Gradual

GTM Strategy, Advisor to CEO

“Jill’s unmatched expertise in sales, community building, partnerships, and ecosystems has been pivotal in shaping our product vision and go-to-market strategy. Her unique insights and strategic connections have unlocked new opportunities and accelerated our growth.” – Jerry Li, CEO & Founder

Gradual is a community platform that centralizes all community experiences, driving product adoption and deeper customer relationships.

Strategic Advisor

Stage 2 Capital

Stage 2 Capital invests in early-stage B2B software companies and sits shoulder-to-shoulder with leadership teams to operationalize sustainable revenue growth. We provide expertise and capital to help companies scale. 

Our LP base of 500+ seasoned GTM executives is matched with the strategic and operational needs of our portfolio companies. We involve our network in 100% of our investments, which often includes joining a portfolio company as an executive, board member, or advisor.

In 2018, I helped raise our $15 million Fund I from LPs at Asana, Atlassian, Box, Gong, HubSpot, Okta, Slack, Salesforce, SAP, ServiceNow, Toast, Twilio, Workday, Snowflake, Zoom, and many others.

$15m Fund I, LP, and Associate Member
$80m Fund II, LP
$150m Fund III, LP

GTM Advisor & LP

Klue

GTM Advisor

Competitive Enablement platform that combines market, competitor, and buyer insights.

Raised $81 million from top VCs including Salesforce Ventures, Tiger Global, Craft, and OMERS Ventures.

Advisor

Folloze

Advisor to the CEO

Enterprise customers include Adobe, Autodesk, DocuSign, Okta, VMware, UiPath, Cisco, and ServiceNow. 

Integration partners feature 6Sense, Demandbase, Marketo, Outreach, Qualified, and Salesforce.

nearbound.com

Assisted in the design, launch, and growth of the Nearbound category at Reveal. In June 2024, Reveal merged with Crossbeam, with the unified focus now on driving Ecosystem-Led Growth.

While outbound interrupts and inbound attracts, nearbound surrounds.

Nearbound is essential because buyer behavior has shifted from the ‘How’ economy to the ‘Who’ economy. Buyers now ask, ‘Who can help me solve X?’ and seek out trusted nodes in their network.

Strategy & Champion

Guild

Advisor to the B2B GTM team.

On a mission to unlock opportunity for America’s workforce. When opportunity is as evenly distributed as talent, everyone benefits. Individuals rise, companies grow, and our economy thrives.

In June 2022, Guild raised a $175 million Series F funding round at a $4.4 billion valuation. The round was led by prominent investors including Bessemer Venture Partners, Cowboy Ventures, Emerson Collective, General Catalyst, GSV, ICONIQ, Redpoint, Workday Ventures, Salesforce Ventures, and Oprah Winfrey.

GTM Advisor

LoopVOC

Voice of the Customer software for B2B SaaS Companies. Advisor to CEO & Founder.

Affinio

Member Board of Directors

Sales for Life

Advisor & Partner

Nudge.ai

Acquired by Affinity, a relationship intelligence platform.

Advisory Board Member & Investor

23 years in B2B SaaS Go-To-Market at Salesforce, Eloqua, HubSpot, Marketo. Customer Obsessed. Partner Obsessed. Living-In-Market. LinkedIn Member #320,966

Majored in Customer. Minored in Go-To-Market. Live in-Market. 

24 years in B2B SaaS. Early employee at Salesforce (first 100), Eloqua (#13), HubSpot Advisor (2014-2016), Marketo (2018).

Love startups, especially category creators.

Born Sales. Bred Marketing. Building Partnerships. 

I spent six years in management consulting, 52 quarters in software sales at Salesforce and Eloqua, six years doing professional speaking, 2018 reporting to the CEO of Marketo (acquired by Adobe for $4.75B), Limited Partner "LP" and GTM Advisor at Stage 2 Capital and GTM Fund. 

I started investing in 2012 and maintain my personal portfolio of investments in sales and marketing technology startups. I also started advising startups in 2012 and joined my first Board of Directors in 2016. Four of the companies I've advised have had successful exits -- HubSpot, Accompany, DataRPM, and PartnerHacker. 

