GS Verde Group

Head of Brand & Communications

Alchemy Branding Studio

Welcome to Alchemy, where art meets science in brand crafting. Taking a bold step with us into SEO-driven social media management, perfect for detail-oriented leaders who need more time to focus on what they do best. More than just logos, we create brands that resonate and endure. With our new, smart SEO content strategies, we ensure your brand not only stands out but also engages effectively online. Think of us as your comprehensive backstage crew, expertly handling your digital presence so that when the spotlight hits, your brand shines its brightest.

Co-Founder & Consultant

Airbox Systems

Airbox produces the most comprehensive suite of situational awareness tools available anywhere on both desktop PCs and mobile platforms. Designed for planning, execution and after action review, Airbox software is trusted by law enforcement, military, special forces, search & rescue, fire and medical emergency services. With over 400 maps available to use and the option to create your own, the base level map can sit off-line allowing operations to continue whilst no internet access is available.

Brand Communications Manager

Tiny Wizard Studio

SHOWCASE YOUR BRAND’S PERSONALITY AND MAGNETISE YOUR AUDIENCE LIKE MAGIC WITH SPELLBINDING VISUAL COMMUNICATIONS

Creative marketing campaigns | Animation | Brand design

You have a skin-tingling vision to shape, an important message to spread, a unique story to share — and they all deserve an adoring audience. 

But attention is getting more and more difficult to win, which is why you don’t just need to produce strategic visuals, you need to produce spellbinding ones. 

That’s where we tiny wizards come in. (And yes, you may ask to see our wands.)

Tiny Wizard Studio is a creative agency where anything is possible. You dream it? We do it. Boldly. Beautifully. 

We’re here to be the partner to your visionary, purpose-driven company and help grow its reach and revenue faster by conjuring up personality-drenched visual communications.

Co-Founder & Chief Wizard

I am a seasoned Brand and Communications expert with over a decade of experience driving growth and market readiness for businesses navigating pivotal moments such as investments, mergers, acquisitions, and succession planning. My passion lies in developing strategies that enhance brand value, attract investment, and position companies for success in competitive markets.

In my current role as Head of Brand & Communications at GS Verde Group, I work closely with businesses in the Buy-Sell-Raise space to elevate their market presence and ensure they are ready for acquisition or sale. My approach combines a consultancy mindset with the expertise of a fractional marketing director, providing tailored branding and marketing strategies that maximise value for business owners, CEOs, and entrepreneurs.

Prior to this, I founded Tiny Wizard Studio, where for over 11 years I led a creative team in crafting bold and beautiful brand designs and marketing campaigns for purpose-driven companies. Running my own business gave me a deep understanding of the challenges business owners face, and this experience has been invaluable in my current role. I know first-hand how to shape a brand that resonates with its audience, stays true to its vision, and thrives in a competitive landscape.

In addition to Tiny Wizard Studio, I co-founded Alchemy Branding Studio, where we specialise in SEO-driven social media management and brand development. Our focus is on helping businesses stand out and engage their audiences effectively in the digital age.

Specialising in:

Brand and PR strategies for M&A and investment readiness.
Leveraging AI to empower marketing teams and drive innovation.
Strategic brand positioning for tech and scientific sectors.
Comprehensive communication strategies for business growth.

I’m passionate about helping businesses uncover their unique value propositions and communicate them effectively to their target audiences. I advocate for the adoption of AI within marketing teams and have been actively exploring AI tools to enhance the strategies I craft. My goal is to empower marketing teams, drive innovation, and deliver data-driven advice that resonates with businesses looking to scale, sell, or raise investment.

Whether leading a creative team, running my own business, or acting as a fractional marketing director, my approach is always rooted in collaboration, precision, and a deep understanding of the modern marketing landscape.

Jess Morgan

I’m on my way into a networking event this morning but also mentally reviewing every positioning statement I’ve written this month.

Funny thing about working on brand consistency: suddenly you become hyper-aware of whether you’re “on message”. 

Today’s internal monologue:
Does my intro line match our value proposition?
Is my face giving “clarity and cohesion”… or “I answered emails at 11pm again”?
Does this jacket align with the brand palette? (It doesn’t. I’ve made peace with it.)

But the point is, a brand isn’t just what we publish, it’s how we show up.
In conversations. In quick intros. Even in those first few seconds of a handshake.

