Gradual

GTM Strategy, Advisor to CEO

“Jill’s unmatched expertise in sales, community building, partnerships, and ecosystems has been pivotal in shaping our product vision and go-to-market strategy. Her unique insights and strategic connections have unlocked new opportunities and accelerated our growth.” – Jerry Li, CEO & Founder

Gradual is a community platform that centralizes all community experiences, driving product adoption and deeper customer relationships.

Strategic Advisor

Stage 2 Capital

Stage 2 Capital invests in early-stage B2B software companies and sits shoulder-to-shoulder with leadership teams to operationalize sustainable revenue growth. We provide expertise and capital to help companies scale. 

Our LP base of 500+ seasoned GTM executives is matched with the strategic and operational needs of our portfolio companies. We involve our network in 100% of our investments, which often includes joining a portfolio company as an executive, board member, or advisor.

In 2018, I helped raise our $15 million Fund I from LPs at Asana, Atlassian, Box, Gong, HubSpot, Okta, Slack, Salesforce, SAP, ServiceNow, Toast, Twilio, Workday, Snowflake, Zoom, and many others.

$15m Fund I, LP, and Associate Member
$80m Fund II, LP
$150m Fund III, LP

GTM Advisor & LP

Klue

GTM Advisor

Competitive Enablement platform that combines market, competitor, and buyer insights.

Raised $81 million from top VCs including Salesforce Ventures, Tiger Global, Craft, and OMERS Ventures.

Advisor

Folloze

Advisor to the CEO

Enterprise customers include Adobe, Autodesk, DocuSign, Okta, VMware, UiPath, Cisco, and ServiceNow. 

Integration partners feature 6Sense, Demandbase, Marketo, Outreach, Qualified, and Salesforce.

nearbound.com

Assisted in the design, launch, and growth of the Nearbound category at Reveal. In June 2024, Reveal merged with Crossbeam, with the unified focus now on driving Ecosystem-Led Growth.

While outbound interrupts and inbound attracts, nearbound surrounds.

Nearbound is essential because buyer behavior has shifted from the ‘How’ economy to the ‘Who’ economy. Buyers now ask, ‘Who can help me solve X?’ and seek out trusted nodes in their network.

Strategy & Champion

Guild

Advisor to the B2B GTM team.

On a mission to unlock opportunity for America’s workforce. When opportunity is as evenly distributed as talent, everyone benefits. Individuals rise, companies grow, and our economy thrives.

In June 2022, Guild raised a $175 million Series F funding round at a $4.4 billion valuation. The round was led by prominent investors including Bessemer Venture Partners, Cowboy Ventures, Emerson Collective, General Catalyst, GSV, ICONIQ, Redpoint, Workday Ventures, Salesforce Ventures, and Oprah Winfrey.

GTM Advisor

LoopVOC

Voice of the Customer software for B2B SaaS Companies. Advisor to CEO & Founder.

Affinio

Member Board of Directors

Sales for Life

Advisor & Partner

Nudge.ai

Acquired by Affinity, a relationship intelligence platform.

Advisory Board Member & Investor

23 years in B2B SaaS Go-To-Market at Salesforce, Eloqua, HubSpot, Marketo. Customer Obsessed. Partner Obsessed. Living-In-Market. LinkedIn Member #320,966

Majored in Customer. Minored in Go-To-Market. Live in-Market. 

24 years in B2B SaaS. Early employee at Salesforce (first 100), Eloqua (#13), HubSpot Advisor (2014-2016), Marketo (2018).

Love startups, especially category creators.

Born Sales. Bred Marketing. Building Partnerships. 

I spent six years in management consulting, 52 quarters in software sales at Salesforce and Eloqua, six years doing professional speaking, 2018 reporting to the CEO of Marketo (acquired by Adobe for $4.75B), Limited Partner "LP" and GTM Advisor at Stage 2 Capital and GTM Fund. 

I started investing in 2012 and maintain my personal portfolio of investments in sales and marketing technology startups. I also started advising startups in 2012 and joined my first Board of Directors in 2016. Four of the companies I've advised have had successful exits -- HubSpot, Accompany, DataRPM, and PartnerHacker. 

My work keeps me focused on the changing B2B buying environment and what revenue teams need to do to evolve their culture, skills, processes, data, and technology. 

****If you want to connect with me on LinkedIn, don't send a generic invite.****

Jill Rowley

Red Points

Responsible for all global revenue functions at Red Points.

Chief Revenue Officer

Nitro, Inc.

Responsible for all revenue and customer operations including Sales, Customer Success, Business Development, Revenue Operations, Solution Consulting, Channel & Alliances, Professional Services, Enablement & Support.

Nitro was acquired by Potentia Capital in March 2023.

Board Member (Nitro Ireland)

Leading all global sales, GTM, customer and revenue operations.

C-Team.

Senior Vice President, Global Sales

Vice President, EMEA

Marketo, an Adobe Company

Member of the EMEA executive leadership team responsible for Marketo's development across the region.

Responsible for Marketo’s largest revenue lines.

Lead a team who are focused on maintaining and growing revenue across our entire EMEA customer base.

Exceeded growth targets in FY18 (+240%) & FY17 (+150%).