My work keeps me focused on the changing B2B buying environment and what revenue teams need to do to evolve their culture, skills, processes, data, and technology. 

****If you want to connect with me on LinkedIn, don't send a generic invite.****

Jill Rowley

CMOcopilot.com

AI-copilot for marketing, sales, design and development professionals.

Automatically get the B2B & B2C market research, behavioral intelligence and personalized content you need to reach your targets. Just input a few customer data points and let our science-based, human-centered platform fill in the blanks — from identifying pain points & priorities to suggesting engagement strategies & tactics, then generating unique, personalized content.

Founder & CEO

Principal

Peerview Data

Primary responsibilities: overall business strategy/go-to-market, product development, software development, content development, data science, design, marketing, branding and fundraising.

Industry: SaaS/FinTech

Co-founder, President & Chief Product Officer

Indiana Small Business Development Center (ISBDC)

Entrepreneur in Residence

Chideo

Launch team; responsibilities included business design, business model, content strategy, branding, go-to-market, pitches and presentations

Musical DNA

Responsibilities for this musical education software company included: product development, business plan, investor pitch and (limited) digital marketing

Advisor/Head of Product

uFlavor

Responsibilities for this early IoT startup included: business plan development, brand strategy, investor pitch docs and go-to-market strategy

Freelance

Responsibilities varied by project, but usually involved some combination of overall strategy, creative, production/project management, scheduling and budget.

Clients:

ABC
ABC Family
Auction Network
Bozell Advertising
Buena Vista Home Video
Butler, Shine & Stern Advertising
ChoiceSoft
Chicago Sun-Times
City of Hope
Crave
CBS
Comedy Central
DirecTV
Discovery Channel
Discovery Home
Disney Channel
Disney Tele-Ventures
Disneyland
DisneyOnDemand
DisneyXD
Dry Soda Co.
Dwell Magazine
E!
FCB Advertising
Fine Living
Food Network
Fox
Fox Family
Game Show Network
GAC
Greyscale Creative
Not ‘n’ Now
NBC Universal
Nickelodeon
PAX
J&C Distribution
Juice Creative
The Lake Institute on Faith & Philanthropy
Lifetime
Riverstreet Productions
Scripps Networks (corporate)
Shop At Home Network
Soapnet
Spark Factory
Style
Supertex Studios
Sustainableeating.com
TLC
Toon Disney
The Trevor Project
Universal Home Video
Warner Bros. Home Video
Ways & Means The WB
The Weather Channel
The Weinstein Company
Zoog Disney

Creative, Strategy and Innovation Consultant

Verbal Rebellion

Bootstrapped an early content/e-commerce hybrid consisting of a handful of niche websites and original products

Founder/CEO

Scripps Networks Interactive

Created and produced the Fine Living Network (now The Cooking Channel) original series “Deconstructed”

Executive Producer (contract)

CMO Copilot is an AI GTM tool that uses the Power Personas API, which combines behavioral fingerprinting with predictive modeling to give custom GPTs the context they need for role-based tasks.   

How it works:
1. Product analysis — first it analyzes your product to understand key features, benefits, USPs, etc
2. Target audience analysis — once it understands what you’re selling, it uses the Power Personas API to figure out who you could (and should) sell it to and then generates detailed customer profiles that combine demographics, psychographics and and a few thousand proprietary insights
3. Context analysis — then, depending on what you want to do (generate a marketing plan, moderate a virtual focus group, have it write an email, copy-test some concepts, etc. ) it grabs that information and feeds it into one or more LLMs to execute your request and whatever follow-ups you may need.

Key features:
- Marketing Chat
- 1-Click Content Generation (for sales, content marketing, marketing management, uiux, etc.)
- Virtual Focus Group Moderation
- Virtual Brainstorming
- Virtual Role-playing (to practice pitches, gain insights, test concepts, etc.)
- CopyCheck (get feedback on content, strategies, etc.)

Price:
 $75/month


taplio

The Battle

Jill Rowley

Kirk Enright

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