Jessie van Breugel 🟣

helped 112+ founders get leads with an AI-powered system | $2.1M in client revenue

If you're a great coach or service provider, but nobody knows you exist

read this ↓

Your clients get results. 
You know your stuff inside out. 
You've put in the years.

But here's the problem:

Your inbox is quiet. 

Your content gets crickets. You've tried cold outreach — DMs, emails, maybe even ads — and got nothing but silence back.

You're the best-kept secret in your industry. 

And it's costing you everything. Right?

You don't need another course on "how to post." 
You don't need more motivation or inspiration.
You don't need someone telling you to "just be consistent."

You need a system.

One that brings qualified leads to YOU — so you stop chasing and start choosing who you work with.

That's exactly what we built.

With Authority Figures + my 1-on-1 support, we:

— Dial in your positioning so prospects instantly "get it"
— Build an inbound content system that attracts the right clients
— Turn LinkedIn into a predictable pipeline — using AI to move fast without burning out

Here's what that looks like in practice:

— Nicholas added $32K in new revenue in 8 weeks selling his new group program.
— Tobias secured $50K in new contracts and filled out his pipeline.
— Josh closed two deals in the first 6 weeks, hitting his first $10K+ month.
— JP closed 3 clients by dialing in his content and DM strategy.
— Linda closed her first $7,5K client within two months.
— Jon signed 3 clients and got a 2X+ ROI in 3 month
— Gabi closed €15,000 in revenue in the first 4 week
— Nicola signed 4 high-ticket clients within weeks.
— Laszlo closed 3 deals within the first 30 days.
— Julius closed his first $4,5K client within 2 months.

This works best if you already have a high-ticket offer, you deliver real results for clients, and you're done being invisible.

Start with the free system here: https://authority-figures.com/application

Founder

The Creator Academy teaches creators to make magic internet money through audience-building and personal branding. Twitter and LinkedIn courses: https://thecreatoracademy.xyz/

jessie van breugel 🟣

Claude beats ChatGPT for getting leads on LinkedIn.

I just finished the Claude Mastery Guide – get access ↓

Claude is the smartest Al right now.

I use it to nail messaging, build ICPs, and write content frameworks. 

This one tool replaced hours of guesswork.

But 90% of people prompt it like ChatGPT.

That's why I wrote the Claude Mastery Guide:

→ The #1 strategy that makes Claude reign supreme
→ How Claude thinks differently
→ Workflow built for Claude
→ 200+ Al Prompts

Comment "Claude" and I'll DM it to you.

♻️ Repost this for priority access - inbox is a bit full right now

ps. due to the INSANE response on this post, I have a MASSIVE backlog of massive. download the guide here directly: https://lnkd.in/eiwBiB99

I help coaches + service providers turn LinkedIn into their #1 client-acquisition channel | start with the system in my featured section

Claude gives you access to elite marketers for $0.

I codified their brains into 1 application. Access it below ↓

This app lets you interact with:

1/ Alex Hormozi (offer creation + value delivery)
2/ Gary Vee (content volume + platform strategy)
3/ Russell Brunson (funnel psychology + storytelling)
4/ Dan Kennedy (direct response + urgency tactics)
5/ Seth Godin (Brand storytelling + Trust building)

Here's what most people get wrong:

They use AI like a typing assistant.

So their content sounds fine…
But it doesn't convert.

Instead of guessing what to write next…

You get strategic input from 5 of the greatest marketing minds — inside one interface.

This is for founders, coaches, and consultants who:

– Have an offer 
– Want more demand 
– And are using AI but not getting leverage from it

How to get access:

1/ Like this post 
2/ Comment "APP"
3/ I'll DM you the link

ps. repost for priority access (or have some patience) ♻️

update: inbox = a mess, so get it here: https://lnkd.in/eHiU7KXy

Stop wasting hours on bad design. Use Claude + Figma ↓

I just built the visual workflow for getting leads on LinkedIn.

Every week I see coaches and consultants burning time in Canva trying to make their content look professional.

Meanwhile I'm cranking out carousels, lead magnets, and banners in 20 minutes flat.

(40% of my lead magnets posts go viral with > 1,000 comments. Built with this exact workflow.)

2 tools. 0 design experience needed.

But 90% of service providers don't know how to use them together.

