GS Verde Group

Head of Brand & Communications

Alchemy Branding Studio

Welcome to Alchemy, where art meets science in brand crafting. Taking a bold step with us into SEO-driven social media management, perfect for detail-oriented leaders who need more time to focus on what they do best. More than just logos, we create brands that resonate and endure. With our new, smart SEO content strategies, we ensure your brand not only stands out but also engages effectively online. Think of us as your comprehensive backstage crew, expertly handling your digital presence so that when the spotlight hits, your brand shines its brightest.

Co-Founder & Consultant

Airbox Systems

Airbox produces the most comprehensive suite of situational awareness tools available anywhere on both desktop PCs and mobile platforms. Designed for planning, execution and after action review, Airbox software is trusted by law enforcement, military, special forces, search & rescue, fire and medical emergency services. With over 400 maps available to use and the option to create your own, the base level map can sit off-line allowing operations to continue whilst no internet access is available.

Brand Communications Manager

Tiny Wizard Studio

SHOWCASE YOUR BRAND’S PERSONALITY AND MAGNETISE YOUR AUDIENCE LIKE MAGIC WITH SPELLBINDING VISUAL COMMUNICATIONS

Creative marketing campaigns | Animation | Brand design

You have a skin-tingling vision to shape, an important message to spread, a unique story to share — and they all deserve an adoring audience. 

But attention is getting more and more difficult to win, which is why you don’t just need to produce strategic visuals, you need to produce spellbinding ones. 

That’s where we tiny wizards come in. (And yes, you may ask to see our wands.)

Tiny Wizard Studio is a creative agency where anything is possible. You dream it? We do it. Boldly. Beautifully. 

We’re here to be the partner to your visionary, purpose-driven company and help grow its reach and revenue faster by conjuring up personality-drenched visual communications.

Co-Founder & Chief Wizard

I am a seasoned Brand and Communications expert with over a decade of experience driving growth and market readiness for businesses navigating pivotal moments such as investments, mergers, acquisitions, and succession planning. My passion lies in developing strategies that enhance brand value, attract investment, and position companies for success in competitive markets.

In my current role as Head of Brand & Communications at GS Verde Group, I work closely with businesses in the Buy-Sell-Raise space to elevate their market presence and ensure they are ready for acquisition or sale. My approach combines a consultancy mindset with the expertise of a fractional marketing director, providing tailored branding and marketing strategies that maximise value for business owners, CEOs, and entrepreneurs.

Prior to this, I founded Tiny Wizard Studio, where for over 11 years I led a creative team in crafting bold and beautiful brand designs and marketing campaigns for purpose-driven companies. Running my own business gave me a deep understanding of the challenges business owners face, and this experience has been invaluable in my current role. I know first-hand how to shape a brand that resonates with its audience, stays true to its vision, and thrives in a competitive landscape.

In addition to Tiny Wizard Studio, I co-founded Alchemy Branding Studio, where we specialise in SEO-driven social media management and brand development. Our focus is on helping businesses stand out and engage their audiences effectively in the digital age.

Specialising in:

Brand and PR strategies for M&A and investment readiness.
Leveraging AI to empower marketing teams and drive innovation.
Strategic brand positioning for tech and scientific sectors.
Comprehensive communication strategies for business growth.

I’m passionate about helping businesses uncover their unique value propositions and communicate them effectively to their target audiences. I advocate for the adoption of AI within marketing teams and have been actively exploring AI tools to enhance the strategies I craft. My goal is to empower marketing teams, drive innovation, and deliver data-driven advice that resonates with businesses looking to scale, sell, or raise investment.

Whether leading a creative team, running my own business, or acting as a fractional marketing director, my approach is always rooted in collaboration, precision, and a deep understanding of the modern marketing landscape.

Jess Morgan

I’m on my way into a networking event this morning but also mentally reviewing every positioning statement I’ve written this month.

Funny thing about working on brand consistency: suddenly you become hyper-aware of whether you’re “on message”. 

Today’s internal monologue:
Does my intro line match our value proposition?
Is my face giving “clarity and cohesion”… or “I answered emails at 11pm again”?
Does this jacket align with the brand palette? (It doesn’t. I’ve made peace with it.)

