23 years in B2B SaaS Go-To-Market at Salesforce, Eloqua, HubSpot, Marketo. Customer Obsessed. Partner Obsessed. Living-In-Market. LinkedIn Member #320,966

Majored in Customer. Minored in Go-To-Market. Live in-Market. 

24 years in B2B SaaS. Early employee at Salesforce (first 100), Eloqua (#13), HubSpot Advisor (2014-2016), Marketo (2018).

Love startups, especially category creators.

Born Sales. Bred Marketing. Building Partnerships. 

I spent six years in management consulting, 52 quarters in software sales at Salesforce and Eloqua, six years doing professional speaking, 2018 reporting to the CEO of Marketo (acquired by Adobe for $4.75B), Limited Partner "LP" and GTM Advisor at Stage 2 Capital and GTM Fund. 

I started investing in 2012 and maintain my personal portfolio of investments in sales and marketing technology startups. I also started advising startups in 2012 and joined my first Board of Directors in 2016. Four of the companies I've advised have had successful exits -- HubSpot, Accompany, DataRPM, and PartnerHacker. 

My work keeps me focused on the changing B2B buying environment and what revenue teams need to do to evolve their culture, skills, processes, data, and technology. 

****If you want to connect with me on LinkedIn, don't send a generic invite.****

Jill Rowley

We help b2b SaaS marketers turn their video footage into leads | Founder at A2 Media | Ex-Shopify & Affirm.

Hi, I'm Ademola 🙋🏿‍♂️ a professional magician turned video marketer. 

I know, weird combo. But here's the thing: after 20+ years of performing magic, I realized something... 

The same principles that make an audience lean in during a trick are the the same ones that make a buyer trust a brand.

That's why I built A2 Media. I wanted to help as many brands as possible use video the way it should be used: to build trust, tell great stories, and connect with audiences. 

The added benefit of content done right is that it fills pipeline, and closes deals faster 😉

Here's what I've noticed over the years:

Most B2B brands don't lose to better products. They lose to better storytelling. Not because their product is weak, but because they haven't figured out how to earn trust through content.

How it works:

You probably don't need a fancier camera or an influencer to bring in views. But what you definitely need is clearer messaging and a deeper understanding of your buyer. So we start there. What do your buyers believe? What's holding them back? What needs to click before they'll ever talk to sales? Then we turn that into multiple videos that your prospects actually want to watch. Content that positions you as the obvious choice.

The results?
→ Your sales team stops explaining the same thing 100x because the content already did it
→ Your brand shows up in the feeds of people you actually want to close
→ Your pipeline fills with pre-educated prospects who already understand your value
→ Your content drives demos and closes deals - not just brand awareness

We don’t make content for likes. We build video systems that educate buyers, create demand, and do the heavy lifting before the sales call ever happens.

We partner best with B2B SaaS companies that have:
✅ $10M+ in annual recurring revenue
✅ A marketing and social team
✅ Camera-ready talent

A few things we’ve helped make happen:
→ Okta: Multiple video series → 20K subs + thousands of DevDay signups
→ Reveal: 4M+ organic impressions in new markets → acquisition shortly after
→ Nearbound: Cut sales time-to-close by 50% with targeted video series
→ Nice Commerce: 482% subscriber growth + multiple 5-figure deals from video
→ A2 Media: Tripled inbound leads with audience-first video edutainment

(Also trusted by teams at Chili Piper, Close, Runway, Warmly, OpenPhone, Treasury4, and Sendoso)

👉🏿 Let your content do the heavy lifting. Work with us: www.a2media.ca

📸 Ademola Adelakun, MBET

POV: You’re being onboarded by Grok AI.

Featuring: Dom Odoguardi and Maggie Arai.

—

Did you laugh as hard as we did making this? 😂

Hey! I’m Ademola 🙋🏿‍♂️ and I run A2 Media. We’re a 10-person video agency that makes SaaS videos that don’t feel like SaaS videos.

Check out more of our content 👉🏿 www.a2media.ca

Ademola Adelakun, MBET

We help you close 35% faster with video. Built for $10M+ SaaS team with long sales cycles. 550+ videos for teams like Shopify, Okta, and Chili Piper.

LinkedIn Confessions, Part 1.

