Gradual

GTM Strategy, Advisor to CEO

“Jill’s unmatched expertise in sales, community building, partnerships, and ecosystems has been pivotal in shaping our product vision and go-to-market strategy. Her unique insights and strategic connections have unlocked new opportunities and accelerated our growth.” – Jerry Li, CEO & Founder

Gradual is a community platform that centralizes all community experiences, driving product adoption and deeper customer relationships.

Strategic Advisor

Stage 2 Capital

Stage 2 Capital invests in early-stage B2B software companies and sits shoulder-to-shoulder with leadership teams to operationalize sustainable revenue growth. We provide expertise and capital to help companies scale. 

Our LP base of 500+ seasoned GTM executives is matched with the strategic and operational needs of our portfolio companies. We involve our network in 100% of our investments, which often includes joining a portfolio company as an executive, board member, or advisor.

In 2018, I helped raise our $15 million Fund I from LPs at Asana, Atlassian, Box, Gong, HubSpot, Okta, Slack, Salesforce, SAP, ServiceNow, Toast, Twilio, Workday, Snowflake, Zoom, and many others.

$15m Fund I, LP, and Associate Member
$80m Fund II, LP
$150m Fund III, LP

GTM Advisor & LP

Klue

GTM Advisor

Competitive Enablement platform that combines market, competitor, and buyer insights.

Raised $81 million from top VCs including Salesforce Ventures, Tiger Global, Craft, and OMERS Ventures.

Advisor

Folloze

Advisor to the CEO

Enterprise customers include Adobe, Autodesk, DocuSign, Okta, VMware, UiPath, Cisco, and ServiceNow. 

Integration partners feature 6Sense, Demandbase, Marketo, Outreach, Qualified, and Salesforce.

nearbound.com

Assisted in the design, launch, and growth of the Nearbound category at Reveal. In June 2024, Reveal merged with Crossbeam, with the unified focus now on driving Ecosystem-Led Growth.

While outbound interrupts and inbound attracts, nearbound surrounds.

Nearbound is essential because buyer behavior has shifted from the ‘How’ economy to the ‘Who’ economy. Buyers now ask, ‘Who can help me solve X?’ and seek out trusted nodes in their network.

Strategy & Champion

Guild

Advisor to the B2B GTM team.

On a mission to unlock opportunity for America’s workforce. When opportunity is as evenly distributed as talent, everyone benefits. Individuals rise, companies grow, and our economy thrives.

In June 2022, Guild raised a $175 million Series F funding round at a $4.4 billion valuation. The round was led by prominent investors including Bessemer Venture Partners, Cowboy Ventures, Emerson Collective, General Catalyst, GSV, ICONIQ, Redpoint, Workday Ventures, Salesforce Ventures, and Oprah Winfrey.

GTM Advisor

LoopVOC

Voice of the Customer software for B2B SaaS Companies. Advisor to CEO & Founder.

Affinio

Member Board of Directors

Sales for Life

Advisor & Partner

Nudge.ai

Acquired by Affinity, a relationship intelligence platform.

Advisory Board Member & Investor

23 years in B2B SaaS Go-To-Market at Salesforce, Eloqua, HubSpot, Marketo. Customer Obsessed. Partner Obsessed. Living-In-Market. LinkedIn Member #320,966

Majored in Customer. Minored in Go-To-Market. Live in-Market. 

24 years in B2B SaaS. Early employee at Salesforce (first 100), Eloqua (#13), HubSpot Advisor (2014-2016), Marketo (2018).

Love startups, especially category creators.

Born Sales. Bred Marketing. Building Partnerships. 

I spent six years in management consulting, 52 quarters in software sales at Salesforce and Eloqua, six years doing professional speaking, 2018 reporting to the CEO of Marketo (acquired by Adobe for $4.75B), Limited Partner "LP" and GTM Advisor at Stage 2 Capital and GTM Fund. 

I started investing in 2012 and maintain my personal portfolio of investments in sales and marketing technology startups. I also started advising startups in 2012 and joined my first Board of Directors in 2016. Four of the companies I've advised have had successful exits -- HubSpot, Accompany, DataRPM, and PartnerHacker. 