But the point is, a brand isn’t just what we publish, it’s how we show up.
In conversations. In quick intros. Even in those first few seconds of a handshake.

So if you see me this morning, I’ll be the one aiming for consistency…and hoping my positioning statement sounds smoother out loud than it did in the car mirror. 😅

Commercial Director at Ligtas | Co-founder at Alchemy | Driving brand, marketing & sales alignment for people-first growth | Believer in bold storytelling, behavioural-led leadership & culture that connects ✨

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Apparently Dave Morgan’s idea of a Friday night date night these days is to sign us up for fitness competitions. 🤦🏻‍♀️🥴

 I hereby produce evidence that I was indeed at @gymsyncuk event by @welchfitness_wf on Friday evening and did take part, despite there being absolutely no photos of be doing one single burpee. Which I’m kinda glad about to be honest. 

The last photo however, hopefully proof that I very much did ALL the the burpees!! 😂😂 And I died on the floor immediately afterwards. 

All jokes aside (as well as the whining), I had such a great evening and I am very much enjoying spending time with everyone in the @welchfitness_wf community! So much progress this year and couldn’t do it without the encouragement and support. 💪❤️

But Dave…dinner and a movie is still a nice way to spend an evening. Just sayin’. 

#fridaymotivation #datenight

Being compliant doesn’t always mean being safe.

One of the first things that struck me when I came into Ligtas was how many organisations genuinely believe that because something is written down, it must be happening. And that assumption is where risk hides.

The line that lives rent-free in my head from our brochure is:
 “Compliance proves you have systems; safety proves those systems work.”

That’s exactly the gap we close.Not with more paperwork. Not with bigger checklists. But with clarity, confidence, and conversations that actually land with people.

Our whole approach — Consult · Train · Maintain — exists to help businesses stop guessing and start genuinely knowing whether their systems hold up in real life.

Because the goal isn’t just to pass an audit.
It’s to protect people and help leaders sleep better at night.

That’s the heart of who we are.

Have you ever opened your website and immediately felt your shoulders tense?

I hear this all the time.
The colours don’t match your socials.
The tone feels like it was written before the pandemic.
And the whole thing looks like your brand has been on a “journey of self-discovery”… without you.

Here’s the uncomfortable truth:
Most SMEs don’t have a business problem.
They have a brand presentation problem.

And they know it.
That wave of embarrassment? It’s not dramatic. It’s your instinct telling you something’s off.

I’ve seen brilliant businesses undersell themselves because their brand doesn’t reflect the standard of the work they deliver. Not because they’re sloppy because they’re overwhelmed, busy, stretched, and constantly pushing branding to “next month”.

The fix doesn’t start with a rebrand.
It starts with clarity.

If this hit a nerve, our free brand audit will show exactly what’s slipping and what to fix first.
No jargon. Just an outside view you can use straight away.

You deserve a brand you’re proud to open.
One that doesn’t make your shoulders rise before the homepage even loads.

#BrandStrategy #SMEBranding #MarketingClarity

The countdown’s on. Today we’ll be talking about what the Fire Safety (Residential Evacuation Plans) (England) Regulations 2025 really mean and what organisations should be doing right now to prepare.

Whether you manage buildings, oversee compliance, or simply want to understand how the new legislation affects your responsibilities, this session will give you clear, grounded guidance.

Our focus is practical: what’s changing, what remains uncertain, and how to get ready without wasting effort.

It's not too late to join us! 
👉 Register here: https://lnkd.in/eD9DVDEF 

📅 Tuesday 2nd December 2025
🕛 12:00 to 12:45
🎓 Free CPD-certified webinar

You ever watch a competitor, offering worse service, absolutely clean up online?

It’s frustrating because you know your delivery is stronger.
Your customer care is better.
Your product is better.

But their brand looks sharper.
Cleaner.
More confident.

And like it or not, people trust the thing that looks trustworthy first.
They assume the polished brand is the better choice before they’ve even compared quality.

This isn’t about jealousy.
It’s about recognition.

If customers see another brand more often and it all looks consistent they remember them.
And they forget you.

That gap is painful.
But it’s fixable.