Featuring Christina Le. Shot and edited by ME 💅🏿✨

We help you close 35% faster with video. Built for $10M+ SaaS team with long sales cycles. 550+ videos for brands like Shopify, Okta, and Chili Piper.

Christina Le: "Do you wanna make some content with u-"

Me: "Yes."

Christina: "You didn't let me fini-"

Me: "When do we start?"

This month, I became a creator in residence for Slate.

For two reasons:
1. I will follow Christina Le to the ends of the earth, even if it kills me.
2. She gave me full creative freedom on how I want to show up.

How could I say no?

Anyways, this is our first piece of content together. 

And I had a ton of fun making it! 

Shoutout to our editors who continue to BRING HEAT WITH THESE EDITS 😌. 

Wanna try Slate out? 👉🏿  www.slateteams.com

📌 P.S. This made me miss my creator roots and working with creators. Thinking about opening a few coaching spots. If I do, who's in?

POV: Your video hook sucks.

Featuring: Maggie Arai.

POV: You get laid off by your AI manager.

Our Videos Kick Ass for SaaS. We make the videos. You close more deals. 550+ videos for teams like Shopify, Okta, and Chili Piper.

I talk smart, LinkedIn no like.
I talk dumb, LinkedIn big like.
I confuse.

How to get RICH using AI in 2026.

Featuring Maggie Arai.

Disclaimer: This is NOT sponsored by Anthropic. However, if you guys have an affiliate program and you pay retroactively, PLEASE get in touch because we’ve brought you like 10 customers 👀😂

I tried the ChatGPT "make a caricature of me" trend.

WHAT ON EARTH IS THIS?? 😭 

A year together and you never knew me at all.

We're done. I've moved on. Claude gets me.

Time to make a shit ton of content. 

Featuring: Christina Le, Carmen Vicente, and Christina Pearo.

No alternative text description for this image

PSA: Air Fryers are a SCAM.

Featuring: Maggie Arai (at the end)

We picked a winner for our $15K video giveaway.

BUT if you entered and didn't win, keep reading. You'll wanna hear this.

THERE WERE SO MANY INCREDIBLE PEOPLE THAT ENTERED 🔥

I want everyone to win 😭

But unfortunately, there can only be one winner.

Please join me in congratulating…

✨ Romana Kuts from SaaStorm!!!!!!!!! ✨

Can't wait to meet you, Romana! I'll be in touch soon. 

Now, for everyone else, I'm a big believer in the "everyone gets something" philosophy.

So check your inboxes soon. We've got something coming your way.

I kinda love doing this, so we'll be doing it at least twice a year.

That said, stay tuned for the next one 😉

Christina Le: "You can go crazy with this one"

Me: "You sure? You know I'm unhinged, right?"

Christina: "Mhm. Yep. Totally. Got it. Have fun"

She definitely wasn't listening LOL. 

But that just means it's my moment to shine ✨😌

I present to you, "Ademola learns ya something about Slate, part 2" 

Two things I've learned so far:

1. Christina will let me do literally anything.
2. This is the most fun I've had making content in a long while.

Shoutout to my editors who continue to BRING HEAT WITH THESE EDITS 😌

Wanna try Slate out? 👉🏿 www.slateteams.com

This is either a terrible business decision or a genius one.

We're giving away $15K worth of video and content strategy for free.

3 sales videos. 1 month of video advisory. One lucky B2B SaaS brand.

The last time we did this, the campaign blew up.

Now we're doing it again. One spot. One lucky brand.

This is for you if:
→ You've got one person willing to be on camera
→ You want to create videos that educate prospects
→ Your sales team needs warmed-up prospects before calls

What you get:
→ 3 videos that make your deals move faster
 → 1 month of hands-on content strategy from the A2 team

👉🏿 Apply here: https://lnkd.in/gJvB-EaP

⏰ Deadline: Friday, February 20th at midnight.
📌 P.S. Know a brand that needs this? Tag them or repost.

I've started 14 businesses over the last 13 years.

And I've made every dumb mistake in the book.

So, I know a lot about what not to do when you're running a business.

Which is one of the big reasons we've been able to continue to grow A2 Media over the last 3 years.

But I feel like I've lost the plot a little bit.

I started this business to help more people find their voice on video.

But my background in tech kept pulling me towards bigger companies and bigger deals.

While that's been fun, I'm a little sad that I abandoned my original mission: helping more people find their voice as creators.

