Emerge Consulting

Transforming small to medium-sized vineyards and wineries across the US and Europe by implementing cutting-edge technology solutions. Our tailored approach has led to a 30% increase in operational efficiency and a significant reduction in manual processes, empowering wineries to make data-driven decisions and enhance customer relationships.

Unlike typical consultants who push proprietary solutions, Emerge Consulting is vendor-agnostic, ensuring we only recommend and implement the best-fit technology solutions for your winery’s unique challenges and growth goals.

Founder

ENOCARE

We are an Italy-based Wine & Spirits logistics provider, dedicated to helping wine importers and distributors streamline their import processes. Our services allow them to concentrate on their core strength: delivering exceptional products to their customers.

Business Development 

FINE+RARE

Responsible to significantly improve service globally 

Designed comprehensive global logistic strategy for F+R

Globally leading the Supply Chain side of merger + acquisition integration into the business, by executing the integration plan through a number of cross functional teams and within local markets.

Global Service Director

Project lead for the  implementation and integration of SAPB1, Hubspot and proprietary software.

Senior Consultant 

Liberty Global

Major accomplishments ; 

Reduced the annual Supply Chain spend YOY by 5%-7% as a result of outsourcing key-activities (Warehousing & Test & Repair )and continuous improvement

As part of the Global Logistics Team develope& implemented a 5-year Supply Chain Strategy for CEE leading to further cost savings and improved customer experience

Re-organized the Supply Chain in the CEE region to streamline and improve the organization

Director of Supply Chain of Central Europe region

Major accomplishments ; 
Setup and transformed the entire E2E Supply Chain including outsourcing key-activities to 3rd parties including in-country refurbish & repair operations

Digitally transform the Supply Chain by implementing an E2E system which led to cost reduction (YOY 4%-6%) and improved customer experience across the DTH footprint

Implemented a robust S&OP process across the DTH footprint which led to a 20% reduction in inventory turns

Director of Supply Chain & Procurement at UPC DTH of CEE region

Sanmina-SCI

Developed a thorough understanding of key clients' needs and requirements and preparing customized solutions.
Negotiated contracts with key clients and meeting established deadlines for the fulfillment of each client's long-term goal
Successfully positioned the test & repair business in the market (world-wide) and grew the business consistently within 3-years of implementation.
In this role, world-wide responsible for all Telecom customers managed to exceed their expectations which led to  business growth

Global Account Manager

Managed business activities focusing on the financial and strategic growth of the organization.
Responsible for setting up a repair & warehouse facility for Sanmina-SCI in Hungary for customers like IBM, Nokia, Alcatel, and Philips.
Post-implementation managed the business unit and improved and developed processes, people (200), and led an IT implementation resulting in better efficiencies, quality, and happier customers.

Business Unit Manager Repair Center

UPS Supply Chain Solutions

Developed a 3 year Strategic Plan for UPC SCS in Hungary in close cooperation with UPS parcels
P&L responsible for the Supply Chain arm of UPS parcels in Hungary by offering customers Logistics services such as warehousing, airfreight and sea freight.
Coordinated, developed, and managed staff, projects, sales and build the brand within Hungary

Country Manager

Maersk Line, Limited

Put together a 3-year commercial and strategy plan for the business 
Successfully developed the business for the Supply Chain arm of Maersk in France by growing the business 12% YoY.
Responsible for developing and managing 20 large multinationals in the FMCG sector including leading French companies such as Auchan, Decathlon, Kiabi, and La Redoute.

Supply Chain Manager at Maersk Logistics France

P&L responsible for the business of Maersk Logistics in Hungary
Jointly with the Managing Director of Maersk developed a 2-year strategy for the business
Successfully implemented Logistics Services such as Distribution, Airfreight, and Seafreight groupage for Maersk customers

Country Manager at Maersk Logistics Hungary

Nutricia

Strategic Distribution Manager

Distribution Center Manager

For many winery owners, the idea of switching to new technology can be intimidating. You don’t want to lose the traditional way of doing things, and that’s completely understandable.

But today, technology isn’t just a support—it’s become an essential part of running a successful winery. It helps automate everyday tasks so you have more time to focus on what matters most: creating great wine. 

Here’s how you can start:

	1.	Think about where you’re spending the most time: Is it manually writing down orders, 
                 organizing customer contacts, or checking your stock levels? That’s a good place to start.

	2.	Pick user-friendly tools: Look for tools that don’t need a lot of training, like simple software to 
                manage sales or apps to track your barrels.