If this hit you somewhere uncomfortable, our free brand audit will show exactly why competitors look further ahead than they actually are and what you can do about it.

Small changes.
Clearer visuals.
Better consistency.
Massive impact.

#BrandStrategy #SMEGrowth #BrandRecognition

Some brands change direction more often than my kids change their snack preferences…which is impressive, and not in a good way.

Shape-shifting feels fun in the moment. It also looks chaotic from the outside. And confusion isn’t a great conversion strategy.

And usually, the constant flip flopping comes down to one thing: no clear story.

If you can’t explain who you are and what you do in one clear, captivating line ; a line your whole team could happily repeat then you don’t have an anchor. You leave an impression, not a position. And that alone won’t hold a brand steady.

A brand isn’t supposed to reflect your mood swings.
It’s supposed to anchor you.

That’s why I love running brand strategy workshops. There’s always that moment when a team finally lands the story; the positioning, the value prop, the “ohhh, THAT’S us” clarity.

Once you choose who you are, stick with it long enough for other people to believe you.

If you need help getting to that moment, you know where I am.

January has a habit of arriving with good intentions…and a long list of safety training that suddenly needs doing yesterday.

If you’ve got new starters, operational teams, or anyone who needs essential safety awareness to begin 2026 confidently, we’re running a virtual IOSH Working Safely course on 12th January.

It’s a one-day IOSH-accredited session designed to give people the practical knowledge they actually use day-to-day, not just theory.

To make this easier for teams planning early-year training, we’ve added a simple offer for this date:

➡ Book three delegates, get a fourth place free
➡ Code: IOSHJAN26PLUS1**

Course link: https://lnkd.in/eNYkzTFY

If you want me to hold places while you check internally or arrange a PO, just drop me a message. Happy to help.

Let’s start 2026 with teams who feel confident, capable, and ready to work safely.

One thing I keep seeing in fast-growing organisations, especially in manufacturing is this quiet moment of panic when leaders realise their growth has outpaced their internal health and safety capability.

Nobody admits it out loud at first. But you can feel it. People are doing their best but the systems haven’t caught up with the scale.

That’s where our Competent Person partnerships make such a difference.
We recently worked with a biotech manufacturer going through exactly this. Rapid expansion. High-risk environment. No internal H&S lead in place yet. A lot of responsibility and very little room for error.

They didn’t need a box-tick service.
They needed someone who could bridge the capability gap, build confidence, and put structure around the chaos while they grew.
So we stepped in,  not just as the named Competent Person, but as a partner.

And the outcome was exactly what competent support should create: compliance that holds, a workforce that understands the “why”, scalable systems, and an organisation that can continue growing without compromising safety.

The testimonial they sent afterwards said it best:
“Our assigned competent person has helped us achieve great health and safety compliance across site… Ligtas offer tailored training courses that have been invaluable to us…We have always received positive feedback from our employees.”

That’s the bit I love. Competent Person isn’t about outsourcing responsibility, it’s about building capability, confidence, and independence.

If you’re scaling and feeling that quiet pull of “we need more support than we have right now”, it’s not a red flag. It’s an opportunity to build properly.

Happy to share what this looks like behind the scenes if it helps anyone thinking about strengthening their own setup.

Read the full case study 👉  https://lnkd.in/exQSyxhH

This month's episode of Brand To Scale is live: From Vision to Values.

I had a brilliant conversation with Anthony Levy, CEO of Circularity First, about leading a purpose-driven business over the long term. We explored decision-making under pressure, building a team around shared values, and how to stay honest with yourself when the stakes are high.

If you’re interested in leadership that isn’t built on noise or ego, but on clarity, consistency, and values that actually guide your choices, this episode will land well.

Guest: Anthony Levy
LinkedIn: https://lnkd.in/em3PUdUn

Circularity First

#BrandToScale #Leadership #Founders #BusinessEthics #Sustainability #PurposeLedBusiness

Most salespeople think they’re good listeners. But if you recorded their calls (and you should!), you’d probably hear this pattern:
 
Question.
Interruption.
Pitch.

And somewhere in there, the client’s truth gets lost. We’re taught to present, to persuade, to handle objections…but we’re rarely taught to listen properly.