So if you see me this morning, I’ll be the one aiming for consistency…and hoping my positioning statement sounds smoother out loud than it did in the car mirror. 😅

Commercial Director at Ligtas | Co-founder at Alchemy | Driving brand, marketing & sales alignment for people-first growth | Believer in bold storytelling, behavioural-led leadership & culture that connects ✨

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Apparently Dave Morgan’s idea of a Friday night date night these days is to sign us up for fitness competitions. 🤦🏻‍♀️🥴

 I hereby produce evidence that I was indeed at @gymsyncuk event by @welchfitness_wf on Friday evening and did take part, despite there being absolutely no photos of be doing one single burpee. Which I’m kinda glad about to be honest. 

The last photo however, hopefully proof that I very much did ALL the the burpees!! 😂😂 And I died on the floor immediately afterwards. 

All jokes aside (as well as the whining), I had such a great evening and I am very much enjoying spending time with everyone in the @welchfitness_wf community! So much progress this year and couldn’t do it without the encouragement and support. 💪❤️

But Dave…dinner and a movie is still a nice way to spend an evening. Just sayin’. 

#fridaymotivation #datenight

Being compliant doesn’t always mean being safe.

One of the first things that struck me when I came into Ligtas was how many organisations genuinely believe that because something is written down, it must be happening. And that assumption is where risk hides.

The line that lives rent-free in my head from our brochure is:
 “Compliance proves you have systems; safety proves those systems work.”

That’s exactly the gap we close.Not with more paperwork. Not with bigger checklists. But with clarity, confidence, and conversations that actually land with people.

Our whole approach — Consult · Train · Maintain — exists to help businesses stop guessing and start genuinely knowing whether their systems hold up in real life.

Because the goal isn’t just to pass an audit.
It’s to protect people and help leaders sleep better at night.

That’s the heart of who we are.

Have you ever opened your website and immediately felt your shoulders tense?

I hear this all the time.
The colours don’t match your socials.
The tone feels like it was written before the pandemic.
And the whole thing looks like your brand has been on a “journey of self-discovery”… without you.

Here’s the uncomfortable truth:
Most SMEs don’t have a business problem.
They have a brand presentation problem.

And they know it.
That wave of embarrassment? It’s not dramatic. It’s your instinct telling you something’s off.

I’ve seen brilliant businesses undersell themselves because their brand doesn’t reflect the standard of the work they deliver. Not because they’re sloppy because they’re overwhelmed, busy, stretched, and constantly pushing branding to “next month”.

The fix doesn’t start with a rebrand.
It starts with clarity.

If this hit a nerve, our free brand audit will show exactly what’s slipping and what to fix first.
No jargon. Just an outside view you can use straight away.

You deserve a brand you’re proud to open.
One that doesn’t make your shoulders rise before the homepage even loads.

#BrandStrategy #SMEBranding #MarketingClarity

The countdown’s on. Today we’ll be talking about what the Fire Safety (Residential Evacuation Plans) (England) Regulations 2025 really mean and what organisations should be doing right now to prepare.

Whether you manage buildings, oversee compliance, or simply want to understand how the new legislation affects your responsibilities, this session will give you clear, grounded guidance.

Our focus is practical: what’s changing, what remains uncertain, and how to get ready without wasting effort.

It's not too late to join us! 
👉 Register here: https://lnkd.in/eD9DVDEF 

📅 Tuesday 2nd December 2025
🕛 12:00 to 12:45
🎓 Free CPD-certified webinar

You ever watch a competitor, offering worse service, absolutely clean up online?

It’s frustrating because you know your delivery is stronger.
Your customer care is better.
Your product is better.

But their brand looks sharper.
Cleaner.
More confident.

And like it or not, people trust the thing that looks trustworthy first.
They assume the polished brand is the better choice before they’ve even compared quality.

This isn’t about jealousy.
It’s about recognition.

If customers see another brand more often and it all looks consistent they remember them.
And they forget you.

That gap is painful.
But it’s fixable.

If this hit you somewhere uncomfortable, our free brand audit will show exactly why competitors look further ahead than they actually are and what you can do about it.

Small changes.
Clearer visuals.
Better consistency.
Massive impact.

