Gradual

GTM Strategy, Advisor to CEO

“Jill’s unmatched expertise in sales, community building, partnerships, and ecosystems has been pivotal in shaping our product vision and go-to-market strategy. Her unique insights and strategic connections have unlocked new opportunities and accelerated our growth.” – Jerry Li, CEO & Founder

Gradual is a community platform that centralizes all community experiences, driving product adoption and deeper customer relationships.

Strategic Advisor

Stage 2 Capital

Stage 2 Capital invests in early-stage B2B software companies and sits shoulder-to-shoulder with leadership teams to operationalize sustainable revenue growth. We provide expertise and capital to help companies scale. 

Our LP base of 500+ seasoned GTM executives is matched with the strategic and operational needs of our portfolio companies. We involve our network in 100% of our investments, which often includes joining a portfolio company as an executive, board member, or advisor.

In 2018, I helped raise our $15 million Fund I from LPs at Asana, Atlassian, Box, Gong, HubSpot, Okta, Slack, Salesforce, SAP, ServiceNow, Toast, Twilio, Workday, Snowflake, Zoom, and many others.

$15m Fund I, LP, and Associate Member
$80m Fund II, LP
$150m Fund III, LP

GTM Advisor & LP

Klue

GTM Advisor

Competitive Enablement platform that combines market, competitor, and buyer insights.

Raised $81 million from top VCs including Salesforce Ventures, Tiger Global, Craft, and OMERS Ventures.

Advisor

Folloze

Advisor to the CEO

Enterprise customers include Adobe, Autodesk, DocuSign, Okta, VMware, UiPath, Cisco, and ServiceNow. 

Integration partners feature 6Sense, Demandbase, Marketo, Outreach, Qualified, and Salesforce.

nearbound.com

Assisted in the design, launch, and growth of the Nearbound category at Reveal. In June 2024, Reveal merged with Crossbeam, with the unified focus now on driving Ecosystem-Led Growth.

While outbound interrupts and inbound attracts, nearbound surrounds.

Nearbound is essential because buyer behavior has shifted from the ‘How’ economy to the ‘Who’ economy. Buyers now ask, ‘Who can help me solve X?’ and seek out trusted nodes in their network.

Strategy & Champion

Guild

Advisor to the B2B GTM team.

On a mission to unlock opportunity for America’s workforce. When opportunity is as evenly distributed as talent, everyone benefits. Individuals rise, companies grow, and our economy thrives.

In June 2022, Guild raised a $175 million Series F funding round at a $4.4 billion valuation. The round was led by prominent investors including Bessemer Venture Partners, Cowboy Ventures, Emerson Collective, General Catalyst, GSV, ICONIQ, Redpoint, Workday Ventures, Salesforce Ventures, and Oprah Winfrey.

GTM Advisor

LoopVOC

Voice of the Customer software for B2B SaaS Companies. Advisor to CEO & Founder.

Affinio

Member Board of Directors

Sales for Life

Advisor & Partner

Nudge.ai

Acquired by Affinity, a relationship intelligence platform.

Advisory Board Member & Investor

23 years in B2B SaaS Go-To-Market at Salesforce, Eloqua, HubSpot, Marketo. Customer Obsessed. Partner Obsessed. Living-In-Market. LinkedIn Member #320,966

Majored in Customer. Minored in Go-To-Market. Live in-Market. 

24 years in B2B SaaS. Early employee at Salesforce (first 100), Eloqua (#13), HubSpot Advisor (2014-2016), Marketo (2018).

Love startups, especially category creators.

Born Sales. Bred Marketing. Building Partnerships. 

I spent six years in management consulting, 52 quarters in software sales at Salesforce and Eloqua, six years doing professional speaking, 2018 reporting to the CEO of Marketo (acquired by Adobe for $4.75B), Limited Partner "LP" and GTM Advisor at Stage 2 Capital and GTM Fund. 

I started investing in 2012 and maintain my personal portfolio of investments in sales and marketing technology startups. I also started advising startups in 2012 and joined my first Board of Directors in 2016. Four of the companies I've advised have had successful exits -- HubSpot, Accompany, DataRPM, and PartnerHacker. 