I’ve written about this; the forgotten part of sales training that turns ‘pitching’ into something far more powerful: listening.

👇 Read the full piece here

Sales training often focuses on persuasion; the perfect pitch, the confident close, the snappy objection handling. But there’s a quieter, far more pow

Open article: The Forgotten Part of Sales Training: Why Listening Beats Logic by Jess Morgan • 4 min read

The Forgotten Part of Sales Training: Why Listening Beats Logic

One thing Anthony said in this part of our conversation stayed with me.

We talk a lot about “vision” in business the big ideas, the direction, the mission.
But in the early stages, vision isn’t what moves things forward.
It’s the uncomfortable work you’re not naturally wired for.

Anthony shares how he had to learn sales from scratch. Not the polished version the repetitive, unglamorous kind of learning that comes from doing something badly until it starts becoming useful.

Most early progress looks like that.
Not inspiration. Not confidence. Just persistence.

It’s a good reminder that the first stage of any business isn’t about refining your strengths. It’s about being willing to stretch beyond them.

#BrandToScale #Leadership #Founders #BusinessGrowth #StartupLife #Entrepreneurship

Culture isn’t what’s written on posters. It’s what leaders repeat on ordinary days.

30 respondents (23%) in The Strength Report said coaching helped them improve how they manage people and model behaviour.

That’s where culture really shifts in everyday moments that build trust.

Read more: https://lnkd.in/ecpCAi4P

#leadership #culture #coaching #behaviouralchange #management #strengthreport #bebusinessfit

You ever scroll your own Instagram and feel like you’re flicking through a scrapbook of questionable decisions?

Bright post. Beige post. A caption that sounds like you. Another that sounds like a corporate intern.

It’s funny… until it isn’t.

Because when your brand feels chaotic, everything becomes harder:
Sales.
Trust.
Momentum.

And most of the time, the issue isn’t skill it’s survival mode.
Posting quickly.
Posting reactively.
Posting without a clear direction because you’re juggling twelve other things.

But inconsistency is expensive.
Customers don’t know what to expect.
And the moment people can’t predict you, they stop engaging.

The fix isn’t more content.
It’s a clearer brand foundation.

If this feels uncomfortably familiar, the free brand audit will show you why everything feels a bit “off” and what’s actually worth fixing.

You don’t need a perfect feed.
You just need a consistent one.

#BrandStrategy #SMEBranding #ContentConsistency

Many SMEs experience the same moment:
They’re about to hit “post” and suddenly feel unsure.

The colours don’t look right.
The tone doesn’t match the website.
The layout feels rushed.
And the content no longer feels aligned with the brand.

This hesitation is a sign of brand inconsistency not incompetence.

When your visual identity and messaging drift, posting becomes stressful.
You’re less confident.
You second-guess every decision.
And engagement drops long before the sale does.

Our free brand audit is designed to pinpoint why your content isn’t landing and what’s breaking the connection between your brand and your audience.

Clear insights.
Practical fixes.
Immediate clarity.

If posting feels harder than it should, we can help.

#BrandConsistency #SMEBranding #AlchemyBranding

I’ve lost count of how many times I’ve seen a beautifully designed brand unravel the moment someone sends an email that sounds like it was lifted straight from a 1998 corporate handbook.

Tone matters. Language matters. And the way your team writes absolutely shapes how your brand feels.

One overly formal message and the warmth disappears.
One weirdly salesy DM and trust takes a hit.
One social post that sounds like you googled “motivational quotes”… and suddenly you seem like every other business on earth. 

A brand is fragile in that way, it only takes one person going rogue with language to make everything feel a bit off. This is why tone of voice work is vital glue for any business.

It’s how you stop your business sounding like twelve different personalities fighting for attention. It’s how you make sure the story feels consistent, even when several people are telling it.

If your brand sounds polished one minute and painfully corporate the next, your audience will feel it…and they’ll drift. If you want your team writing with the same confidence and clarity you want your brand to be known for, we can fix that.

Just say the word. 👉 https://lnkd.in/e2mC3jhG

Designers and Agencies hire me to learn how to double their revenue with high paying clients and communicate effectively on social media | Client Acquisition | Brand Communication.