I've realized I need that kind of fulfillment in my life too.

Not everyone knows this about me, but my undergrad degree was in psychology. 

I wanted to become a therapist.

I quickly realized that’s not the right fit for me.

But there’s still something really fulfilling to me about working 1 on 1 with somebody who’s bright, talented, and motivated. 

Helping them make breakthroughs that make their life infinitely better.

So I've opened up 3 advisory spots for people who want to become better content creators.

Apply here: https://shorturl.at/fKayI

Our B2B SaaS clients typically pay us $10K+/month. I know that's not realistic for most individuals, so I'm offering this at a fraction of that.

I'm only taking on 3 people. And I’m only taking on people who are serious, coachable, and that I know I want to work with.

The form closes tomorrow at midnight. 

Once it’s closed, it’s closed!

(I’m reviewing every application myself, and I need to keep the number of applications to a reasonable limit). 

If you're selected, you get 4 one-hour calls with me over 30 days.

Content strategy, video ideas, script feedback, video best practices, whatever you need.

Your content Yoda, I will be. 

This is NOT for you if:

→ You'd rather have AI create your content than develop your own voice
→ You're not willing to be bad before you're good
→ You want overnight results

This IS for you if:
→ You're serious about building your personal brand
→ You're willing to push through being bad to become great
→ You just need someone in your corner to help you get unstuck

If this sounds like you sign up here 👉🏿  https://shorturl.at/fKayI

P.S. Who knows if I'll do this again? Let's see how this one goes.

Me: “Film whatever content you want, just post more on LinkedIn”

My team: “Really? Anything? 😏” 

Me: “Try me”

My team: “Bet”

People of LinkedIn, I ask you:

Did Joshua and Jude crush this? Or did they crush this? 😂😂

We love a great underdog story.

So we just HAD to share this one from Howie Liu at Airtable.

Last week, I was going down the rabbit hole of Airtable's YouTube content.

And I stumbled across this interesting podcast about building a challenger brand.

For those of you that aren’t familiar, it’s basically a brand that’s not afraid to be bold.

My kinda podcast. 

About 30 minutes in, Howard talked about how being the underdog fuels him.

And I felt that. 

Because when you're building something without the budget, the brand recognition, or the safety net, you just have to find a way. 

So I clipped it and told my team to do what we do best. 

Add some flair so we can help spread this message.

Thanks for the inspo, Howie. 

Hope this lights a fire under someone who needs it today.

Airtable found their way. Hopefully you're finding yours.

---
📌 P.S. Want your team to have content like this? We help teams like Shopify, Okta, and Close, make content that drives viewers to action and closes deals. Let us do the heavy lifting for you 👉🏿 www.a2media.ca

POV: You’re picking up Christina Le from Toronto airport.

graphical user interface, text, application

Do you suck at video? Me too. 

Here are 5 things I wish I knew when I started. 

1️⃣ Your first batch of videos will suck. A lot. Like, a lot, a lot.

You'll hate the sound of your voice, the way you look, and the idea of putting yourself out there. However, if you commit to it for a couple of months something magical will happen... One day you won’t suck 🤷🏿‍♂️

2️⃣ Batching your content is the only way to stay sane. 

Yes, there are creators out there that create net new content every day. Is it insanely hard? Yes. Do they have mental breakdowns every other day? Also yes. The easiest thing to do is stick to one focused day of filming every couple of weeks, and shoot a ton of content at once. Then go back later and chop it up into something useful.

📌 Ex. Record for an hour, cover 10 topics, turn it into 20 pieces of VALUABLE and ACTIONABLE content.

3️⃣ Nobody reeeally cares about your fancy equipment.

Yeah you look better, but your storytelling, delivery, and takeaways are probably still unclear. Stop buying equipment that you don't need to tell stories that people don't want to hear in 4k. A fancy camera won't make your content more interesting, just like an expensive pan won't make you a better cook.

4️⃣ BE YOURSELF, DAMN IT.

The reason the cliche “don’t meet your heroes” is a thing is because people tend to not be themselves online. It's much easier to show up as the person you are and create content authentically (I don’t care if it’s a buzzword, it’s important) than try to be someone you're not. There's nothing more disappointing than meeting people you look up to in real life and realizing that they're not who they said they were.

5️⃣ Listen to your audience.

