Jessie van Breugel 🟣

Authority Figures

We help you get high-quality leads to grow your business — without selling out, burning out, or becoming a full-time content creator.

Using our Authority Flywheel™, we help you:

1. Nail your offer and messaging
2. Build a trusted audience of qualified people
3. Use ChatGPT to streamline content + client acquisition

Clients have closed $10k–$50k+ in weeks, and filled their pipeline without paid ads.

Overall, our clients have made over $2.1 million in revenue via LinkedIn.

DM me “AFP” to get the details.

Co-Founder

Realigned Coaching

As a LinkedIn Brand Strategist, I help creators and entrepreneurs communicate their brand value better and build their thought leadership and online presence through excellent brand and content strategies.

Free training how this works: https://authority-figures.com/program

Owner

Medium

To crystalize my thoughts and inspire others, I publish my content on Medium.
I write about the creator economy, personal branding, and entrepreneurship.

Writer

MessageBird

We are building the platform for the future of communications. The MessageBird platform enables businesses to communicate with consumers in any part of the world in the same way they do with friends and family - via their favourite communications channels, on their own time-frames and with all the context of previous conversations.

Our SMS and voice solutions connect you to seven billion phones worldwide. Since our beginning 8 years ago, we have experienced staggering growth and have been disrupting the trillion dollar telecom market every single day. We've only just begun.

Technical Customer Support

L1NDA - The Next Gen Work Platform

As a Customer Success Specialist at L1NDA, I was responsible for delivering first-line support to our customers and providing them with the best knowledge of our products. Since I was on the forefront of launching a new tech-product into the market in January 2019, I've also gained experience in the fields of acquiring, onboarding, and activation of new customers. 

During this period I’ve noticed that I naturally transitioned from delivering reactive support into proactively operating on the needs of the customers. I did this in close collaboration with (key)-account management, product development, engineering and marketing.

Customer Success Specialist

Guidion

As Team Manager of the servicedesk, I was responsible for managing and directing my team of approx. 25/30 on-call workers. Besides this I was heavily involved in optimising our processes and workflows in order to get better results. 

Starting this job without any significant experience, I've gained really valuable skills in the fields of leadership, empathy and coaching. My style of leadership is one of participation and I firmly believe in the principle of 'lead by example'. I see myself as somebody that’s not afraid to take the lead and always with critical point of view.

Team Lead

Responsible for the operation of the Verisure-account within Guidion and besides this flexible working for other accounts within Guidion.

Customer Support Representative

Apollo Amsterdam Pro Basketball

My research was about the on- en offline marketing communications strategy of Apollo Amsterdam. The goals was to attract more visitors during home games of Apollo Amsterdam H1. The result was a ready-to-implement strategic plan for the upcoming three years.

Research Internship

Couverts.nl

As Customer Support Employee at Couverts.nl, I was responsible for first- and second-line support for our customers and prospects.

Customer Support

Fashion House Beverwijk B.V

Responsible for providing purchasing advise and inventory management.

Sales Employee

The Bootcamp Club

Partly responsble for customer-base in Amsterdam region with daily contact and sales. 
Present at the Strong Viking Brothers Edition as representative of The Bootcamp Club.

Intern Sales & Events

helped 112+ founders get leads with an AI-powered system | $2.1M in client revenue

If you’re a coach or founder, this is for you ↓

The #1 reason you're on LinkedIn:

Leads to grow your business.

Because you want to...

– Make your family proud
– Have the freedom to travel
– Spend more time with the people you love
– Own your time (not just your calendar)
– Leave behind the 9-to-5 hamster wheel

Because your business isn't just a business — it's how you live free and serve deeply.

Right?

You didn’t quit your job to work longer hours in your own business.

You want freedom. Authority. Clients you actually like.

We help founders get INBOUND LEADS on LinkedIn with an AI-powered system — without endlessly chasing, burning out, or becoming a full-time content creator.

