Gradual

GTM Strategy, Advisor to CEO

“Jill’s unmatched expertise in sales, community building, partnerships, and ecosystems has been pivotal in shaping our product vision and go-to-market strategy. Her unique insights and strategic connections have unlocked new opportunities and accelerated our growth.” – Jerry Li, CEO & Founder

Gradual is a community platform that centralizes all community experiences, driving product adoption and deeper customer relationships.

Strategic Advisor

Stage 2 Capital

Stage 2 Capital invests in early-stage B2B software companies and sits shoulder-to-shoulder with leadership teams to operationalize sustainable revenue growth. We provide expertise and capital to help companies scale. 

Our LP base of 500+ seasoned GTM executives is matched with the strategic and operational needs of our portfolio companies. We involve our network in 100% of our investments, which often includes joining a portfolio company as an executive, board member, or advisor.

In 2018, I helped raise our $15 million Fund I from LPs at Asana, Atlassian, Box, Gong, HubSpot, Okta, Slack, Salesforce, SAP, ServiceNow, Toast, Twilio, Workday, Snowflake, Zoom, and many others.

$15m Fund I, LP, and Associate Member
$80m Fund II, LP
$150m Fund III, LP

GTM Advisor & LP

Klue

GTM Advisor

Competitive Enablement platform that combines market, competitor, and buyer insights.

Raised $81 million from top VCs including Salesforce Ventures, Tiger Global, Craft, and OMERS Ventures.

Advisor

Folloze

Advisor to the CEO

Enterprise customers include Adobe, Autodesk, DocuSign, Okta, VMware, UiPath, Cisco, and ServiceNow. 

Integration partners feature 6Sense, Demandbase, Marketo, Outreach, Qualified, and Salesforce.

nearbound.com

Assisted in the design, launch, and growth of the Nearbound category at Reveal. In June 2024, Reveal merged with Crossbeam, with the unified focus now on driving Ecosystem-Led Growth.

While outbound interrupts and inbound attracts, nearbound surrounds.

Nearbound is essential because buyer behavior has shifted from the ‘How’ economy to the ‘Who’ economy. Buyers now ask, ‘Who can help me solve X?’ and seek out trusted nodes in their network.

Strategy & Champion

Guild

Advisor to the B2B GTM team.

On a mission to unlock opportunity for America’s workforce. When opportunity is as evenly distributed as talent, everyone benefits. Individuals rise, companies grow, and our economy thrives.

In June 2022, Guild raised a $175 million Series F funding round at a $4.4 billion valuation. The round was led by prominent investors including Bessemer Venture Partners, Cowboy Ventures, Emerson Collective, General Catalyst, GSV, ICONIQ, Redpoint, Workday Ventures, Salesforce Ventures, and Oprah Winfrey.

GTM Advisor

LoopVOC

Voice of the Customer software for B2B SaaS Companies. Advisor to CEO & Founder.

Affinio

Member Board of Directors

Sales for Life

Advisor & Partner

Nudge.ai

Acquired by Affinity, a relationship intelligence platform.

Advisory Board Member & Investor

23 years in B2B SaaS Go-To-Market at Salesforce, Eloqua, HubSpot, Marketo. Customer Obsessed. Partner Obsessed. Living-In-Market. LinkedIn Member #320,966

Majored in Customer. Minored in Go-To-Market. Live in-Market. 

24 years in B2B SaaS. Early employee at Salesforce (first 100), Eloqua (#13), HubSpot Advisor (2014-2016), Marketo (2018).

Love startups, especially category creators.

Born Sales. Bred Marketing. Building Partnerships. 

I spent six years in management consulting, 52 quarters in software sales at Salesforce and Eloqua, six years doing professional speaking, 2018 reporting to the CEO of Marketo (acquired by Adobe for $4.75B), Limited Partner "LP" and GTM Advisor at Stage 2 Capital and GTM Fund. 

I started investing in 2012 and maintain my personal portfolio of investments in sales and marketing technology startups. I also started advising startups in 2012 and joined my first Board of Directors in 2016. Four of the companies I've advised have had successful exits -- HubSpot, Accompany, DataRPM, and PartnerHacker. 

My work keeps me focused on the changing B2B buying environment and what revenue teams need to do to evolve their culture, skills, processes, data, and technology. 

****If you want to connect with me on LinkedIn, don't send a generic invite.****

Jill Rowley

LanguageWire

Built an external partner program by establishing solution integration partners, independent software partners, and referral partners supporting digital marketing and content management software (UX/CX/EX). Driving sales growth by maintaining relevance, awareness, and guidance throughout the entire sales cycle.
-----Stood up nascent partner program globally with technology and solution/implementation partners
-----Developed partnership and disclosure agreements cross functionally with C-suite and legal
-----Tripled active partnerships by establishing new and reactivating lifeless partnerships
-----Curated partnerships at multiple levels resulting in large increase in qualified opportunities
-----Created cross-functional collaboration partnership initiatives in sales, marketing, legal, IT, and finance
-----Drupal, Umbraco, Sitecore, Optimizely(Episerver)...

