the expanding mobile universe.

Enterprise Account Executive

Showpad

Showpad empowers Marketing and Sales teams with the tools they need to exceed B2B Buyer expectations of the modern world, turning stale pitches into experiential engagements, leading to more sales and revenue growth. 

Modern revenue enablement is the new competitive advantage for all businesses. Reach me to discover how much more your organization is capable of achieving.

Qualtrics

Employees are the heart of an organization. An effective employee experience program creates happier, more-engaged and better-developed employees that drive business outcomes like reduced attrition, higher revenue and increased customer satisfaction. Contact me to learn how Experience Management can help strengthen the heart of your business.

Sr. Account Executive | Employee Experience

Oracle

Specializing in:
Oracle ERP Cloud Suite (Financials, Procurement, SCM, PLM, WMS, TMS)
Oracle EPM Cloud Suite (PB, Financial Consolidation/Close, Reconciliation, Tax Reporting, Profitability/Cost Management)
Hyperion Suite
JD Edwards
E-Business Suite
PeopleSoft

Major Accounts Sales Executive

Voalte - Smartphone Communication Systems for Hospitals

How to introduce a disruptive technology into the healthcare setting - From a cultural/political perspective, what does it take to shift the mindset of providers and executives in order to improve workflow, all for the betterment of patient care?

- Effectively leading customer meetings, presenting value through alternative business processes that deliver more ROI for individuals and their organization. 

- Building professional relationships with key buying influencers (department heads, CXO level personnel) to establish a presence that leads million-dollar purchase decisions.

- Collaborating/Developing a small sales team, coordinating efforts in order to provide maximum territory coverage and sales results. 

- Demonstrating advanced technical knowledge of solution capabilities and professional services.

Area Sales Manager

Apps for Docs

From Fee-For-Service to Value-based reimbursement in healthcare, how can we drive best-practices that maximize both patient care and provider benefit?

- Built a small business that focused on improving diagnostic/treatment decision-making at the point of care. 

- Led a core team of product developers creating a SaaS application used by cardiologists and medical groups.

- SidekickCV enables mobile access to appropriate use criteria at the point of care. An AUC score is calculated real-time and clinically documented, leading to higher reimbursement acceptances.

Co-Founder, Head of Operations

AD Designs - Event Promotion Company

AD Designs works with organizations to deliver unique brand/event promotion projects through video, photography, and graphic design services. 

Built company and managed operations which included:

- Consistently generating revenue from new/existing clients.

- Expanding business scope through partnerships with local suppliers and organizations. 

- Coordinating projects with multiple stakeholders, managing independent contractors, and selling to various departments within the University of Florida and related organizations.

Founder, Sales Leader

I help clients buy, sell, lease, and invest in commercial real estate across Dallas-Fort Worth. As an advisor backed by eXp Commercial, a leading nationwide commercial brokerage, I leverage a powerful network with deep industry resources to create exceptional value for all parties.

How I Help
- Landlord Representation: Securing quality tenants at optimal lease terms to minimize risk and maximize NOI.
- Tenant Representation: Finding the right space that helps you strategically grow your business.
- Seller Representation: Maximizing property value and securing the right buyer through comprehensive marketing, value positioning, and negotiations.
- Buyer Representation: Knowledge of key submarkets and trends to identify and acquire properties that align with your business or investment goals. 

Why Work With Me?
- Save Time & Money: I handle the research, marketing, negotiations, documentation, and communication to streamline your experience. 
- Marketing Reach: I ensure properties are seen by the widest possible audience to attract serious buyers and tenants.
- Proven Process: Backed by industry-leading tools, analytics, and strategies, I increase the likelihood of securing the best outcome for every transaction.
- Off-Market & Exclusive Opportunities: I access deal flow through an extensive broker and private market investor network.

Whether you’re a landlord leasing space, an owner selling property, a business searching for the right building, or an investor looking to maximize returns, I have the expertise and network to help you succeed in the DFW market. 

📩 aaron.duthie@expcommercial.com
🌐 www.expcommercial.com
🌐 https://www.pdf-usa.com/
🌐 https://engvest.com/

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Keenan .

Aaron Duthie

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