My work keeps me focused on the changing B2B buying environment and what revenue teams need to do to evolve their culture, skills, processes, data, and technology. 

****If you want to connect with me on LinkedIn, don't send a generic invite.****

Jill Rowley

Interplay Learning

The leading provider of online training for skilled trades, utilizing Virtual Reality and 3D simulations

VP of Marketing

Greenhouse Software

Lead GTM segment strategy, campaigns and sales enablement initiatives for Mid-Market and Enterprise segments.

Sr. Director Mid-Market and Enterprise Marketing

Epicor Software

Build, lead and own product marketing function for entire core Epicor’s Enterprise Resource Planning solution for distributors, retailers, manufacturers and building supply organizations.  Own and articulate go-to-market approach and defensible messaging to establish Epicor as the #1 Cloud ERP software for manufacturers, distributors, retailers and building supply companies looking for a new ERP solution.    Drive the strategic GTM direction for segment growth, including developing core use cases, buyer messaging, sales plays and industry approach.

Head of Global Product Marketing- Manufacturing, Distribution, Retail and Building Supply

Zilliant

Lead product marketing, demand generation campaign creation and execution, content building, PR  and sales enablement to enter new markets and hit company revenue goals for Zilliant, the market leader in AI Price Optimization and Account Growth Solutions.

Senior Director, Product Marketing and Campaign Management

R2Sonic LLC (Market leader in sonar manufacturing)

Oversaw development and modernization of entire marketing function, including branding, website development, content production and events and campaign management for company with $20M in annual sales. Conceptualized and executed cohesive, multi-pronged marketing strategy designed to rebrand company’s marketing programs, led to increased effectiveness of all marketing tactics, improving lead generation using SEO optimized content, doubling website traffic and providing 80+ prospects 

Strategy:    Designed and owned marketing approach to revenue generation for products and global verticals; integrated marketing strategy across all departments, collaborating across Sales, R&D and operations divisions; resulted in breaking down silos and contributing to more transparent and effective teamwork and communication company-wide

Data analytics:    Applied data analytics to assess effectiveness of marketing tools, analyzing and incorporating customer feedback into product marketing design, nurturing content and contact strategy; resulted in improved customer satisfaction and higher customer retention

Branding:    Initiated, executed and managed on all aspects of branded training events for prospects, direct customers and channel distributors, achieving sales target and budget goals

New market development:    Developed marketing program for entering new market: developed marketing campaign and content, generated 48 new prospects

Marketing ROI/CRM:    Identified untapped online and offline marketing opportunities to prospects and current customers by analyzing sales pipeline and tracking marketing ROI via CRM

Director of Integrated Marketing

Invenio Marketing Solutions

Recruited to develop and implement overarching marketing strategy to help grow company sales by 10% with $1M budget. Managed four-person team to implement strategy with internal and field-based sales team. Managed and supervised multiple vendors and external partners and nsured alignment with company standards and objectives. Timely execution, delivered under budget, anticipating and securing collaboration across all departments for targeted business outcomes. Secured buy-in from C-suite in messaging and execution to leverage scarce resources and maximize impact of initiatives.
 
Strategy and execution:    Established brand and multichannel marketing initiatives by developing necessary marketing infrastructure integrated with sales CRM: demand generation via website, email marketing automation (Marketo), lead scoring and nurture, contact strategy, lifecycle marketing, A/B Testing, content production (webinars, blogs, white papers, videos, press releases, case studies); resulted in more efficient marketing, doubled email open rates, resulting in 8 new customers and directly contributing to 60% of target growth

Team development:    Created cohesive, motivated, self-directed, high-performing teams, included cultivating partnership with sales teams

Leadership:    Leveraged company successes to boost performance and morale of sales team, and improved collaboration and communication across all departments

New market entry:    Launched new market entry into $9.3B health care EMR market by analyzing market trends and leveraging success with existing client to create go-to-market plan; resulted in securing 3 new clients 

Product development:    Launched product line extension for existing customers, expanding scope of services

SEO/PPC:    Optimized PPC spend and SEO ranking by researching and investigating market trends and industry vernacular

Director of Marketing

Dell Inc.

