I have a background in digital marketing in the B2B technology space. I'm a writer and a thinker and a problem solver. 

I enjoy leading small teams and developing efficient processes.  I love finding solutions.  I have a talent for compassionate and emotionally intelligent leadership.

I'm trained as a Vistage Emerging Leader, a Predictive Index Practitioner, and an Inbound Marketer.

Jessica Otero

This video represents what I'm proud of professionally for 2025. It kinda takes a lot to be on-cam for video. Plus the content prep, plus the post-production. It is a lot, so to any of you who are recording consistently, KUDOS! 

I am super proud of what we've been able to produce, and the brand presence that we have maintained this year on the PARIS Technologies International LinkedIn and on the YouTube Channel. We published more video than ever, and built up quite a collection of Shorts as well as niche-y solution-specific video.

You can check it out on PARISTechTV, our YouTube Channel:
https://lnkd.in/e7iZAyR4
Give us a like and subscribe! 😉

Big thanks to these folks for helping make it happen, not just this video, but for their sustained efforts over the year(s!!) on the PARIS brand, socials, and video.

Shannon Presti
Jacco Viljoen
Rochelle Parumal
Dalia Fernandes

Marketing Director @ PARIS Tech | Growth Strategist and Content Creator

Jacob Statler

I turn dead B2B SaaS blogs into revenue in 90 days, done for you ➡️ Get a free content marketing playbook to rank for high-intent BOFU terms and show up in LLMs to attract ready-to-buy customers

Most B2B SaaS founders and marketing leaders tell me the same thing:

 ❌ They don’t have time to create high-quality content or build a real SEO strategy.
 ❌ Their blog MIGHT get traffic, but it’s not bringing in customers.
 ❌ They’ve been burned by freelancers who need micromanaging or agencies that deliver fluff.

So I created Stat Digital, my content marketing agency, to help B2B SaaS founders + marketing leaders turn their blogs and newsletters into predictable customer-generating machines.

Instead of publishing random content that doesn’t move the needle, we create blog posts and newsletters that:

➡️ Rank on Google + LLMs
➡️ Drive trial signups and demo requests
➡️ Build authority with your ICP
➡️ Support your sales team with conversion-focused content assets

Here’s how we do it:

Revamp-first → We start by revamping your stale content for fast wins.
BOFU-first → We create product-focused content that converts 1-9% of traffic into trials/demos.
Hands-off execution → You invest 1–8 hrs/month total (for reviews, SME interviews, or strategy alignment). We handle the rest.
Month-to-month pricing → No long-term contract necessary, just results-driven content.
 This means you can expect:

 ✅ A steady inbound pipeline of trial signups and demo requests
 ✅ ROI you can point to in 1–6 months (depending on if you have existing content)
 ✅ Confidence your marketing budget isn’t being wasted
 ✅ Growth that compounds — so you can reinvest and scale with less stress

 If you’re a B2B SaaS founder or marketing leader tired of content that doesn’t convert, let’s talk.

👉 I’ll build you a free content marketing playbook that gives you a roadmap to rank for the BOFU search terms you need (and show up in LLMs) to attract ready-to-buy customers. 

Book a call @ statdigital.io/work-with-us to claim your playbook.

CEO & Lead Strategist

Owner of Stat Digital, an SEO-focused content marketing agency for B2B businesses.

2 recent studies revealed what your content needs to dominate AI Search.

Hint: AI is more likely to cite freshly updated content that provides specific, detailed answers.

In this week's Content Detox:

🕒 Why fresh content keeps getting cited (and why stale pages slowly disappear, even if they used to rank)
🤖 How Ahrefs accidentally mapped how GEO really works by testing AI “misinformation”
🗞️ A few search + AI stories worth paying attention to

There are 2 things AI prefers for the content it sources: 1) It's fresh and relevant and... 2) It gives specific answers In this edition: 🕒 Fresh con

Open article: What AI + Search REALLY want by Jacob Statler • 1 min read

Ranking #1 is no longer enough.

In SERPs with AI summaries, users click traditional results roughly 8% of the time.

So… what’s your plan to show up in AI Search?

In this week's Content Detox, I share a simple 90-day SEO playbook for AI-driven search visibility.

Plus:

💸 The ideal SEO + PPC budget mix 
1️⃣ Brand mentions are becoming the # 1 SEO metric

And lots more!

What's your plan to show up in AI Search? There's now a clear path to dominating AI results in the zero-click search world. In this edition: 🧠 A 90-d

Open article: 90-day SEO playbook for AI Search domination by Jacob Statler • 1 min read

90-day SEO playbook for AI Search domination

Ever look at a competitor’s content and think, “How are they okay publishing this???”

That feeling is the AI ick.

As AI floods B2B feeds, anything that smells like generic, cost-cut, LLM-generated copy is starting to backfire. 

B2B buyers can tell. And when content feels cheap, it reflects on your brand.

In this week’s Content Detox, I break down:

🤢 Why “AI slop” is becoming a credibility problem in B2B
⚠️ Google’s warning against chunking content just to please LLMs
🗞️ What’s changing in AI search, YouTube, and buyer behavior

According to Google's long-term goal, GEO shouldn't have to exist. But that's not stopping marketers from trying to spam every GEO hack that pops up o

Open article: B2B has the AI ick by Jacob Statler • 1 min read

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The Battle

Jessica Otero

Jacob Statler

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Performance ScoreJessica Otero's LinkedIn Performance

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The Battle

Jessica Otero

Jacob Statler

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessica Otero's LinkedIn Performance

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Performance ScoreJessica Otero's LinkedIn Performance