Designers and Agencies, I know it can feel like you're on a hamster wheel,

Networking, calling old contacts doing your best to drum up some projects,

Then trying to do your best work as quickly as possible and staying up late because you haven't quoted anywhere near enough.

Referrals are great if they are your ideal clients,

But often you feel you have to take whatever comes your way to pay the bills.

Do you want a consistent flow of high-paying clients every week?

Get in touch 👉 Whatsapp me on: +44 7746705311 
or contact my team 
My names Helen Knight,

I'm the founder of "The Creative Business Brain".

A company I've built to show Graphic Designers like you how to stop gambling with their business and start taking control.

Learning the skills you need to grow the business you've always dreamed of online.

I teach Graphic designers and small agencies to increase their value,
Find out what their ideal clients really want and showing them how to develop the online communication skills they need to attract their ideal clients and build a business that grows in any climate.

You've done incredibly well (yes we are a determined breed) but theres a whole new level of marketing out there that only the big players actually know about.

Luckily Ive been taught by some of the best!

You can stop underselling your amazing talents.

Its time to for the next level...

Learn a process to get dream clients knocking at your door.

Drop me a quick message and tell me your ideal client work and ill give you some valuable advice.😉🙌

Want to learn something right now?

1st
Make sure to watch our free training https://event.webinarjam.com/register/3/31kvmux


2nd
To get help right away and see what it would be like to work with me you can book a call right now using the link https://go.oncehub.com/Creativebusinessbrain 
Look forward to hearing all about your business, happy to share some key steps with you.


𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐭𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥𝐬 𝐟𝐫𝐨𝐦 𝐦𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬...

"One sales call strategy and boom! Landed a sale!"

"Your format helps me so much I feel in control"

"Holy smokes I did the first one and it’s awesome!"

Helen Knight

It’s a strange feeling when your business is doing really well…
but you’re so tired you're not really enjoying it.


A couple of years ago on paper, everything looked great.
Revenue up.
Clients happy.

Momentum building.
People would say, “You’re smashing it.”
And I’d smile… because yes, things were going well.

But behind the scenes?
I was carrying the whole thing.

I was the strategist.
The salesperson.
The delivery team.

The problem solver.
The everything.

And here’s the part I didn’t want to admit:
I thought being busy meant I was growing.
But being too busy isn’t the same as growing.

Being busy doesn't equal success.

Sometimes… it’s the thing stopping you from growing.
There was a week where it all caught up with me
back-to-back calls,
Late nights.

Squeezing client work into the gaps,
eating lunch at 3pm (if at all),
inbox overflowing.

I closed my laptop one night and thought:
“Is this actually progress?
Or am I just keeping myself busy?”

That moment hit hard.
The business wasn’t the problem.
The model was.

I didn’t need more hustle.
I needed more capacity.
More support and bigger clients 
so i could start to delegate.

Better processes,
More efficiency.
More breathing room so I could actually think again.

Once I started to fix that, everything changed.
I'm still learning and growing but
I started to let other people do tasks for me finally 😂

Success went up but effort went down.
Better clients.
Less chaos.

More Peace of mind
And for the first time,
it felt like I was growing a business and enjoying it, 
not running on fumes.

CTA:
Curious… have you ever realised you were “busy” but not actually growing?

Would love to hear your stories below...👇🤩❤️

#agencylife
#agencyowner
#creativeagency
#marketingagency
#founderlife
#smallbusinessowners
#entrepreneurlife
#businessgrowth
#branding
#branddesign
#logodesign
#webdesign

“When I was a kid, 
I was obsessed with watching wrestling. 
Bigg daddy! I loved it😂, that TV training came in handy…”

Because years later, 
I moved into a house where you had to 
WWE body-slam the front door just to close it. 😂

 Full shoulder.
 Twist the hip.
 Pray it latched. 

It looked fine from the outside.
But the frame was warped.
The structure? Crooked.

Every time someone visited, I had to warn them:
“Watch the door, you gotta throw your weight into it.”
Here’s the thing...

That’s exactly how a lot of small agencies are trying to grow:
→ They’ve outgrown their original setup
→ They’re trying to land clients with zero systems
→ Every win feels like a slam, not in flow.

