JRM Web Marketing

JRM Web Marketing is a B2B website agency serving clients nationally. Under the expertise of our team of web developers, we specialize in providing tailored website solutions for B2B companies. Our services include website audits, creation or redesign, continuous maintenance, and adaptable web development support.

We focus on building strong partnerships with our clients and serving as a website partner for their marketing team. By improving website load times, optimizing web vitals, and enhancing user experience, we help increase lead conversions and ultimately drive revenue growth. Our solutions, crafted by our experienced web developers, also bolster their online presence, making it easier for their ideal buyer to find them. If you're looking to elevate your website's performance and drive tangible business outcomes, we're here to help. Feel free to reach out to us.

Founder & CEO

Bay View Funding

Bay View Funding provides businesses with up to $15 million in factoring facilities to meet their cash flow needs (B2B financing). Bay View Funding is highly regarded in the industry for their invoice financing services to businesses, in a wide range of industries, for more than three decades. 

•Provided innovative thought leadership and oversight of creative marketing campaigns.
•Partnered with the President, Director of Marketing/VP, National Sales Manager, vendors, and the business lines as a visionary partner in developing and implementing effective campaigns integrated with other marketing channels.
•Created and managed original marketing approaches (content messaging, positioning strategies, digital or content marketing, etc.) then evaluating and reporting on results. 
•Developed creative strategies to fuel business growth and customer segment optimization. 
•Promoted digital marketing best practices and use best practices to achieve business goals.
•Maintained digital marketing planning and implementation calendars.
•Overseeing brand development team, website traffic growth, website UI and UX.
•Supported Regional Sales Managers with custom marketing materials and online campaigns while assisting with in-house sales, fielding and tracking new business opportunities. 
•Managed a team of experienced web designers, web developers, and SEO specialists. 
•Led integration of Salesforce and HubSpot software to drive innovation and business growth.

Digital Marketing Manager

210 Promos

A success-driven promotional agency that provides customized marketing and creative solutions for businesses to meet their needs.

•Developed and implemented new promotional projects for clients. 
•Managed project teams and evaluated all project results. 
•Achieved company goals by closing small-sized business deals with monthly sales volume of $50k – $1Mil. 
•Redesigned existing marketing strategies in order to make client solutions more effective and efficient. 
•Developed and managed marketing campaigns that successfully averaged an increase of 35% in viewer turnout for regional staffing events.

Senior Account Executive

OgilvyAction

A marketing and advertising company that offers a wide spectrum of services including shopper marketing, trade marketing, experiential marketing, and sports entertainment to businesses of all sizes.

•Provided technical assistance to prospective clients during the presales process.
•Trained and managed staff members on all company products.
•Provided monthly metrics and evaluations to our regional clients and to corporate.
•Partnered with executive teams to assist in the marketing strategy of in-store promotional staffing at 23 regional locations. 
•Collaborated on a weekly basis with Project/Regional Marketing Manager on actual product sales and future sales forecasting.

Sales Team Lead

B2B Web Dev | Fixing Costly Website Issues & Driving Conversions | Founder at JRM Web Marketing

Is your B2B website holding back your marketing?

As a former corporate B2B marketer, I know how frustrating it is when:

• Your website doesn’t align with your marketing goals or convert buyers and customers.

• Simple updates take weeks to complete.

• Your website partner is unresponsive when you need urgent changes.

• The quality of work falls short, leading to missed opportunities.

That’s why I founded JRM Web Marketing.

We help B2B companies fix website issues and turn them into high-converting assets.

What We Do

• Website Creation or Redesign. High-performing sites built for B2B growth.

• Website Retainer. Flexible web design and development support to evolve with your business.

• Website Maintenance. Reliable, fast updates and issue resolution.

Why B2B Companies Work With Us:

• Fast, responsive support. No more waiting weeks for simple fixes.

• Seamless marketing integration. Your website works with your campaigns, not against them.

• A true partner, not just a vendor. We care about your business like it’s our own.

Let’s Fix Your Website and Drive Conversions
Message me on LinkedIn or book a meeting: jrmwebmarketing.com/book-a-meeting

Jesus McDonald

Anthony Gaenzle

Sharp Innovations, Inc.

Chief Marketing Officer

e&i creative

Author, Speaker, & Branding Strategist

E&I Creative helps brands and individuals grow and thrive in some of the most competitive markets. Anthony serves as a trusted marketing consultant for brands, helping build and execute growth strategies, leading to millions of dollars in revenue growth. He partners with contractors to build websites, execute social media, and content campaigns, run advertising, and develop powerful branding and narratives.

Anthony helps entrepreneurs, content creators, business owners, and freelancers launch and build strong personal brands to help them achieve their professional goals. He also works with SMBs, startups, and businesses of all sizes across multiple industries, helping them grow through powerful marketing strategies. 