The questions they ask, the comments they leave, the content they engage with most - it's all valuable data telling you exactly what to create next. Listen to them, and you’ll reduce the likelihood of creative blocks or lack of a clear direction. All you need to commit to is keeping your goals and your viewers’ interests aligned.

If I'd known these 5 things from day one, I would have:

→ Saved thousands of dollars on equipment.
→ Not wasted hundreds of hours trying to figure out what to create.
→ Not stressed over trying to be someone I wasn’t. 

The good news is, now I can teach others to not make the same mistakes.

Be patient, batch smartly, listen to your audience, and stay authentic. 

And for goodness sake, just use your phone. 

Good luck 🙋🏿‍♂️

Who's a creator you look up to? Tag them below.

--
📌 P.S. Want video content that actually builds pipeline without the learning curve? That's what we do. 👉🏿 www.a2media.ca

One video on LinkedIn saved my company.

Let's go back to January of 2024.

I was stretched thin, saying yes to everything, and still unsure how to grow.

Then I stumbled on a video by Patricio Londaits.

The title stopped me in my tracks: "What happens when you catch someone suggesting your boss should fire you?"

How could I not click?

I'm glad I did because within seconds, I was hooked.

The pacing. The music. The storytelling.

That two minute video told me everything I needed to know. 

This was one of the most thoughtful and talented editors I'd ever come across.

I couldn’t remember the last time a video on LinkedIn actually got me excited.

A few DMs later, I hired him.

My first real, full-time hire. Big moment for me, and a big gamble for him.

He was betting on a one-man operation that could have gone nowhere. 

But just a few weeks later, we landed Auth0 by Okta.

Funny how that works.

Just like that, it was Patricio and me. 

Side-by-side, creating for one of the most respected brands in security.

Three months into our six-month contract, Patricio had done such a great job that our client asked: "Can we pay you more and extend the contract?"

We still work with them today.

That one opportunity has given us the breathing room to continue growing. 

And we've since grown to a team of 9.

None of that would've been possible without Patricio.

He's not just a great editor. He's a great thinker, storyteller, and partner.

And he’s not shy about calling me out on my BS when I need to hear it.

Every founder needs a Patricio. Someone who makes the work better, the journey lighter, and the impact bigger.

Show him some love in the comments 👇🏿

3 months ago, we gave away FREE sales video content to a lucky brand.

(We usually charge $10-15K/M retainers for this) So, why? 

Let’s get the selfish reasons out of the way first 😂

1️⃣ It’s a great inbound play.
2️⃣ We get to try ideas that stretch our creative brains.
3️⃣ We meet awesome people. (Hi Christina Campbell! 👋🏿 Big fan.)

Now the unselfish reasons:
1️⃣ Our winner gets conversion-ready video content in days.
2️⃣ We get to show how fast idea → execution can actually be.
3️⃣ We prove that messaging can be simple to your ideal audience, and still land. 

The challenge we tackled for Treasury4 (T4):

How do we get their ideal customer to “get it” in under 30 seconds?

So we started storyboarding.

This is what we knew:
→ Their ideal customers are overwhelmed juggling a messy tech stack
→ The current way teams handle the problem T4 solves is time consuming and confusing
→ Treasury4 brings all the tools their customers need into one place and makes life easy

All great videos show some element of transformation, so we knew that’s what we had to do.

Here’s how we communicated that in under 30 seconds. 

From Christina: “We currently are utilizing in our TOF ads, in-person meeting placeholder video before the meetings start, conference booths, in our home office HQ front desk, it's great. Well received from internal staff too.”

I love it when a plan comes together :).

We’ll be running another contest this quarter, so stay tuned. 

Maybe you’ll be our next lucky winner! 😉

--

📌 P.S. Don’t have the time (or strategy) to build a video system that drives pipeline? That’s exactly what we do at A2 Media. Check out “How We Make Our Clients Money” in my featured section 👉🏿 https://lnkd.in/gCVxEcBu

taplio

The Battle

Jill Rowley

📸 Ademola Adelakun, MBET

Followers

Posts

Engagements

Likes

Performance Score📸 Ademola Adelakun, MBET's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jill Rowley

📸 Ademola Adelakun, MBET

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}📸 Ademola Adelakun, MBET's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Score📸 Ademola Adelakun, MBET's LinkedIn Performance