You’re doing too much pushing when your business should be pulling.

Inside Creative Business Brain, 
we show you how to simplify your client acquisition systems,
with the Designers Daily Leads Method.

So you’re not slamming shut deals... you’re opening doors daily.
It just becomes a natural daily habit.

📥 DM “FLOW” if you’re ready for smooth growth, not smash-and-grab survival.

#CreativeLeadership #AgencyOwner #SmallBusinessGrowth #EntrepreneurMindset #BusinessStrategy #DesignBusiness #CreativeEntrepreneur #FounderFocus #StrategicThinking
#LeadWithIntention

A lot of designers and agencies are quietly wondering:

“Is it just me… 
or is everything slower right now?”

Projects are dragging.
Clients are hesitant.

Some people say to me...
Referrals aren’t cutting it like they used to.

But here’s what's important to realise,
It’s not that people aren’t buying.

They are just more intentionally.
They’re choosing the designers who show up with clarity, 
confidence, and leadership in the sales process.
That’s exactly what we help our clients do.

→ One designer went from £10K websites to closing a £40K brand + site project
 → A studio landed a £100K contract in 90 days
 → Many others have been quietly raised their prices without losing a single client
These aren’t outliers.

 They’re the result of having a simple system that:

✅ Filters out low-fit leads
✅ Positions you as the obvious choice
✅ Handles objections without pressure
✅ Closes bigger deals faster

If you're still relying on luck, referrals, 
or hoping someone “just gets it”…
It’s time for a better way.

🟡 I’m giving away the full process to attract the right clients in a FREE training recording
the same one behind all these wins.

Plus I’m giving away the full Authentic Sales framework so you can start gaining some big wins too!

Comment “Ready” and I’ll send it over.
You don’t need to be louder.
You need to be clearer.

Helen x

#CreativeEntrepreneur
#DesignStudioLife
#BrandDesigner
#WebDesigner
#FreelanceDesigner
#CreativeAgency
#DesignBusiness

If people aren’t reaching out, 
it’s not because your work isn’t good enough. 
It’s because you’re not making it obvious enough.

In this video, I’m giving you a few specific things actual assets and ideas,
Things you can use today to shift that.
 Free. No fluff. Just straight help.

 The truth is: people only take action when something clicks.
 And that “click” only happens when your value is crystal clear.

 You become the obvious next step.

 So take what I’m sharing here use it.
 And if you want help turning your business on linkedin into a client magnet?
 DM me ‘CLARITY’ and I’ll walk you through it.

#DesignStudioTips
 #CreativeAgencyGrowth
 #BookedOutDesigner
 #ClientAttractionForDesigners
 #DesignBusinessStrategy
 #ClientAttraction
 #CreativeMarketingTips
 #Designagency

“Your work is stunning. So why aren’t you growing your revenue?”

Because your portfolio is doing the talking but not the selling.

Watch this video and learn what to do next, happy to send more info let’s chat in the DMs 😊

Helen x

 #MarketingStrategy
#BusinessGrowth
#SmallBusinessTips
#Entrepreneurship
#LeadGeneration
#ContentMarketing
#GrowthMarketing
#SalesStrategy
#ClientAcquisition
#CreativeEntrepreneur
#CreativeBusiness
#AgencyOwner

You don’t need endless courses
You need a simple, repeatable plan… 

and someone who actually walks you through it.

Give you personalised feedback 
And cares what happens next.

Most designers aren’t lacking information they’re drowning in it.

What they are missing is clarity, direction, and a proven way to execute consistently.

In this video, I break down why the CBB strategy beats ‘just more learning’ every single time.


	•	#DesignStrategy
	•	#AgencyGrowth
	•	#CreativeLeadership
	•	#ClientAcquisition
	•	#BrandingStudio
	•	#WebDesignAgency
	•	#UXUIDesign
	•	#CreativeAgency
	•	#DesignConsulting

“We’re just exploring options right now…”

We've all heard those lines before,

Lets stop letting clients have to guess if you are the right option,
It needs to be a no brainer,

Hope this helps today... 👇

 #ClientCommunication
 #CreativeBusiness
 #Designagency
 #BrandStrategy
 #DesignClients
 #MarketingMindset
 #LeadWithClarity
 #GraphicDesign

What your clients are really saying...