So I documented the whole thing:

→ Why your Canva graphics are killing your credibility
→ How Claude does the thinking so Figma just executes
→ The exact 20-minute workflow I use every week
→ 7 prompts that build your full LinkedIn visual system

Comment "VISUAL" and I'll send it over.

♻️ repost so your network stops wasting time in Canva

update: my inbox = a MESS - access the guide here: https://lnkd.in/ec4b5jnr

Claude turns you into an elite Linkedin marketer.

I compiled my top 10 Skills for lead-gen – get access ↓

Comment “SKILL” and I’ll send you the full kit.

I’ve spent weeks testing this complete lead-gen system:

10 different Claude Skills, all built with 1 specific mission.

Together, they form your LinkedIn lead-gen team.

→ LinkedIn Profile Optimizer
→ Viral Hook Writer
→ LinkedIn Post Generator
→ Visual Content Designer
→ DM Conversation Skill
→ Comment Strategy Writer
→ CTA & Handraiser Writer
→ Carousel Post Builder
→ Content Calendar Planner
→ LinkedIn Content Repurposer 

The setup is stupidly simple:

1/ Download the file in the kit
2/ Paste it in Claude
3/ Ready-to-go

A skill file tells AI your standards.
Install it once, run it forever.

Want access?

1/ Follow me (so you see the rest of the series)
2/ Like this post
3/ Comment “SKILL” and I’ll send you the full kit

♻️ Repost this to help someone win on LinkedIn

ps. due to the INSANE response on this post, I have a BIG backlog of massive. download the resource here directly: https://lnkd.in/eJuAbg_Q

Claude turns you into a full-stack marketer.

Steal this prompt to create your own lead-gen team ↓

Comment “STACK” and I’ll send you the kit.

Claude has a new feature called Skills.
It learns your workflows and runs them 24/7.
I built a mega prompt that creates Skills within minutes.

How to get access:

1/ Follow me (so you see the rest of the series)
2/ Like the post 
3/ Comment “STACK” and I'll DM you.

ps. repost for priority access ♻️ (my inbox = a mess)

update: inbox = a MESS, so download it here directly: https://lnkd.in/e8ut_Hjw

Stop wasting hours on tasks AI can do. Use Claude Skills ↓

I built 7 Skills to handle your lead-gen on LinkedIn.

Every week I see coaches and consultants spending 6+ hours writing posts, planning content, crafting DMs — all manually.

Meanwhile I'm getting it done in under an hour.

Getting >500k impressions per week, and 1,000s of leads.

But most service providers don't even know Claude Skills exist — let alone how to use them for client acquisition.

So I'm giving away the whole vault:

→ Content Calendar Planner
→ LinkedIn Profile Optimizer
→ Comment Strategy Writer
→ LinkedIn Post Generator
→ CTA Handraiser Writer
→ DM Conversation Skill
→ Viral Hook Writer

Each one runs directly inside Claude — like having a marketing team on demand.

Comment "SKILLS" and I'll send it over.

♻️ repost to help someone else win on LinkedIn

update: inbox = a MESS so access it here: https://lnkd.in/e9a_hf42

Claude is insane for lead gen (most people don't know this)

I compiled 1000+ marketing prompts — giving them away for FREE ↓

Comment "1K" and I'll send you the system.

Includes prompts for:

☑ LinkedIn content that gets DMs
☑ Lead magnets that convert
☑ Email sequences that book calls
☑ Offer positioning that sells
☑ Audience research
☑ Engagement hooks
☑ DM scripts

This is for coaches, consultants, and service providers who want to stop paying $2K/month for content and start doing it themselves in 30 min/day.

Just plug-and-play prompts I've tested with clients who've closed $2.5M+ using this stuff.

To get access: 

Like this so it helps someone
Comment "1K" and I'll send it

♻️ Repost for priority (my inbox is packed)

Claude can now run tasks on your desktop while you sleep.

It's called Cowork. Here's how I use it to get leads on LinkedIn ↓

I've been testing it for the past week.

It writes posts, audits profiles, builds ICPs, does market research — all while I'm at the gym.

This is the biggest shortcut for LinkedIn I've seen in months.

But most coaches and consultants don't even know it exists.

So I built a short setup guide — from install to first result in under 20 minutes.