#BrandStrategy #SMEGrowth #BrandRecognition

Some brands change direction more often than my kids change their snack preferences…which is impressive, and not in a good way.

Shape-shifting feels fun in the moment. It also looks chaotic from the outside. And confusion isn’t a great conversion strategy.

And usually, the constant flip flopping comes down to one thing: no clear story.

If you can’t explain who you are and what you do in one clear, captivating line ; a line your whole team could happily repeat then you don’t have an anchor. You leave an impression, not a position. And that alone won’t hold a brand steady.

A brand isn’t supposed to reflect your mood swings.
It’s supposed to anchor you.

That’s why I love running brand strategy workshops. There’s always that moment when a team finally lands the story; the positioning, the value prop, the “ohhh, THAT’S us” clarity.

Once you choose who you are, stick with it long enough for other people to believe you.

If you need help getting to that moment, you know where I am.

January has a habit of arriving with good intentions…and a long list of safety training that suddenly needs doing yesterday.

If you’ve got new starters, operational teams, or anyone who needs essential safety awareness to begin 2026 confidently, we’re running a virtual IOSH Working Safely course on 12th January.

It’s a one-day IOSH-accredited session designed to give people the practical knowledge they actually use day-to-day, not just theory.

To make this easier for teams planning early-year training, we’ve added a simple offer for this date:

➡ Book three delegates, get a fourth place free
➡ Code: IOSHJAN26PLUS1**

Course link: https://lnkd.in/eNYkzTFY

If you want me to hold places while you check internally or arrange a PO, just drop me a message. Happy to help.

Let’s start 2026 with teams who feel confident, capable, and ready to work safely.

One thing I keep seeing in fast-growing organisations, especially in manufacturing is this quiet moment of panic when leaders realise their growth has outpaced their internal health and safety capability.

Nobody admits it out loud at first. But you can feel it. People are doing their best but the systems haven’t caught up with the scale.

That’s where our Competent Person partnerships make such a difference.
We recently worked with a biotech manufacturer going through exactly this. Rapid expansion. High-risk environment. No internal H&S lead in place yet. A lot of responsibility and very little room for error.

They didn’t need a box-tick service.
They needed someone who could bridge the capability gap, build confidence, and put structure around the chaos while they grew.
So we stepped in,  not just as the named Competent Person, but as a partner.

And the outcome was exactly what competent support should create: compliance that holds, a workforce that understands the “why”, scalable systems, and an organisation that can continue growing without compromising safety.

The testimonial they sent afterwards said it best:
“Our assigned competent person has helped us achieve great health and safety compliance across site… Ligtas offer tailored training courses that have been invaluable to us…We have always received positive feedback from our employees.”

That’s the bit I love. Competent Person isn’t about outsourcing responsibility, it’s about building capability, confidence, and independence.

If you’re scaling and feeling that quiet pull of “we need more support than we have right now”, it’s not a red flag. It’s an opportunity to build properly.

Happy to share what this looks like behind the scenes if it helps anyone thinking about strengthening their own setup.

Read the full case study 👉  https://lnkd.in/exQSyxhH

This month's episode of Brand To Scale is live: From Vision to Values.

I had a brilliant conversation with Anthony Levy, CEO of Circularity First, about leading a purpose-driven business over the long term. We explored decision-making under pressure, building a team around shared values, and how to stay honest with yourself when the stakes are high.

If you’re interested in leadership that isn’t built on noise or ego, but on clarity, consistency, and values that actually guide your choices, this episode will land well.

Guest: Anthony Levy
LinkedIn: https://lnkd.in/em3PUdUn

Circularity First

#BrandToScale #Leadership #Founders #BusinessEthics #Sustainability #PurposeLedBusiness

Most salespeople think they’re good listeners. But if you recorded their calls (and you should!), you’d probably hear this pattern:
 
Question.
Interruption.
Pitch.

And somewhere in there, the client’s truth gets lost. We’re taught to present, to persuade, to handle objections…but we’re rarely taught to listen properly.

I’ve written about this; the forgotten part of sales training that turns ‘pitching’ into something far more powerful: listening.

👇 Read the full piece here

Sales training often focuses on persuasion; the perfect pitch, the confident close, the snappy objection handling. But there’s a quieter, far more pow

Open article: The Forgotten Part of Sales Training: Why Listening Beats Logic by Jess Morgan • 4 min read

The Forgotten Part of Sales Training: Why Listening Beats Logic

One thing Anthony said in this part of our conversation stayed with me.