Growing up, every January felt like a fresh start.
I'd grab a notebook, 
jot down my New Year's resolution, 

and feel unstoppable.

But fast forward to March,
I’d already forgotten about it.

Life got busy, old habits crept back in,
and I’d beat myself up for not sticking to my plan.
Sound familiar?

I realized I was doing it all wrong.
It wasn’t about one big resolution,
it was about daily accountability.

So I changed my approach.
I started organizing my life with clear goals,
taking responsibility for my daily actions,
and keeping a vision of my future front and centre.

I stopped holding onto past failures.
And something amazing happened things started to improve.

Whether it’s about health, career, or personal growth,
you don’t need a big resolution to transform yourself next year.

You just need consistent effort,
a plan to keep yourself accountable,
and a commitment to move forward and take the right action every single day.

So this time, let’s skip the resolutions.
Let’s focus on progress and plan for the best year ever.

Imagine where you could be in 6 or 12 months if you showed up for yourself every day.

What’s one thing you can do today to move closer to your goals?

Let me know in the comments, or DM me if you’d like to hear how I stay accountable and keep my vision alive.


Helen x



#IntentionalLiving #ProgressOverPerfection #Graphicdesign #NewYearMindset #DailyGrowth #CreativeEntrepreneur
#DesignLeadership #AgencyLife #Creative #BuildBetterBrands
#DesignWithPurpose

“Keeping your current clients isn’t the same as growing your business.”



If you’ve barely had new clients this year… 

you’re not alone.

A lot of designers are just holding onto current clients, 

hoping things pick up.



But here’s the truth no one tells you:

It’s not the market,

It’s your positioning.



There’s never been more demand for clear, 

strategic creative support that solves real business problems.



But if your brand doesn’t clearly show the value you bring,

You’ll keep getting passed over… 

even while you're brilliant at what you do.



This is the point where most people wait it out.

But the ones who grow?

They get clear.



 On who they help.

 On how they solve real business problems.

 On why they’re different and worth more.



There’s no shortage of opportunity.

Only a shortage of brands that stand for something.



That show they really care,

You’ve already got the skill.



Now it’s time to build the brand and that sells it.

DM me “Ready” if you’re done waiting, need more info and ready to lead.



Helen x


#DesignLeadership #CreativeBusiness #BookedAndInvisible
#BrandPositioning #Designagency #GraphicDesign

"I’m fine.” “I’m okay.”
We’ve all heard it. 
Maybe we’ve said it too.

But for creatives deep feelers, 
intuitive minds those words often mean: 

“Something’s not quite right, 
but I’m not ready to say it out loud.”

This is your quiet superpower.
You notice what’s unspoken. 

You feel what’s off. 
You care enough to ask again, gently.

Because staying in our comfort zone might feel safe
but it also keeps us stuck. 
And stuck is not where creativity, business, or self-trust can thrive.

So here’s your Friday reminder:
👉 You’re not pushy for asking deeper questions. 
👉 You’re not weak for needing help. 
👉 It’s not a coincidence that you’ve crossed paths with someone who gets it.

Growth begins the moment you stop carrying it all alone.
—
DM me “Ready” if want more info and 
feel you’re ready to grow with less pressure, 
more purpose and the right support beside you.

#creativeminds 
#growthjourney 
#selfleadership 
#emotionalintelligence 
#GraphicDesign
#BrandDesign
#WebDesign
#CreativeEntrepreneur
#DesignBusiness
#SmallAgencyLife
#StudioOwner
#CreativeStudio
#FreelanceLife
#AgencyOwner

Some seasons feel like they’re testing everything you’ve built.
Clients still need you.
Your team looks to you.

The big goals you set? 
They’re still real—but the day-to-day can blur your vision.

When the pressure’s on, 
it’s easy to get reactive.

To focus on what’s urgent, 
not what’s actually important.

Here’s what helps:
Appreciating what’s already working,
keeps you anchored to what matters most.