My work keeps me focused on the changing B2B buying environment and what revenue teams need to do to evolve their culture, skills, processes, data, and technology. 

****If you want to connect with me on LinkedIn, don't send a generic invite.****

Jill Rowley

Dan Mearls

Google

APIs are the connective tissue in today’s ecosystems and have become a significant engine of business growth. My team within Google Cloud helps customers to monetize data, extend partnerships, and open new pathways for innovation and revenue growth. Through the use of Apigee, our clients are able to create new products and channels and improve operational efficiency.

Director of Sales Apigee Enterprise - North & South Enterprise

Drive Business Outcomes for my customers. Executing on Google Cloud's mission to accelerate every organizations’ ability to digitally transform their business with the best infrastructure, platform, industry solutions and expertise. Build and maintain relationships to influence long-term strategic direction. Act as an advisor to the customer.
Act as a mentor to Google Account teams to develop/drive pipeline and provide guidance. Support my regional Google Cloud Platform Partners to develop campaigns and drive activity.

Head of Sales New England Enterprise Google Cloud

CyberHoot

Advised on sales activities across direct and reseller channels. Advisory responsibilities consist of sales strategy, streamlining & developing sales messaging, corporate business development, venture pursuits, and all revenue management, pricing and compensation activities. (Advisor status role)

Revenue Growth Advisor

Mediusware Ltd.

Board Member advising Mediusware to deliver on it’s mission that software development is more than just coding; it’s about problem-solving and creating businesses value. This belief fuels our ability to deliver a diverse array of services, spanning custom software development, web development, and mobile app creation. 110+ associates strong.

Member of the Management Board

Pivotal Software, Inc.

Leading the New England Stategic Accounts team consisting of 12 Account Executives. The Team consists of 10 Account Executives and 2 Sales Specialists. Daily sales rep coaching, forecast reviews, pipeline creation, interfacing directly with C-Level executives to negotiate contracts and overall account health management. Product sales are focused on net new ACV and IACV of PaaS (Cloud Foundry & Kubernetrs) and Big Data Postgres solutions. Services sales are focused on Data Science, Agile Services and Digital Transformation engagements.

Regional Sales Director

Responsible for sales of the Pivotal Cloud Foundry technology solutions within New England Strategic Accounts.
Responsible for sales of the Pivotal Data solutions within New York City Global Accounts.
Subscription Software and Strategic Services Revenue focus.

Enterprise Account Manager - PaaS, Big Data, Data Science & Agile Services

Oracle

Responsible for Fusion Middleware Sales in Oracle’s New England Strategic Accounts division. The focus was driving business outcomes with Oracle’s Application Server, Identity Management, Content Management, Portal and Service Oriented Architecture (SOA) technologies. Perpetual license sales.

Strategic Account Manager - Fusion Middleware Products

Provides direction and specialist knowledge in applying the Oracle technology/application stack to a client business outcome. Facilitation of customer product/application understanding through in person presentations; provision of support throughout the sales cycle.

Solution Sales Specialist - Middleware

NHSBIT

Founded in 1979, NHSBIT was a public entity risk pool organized and operating as a trust on behalf of member municipalities and public schools. NHSBIT merged with NH Primex.

Director of Technology Insurance Risk

Harvey Building Products

Harvey Industries with over $1B in Revenue is the leading manufacturer of insulating windows and doors and the premier wholesale distributor of quality building products in the Northeastern part of the United States. Harvey Industries has been serving professional contractors in the Northeast since 1961.

Manufacturing Flow Optimization & Sales Automation

Experienced sales leader with a proven track record of building high-performing teams and delivering consistent revenue growth. Skilled in territory strategy, account planning, and new business development. I'm passionate about driving solution positioning and crafting innovative solutions to address complex customer challenges. My colleagues would describe me as a motivated, resourceful leader with a positive and proactive approach.

Areas of Expertise:

* Sales leadership and team development
* Territory strategy and account planning
* New business development and solution positioning
* Consultative selling and problem-solving

Specific Interests:

* AI
* Cloud-native software development
* Data analytics
* Winning

taplio

The Battle

Jill Rowley

Dan Mearls

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