Gradual

GTM Strategy, Advisor to CEO

“Jill’s unmatched expertise in sales, community building, partnerships, and ecosystems has been pivotal in shaping our product vision and go-to-market strategy. Her unique insights and strategic connections have unlocked new opportunities and accelerated our growth.” – Jerry Li, CEO & Founder

Gradual is a community platform that centralizes all community experiences, driving product adoption and deeper customer relationships.

Strategic Advisor

Stage 2 Capital

Stage 2 Capital invests in early-stage B2B software companies and sits shoulder-to-shoulder with leadership teams to operationalize sustainable revenue growth. We provide expertise and capital to help companies scale. 

Our LP base of 500+ seasoned GTM executives is matched with the strategic and operational needs of our portfolio companies. We involve our network in 100% of our investments, which often includes joining a portfolio company as an executive, board member, or advisor.

In 2018, I helped raise our $15 million Fund I from LPs at Asana, Atlassian, Box, Gong, HubSpot, Okta, Slack, Salesforce, SAP, ServiceNow, Toast, Twilio, Workday, Snowflake, Zoom, and many others.

$15m Fund I, LP, and Associate Member
$80m Fund II, LP
$150m Fund III, LP

GTM Advisor & LP

Klue

GTM Advisor

Competitive Enablement platform that combines market, competitor, and buyer insights.

Raised $81 million from top VCs including Salesforce Ventures, Tiger Global, Craft, and OMERS Ventures.

Advisor

Folloze

Advisor to the CEO

Enterprise customers include Adobe, Autodesk, DocuSign, Okta, VMware, UiPath, Cisco, and ServiceNow. 

Integration partners feature 6Sense, Demandbase, Marketo, Outreach, Qualified, and Salesforce.

nearbound.com

Assisted in the design, launch, and growth of the Nearbound category at Reveal. In June 2024, Reveal merged with Crossbeam, with the unified focus now on driving Ecosystem-Led Growth.

While outbound interrupts and inbound attracts, nearbound surrounds.

Nearbound is essential because buyer behavior has shifted from the ‘How’ economy to the ‘Who’ economy. Buyers now ask, ‘Who can help me solve X?’ and seek out trusted nodes in their network.

Strategy & Champion

Guild

Advisor to the B2B GTM team.

On a mission to unlock opportunity for America’s workforce. When opportunity is as evenly distributed as talent, everyone benefits. Individuals rise, companies grow, and our economy thrives.

In June 2022, Guild raised a $175 million Series F funding round at a $4.4 billion valuation. The round was led by prominent investors including Bessemer Venture Partners, Cowboy Ventures, Emerson Collective, General Catalyst, GSV, ICONIQ, Redpoint, Workday Ventures, Salesforce Ventures, and Oprah Winfrey.

GTM Advisor

LoopVOC

Voice of the Customer software for B2B SaaS Companies. Advisor to CEO & Founder.

Affinio

Member Board of Directors

Sales for Life

Advisor & Partner

Nudge.ai

Acquired by Affinity, a relationship intelligence platform.

Advisory Board Member & Investor

23 years in B2B SaaS Go-To-Market at Salesforce, Eloqua, HubSpot, Marketo. Customer Obsessed. Partner Obsessed. Living-In-Market. LinkedIn Member #320,966

Majored in Customer. Minored in Go-To-Market. Live in-Market. 

24 years in B2B SaaS. Early employee at Salesforce (first 100), Eloqua (#13), HubSpot Advisor (2014-2016), Marketo (2018).

Love startups, especially category creators.

Born Sales. Bred Marketing. Building Partnerships. 

I spent six years in management consulting, 52 quarters in software sales at Salesforce and Eloqua, six years doing professional speaking, 2018 reporting to the CEO of Marketo (acquired by Adobe for $4.75B), Limited Partner "LP" and GTM Advisor at Stage 2 Capital and GTM Fund. 

I started investing in 2012 and maintain my personal portfolio of investments in sales and marketing technology startups. I also started advising startups in 2012 and joined my first Board of Directors in 2016. Four of the companies I've advised have had successful exits -- HubSpot, Accompany, DataRPM, and PartnerHacker. 

My work keeps me focused on the changing B2B buying environment and what revenue teams need to do to evolve their culture, skills, processes, data, and technology. 

****If you want to connect with me on LinkedIn, don't send a generic invite.****

Jill Rowley

Ben Wright

Sendspark

VP of Revenue

Head of Growth

Sidekic.ai

Fun little side project to help job seekers through the use of ChatGPT! Free for all!

Co-Founder

Partner Fuel

Fractional support for partnership teams.

Providing:

- Fractional leadership
- Fractional marketing support
- Program Design

Founder

Gated

Helping with partnership and channel strategy.

Strategic Partnership Advisor

TestBox

Check out the new way to buy software at www.testbox.com

Help Scout

Building out the partnerships program at Help Scout.

If you need a best in class customer support tool, send me a message!

Director of Partnerships and Business Development

Partnership Leaders

Member

GoGive

Co-founder & CRO

BrainStorm Inc.

Director Of Strategic Partnerships

Overseeing sales & process strategy to enable our partners to succeed.

Senior Manager, Strategic Partnerships

Team lead, responsible for a team of Customer Success Managers.

 Delivering value, by helping customers to realize their investment & achieve maximum ROI in the Microsoft stack.

Customer Success Team Lead

Oversaw a large enterprise book of business totaling $2.5 Million in the New York Metro territory.

Renewal rate of 105% in 2019.

Clients include S&P Global, Mars, Tiffany & Co.

Customer Success Manager

Babcock International Group

As a senior operations manager my role is to act as the lead  manager for the entirety of Heathrow Airports baggage system operation. 

Responsible for a team of 70+

Senior Operations Manager

Consultant, covering several different revenue operation type roles, including Business Enhancement Lead for the Metropolitan Police.

Business Enhancement Manager

Revenue @ Sendspark - On a campaign to get Americans to say football instead of soccer!

This is the section, where I tell you about how my degree in computer science catapulted me into the world of tech right?

That couldn't be further from the truth,  I did a law degree at the University of Sussex, and realized very quickly that I didn't want to spend anymore time reading case law.

Worked for a large engineering company in London for a while, started moving up the corporate ladder, before deciding to relocate to Salt Lake City ( just to let everyone know there are far less pubs here)

I then found the world of technology and start ups & I haven't looked back.

I am extremely passionate about building relationships and tackling tough problems, specifically in the customer success and partnerships space.

I also have a personal interest in social impact and corporate social responsibility, so much so that I decided to start a business that focuses on B2B charitable gifting (check out Go Give)

taplio

The Battle

Jill Rowley

Ben Wright

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