With our Authority Figures Program and my 1-1 support, together we:

— Get crystal-clear on your positioning and message
— Build an audience that trusts you (and buys from you)
— Use AI to streamline content + client acquisition — fast & secure

Here's a small selection of the experts we've worked with:

— Nicholas added $32K in new revenue in 8 weeks selling his new group program.
— Josh closed two deals in the first 6 weeks, hitting his first $10k+ month.
— Tobias secured $50K in new contracts and filled out his pipeline.
— JP closed 3 clients by dialing in his content and DM strategy.
— Linda closed her first $7,5K client within two months.
— Jon signed 3 clients and got a 2X+ ROI in 3 months.
— Gabi closed €15,000 in revenue in the first 4 weeks.
— Julius closed his first $4,5K client within 2 months.
— Laszlo closed 3 deals within the first 30 days.

If you're an expert with a high-ticket offer and you're ready to grow —

Send me a DM with “AFP” and I’ll send you the details.

Founder

The Creator Academy teaches creators to make magic internet money through audience-building and personal branding. Twitter and LinkedIn courses: https://thecreatoracademy.xyz/

jessie van breugel 🟣

After 12+ months of testing Canva to get inbound leads

I'm sharing the 25+ page playbook with you – steal this ↓

Comment “DESIGN” and it will arrive in your inbox.

This is the only Canva Guide you need to get more leads:

☑ 25+ Pages
☑ Tips & tricks
☑ How-to guides
☑ All the Magic Studio Guides
☑ Features you didn’t know before

To get this for FREE:

1. Like the post 
2. Comment “DESIGN” and I'll DM you.

♻️ repost for priority-access – my inbox tend to be full

“inbound is dead.” yeah… right | check my featured section to see how we’re still making it work ↓

99% of LinkedIn Profiles leave money on the table. 

After $2.5M in client revenue, steal my system ↓

↳ Comment “GUIDE”, and I’ll send over The LinkedIn GPT Playbook.

It's the exact system I've used to;

→ Help our clients close $2,500,000+
→ Train 100s of coaches & consultants 
→ Book 1,000s of meetings with $0 on ads
→ Become a Top 50 LinkedIn Creator worldwide
→ Grow a 75K+ audience w/o engagement pods
→ Get invited on dozens of key podcasts, and live events

I share key insights I've NEVER shared before like

→ How I reverse engineered 100s of viral lead magnets
→ The GPT analysis I did on 100,000+ DMs
→ The 6-Figure Authority System I built

Stop losing clients because of a weak profile.

Your LinkedIn Profile should generate warm leads 24/7.

You’re closer to results on LinkedIn than you think.

Want access?

1. Like this post so it can help more people
2. Comment “GUIDE” and I’ll send it over.

♻️ Repost this PDF to help someone win today

I’ve decided to give away free access to:

My AI LinkedIn Team – the full system (get it today ↓)

By combining our marketing team with a series of custom-built GPTs, I’ve created the most leveraged marketing team I’ve seen.

Like this post, comment “TEAM” below and you’ll receive a DM.

Run this entire AI LinkedIn Team to:

- Generate more traffic
- Drive more inbound leads
- Increase the close rate of sales calls
- Nurture warm leads at massive scale

The members of this AI Sales Team: 

1. HookGPT
2. EditorGPT
3. VisualGPT
4. ProfileGPT
5. IdeationGPT
6. CarouselGPT
7. ResearchGPT
8. CopywriterGPT
9. LeadMagnetGPT
+ a few more.

How to get access to the downloadable templates and set up guides for all of these:

→ Like this post
→ Comment “TEAM”

And then I’ll send you access (must be connected)

ps. I might not be able to get back to everyone who comments, so if you want priority access, click the repost button ♻️

GPT-5 = insane for lead gen (most people don’t know this)

Today I'm giving away 1000+ marketing prompts for FREE ↓

Comment “1K” and I’ll DM you the full system.

This includes specific prompts on:

☑ Influencer marketing
☑ Brand management
☑ Marketing research
☑ LinkedIn marketing
☑ Content marketing
☑ Product marketing
☑ Email marketing

It’s everything you need to have in 2025:

To replace your marketing team, 
or cut down on marketing costs.