It’s not just about being grateful.
It’s about seeing clearly where your energy is best spent
so you can protect your momentum instead of spinning your wheels.

If you’ve got big goals, 
but your focus feels scattered:

 ✅ Pause.
 ✅ Name 3 things that are working.
 ✅ Then ask: What’s the next right move that aligns with that?

DM me “FOCUS” if you’re ready to get out of the weeds,
and back to leading and growing revenue more consistently🤩.

#CreativeLeadership
#AgencyOwner
#SmallBusinessGrowth
#EntrepreneurMindset
#BusinessStrategy
#DesignBusiness
#CreativeEntrepreneur
#FounderFocus
#StrategicThinking
#LeadWithIntention

They’ll notice you got quiet.
They’ll wonder why you stopped explaining and justifying.
They’ll sense the shift.

Because when you’re focused on building something real 
you don’t have time to chase attention.
To say yes to every invite.

To show up at every event just to be seen.
You’re not disappearing.
You’re just doubling down.

Putting the blinkers on.
Getting clear on what actually moves the needle.

📌 Your mission.
📌 Your message.
📌 The people it’s truly for.

This isn’t about going viral.
It’s about becoming undeniable to the right people.
It’s about building with clarity, not chasing trends.

Because leadership isn’t about doing the most
it’s about doing what matters, 
with direction that cuts through the noise.

When you know what you're here to create,
your voice gets clearer.
Your brand gets bolder.

Your path gets cleaner.
Be so focused on success
your results speak for you.

 DM me “Winner” if you're done performing and ready to lead with intention.

#GraphicDesign
#BrandDesign
#WebDesign 
#CreativeEntrepreneur
#DesignLeadership
#VisualIdentity
#DesignCommunity 
#DesignBusiness

“If your content is getting likes but no leads… you’re not marketing. 
You’re just performing.”


You’re showing up.

You’re getting engagement.

You’re posting fairly consistently.


But your calendar’s still empty.

Your inbox? Quiet.

Your revenue? Unpredictable.


It’s not because you suck.

It’s because you’re speaking to your peers, 

not your buyers.

🎨 Other designers love your work.

 🔥 Your mockups get fire emojis.

 ❤️ Your Reels get likes.


But clients aren’t hiring you…

Because they don’t even know what you do.

→ You’re not leading with the problem you solve

→ You’re not positioning your agency for outcomes

→ You’re not giving people a reason to reach out


Inside Creative Business Brain, 

we help small agency owners shift from 

“content for clout” → to content that converts.

📥 DM “CONTENT” if you’re done posting for applause and ready to post for clients.



#CreativeLeadership #AgencyOwner #SmallBusinessGrowth #EntrepreneurMindset #BusinessStrategy #DesignBusiness
#CreativeEntrepreneur #FounderFocus #StrategicThinking
#LeadWithIntention

When you charge too low, 
you end up working twice as hard for less respect.

It’s not just draining it’s damaging your positioning.

Low pricing doesn’t attract “easy” clients.

It attracts the ones who question your value every step of the way.

In this quick video, I’m breaking down:
→ Why undercharging keeps you stuck
→ What to shift if you want to raise your rates with confidence

Watch it and then DM me now if you’re ready to charge more without burning out.

#CreativeBusiness

#PricingStrategy

#FreelanceTips

#ChargeYourWorth

#BrandDesignerLife

#graphicdesign

Great work ≠ great revenue (here’s why) 👇
Too many designers and agencies are stuck overdelivering...
While still under-earning.

Because clients aren’t evaluating your portfolio the way you think they are.
They're not buying design — they’re buying confidence in the result.

Swipe through to see what actually drives revenue.

#designbusiness #branding #clientstrategy #creativeentrepreneur #creativebusiness
#brandstrategy
#uxuidesign
#agencyowner
#webdesigners

taplio

The Battle

Jess Morgan

Helen Knight

Followers

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Performance ScoreJess Morgan's LinkedIn Performance

Performance ScoreHelen Knight's LinkedIn Performance

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taplio

The Battle

Jess Morgan

Helen Knight

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jess Morgan's LinkedIn Performance

Performance ScoreHelen Knight's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJess Morgan's LinkedIn Performance