We talk a lot about “vision” in business the big ideas, the direction, the mission.
But in the early stages, vision isn’t what moves things forward.
It’s the uncomfortable work you’re not naturally wired for.

Anthony shares how he had to learn sales from scratch. Not the polished version the repetitive, unglamorous kind of learning that comes from doing something badly until it starts becoming useful.

Most early progress looks like that.
Not inspiration. Not confidence. Just persistence.

It’s a good reminder that the first stage of any business isn’t about refining your strengths. It’s about being willing to stretch beyond them.

#BrandToScale #Leadership #Founders #BusinessGrowth #StartupLife #Entrepreneurship

Culture isn’t what’s written on posters. It’s what leaders repeat on ordinary days.

30 respondents (23%) in The Strength Report said coaching helped them improve how they manage people and model behaviour.

That’s where culture really shifts in everyday moments that build trust.

Read more: https://lnkd.in/ecpCAi4P

#leadership #culture #coaching #behaviouralchange #management #strengthreport #bebusinessfit

You ever scroll your own Instagram and feel like you’re flicking through a scrapbook of questionable decisions?

Bright post. Beige post. A caption that sounds like you. Another that sounds like a corporate intern.

It’s funny… until it isn’t.

Because when your brand feels chaotic, everything becomes harder:
Sales.
Trust.
Momentum.

And most of the time, the issue isn’t skill it’s survival mode.
Posting quickly.
Posting reactively.
Posting without a clear direction because you’re juggling twelve other things.

But inconsistency is expensive.
Customers don’t know what to expect.
And the moment people can’t predict you, they stop engaging.

The fix isn’t more content.
It’s a clearer brand foundation.

If this feels uncomfortably familiar, the free brand audit will show you why everything feels a bit “off” and what’s actually worth fixing.

You don’t need a perfect feed.
You just need a consistent one.

#BrandStrategy #SMEBranding #ContentConsistency

Many SMEs experience the same moment:
They’re about to hit “post” and suddenly feel unsure.

The colours don’t look right.
The tone doesn’t match the website.
The layout feels rushed.
And the content no longer feels aligned with the brand.

This hesitation is a sign of brand inconsistency not incompetence.

When your visual identity and messaging drift, posting becomes stressful.
You’re less confident.
You second-guess every decision.
And engagement drops long before the sale does.

Our free brand audit is designed to pinpoint why your content isn’t landing and what’s breaking the connection between your brand and your audience.

Clear insights.
Practical fixes.
Immediate clarity.

If posting feels harder than it should, we can help.

#BrandConsistency #SMEBranding #AlchemyBranding

I’ve lost count of how many times I’ve seen a beautifully designed brand unravel the moment someone sends an email that sounds like it was lifted straight from a 1998 corporate handbook.

Tone matters. Language matters. And the way your team writes absolutely shapes how your brand feels.

One overly formal message and the warmth disappears.
One weirdly salesy DM and trust takes a hit.
One social post that sounds like you googled “motivational quotes”… and suddenly you seem like every other business on earth. 

A brand is fragile in that way, it only takes one person going rogue with language to make everything feel a bit off. This is why tone of voice work is vital glue for any business.

It’s how you stop your business sounding like twelve different personalities fighting for attention. It’s how you make sure the story feels consistent, even when several people are telling it.

If your brand sounds polished one minute and painfully corporate the next, your audience will feel it…and they’ll drift. If you want your team writing with the same confidence and clarity you want your brand to be known for, we can fix that.

Just say the word. 👉 https://lnkd.in/e2mC3jhG

Severn Bay Corporate Solutions Limited

I lead a team that is passionate about looking after our clients businesses as if they were our own and educating them to make intelligent, informed decisions around their insurance purchases.