You want to stop working just harder.
Instead, start working smarter.

To get access to this resource:

1. Like this post so it can help more people
2. Comment “1K” and I’ll send it to you.

♻️ Repost to get priority access (my inbox = a bit full)

GPT-5 is the best copywriter I’ve ever hired.

(It produced $325,000 in pipeline over the last 4 weeks)

Comment “EXPERT” and I’ll send you the full system.

Everybody loves GPT-5 right now (I am guilty, too)

Instead of messing around, I trained a new marketing expert.

One that doesn’t ask for a raise each month.

And works 24/7.

Here’s how it works:

🪝Viral Hook Writer
→ Writes short, scroll-stopping hooks
→ Turns 1 idea turns into 11 viral hooks

🤖$3K/Month LinkedIn Copywriter
→ Writes authority-building posts in your exact voice
→ Turns raw ideas into polished, DM-generating content

Together, they drive your lead-gen:

Hooks → get the attention of your ideal client
Content → nurture & convert in this into a conversation

No templates or one-size-fits-all bs.

Just GPT-5, running like a $3k/month copywriter.

Want the exact system?

Like this, comment “EXPERT” & I’ll DM you the full system.

(Repost for priority access ♻️ – or be patient)

After 3 years, I finished – The LinkedIn GPT Blueprint

Over 10,000+ words and you can have it for FREE ↓

Comment "GPT" and I'll send it to you

It's the exact system I've used to;

☑ Get invited on dozens of key podcasts, and live events
☑  Become a Top 50 LinkedIn Creator worldwide
☑  Book 1,000s of meetings with $0 on ads
☑  Train 100s of coaches & consultants 
☑  Help our clients close $2,500,000+
☑  Generate millions of organic views

I share key insights I've NEVER shared before like

→ The “6-Figure No Sales Calls System” I built 
→ The GPT analysis I did on 100,000+ DMs
→ How I created 100s of viral lead magnets

It shows you EXACTLY

How to close clients on LinkedIn - without burning out.

This is the #1 guide you need to win on LinkedIn.

And I promise: this is worth your time.

To get access:

1. Like this so it can reach (and help) more people
2. Comment "GPT" and I'll send it to you

♻️ Repost this for priority access.

I've booked 300+ calls from LinkedIn DMs in 2025.

I compiled the 3 most effective templates – steal them ↓

Our 3 highest-converting DM templates:

1) “The Direct Hit”
2) “The 9-word DM”
3) “The 50/50 Message”

These 3 are our top performers—coming directly from a vault of 11 high-converting DM templates we use daily.

Want access to all 11 templates?

Like this post + comment “DM” and I’ll DM you the full pack.

ps. I might not be able to get back to all the comments straight away, so if you want priority access: hit repost ♻️

An ex-client makes $500,000/mo from content.

But here's the crazy part:

He does 0 outbound DMs.

ZERO.

Everyone’s trying to overcomplicate content.

You don’t need:

𐄂 A $3K/mo lead-gen agency
𐄂 The $200 ChatGPT Pro subscription
𐄂 4 hours a day “being active” on LinkedIn

I just dropped a masterclass showing how anyone can write content that attracts ideal clients — without needing a massive audience or paid ghostwriter.

This is the same system I use (and teach clients) to turn posts into inbound leads — one that has generated over $2.5m in client revenue.

In this training I cover:

☑ AI workflows to create content fast
☑ Posts that turn attention into clients
☑ Crafting authority with 1 key strategy
☑ Real examples that closed 5-figure deals
☑ DM frameworks that convert without pitching

Want access to the full training?

1. Like this post
2. Comment “CONTENT” below

And I’ll share it with you.

ps. if we're not connected already, send me a connection request so I can DM you

Use GPT-5 to become a LinkedIn expert within hours.

Copy these prompts to build your 6-agent marketing team ↓

Comment “AGENTS” & I’ll send you the full system breakdown.