Lead EMEA Demand Generation (SDR) teams.

Over achieved revenue & demand generation targets in every quarter.

Senior member of global Customer Success leadership team.  

Executive sponsor in strategic customer engagements.

Responsibility for EMEA Customer Support team.

Collaborate with cross-functional business partners to drive world class customer experience.

Oversight of tactical and strategic operations of the teams while constantly seeking to introduce innovative and scalable processes.

Part of the executive leadership team in EMEA that lead Marketo through two successful acquisitions. Marketo was first acquired by Vista Equity Partners for USD 1.8 billion in June 2016 & subsequently by Adobe in October 2018 for USD 4.75 billion.

Senior Director

Vistatec

Lead global sales, marketing & strategy including New Business Acquisition, Demand Generation, Customer Account Management, Marketing, Solutions Architecture.

Lead Vistatec to consistent, record revenue attainment. 

Vistatec is currently growing at three times the industry average.

Built enterprise sales organisation across North America & EMEA.

Conceived, developed and delivered the most significant positioning and brand update in the company’s history.

Conceived and coordinated corporate strategy initiative which led to the consolidation of all global operations functions under one single organisation, the creation of a COO function, as well as other vital functions such as Solutions Architecture and a formal Corporate Marketing team.

Won multiple multimillion dollar deals with many of the world’s largest and most well recognised organisations across a variety of industry verticals.

Conceived and developed the Think Global Forum, an initiative created to provide thought leadership to companies & organisations in the sphere of Globalisation  (www.thinkglobalforum.org).

Recognised thought leader & conference speaker across North America and Europe.

Responsible for global customer acquisition, retention and revenue growth.

Director, Global Sales

Responsible for new business development and key account growth across EMEA region.

Quickly established a multi-million Euro business portfolio which included a host of Fortune 1000 companies from a variety of different industry verticals.

Achieved highest ever first year new business revenue.

European Sales Manager

PFH Technology Group

Reporting to the group CEO.

During my tenure I successfully built a large and profitable portfolio of enterprise business which included customers such as State Street, The Irish Times, VHI (Irish semi-state health insurance provider), CIE (Irish public transport company), GAM Fund Management, Clarion Hotel Group, United Drug and International Fund Services.

Enterprise Account Executive

Corporate Account Executive

Hewlett Packard Enterprise

Responsible for leading the ProLiant Intel Server business in Ireland which had annual revenues of €50m+.  

Increased market share from 36% to 48% in this highly competitive and largely commoditised market.

Launched the Adaptive Infrastructure software suite which revolutionised Intel server industry.

Lead strategic marketing engagements with a number of Hewlett Packard’s primary alliance partners including Cisco, Microsoft, Oracle and SAP.

Product Marketing Manager

Responsible for growth of two of GSK’s primary brands, Flixotide and Flixonase.  

Devised and executed upon strategic marketing plans for both brands in line with corporate sales objectives.  

Dramatically changed fortunes of both brands turning negative market share growth in to positive double digit growth in under one year.  

Flixotide market share growth went from -4% to 11% YoY and Flixonase grew from -7% to 14% YoY.

Successfully launched key product ranges at GlaxoSmithKline which contributed to overall market share growth.

Product Manager

Envision Marketing Consultants

Member of the executive leadership team. 

Managed a team of 16 to bring creative marketing and research solutions to corporate clients such as Smith & Nephew, TG4, Thermo King Europe (Ingersoll Rand), Norsk Hydro and Oranmore Dairies.

Accountable for sales, customer relationship management, recruitment, performance management, running business operations and delivery of client consulting initiatives.

Business Unit Manager, Research & Consultancy

Chief Revenue Officer at Red Points

I am currently Chief Revenue Officer (CRO) at Red Points. 

Before Red Points I was Chief Revenue Officer at Nitro where I was part of the executive team that led the company to our successful acquisition by Potentia Capital.

Prior to Nitro I was a member of Marketo’s executive leadership team in EMEA, responsible for rapid revenue growth and customer operations. This growth ultimately lead to Marketo’s acquisition by Vista Equity Partners for USD 1.8Bn and subsequently by Adobe for almost USD 5Bn.

I served as Chief Revenue Officer at Vistatec, a global professional services organisation, where I was responsible for rapid and sustained revenue growth. 

Before Vistatec I held a number of senior sales and marketing leadership positions in organisations such as PFH, GlaxoSmithKline (GSK) & Hewlett Packard. 

I am an accomplished executive with a proven track record of driving high performance and business transformation through focused execution, often in challenging and highly competitive market segments. 

I hold a Bachelor of Commerce degree (Marketing major) and a Postgraduate Higher Diploma in Marketing Practice from the National University of Ireland, Galway.

I've been fortunate enough to have been invited to speak and share my thoughts at conferences across Europe and North America throughout my career.

Specialties:
International Sales, Leadership, Empowering individuals and teams to succeed, General Management, Customer Account Management, Business Operations, SaaS, Product Marketing, Demand Generation, Product Development, Customer Success, Customer Acquisition, Customer Retention, SDR, Strategic Planning & Execution, High Performance, Public Speaking Engagements, SaaS Leadership, Branding.

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The Battle

Jill Rowley

Mark Flanagan

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