Director of Insurance Services

I have written a consumer facing book which is currently available on Amazon, The Buyer's Guide to Business, Commercial and Property Insurance. 

https://www.amazon.co.uk/Buyers-Business-Commercial-Property-Insurance/dp/1789421012/ref=sr_1_5?qid=1584703509&refinements=p_27%3ANigel+Adams&s=books&sr=1-5

Businesses of all sizes from multi-nationals to self-employed sole traders rely on insurance when bad things happen. Choosing insurance is often a purchase made reluctantly or hastily, but this can be a costly mistake if the cover is wrong. Every business has different needs, even in the same sector, and cannot always be bundled into packages. A professional insurance broker assesses the needs of each client individually and tailors cover appropriately. This guide is for anyone responsible for purchasing business insurance. Through understanding of how insurance brokers and insurers work you can strike a better deal, get better cover, and save money. You'll only know how good the policy is when you claim and at that stage it's too late to make any decisions. Proper cover will address the vulnerabilities of a company and provide peace of mind. Bad cover could mean the end of a business following a crisis.

Book Author

Corporate insurance solutions for all sectors. SME, Large Corporate corporate and International businesses. Management consultants. Including risk management, continuity and disaster planning.

Mission.
•	We will provide our clients with a first class “insurance & risk management” service which exceeds expectations and delivers real value over the long term.

Standards & Values
•	We are proud of our heritage and our reputation and we will always strive for the very best in everything that we do.
•	We will make every effort to know our client’s and we will provide simple, elegant solutions, which are easy to understand and meet their needs.
•	Our only concern will be to make recommendations in our client’s best interest, at the lowest price available in the market.
•	Our fees will always be declared openly and transparently.
•	Service Excellence and Integrity are everything!

Our Unique Selling Point (U S P)  -  Why are we different?
 
1. We don’t take commission from insurers, so there is never a conflict of interest .
2. We are not placing your business for our advantage, because there isn't one! 
3. All we care about is “The correct Technical Solution” at the “Lowest Price in the market.” 
4. When you pay a broker including commission, you are paying tax on their earnings at 12%.
5. We strip out the commission and this makes us 15-40% cheaper, depending on the product.
6. It saves you money immediately, as you only pay tax on the insurance premium.
7. We then add a fee, which attracts no tax and we declare it, Up Front, Openly & Transparently. 
8. Our interests are directly aligned around the quality and the price of the product.
9. The better the product and the cheaper the insurance is, the happier you will be. 
10. And the happier I will be, because you are more likely to place your business with us.

Managing Director

Business Continuity Management & Planning Limited

If business was easy everybody would be doing it!

The truth is it takes a very special person(s) to succeed in business. Everyone is different, but they all have 4 basic characteristics in common:

1. Visionary
2. Courageous
3. Organised
4. Determined

(And if they do not have all these skills, they will have chosen close associates who have.)

With over 40 years in business, at board level consulting in businesses with turnovers in excess of £150,000,000, wherever you are in your business journey, I know I can help you to achieve your goals.

30 years in the military as a Reserve Forces officer, meant I qualified from the best leadership academy in the world, The Royal Military Academy Sandhurst. We majored on Mission Analysis, The Orders Process and then the Execution of detailed plans, to achieve those missions. Take that skill and place it in a variety of challenging situations and environments across the world and you end up with a pragmatic problem solver, who analyses every situation to ensure the maximum possibility of success, but who is also able to adapt quickly and re-orientate when the situation demands it.

I will work with you to create and implement detailed plans, for every stage of your business lifecycle, all with defined timescales and then ensure you stray on track, so those plans are executed effectively.

Running a business is easy when everything is going to plan, however nothing ever goes exactly to plan, and you should expect the unexpected (the pandemic and the war in Ukraine has taught us that) but if you have a plan which can be flexible and adaptable and the support to validate and support your best instincts, then you will succeed in good time.

BCMP Consulting
"Where success is a choice and plans become reality!"

Director of Business Planning and Continuity Services

BIBA

I currently serve on the Small Business Advisory Board of the British Insurance Brokers Association. As fully 1700 members out of some 2000 are represented by this board, it is incredibly important that those brokers have the opportunity to bring concerns, problems and customer facing issues to the association, so that they can be addresses together with stakeholders such as the ABI, FCA and Government.

Board Member

British Army

I joined The 3rd Bn.(V) Royal Regiment of Wales in 1984 as a private soldier, whilst we were still tied into a cold war conflict with the USSR. The battalion served at that time as part of the British Army of the Rhine (BAOR). 

I rose through the ranks completing many professional courses, until I was chosen for commissioning in 1993. After 12 months intensive training, I passed out at the Royal Military Academy Sandhurst, 2nd Lieutenant NA Adams.

