23 years in B2B SaaS Go-To-Market at Salesforce, Eloqua, HubSpot, Marketo. Customer Obsessed. Partner Obsessed. Living-In-Market. LinkedIn Member #320,966

Majored in Customer. Minored in Go-To-Market. Live in-Market. 

24 years in B2B SaaS. Early employee at Salesforce (first 100), Eloqua (#13), HubSpot Advisor (2014-2016), Marketo (2018).

Love startups, especially category creators.

Born Sales. Bred Marketing. Building Partnerships. 

I spent six years in management consulting, 52 quarters in software sales at Salesforce and Eloqua, six years doing professional speaking, 2018 reporting to the CEO of Marketo (acquired by Adobe for $4.75B), Limited Partner "LP" and GTM Advisor at Stage 2 Capital and GTM Fund. 

I started investing in 2012 and maintain my personal portfolio of investments in sales and marketing technology startups. I also started advising startups in 2012 and joined my first Board of Directors in 2016. Four of the companies I've advised have had successful exits -- HubSpot, Accompany, DataRPM, and PartnerHacker. 

My work keeps me focused on the changing B2B buying environment and what revenue teams need to do to evolve their culture, skills, processes, data, and technology. 

****If you want to connect with me on LinkedIn, don't send a generic invite.****

Jill Rowley

CEO at H2K Labs | Helping business leaders scale up their revenue potential and achieve profitable growth faster | Data-Powered Revenue Acceleration

I've lived through every major disruption in media, events, and data businesses since the dawn of digital. Here's what I know: the old playbooks are broken. The CEOs I work with aren't just trying to hit numbers anymore. They're reimagining what their businesses MUST become in an AI-powered world.

I'm genuinely obsessed with these industries. While others see struggling legacy businesses, I see untapped potential. I've always pushed for what's next, championing data monetization before it was trendy, architecting new revenue models when print was dying, and now helping leaders navigate AI. I've built my career on seeing around corners during turbulent times.

I was the first to connect the dots between data liquidity and enterprise value in our industries, and remain the only one who's built a proven methodology to solve this challenge. While others talk digital transformation in abstract terms, I've spent years perfecting the blueprint for turning data into revenue, profitability, and measurable value creation. This isn't theoretical. It's battle-tested.

At H2K Labs, I wear two hats. First, I build communities where real conversations happen. Through Revenue Room™ Connect, I've created spaces where CEOs & C-suite leaders drop the corporate speak and dig into what's really keeping them up at night. Whether it's an intimate Revenue Room™ Salon, an immersive RevLab, or our flagship RevvedUP conference, these aren't networking events. They're strategic accelerators where breakthroughs happen.

Second, I lead our Strategy Group, partnering with select media, events & information companies whose leadership teams are ready for bold moves. We don't work with everyone. We work with CEOs and boards who understand incremental change won't cut it. Together, we transform complex data ecosystems into competitive moats, turning data liquidity into revenue velocity and enterprise value.

Today's reality? Your data is either your biggest asset or your biggest liability. AI isn't coming; it's here. The gap between leaders who get this and those who don't is widening daily. My philosophy: embrace complexity, invest in relationships, and never stop questioning what's possible.

Leading a media, events, or information business and wrestling with turning disruption into opportunity? Let's talk. The future belongs to those brave enough to build it.

Heather Holst-Knudsen

"Sometimes gifts come in ugly packages."

That is how Marilú Páez described the moment she had to close operations for Intuit Mexico - a "rocky and hard" experience that ultimately became the bridge to her life as an entrepreneur and investor in Miami.

I recently had the pleasure of sitting down with Marilú on The Revenue Room™ podcast to discuss her incredible transition from 17 years in senior corporate leadership to co-founding Events Venture Group (EVG). (full disclosure: I am a member of EVG).

Marilú is a bold strategist who is now tackling the "early-stage capital gap" facing event entrepreneurs. We took a deep dive into why operational know-how often matters just as much as the check and how EVG - a nonprofit consortium of 35+ seasoned industry veterans - is shaping the next generation of event IP.

Key takeaways from our conversation:

🔸 Collaboration is Acceleration: Marilú notes that many founders try to go it alone to keep 100% ownership, but "collaboration is acceleration." Bringing in operators with "skin in the game" can make your Year 2 look like Year 4.

🔸 The "Industry of Industries": Marilú shared her unique perspective on why she now views the events sector as a powerful platform for industry acceleration, rather than just "gatherings."

🔸 Investment Signals: We unpacked what EVG looks for in founders (hint: passion and conviction are non-negotiable) and their strategic investments in ventures like Quantum World Congress, Deep Tech Momentum, Explori, and Stablecon.

Whether you are an event founder looking for a "brain trust" or an investor interested in the intersection of fintech and live experiences, Marilú’s insights on scaling sustainably are a must-hear.

🎧 Listen to the full episode on YouTube:
https://lnkd.in/eG5kTjJR

or read the blog here:
https://lnkd.in/eJ2N__ET

CEO & Founder H2K Labs, Revenue Room™ CXO, RevvedUP and Host of The Revenue Room™ Podcast

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