I’ve spent months testing this complete lead-gen system:

1 project prompt + 6 agents = 1 week of LinkedIn Content

The workflow looks like this:

You start with a master project prompt inside ChatGPT. 
That’s the foundation the system runs on.
Then each agent executes:

Agent #1 — The Strategist
→ Breaks down your offers, positioning, proof, and tone — feeding the system everything it needs to create LinkedIn content that actually fits your brand.

Agent #2 — The Researcher
→ Pulls real ICP pains, language, and objections from Reddit, forums, and comment threads — fueling content that hits home and feels real.

Agent #3 — The Architect
→ Converts those pains + proof into a structured content pipeline: ideas, CTAs, and angles all mapped to your funnel.

Agent #4 — The Critic
→ Pressure-tests every hook, outline, and draft for proof and voice — only LinkedIn-ready ideas make it through.

Agent #5 — The Writer
→ Rebuilds drafts into scroll-stopping posts with punchy openings, clean flow, and your exact tone baked in.

Agent #6 — The Editor
→ Runs the final sweep: fact-check, polish, and approve — leaving you with 7 ready-to-publish posts for the week.

That’s the stack.
1 system gets you 6 agents.
This is a week of content on autopilot.

Want the full system + copy-paste prompts?

1. Like this post so it can reach (and help) more people
2. Comment “AGENTS” below and I'll send you a DM.

♻️ Repost this for priority access – DMs are a bit full.

I spent 4+ yrs learning how to get inbound leads on LinkedIn.

You can learn it in <1 hour. Steal my book-bundle for FREE ↓

Comment “BOOKS” and I will send it your way.

This LinkedIn Lead-Gen Book Bundle has:

→ 5 clean, ready-to-use playbooks
→ The step-by-step DMs to book calls
→ 49 templates to create viral lead magnets
→ Tactics I used to generate 6k leads with 1 post
→ The exact workflows (and GPTs) I use for viral visuals

I’m giving away 5 books for FREE.

Here’s a sneak peek of what you’ll get inside:

1) LinkedIn Authority Playbook:

→ How to optimize your profile so clients find YOU 
→ The 5-step content system to get authority & leads
→ Viral hooks & frameworks to grab attention instantly

2) Viral Lead Magnet Playbook:

→ GPT that sparks lead magnet ideas
→ The Launch Protocol: How to Use The “Golden Hour”
→ 4 templates that generated me 5,000+ leads

3) The LinkedIn DM Vault:

→ 11 templates to get replies & book calls
→ The 4 Key Frameworks for LinkedIn Outreach
→ The 7-Step DM System to go from “hello” → “I’m in”

It’s everything I learned in 4+ years on LinkedIn and exactly what our clients used to make over $2.5M in revenue.

Want a copy of this bundle?

1. Like this post so it can reach (and help) more people
2. Comment “BOOKS” and I will send it your way.

Ps. this post was created with the EXACT strategies covered in these books 👀

I grew to 75K+ on LinkedIn with this AI Idea Generator.

Today I'm handing it over to you, for FREE:

Comment ‘IDEA” if you want this and I'll send it.

The #1 challenge founders have on LinkedIn:

“I know posting is important... I don’t know what to talk about.”

You could wait for creativity to strike, 
Or you could just use this AI tool.

And, start posting today.

It's a simple tool, but it generates endless content ideas. 

Inside, you’ll get:

☑  A proven framework for never running out of things to say
☑  365 content idea prompts (1 prompt a day for a year)
☑  Templates for authority, storytelling & lead gen posts
☑  Live examples from my high-performing content
☑ 10+ plug-and-play content angles that convert

Whether you're on LinkedIn for the first time, 
Or, looking to grow your current audience.

This AI tool helps you to be consistent & strategic on LinkedIn.

Built for coaches, consultants, creators, and founders: 

Want access?

Comment “IDEA” and I DM you the link myself.

♻️ Repost this for priority access.

Your LinkedIn Headline has 1 purpose (not 5)

Yet, most people do it wrong. Steal our strategy ↓

↳ Comment “PROFILE” & I send you our 5-page strategy document.

On LinkedIn, your headline is a sales hook.

With one job:

Pull someone in from the feed to your profile.