	3.	Experiment with one task: Start with just one thing—maybe a digital order system—and see how 
                it improves your day.

	4.	Get your team involved: Let them try the new tools at their own pace and show them how it 
                 makes their job easier.

You don’t need to overhaul everything. A few small changes can make a big difference, without losing the heart of your winery.

Jim de Jager

Wine Australia

Wine Australia supports profitable, resilient and sustainable wine grape and wine businesses. As GM - Customer Engagement, our team works with all stakeholders including levy paying grape, wine and exporting businesses, government, and government agencies, education, member associations, states and regions, RD&A providers, media, international bodies and more.

GM - Customer Engagement

Sorby Adams Wines

Marketing & Sales Mgr International

Wine Collaborators

Working with you on your wine business to activate change. 
Gap analysis and strategic planning, outsourced marketing, project work, grant application, international and domestic channel management planning, portfolio review (renovate and NPD), brand livery, digital/social media, regional connection, new pitch presentations (including roadshow/missions) and wine tourism.

Collaborating with brands such as Terraview AI, Lallemand Oenology & Cider, Starrs Reach, Ricca Terra Riverland, Fermoy Estate Margaret River, Sorby Adams Barossa, Eight at the Gate Wrattonbully, Trust in Taste and more.

Principal Wine Collaborator

Wine Communicators of Australia Inc

Mentoring Program

WISA - Wine Industry Suppliers Australia Inc

Championing wine supply chain.
WISA offers the Australian grape and wine community the opportunity to make easier, greater, and more meaningful connections in order to maximise capability and competitiveness across the sector.  WISA represents corporate suppliers of all sizes across all of Australia and those importing into Australia.
With Wine Tech now confirmed as June 2022, WISA have the strategic vision to facilitate suppliers to have a greater voice in wine as we partner grape growers, winemakers, brand builders, sales channels and service providers throughout the process. 
Let’s be in the room where it happens.

Connect | Communicate | Cultivate.  Be WISA

For media enquiries please contact Shirley Fraser on +61 449 704 409 or email eo@wisa.org.au
https://www.wisa.org.au/contact-us

Executive Officer

Riverland Wine Show

The Riverland Wine Show is approaching its 50th anniversary in the next couple of years. Engaged with with dedicated and passionate committee, Chief judge and sponsors, I’m excited for the improvements we are planning for the show in leadership, innovation, technology and inclusion.

Consultant 

Terraview

Australian Water Association

The Australian Water Association is Australia’s biggest water network inspiring and driving a sustainable water future. We provide individuals with career enrichment and organisations with business opportunities as we share information and knowledge, connect members with industry and stakeholders, and inspire positive change.

Mobile 0439 893 304
Email SFraser@awa.asn.au

Branch Manager, SA

Byrne Vineyards

Driving growth and brand development for Byrne Vineyards bottled and branded portfolio as Marketing and Sales Manager.  

Aligned channel management strategies for greater partnerships and collaboration with our customers both in the domestic Australian and international markets, establishing sales team in USA, China and uk. 

With Vineyards in the Clare Valley and Riverland regions of South Australia, Byrne Vineyards are family owned, estate grown, wines with labels currently including Flavabom, Sidney Wilcox, Calcannia, Byrne family, Thomson Estate, Scotts Creek, Criminal Minds, Blend Boss, Devlins, Woolpunda and Antiquarian.

Marketing and Sales Manager

Future Leaders 2019 (wine industry)

Coaching

Shirley Fraser is a wine strategy professional in South Australia.
As an innovative problem solver, she draws on over 20 years of wine industry experience to facilitate business improvement that is relevant and effective for the organisation, brand and broader sector.

A Roseworthy Wine Marketing graduate and Future Leaders alumni, Shirley is a member of the Australian Women in Wine Advisory Board and on the committee for AWITC 2025 planning / social. 

Dedicated to unlocking the potential of each winery, vineyard or supplier she works with, Shirley has a collaborative and inclusive approach.  

Focused to build connections in the wine sector in their routes to market as either producer or supplier to achieve sustainable success, together.

Why do you want to enter a certain space? or grow or bring change?  What is it that could unlock your potential?  And do you have the skillset personally or within your team?  If not, who can you engage with to make it happen.  Shirley is a collaborative solver of gap analysis to work with you in your wine business or connect you with others that can. 

taplio

The Battle

Jim de Jager

Shirley Fraser

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