Marketing Automation:  

Conceptualized and launched first nurturing program for online leads; tested effectiveness using alternate subject lines, creative, and segmented target audiences.  Successfully nurtured 7K+ leads in 11 nurture paths and boosted engagement, conversion, and pipeline movement of online leads; generated $300K in sales pipeline and increased community engagement for B2B blogs.

Social Media Marketing:	

Spearheaded development and launch of Social Media Lead Generation and Awareness using ever-green, search-optimized content aligned with key messaging on Facebook, Twitter, and LinkedIn InMail.  Achieved 12% open rates and 5% click-through rates for LinkedIn campaigns and trackable revenue from Twitter and Facebook posts.

B2B Digital E-Commerce Consultant

Email Marketing:  
•	Oversaw contact strategy to generate sales for $600M Employee Purchase Program (EPP)
•	Expanded EPP circulation to 1M mailable contacts, served as project manager for launch of online tools, including Opt-in Tools
•	Managed relationships with corporate partners offering discount programs to employees

Marketing Strategy:
•	Drove strategic, integrated marketing planning, budget and execution for Higher Education & State & Local Government segments, featuring consistent messaging across online, email, customer events, print, and sales training channels and supporting $2.3B in annual revenue
•	Collaborated with finance team to create sales incentives to boost new business
•	Supported sales with customer engagement, product inventory planning and order fulfillment 

Budgeting:  Managed budget conjointly with marketing organizations

Communication skills:  Presented briefs to agencies to facilitate communications and messaging to customers and sales. Secured partner funding and managed marketing programs, campaigns, and events

Product Marketing:  Oversaw solution marketing for “Intelligent Classroom” concept (now Connected Classroom) and other Education segment campaigns by working with vendor partners; resulted in ensuring funding and order fulfillment for company-branded solution using online, direct mail, email, webinars, and blogs to generate business leads

Senior Marketing Manager, Education Segment and Employee Purchase Program

Partner Marketing:
•	Led major overhaul of S&P marketing programs for Education State & Local partners by developing an online platform to generate leads and sales for software vendors with specific emphasis on Enterprise software; resulted in generating 160 leads, 100 contacts, and $400K in revenue
•	Increased S&P partner product attach rate for online sales by 2% and offline attach rate by 5% with effective sales programs

Senior Marketing Manager, Software & Peripherals Partner Programs

Promotional Marketing:
•	Managed SMB services marketing plan; forecasted, tracked, and reported on weekly sales performance metrics
•	Created promotional and pricing strategy and incentive programs to increase sales performance.
•	Championed voice of SMB customer using Customer Focus Groups, Customer Calls and Customer Visit Information
•	Achieved 20% and 28% year-over-year growth respectively for the SMB Services Plan

Marketing Manager, SMB and Channel Partner Services 

Net Impact Event

Member

University of Texas at Austin

MBA Student

Proven, strategic marketing leader with over 15 years of experience in marketing strategy and execution that accelerates growth for small and medium size businesses as well as Fortune 500 companies.  Built and owned every major aspect of measurable marketing programs around the new buyer and customer journey: strategy creation, branding, product marketing, budget creation and management, persona definition, digital integrated demand generation programs and tactical implementation, content creation and messaging, events, partner marketing, PR and sales enablement and analytics.  In-depth understanding of the big picture and how to use marketing tools to drive new business opportunities, including marketing automation, ABM technologies that optimize lead development through integration with sales technologies. Has nimbly run marketing program, with limited resources and budget, to various industries that have included technology software, hardware and services.  An effective leader who is strong in analysis, communication and collaboration and maniacal on timely execution and producing results.  Enjoys analyzing data, learning new technologies, developing and building teams, leading agency relationships and collaborating with sales & product teams to build robust pipeline and achieve year-over-year growth. Driven, self-starter; comfortable working in a rapidly changing environment with limited resources.



taplio

The Battle

Jill Rowley

Emma Vas

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