Comment "Cowork" and I'll DM it to you.

Note: follow me so I can actually send it.

update: inbox = a MESS, so download it here directly: https://lnkd.in/eC4jmxUR

Claude is the smartest AI right now.

But 90% use it like ChatGPT. Steal these prompts ↓

Here's what most coaches and consultants do:

They type "write me a LinkedIn post about positioning" and then add 47 lines of "don't use jargon, don't sound like AI, don't use filler phrases."

That doesn't work.

I tested hundreds of prompts.
Build the right ones and run them.
This process alone replaced hours of guesswork.

Most people blame the AI.
The real problem is bad prompts.

So I'm giving away my top 50 Claude prompts — copy-paste version.

Use them to:

→ Attract clients from your content (not chase them)
→ Turn DMs into calls without pitch slapping
→ Nail how you talk about your offer
→ Figure out exactly who you help

How to get it:

• Follow (so I can DM you)
• Comment “PROMPT”
• Like + repost

(miss a step = no access)

Hire Hormozi, Gary Vee & Seth Godin for $0 with Claude.

I codified their brains into 1 Mega Prompt. Steal it for free:

Comment “PROMPT” and I’ll send it to you.

This mega prompt transforms Claude into:

1. Alex Hormozi (offer creation + value delivery)
2. Gary Vee (content volume + platform strategy)
3. Russell Brunson (funnel psychology + storytelling)
4. Dan Kennedy (direct response + urgency tactics)
5. Seth Godin (Brand storytelling + Trust building)

Here’s what most people get wrong:

They use AI like a typing assistant.

𐄂 No strategic thinking
𐄂 No context setting
𐄂 No psychological depth

So their content sounds fine…
But it doesn’t convert.

Here’s what this mega prompt does:

→ Turn weak offers into hard-to-refuse ones
→ Rewrite vanilla content into lead-generating assets
→ Improve your messaging based on specific audience psychology

Instead of guessing what to write…

You get strategic input from 5 of the greatest marketing minds — synthesized into one prompt.

This is for founders, coaches, and consultants who:

– Have an offer
– Want more demand
– And are using AI but not getting leverage from it

Just structured thinking applied to your business.

Want access?

1/ Like this post
2/ Comment "PROMPT" and I’ll DM you

♻️ Repost for priority access (or have some patience)

ps. bit of a MASSIVE backlog, so download the resource here directly: leads.sh/l/yedycvsyzfs6

Forget ChatGPT. Claude gets you leads on LinkedIn.

I wrote the Claude Mastery Guide — grab it free ↓

I've tested every AI tool out there for content.

Claude is the only one that actually sounds like me when I prompt it right.

The problem? 

Most people give it the same lazy prompts they'd give ChatGPT.

Different tool. Different brain. Needs a different approach.

So I broke down everything I've learned into one guide:

→ How to prompt Claude so it doesn't sound like AI
→ The one setup that changed my output overnight
→ 200+ prompts built for coaches and consultants
→ My full workflow from blank screen to posted

update: inbox = a mess, so download it here directly: https://lnkd.in/eV-4BugA

♻️ Repost this for priority access - inbox is a bit full right now

Nano Banana is the best-kept secret for leads on LinkedIn.

I just finished the Nano Banana Mastery Guide – get access ↓

Nano Banana 2 just launched 24 hours ago.

And, it’s the #1 Al image creation tool right now.

I use it to create viral images, visuals and carousels.

(Heck, I even created a new IG profile picture with it)

This one tool replaced hours of messing around.

But 90% of people aren’t even aware of it.

That's why I wrote the Nano Banana Mastery Guide:

→ The #1 reason Canva is now obsolete
→ How Nano Banana thinks differently
→ Workflow built for Nano Banana
→ 100+ Al Prompts

Comment "BANANA" and I'll DM it to you.

♻️ Repost this for priority access - inbox is a bit full right now

ps. visual below is obviously created with the exact strategies that are covered in the guide 👀

update: inbox is an absolute MESS - download the guide here directly: https://lnkd.in/eD6Yp5ws

Claude turns 10+ years of expertise into leads on LinkedIn.

Steal this 60-min workflow to write your "book" ↓

Comment "EXPERT" and I'll DM you the link (it’s free)

I built a tool that interviews you, extracts your methodology, and writes your full "Book".