How to craft a headline that get you inbound leads:

✔ Identify WHO you help → be ultra-specific
✔ Clarify the WHAT → use measurable results
✔ Explain the HOW → share your unique method
✔ Remove the #1 Frustration → remove objections
✔ Include a CTA → make it easy to take the next step

Remember:

A strong headline makes prospects curious to learn more.

Your profile is where you do the rest of the selling.

I’ve created a 5-page LinkedIn Strategy to position yourself as the authority on LinkedIn.

Including a 60-day plan to drive inbound leads, so you can rely on cold DMs and endlessly chasing begging people.

Want access?

1. Like this post so it can help more people
2. Comment “PROFILE” and I’ll send you a DM

ps. repost this for priority access ♻️

80% of your leads will come from 20% of your content.

80% of your growth will come from 20% of your priorities.

80% of your revenue will come from 20% of your effort.

But most founders keep trying to “do more”:

– More posts
– More projects
– More busywork

You don’t need to do more.
You need to do more of what works.

The algorithm doesn’t build your business.

Systems do.

And once you know what the 20% is —
you double down, build around it, and delete the rest.

That’s where focus starts to pay like leverage.

I’ve put together the ultimate starter pack for inbound leads on LinkedIn. This is perfect for coaches and founders who want to close more high-ticket clients. This includes 8 GPTs, 5 playbooks and countless templates.

Want access?

1. Like this post so it can reach (and help) more people
2. Comment “SYSTEMS” and I’ll DM you.

ps. repost this post for priority access (my inbox = full rn)

🚨 Cold DMs on LinkedIn are dying.

Here’s what’s replacing It (steal this strategy ↓)

↳ Comment “SALES” & I send it to you

This works exceptionally well if you’re tired of: 

𐄂 Endless LinkedIn pitch DMs
𐄂 Spray and pray cold outreach
𐄂 Cringy “just following up :)” messages

These strategies aren’t just annoying.
It also burns trust with your prospects.
Long before a real conversation even starts.

I just released a 25-page guide on LinkedIn Inbound Sales – a proven system that attracts inbound leads on LinkedIn, and how to convert these leads into revenue.

Here’s what’s inside:

☑ The 7-Step DM Flow to go from cold → close
☑ How to use AI & Lead Magnets for 1,000s of inbound leads
☑ The Cold → Warm → Hot nurture model for closing deals without pitching.

+ So much more…

For the next 24 hours, I’m giving it away.

Want a free copy?

1. Like this post so it can reach (and help) more people
2. Comment “SALES” & I send it to you

♻️ repost this for priority access – or wait a few days before the resource arrives (my inbox is very full at the moment)

The #1 most powerful system for founders in 2025:

0 ads. 100% organic. 1,000s of leads – Copy this system ↓

Comment “LEADS” and I’ll DM you the breakdown.

Most founders waste their time chasing:

→ trying 4 channels and burning out
→ only impressions, but no pipeline
→ paying agencies for 0 results

I turned the system upside down:

1 channel. 1 strategy. 1 system.

And the numbers speak for themselves:

→ 1,000s of leads (2,000+ some days)
→ 4M+ organic views in 90 days
→ multi 5-figures in profit/months

Want the complete breakdown where I walk you through the full system?

Comment “LEADS” and you’ll get access.

(heads up: must be connected – repost for priority access)

It’s not too late to make $1,000s with AI.

I put together 100+ strategies to start today – get access ↓

This is the Ultimate AI Money Playbook:

→ 100+ validated ideas
→ 25+ niches and industries
→ The blueprint to get started today

AI has leveled the playing field.

It rewards speed — not experience.
You don’t need a team, funding, or coding skills.

Just the right system.

This playbook shows you how to turn simple ideas
into income-generating assets with AI.

To get access:

1. Like this post so it can help more people
2. Comment 'AI' & I will DM you the playbook

♻️ repost this for priority access (inbox = full rn)

STOP wasting $3k/month on design services.

I spent 100+ hours creating visuals w/ ChatGPT - copy this ↓

Comment “VISUAL” and you’ll get access.