Highlights: 

- Served as the preferred marketing partner for a private equity firm. Worked with the firm to develop new branding and marketing strategies for the firm's portfolio companies. 

- Developed and executed annual marketing strategy for collaboration of 17 retirement communities. Annual campaigns resulted in a significant increase in annual event attendance and lead generation across all communities each year. 

- Generated 5x increase in lead generation and greater than $1 million in new revenue for global web hosting service provider through SEO, content marketing, paid advertising, and social media marketing.

- Developed new personal brands and narratives for over 50 executive-level professionals and entrepreneurs

Chief Growth & Strategy Officer

Grand Canyon University Colangelo College of Business

Lead instruction for undergraduate marketing courses. Provide direction and guidance to undergraduate students to help the grow for a future career in the marketing field.

Adjunct Professor of Marketing

Synapse

Helped to define the agency's brand and restructure the strategy and content departments, leading to improved efficiency and increased revenue. Guided team, showing them how to improve content production and quality. Improved client satisfaction by improving the quality of deliverables. Worked with strategic marketing projects with budgets ranging from $200,000 to $1.8 million, driving millions of dollars of new business for clients.

Highlights: 

- Led marketing strategy with a $1.8 million annual budget for a major manufacturing firm. Developed content strategy, guided team to improve efficiencies, created direction for advertising campaigns, and led web audits. 

- Improved and executed marketing strategy for manufacturing firm leading to $3.5 million in new business over one year. 

- Developed new brand language and worked with the design team on visual elements to create a new brand narrative for one of the world's leading white-label cookie-baking companies. This led to a new, fully-redesigned website, brand strategy and guide, and additional marketing materials.

- Created and executed a marketing strategy for a financial advising and wealth management firm that resulted in a 500% increase in website traffic and a 150% increase in lead generation. Email clickthrough rate rose by over 50%, and all marketing stats were up year-over-year across the board.

VP of Strategy & Content

SE Healthcare

The SE Healthcare (SaaS company in the healthcare space) team is continuously focused on developing new product offerings and enhancing existing solutions to empower healthcare providers through robust data analytics and actionable resources. 

Developed and implemented a marketing plan and content strategy. Created innovative solutions for product launches and pipeline development. Executed strategy to position the team as industry thought leaders, resulting in a 500% increase in traffic to the website. 

Recruited, built, and inspired a team of talented marketing professionals to increase productivity and boost revenue growth. Built key partner relationships with channels and partners to drive business growth. Aligned goals and activities of multiple departments to enhance marketing and sales and worked directly with C-Suite executive teams. 

Highlights:

- Created and executed annual marketing plans that led to a 2.5x increase in revenue for the company over the course of 2 years. 

- Key team member helping build the go-to-market (GTM) strategy for the launch of a new SaaS platform called the Physician Burnout Program. Work with developers to ensure a smooth UI and UX, and executed marketing strategy to bring offering into the market.

- Orchestrated successful rebranding campaign with logo and company name update, consistent tone and voice, and a fully developed style and branding guide.

VP of Marketing and Sales

Saxton & Stump

Devised robust strategies and produced engaging content to streamline and enhance marketing functions as well as focus on improving marketing activities and sales volume by aligning multiple departments’ objectives.

Oversaw and directed implementation of marketing strategy, including campaigns, events, account-based marketing, digital and social, collateral, events, email, and PR. Determined and capitalized growth and development opportunities by executing in-depth market analyses. Established productive relationships with new channel partners and negotiated terms and conditions of agreements.

Director of Marketing

West Virginia University

The WVU Reed College of Media is a student-centered journalism school that has been graduating journalists and strategic communicators since 1939. While rooted in tradition, the College of Media also offers an innovative curriculum and real-world experiences that prepare students for careers in today's media industry.

Led courses focused on digital media, content marketing, video and social media. Updated course material and created new course material. Mentored students to enhance knowledge of digital marketing practices.

Adjunct Faculty

William & Mary

The Raymond A. Mason School of Business is the business school at the College of William & Mary in Virginia. The school, named after alumnus and founder of Legg Mason, Raymond A. "Chip" Mason, in 2005, was ranked in the top 20 MBA programs in 2007 and the top 10 undergraduate programs among public universities.

Developed social media and content strategy and managed channels, effectively increasing followers and engagement by over 25% per channel in first three months. 

Worked with program directors to uncover flaws in current marketing activities and offered insight into how to fix them. Supervised team of digital media coordinators. Developed strategy for creation of thought leadership business blog. 

Created and optimized digital advertising campaigns using Google AdWords, LinkedIn Sponsored Updates and Facebook. Produced videos series’ for recruiting and brand recognition and grew YouTube subscriptions by 30%. Served on research committee to determine fit of new geographic market.