I served as a 2nd Lieutenant, Lieutenant, Captain and Major within the Royal Welsh Regiment, commanding Infantry Platoons and Company's, and with Wales UOTC at home and abroad. After a succession of promotions and appointments, I finished as a Senior Major in the Brigade Headquarters in Brecon.

Proud to have served my country for 30 years.

Commissioned Officer

Higos Insurance Services Limited

I was brought in to manage an acquired business in Wiltshire for Higos and reported directly to the MD. I was responsible for all elements of the transition including organization, staff, compliance, product placement, sales and training. My goal was to change the entire operation to meet Higos corporate goals and business model. Whilst there I became the Single Point of Contact for all matters relating to our Commercial back office system, Acturis. I was also responsible for setting up a dedicated unit for personal marine insurances and another unit for personal and corporate healthcare. I was also responsible for training branch staff in the use of commercial Demands & Needs within the system and the use of Lorega Loss Recovery products to enhance service and sales.

Senior Management - Business Change Management

NG Insurance Services Ltd

I was responsible for all matters relating to the structural integrity of the insurance service. This included training the staff on the Acturis system and then organising the transition of £4,500,000 of corporate and personal business to that system from paper files. I was responsible for the organization of staff and their application to the tasks and business sectors with which we dealt. Whilst there I was responsible for developing business partnerships, analyzing products and negotiating insurer deals, then implementing those deals within the business. I was responsible for managing staff in all operational areas, from a range of backgrounds and with varying levels of experience. I was involved in most HR matters including the exit of some members of staff, without incident. After a very successful 18 months the MD decided to accept an offer from Giles insurance Brokers, bringing this project to a premature end.

Director of Insurance Service

Peter Adams Insurance Brokers Limited

Having started as an insurance trainee in 1981 I worked my way up MD in 1998. As MD I was responsible for all areas of corporate governance and insurance service. These included Legal, Regulatory, Operational Compliance, Insurance service, Personal & Commercial, HR, Claims, Insurer Relations, Reconciliation, Banking, Financial Control & Audit.
During this time I qualified in general insurance and financial services. Over the years I dealt with personal lines, commercial lines, large corporate and as an independent financial adviser. The business was sold and merged with NG Insurance in 2007.

Managing Director - General Insurance & Financial Services, Life, Pensions and Investments

I protect organisations from external threats with bespoke solutions, often saving them up to 30% on their existing spend.

If you want to know more head on over to www.valuefirstbusinessinsurance.com

Hi, my name is Nigel,

Unlike many other advisors I have run my own business for the last 40 years, so I know what needs to be done and how to do it.

Over that time I am proud to have:

✔ Run businesses at board level up to £50 Million turnover
✔ Consulted with multi site manufacturing businesses up to £150 Million turnover
✔ Consulted with professionals and trades in all aspects of construction industry
✔ Advised architects, solicitors, accountants, surveyors, IT Consultants and the like
✔ Sit on the board of The British Insurance brokers Association in London
✔ Saved one client over £7,000 on an original combined spend of £25,000
✔ Now have over 1000 client firms, some of whom have been with us for over 35 years

Here's what they say:

"Nigel is very knowledgeable, very proactive, understands our business inside out, quick to react to issues and has delivered significant cost savings. Highly recommended."
Mike Rees
Group Financial Director BVG Group

💥 How Can I Help You? 💥

Simple.... I can give you effective insurance cover and save you significant amounts of money, year after year, giving you complete peace of mind.

Once we have put our solution in place, you don't have to spend time looking at options every year, we will do it for you, and we will find the best, most cost effective solution every year, and if we can save you money every year we will, because we know that is the best way to gain and retain clients. 

If you want to know why our clients come back year after year (some for over 30 years) I can tell you. I can even put you in touch with them so they can tell you themselves.

If you are you serious about protecting the people and the value in your organisation?
If you are serious about driving success and want to achieve a position of prominence in your sector?
If you aspire to build something special and want to know how to protect it effectively, over time?

Simply message me here to book in an an initial conversation or head on over to:

👉👉 www.valuefirstbusinessinsurance.com

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🔵 Nigel Anthony Adams - TD VR Dip.CII CBCI MIoD

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🔵 Nigel Anthony Adams - TD VR Dip.CII CBCI MIoD

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