I have a background in digital marketing in the B2B technology space. I'm a writer and a thinker and a problem solver. 

I enjoy leading small teams and developing efficient processes.  I love finding solutions.  I have a talent for compassionate and emotionally intelligent leadership.

I'm trained as a Vistage Emerging Leader, a Predictive Index Practitioner, and an Inbound Marketer.

Jessica Otero

I've taken a job explaining telemetry pipelines to people on the internet. 

Starting this month, I'm Apica's new Content Writer and Social Media Specialist, and my job is to make observability, test data management, and enterprise DevOps feel less like a compliance meeting and more like something you actually want to follow.

If you work in SRE, platform engineering, QA, or you just care about what happens when production data meets pre-production reality, come along for the ride! 

Apica just got a little louder. 💃

Content Writer & Social Media Specialist @ Apica | Growth Strategist and Content Creator

Taylor Scher

SaaS SEO Consultant

Hi, I’m Taylor

I help SaaS teams turn search into a predictable channel for revenue growth. Whether you need a roadmap or someone to run the whole thing, I'm here to make sure your investment pays off. 

Here's a few examples of what I've done for other clients:

- 150% increase in demos for a Supply Chain SaaS over 3 months
- 161% increase in demos for a restaurant analytics team 
- 333% increase in demos for a legal tech brand over 3 months
- Added $138,000 in ARR to a Shopify Upsell App in under 6 months

I do all of this through 4-tiered packages:

- SEO consulting 
- Fractional SEO
- Content creation
- Content creation + PR

If you're interested in getting started, please use my Calendly booking page to schedule an intro call

BTW HERE IS MY EMAIL TO CONNECT: taylorscher5@gmail.com

Search Engine Optimization Consultant

Does your LinkedIn headline and about section actually influence visibility?

I saw Dani Markovits and Diandra Escobar point this out recently. 

I really didn’t give it too much weight at the time, but I’m starting to think there’s some truth to it.

I’ve felt my posts have underperformed over the last 6 months or so, until these last couple of weeks.

My reach is up 226%, and engagement is up 327%. 

My style of posting hasn’t changed at all; the only thing that I changed was my LinkedIn headline and about section.

I updated it from “SEO consultant | Helping B2B SaaS teams grow through organic and AI search” to “SEO & AEO consultant for B2B SaaS” Josh Gallant 🧭 Gallant I might’ve borrowed your headline for inspiration 😂

I even had a prospect find me through LinkedIn SEO after the update too. 

It’s definitely something to consider if LinkedIn’s algorithm is essentially using your headline/about as a context tag to measure your post against and to evaluate whether you’re qualified to speak on that subject.

taplio

The Battle

Jessica Otero

Taylor Scher

Followers

Posts

Engagements

Likes

Performance ScoreJessica Otero's LinkedIn Performance

Performance ScoreTaylor Scher's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jessica Otero

Taylor Scher

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessica Otero's LinkedIn Performance

Performance ScoreTaylor Scher's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJessica Otero's LinkedIn Performance