If you’re a coach, consultant, founder, 
You know design is important on LinkedIn but,
spending all day in Canva doesn’t bring you leads.

This is the only guide you’ll need to 
create lead-generating visuals.

This playbook helps make design easy & effective:

☑ Use prompts to edit your design like a pro
☑ Create mock-ups within minutes with GPTs
☑ Leverage “Contrast Captions” for better copy
☑ Access the A-Z workflow for Tweetstyle Visuals

To get this for FREE:

1. Like the post so it can reach (and help) more people
2. Comment “VISUAL” and I'll DM you.

♻️ repost for priority-access – my inbox = full rn

I've collected 100+ AI lead-gen tools.

I've been saving them in my Trello - get access ↓

Everything lead-gen related, it's in there:

☑ Video editing
☑ Content creation
☑ Web development
☑ Copywriting & ads
☑ LinkedIn growth tools
☑ Outreach & personalization
☑ Video & creative generation
☑ CRM pipeline management
☑ LinkedIn growth & automation
☑ Content creation & repurposing
☑ Funnel optimization & analytics

I've included a tool for EVERY marketer.

Want access?

1. Like this post so it can reach (and help) more people
2. Comment 'TOOLS’ and I’ll send it to you

99% of LinkedIn overcomplicates building custom GPTs.

I just finished our newest GPT — it builds GPTs (get access ↓)

↳ Comment “BUILDER” below and I’ll DM you the link.

This GPT is built to power your entire LinkedIn workflow.

𐄂 No tech setups
𐄂 No endless prompts
𐄂 No developer required

This GPT helps you:

☑ Create your own GPTs in minutes
☑ Turn your systems into AI-powered assets
☑ Train them on your frameworks, tone & workflows

It’s the exact same process I use to build Authority Figures GPTs —
now packaged inside one simple builder.

The future of AI is here:

Stop working harder.
Start working smarter.

This is LinkedIn done with you, not for you.

Want access to this GPT?

1. Like this post (so it reaches and helps more people)
2. Comment “BUILDER” below and I’ll DM you the link.

♻️ repost for priority access (my inbox = chaos right now)

I paid over $25,000 to learn how to get inbound leads.

Today, I’m sharing it with you for FREE – get access ↓

↳ Comment ‘PLAYBOOK’ and I’ll send it over.

When I was stuck under $10k/month, I thought more content was the solution.

I can tell you this:

It wasn’t.

Yes, content is crucial to get inbound, but it’s not the full picture.

So I invested over $25k to work with some of the leading experts.

Now, our business is making multiple 5 figures in profit per month.

(profit, not revenue)

At this level, these are the strategies I use.

I’ve broken it down into 3 systems.

System 1: How to generate leads using content
→ Stop chasing. Start attracting the right people

System 2: What people get wrong about content
→ Virality = cash (with the right system in place)

System 3: How to talk to your ideal clients
→ Oldschool Linkedin Profile don’t work anymore

+ I tackle the #1 question everyone has:

“What’s the best content TYPE for inbound leads?”

Want access to the exact systems that generate 100s of inbound leads per week?

1. Hit ‘like’ so this post can help more people
2. Comment ‘PLAYBOOK’ and I’ll send it over

ps. repost this for priority access ♻️

Niall Cleaver

Cupsly

Cupsly was designed as a reminder to slow down to make space for presence in a world that rarely pauses. An object of quiet confidence, crafted for those who lead with intention and dress with care because true connection doesn’t demand attention, it lives in the moments we choose to hold onto.

Social Library

Are you struggling to grow an engaging community for your business or personal brand.

Stop right there, I think I have you covered ⬇️

This is me (Niall), I'm a 22-year-old who is fascinated by growing communities in the online space. Actual communities that have meaning and purpose. 