National Partnership Manager

Triangle Fastener Corporation

Partner and technical advisor to engineers and architects, navigating difficult fastener applications in compliance with code, material limitations, and structural requirements. Providing supply chain recommendations to manufacturers and supply houses, for engineered mechanical fasteners, chemical fasteners, and related products.
-----Improved Gross Profit by 20% by increasing margins by 8%
-----Leading branch in new accounts opened in FY’21
-----Gross profit increased 5% YOY in the top 10 accounts

Fastener Specialist

USAMC, LLC

Built partnerships with national mortgage companies to open new revenue sources and recapture lost business. Ownership of the full sales cycle to drive sales of product/service solutions. Success through establishing trust and then leveraging the partnership to broaden adoption and penetration. Diligent follow-up and tracking ensured utilization and documented results in Salesforce CRM.
-----Improved sales 25% YOY
-----Doubled the number of users and states 
-----Retained 90% of users as measured by repeat transactions

National Partnership & Sales Representative

Sales Tax DataLink

Engaged to expand into new industries for a highly automated enterprise sales tax compliance and risk management SaaS. Identify and target sell into under/over-served market segments. Negotiated pricing plans with clients, ERPs, and 3rd party solution integrator providers. Built strong client relationships. Fortune 5000 C-Suite and tax/finance departments.
-----Doubled revenue YOY each year		
-----Achieved 98% YOY contract renewal
-----Implemented referral partnership program incentives 200% net ROI
-----Created & managed outsourced business unit into the most profitable in the portfolio

National Senior Sales Representative

Sales - SaaS

Sales of SaaS regulatory compliance software- Legal, Accounting, Tax, Financial, EDGAR, Payroll, Human Resources, Pension, Labor, and Employment. 
o	Fortune 5000 C-suite- Corporate
o	Universities, state, and community colleges
o	National/Regional/Local-Law firms, Accounting firms, and Corporations
o	Federal & State Government

National and Regional Account Representative- SaaS

Bloomberg BNA

Federal & state compliance and productivity SaaS to, mid-large C-suite corporate, accounting, legal markets, HR, and federal & state government.  Track utilization and work with marketing to achieve goals. Sold to anyone required to comply with federal and state legislation, regulatory agencies and courts. Required knowledge of tax, labor/employment, HR/payroll, pension/benefits, SEC, FTC and more.
-----The regional collaboration lead for competitive product knowledge
-----Doubled book of business in Puerto Rico $75K to $150K in 6 months

Regional Corporate, Legal and Tax Account Manager

All Hurricane Windows, Doors & Shutters LLC

Entrepreneurial start-up; designed business plans, selling, installing, and warranty of custom high-end window/door solutions to contractors, builders, and homeowners. Focused on the single-family and multi-unit residential need for impact/laminated resistant windows, doors, skylights, shutters, and garage doors.
-----Implemented sales goals and marketing strategies to build relationships and drive the sales process. 
-----Consulted on difficult Miami-Dade Fenestration requirements 
-----Hired, trained, and led 10+ sales associates in South Florida
-----$0 to $750K in gross revenue 1st-12 months
-----Implemented zero error protocols improving order accuracy by 95%
-----Built website from ground up

Sales & Marketing Manager

Wolters Kluwer

Serving legal professionals in law firms, large corporate legal departments, and with data-driven decision-making tools to anyone required to comply with federal and state legislation, regulatory agencies and courts. Required knowledge of tax, labor/employment, HR/payroll, pension/benefits, SEC, FTC and more.

Regional Legal Group Regional Account Manager

Thomson Reuters - RIA Group

Compliance & productivity SaaS to mid-market corporate C-Suite, regional accounting firms, and regional legal firms. Required knowledge of tax, labor/employment, HR/payroll, pension/benefits, SEC, FTC and more.
-----Recaptured over 85% market share in a regional market $250K
-----1st Net Gain in Inventory since 1995 +15%
-----Organized and presented a national competitive product workshop

Wolters Kluwer Tax & Accounting US

Wolters Kluwer / CCH – New Orleans, LA 							03/2001-10/2003
Compliance and productivity SaaS for managing corporate sales tax liabilities and remittances to Fortune 500. Sales to C-Suite, tax/finance and IT.  Generated sales by building relationships, collecting referenceable logo and badges, collaborating with marketing to produce inbound traffic.  Collaborate with group experts to influence thought leaders to leverage sales. 
-----1st sale in newly created group
-----2nd in total new revenue
-----Notable sales – AutoZone, Books-A-Million, Perkins Restaurants

Regional Sales Representative – Sales & Use Tax Group – South Central USA

Entrepreneurial high-energy, get-it-done style with excellent problem-solving, and communication skills. Ability to work cross-functionally to grow sales and acquire influential customer logos with C-Suite presentation skills.  Exceptional complete sales cycle expertise in negotiating and winning complex sales while servicing at the highest professional level.

taplio

The Battle

Jill Rowley

Edward Burke

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