Manager, Digital and Content Strategy

Enveritas Group

EVG is a global group of strategists who offer large scale multilingual content marketing services at a speed that sets the content marketing agency apart from the competition.

Created company’s strategic plan and developed  and tracked marketing budget. Developed brand voice, tone and style and created style guide to maintain consistency. Increased website leads by 100% within 6 months and 300% within 1 year. 

Generated over $500,000+ in new annual revenue from leads entering funnel via website annually. Restructured marketing team and achieved double the production capability. Created and managed budget and analyzed results of marketing actions to determine ROI based on clearly defined business objectives. 

Presented educational sessions on marketing topics in collaboration with Clemson University. Organized and managed 30-person blog-writing team and drove 400% increase in traffic. Managed IT team in creation of CLM and CRM systems and selected marketing automation. 

Managed creation of a wide variety of types of content. Managed teams of vendors and in-house staff that included writers, graphic designers, editors, sales associates, social media coordinators, web designers and SEO specialists. Developed digital marketing strategies for clients in a wide variety of industries. Created vision for website redesign and led team in its completion.

University of South Florida

The USF Muma College of Business will provide quality programs preparing students to contribute to and take leading positions in business and society.

Increased Program Enrollment 100 Percent From Previous Year by Increasing Marketing, Which Accounted for $765,000 Increase in Tuition Payments Received. Recruited New Students, Leading to Doubling of Class Size Between 2011 & 2012. 

Created LinkedIn, and Twitter Pages for the Program and Significantly Grew Audience. Conducted Market Research to Identify Industry Trends  and Benchmark Against Competitors & Presented Plan to Dean Moez Limayem. 

Developed Social Media Communication Plan, Leading to Doubling of Facebook Audience, as Well as Increase in Follower Participation. Communicated with Prospective Students, Alumni, and Faculty, via Constant Contact.

Increased SEO Position From 5th to 1st for Three Unique Searches. Created & Designed Content for Three Digital Newsletters Using Constant Contact. Developed Graphics for Promotional & Marketing Material Using Adobe Creative Suites.

Graduate Assistant (Digital Marketing) - Executive MBA Program

Helping Brands Find the Spark Between Creativity and Strategy | Author | Marketing and Content Strategy | Executive Coach | Looking to Grow Your Business or Boost Your Personal Brand? 🚀 Let's Talk!

Let’s tell a story and make your brand stand out from the crowd. Your brand offers unique value to the market. We help you express that value in a way that excites your audience and sends them rushing to tell their friends they’ve fallen in love. 

I have helped brands across numerous industries grow their marketing and increase revenue. I also launched E&I Creative and served in marketing leadership and multimedia roles for over 15 years. Over that time, I’ve developed a passion for helping brands grow by becoming a true partner to your brand. 

Throughout my experience in the marketing field, I’ve come to realize two things.

1.	Content fuels all successful marketing strategies.
2.	Every brand has its own unique story to tell.

When your brand embraces the power of content marketing, that’s the moment when the light bulb goes on and the magic happens. To be successful, however, your strategy needs to be unique. 

There’s no one-size-fits-all solution to marketing and business growth. To find that sweet spot specific to your brand, I’ll partner with you, becoming a trusted part of your team, to develop a customized strategy fueled by content and SEO (and other creative stuff), designed to help you grow…wildly.

From building websites, managing editorial strategies, and forming high-powered marketing teams, to running successful social media campaigns, uncovering valuable insights through analytics, or developing a killer strategy for your brand, I truly love what I do. 

Let’s work together to find that point where creativity and strategy meet for your brand to help you take off! You can reach me at agaenzle@synapseresults.com or message me directly on LinkedIn. I look forward to speaking with you!

Looking for personal brand coaching? I do that, too. Just send me a DM and let's take your personal brand to new heights! 

A powerful personal brand helps you:

- boost your career potential
- impress employers
- land new clients
- grow your business
- build thought leadership
- earn respect

I've helped hundreds of executives, creators, bloggers, business owners, and others build powerful personal brands. Let's get yours started today! (just send me a message to kick things off).

Chief Executive Officer

Gaenzle Marketing works with businesses to help you elevate your brand and grow your business. We’re a growth-focused digital marketing agency. Our top-level talent will work with you to launch your brand and take your business to the next level.

Anthony and the team have helped SMBs, startups, and businesses of all sizes across a range of industries grow through powerful marketing strategies. He founded Gaenzle Marketing to provide website design, graphic design, content marketing, SEO, social media, video, blogging, copywriting, and other marketing services to brands in Central Pennsylvania and beyond.

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The Battle

Jesus McDonald

Anthony Gaenzle

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