The services we provide at Social Library 

➡️ Personal Branding (LinkedIn)

➡️ Guidance & support consulting


Drop me a message to discuss your social media strategy, review how well your current socials/posts are doing, and research how we can build your community and gain you more followers and leads.

or you can email us @

hello@sociallibrary.co.uk

Thistle Scientific Ltd - Where Customer Care Comes Naturally

Distribution Manager

Cleaver Scientific Ltd

Stores and Distribution Team Leader

Documenting the journey of crafting a timeless coffee cup brand | CEO & Founder of Cupsly

Hi, I’m Niall Cleaver, founder of Cupsly, a timeless reusable coffee cup brand launching in 2025.

But my story isn’t about a polished entrepreneur. My journey hasn’t been traditional. I left school without an English qualification, uncertain of what the future held. That failure shaped me, it forced me to think differently, fall into business, and ultimately embrace creativity, resilience, and the belief that change is possible, even when doubted.

Fast forward to today, and I’m the founder of Cupsly. The idea originated from my own frustration in my own life I couldn’t find a reusable coffee cup that matched my style. Everything felt cheap or uninspired, and I hated the idea of carrying something that didn’t reflect me. Cupsly is crafting a reusable coffee cup, elevating it into a symbol of fashion.

EVERY SIP STARTS A STORY

I really want to remind people of this today…

It will take longer than you expect to build something real.

I’ve been very fortunate to create a brand, build an audience of nearly 60,000 and have worked with dream creators and businesses, but this has been a three-year process.

You don't build something real by:

Chasing every shortcut out there
Waiting for the “big moment” to just arrive
And I always remind myself that this doesn't just happen.

I used to think I needed to make massive leaps every day, and that each one had to feel life-changing. But most days? They’re just… ordinary, packed with repeated tasks, small choices, a bit of doubt, and barely noticeable progress.

For years, my real growth has come from the work that’s quiet and goes almost unnoticed until you look up months later and actually see how far you’ve come.

Here's the lesson:

Don’t underestimate the power of those ordinary days, the quiet grind, the tiny wins, the patience. If you keep at it, what feels small today eventually adds up to something you'll look back on and be proud of.

These are the special moments, not the ones everyone talks about.

THE FIRST COLLECTION AVAILABLE NOW. | Documenting the journey of crafting a timeless coffee cup brand

Let me put this straight, for anyone building something...

You’re never too important to do the smallest jobs.

As many of you know, I’ve been building Cupsly alongside my full-time job, and honestly, it’s been a blast. But the past few weeks reminded me of something that a lot of people forget:

You’re not better than anyone you work with.

You don’t just get to pick the fun jobs.
You don’t just do what you want.
You don’t just claim the credit.

Early on, I thought being a founder (or working in the family business) meant freedom to only do the cool stuff. And technically, you can, but that’s the fastest way to lose the respect of people around you.

For a long time, I had this mindset. But here’s the thing: titles don’t excuse you from the boring work. In fact, that’s what earns respect.

You’re not better than anyone else.

Do the small jobs well.

I need to speak up about this...

We all have things we hesitate to talk about.

I know I’ve been going on about Cupsly and sharing the messy, honest side of that journey. But there’s something else I care about just as much, and I don’t talk about it nearly enough: Thistle Scientific.

I guess I’ve always been nervous to lean into this because I worried people might think I’m not taking one or the other seriously enough. But both matter to me.

I've been loving my time at Thistle:

Developing the brand as a whole
Building relationships with our 125+ distributors worldwide
Partnering with leading academia and biopharma organisations

Looking back, I don’t know why I thought I had to pick just one part of my journey to talk about. Both sides are a real part of who I am and what I’m building.

So here’s me being open about the whole picture and hopefully encouraging someone else to do the same.

What parts of your journey have you kept quiet about? Would genuinely love to hear.

taplio

The Battle

jessie van breugel 🟣

Niall Cleaver

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Performance Scorejessie van breugel 🟣's LinkedIn Performance

Performance ScoreNiall Cleaver's LinkedIn Performance

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taplio

The Battle

jessie van breugel 🟣

Niall Cleaver

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}jessie van breugel 🟣's LinkedIn Performance

Performance ScoreNiall Cleaver's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Scorejessie van breugel 🟣's LinkedIn Performance