This isn’t another template, or a checklist. 

This is a document you can pin on LinkedIn, send to prospects, and finally feel proud of.

I speak to so many experts and every single time — it surprises me how bad they are at showing how good they actually are.

10/10 at their craft. 
2/10 at marketing it.

This document fixes that.

In case you’ve got years of experience but are still invisible on LinkedIn.

This is for you.

Comment "EXPERT" and I'll DM you the link. 

♻️ Repost this for priority access as my inbox = FULL right now

ps. inbox = a mess right now so wanna quick direct access? download it here: https://lnkd.in/eCcnJTd5

99% of people waste money on design & still get no results.

I generate 1,000s of leads/week with AI visuals - get the guide ↓

Comment “AI” and it will arrive in your inbox.

This is the only AI Guide you need to get more leads:

☑ Tips & tricks
☑ How-to guides
☑ Features you didn’t know before

To get this for FREE:

1. Like the post 
2. Comment “AI” and I'll DM you.

♻️ repost for priority-access – my inbox tend to be full

Last week, I generated 4,000+ leads using Claude.

I broke down EXACTLY how I did this – copy this ↓

Most coaches spend hours writing content that get 0 leads.

Then they wonder why LinkedIn isn't working for them.

Every week, I publish 5+ lead magnets — each one took under 10 minutes.

440,000 views. 4,000+ leads. One $10,000 contract. 

Without a sales call.

I recorded the full step-by-step breakdown.

Watch it here: https://lnkd.in/eN_u94EV

ps. repost this so it can help more people 😎

This Claude Skill audits your LinkedIn Profile in 5 minutes.

Any expert charges $500+ for the same audit. Get access ↓

Comment “PROFILE” and I send it to your inbox.

Here’s what most people get wrong with their LinkedIn Profile:

𐄂 Banners that look nice but don’t convert
𐄂 An About section that reads like a resume
𐄂 No clear reason for someone to DM or follow
𐄂 Generic headlines that don’t say who they help

That’s why profiles get views but no leads.

I built a Claude Skill based on 100s of LinkedIn Profile audits I’ve done in the last 5 years.

Install it once and run it forever.

Here’s what it gives you:

→ 5 headline optimizations tailored to your offer
→ 3 ready-to-implement fixes for your banner
→ 1–2 relevant links or resources to add in your Featured section
→ A complete rewrite of your About section
→ An overall profile score (0–100) so you know exactly where you stand

Paste your LinkedIn Profile and hit Enter.

Get your free audit within 5 minutes.

This is for founders, consultants, and creators who want their profile to turn views into inbound leads.

Comment “PROFILE” and I’ll send it to you

Next step, I’ll DM you the direct link.

Claude is insane for getting inbound leads on LinkedIn.

I just built a Viral Lead Magnet Skill Pack – get access ↓

↳ Comment “VIRAL” and I’ll send you the direct link.

People say “lead magnets are dead”.

Whilst they just kinda s*ck at making them.

In the last 7 days, I’ve generated 600k views, 1,000s of leads, and 5-figures in revenue.

I’ve spent weeks testing this complete lead-gen system:

→ Ideate your next viral lead magnet
→ Write the perfect copy
→ Design a scroll-stopping visual (even if you’re no designer)
→ Build the actual resource within minutes

The setup is stupidly simple:

1/ Download the files in the kit
2/ Paste it in Claude
3/ Ready-to-go

A skill file tells AI your standards.
Install it once, run it forever.

Want access?

1/ Follow me (so you see the rest of the series)
2/ Like this post
3/ Comment “VIRAL” and I’ll send you the full kit

ps. my inbox = a MESS, so download it here directly: https://lnkd.in/ewQvhKh6

7 ways I use Claude to get leads on LinkedIn.

Not content ideas. Actual clients. Here's the system ↓

1/ Feed Claude Your Voice First
☑ Give it examples of YOUR writing (posts, emails, DMs)
☑ Upload your best-performing content
☑ It becomes an extension of you — not a generic robot

2/ Nail Your Messaging With the One-on-One Method 
☑ Brainstorm your WHO, WHAT, and HOW 
☑ Write your problem statement from your client's perspective 
☑ Messaging that resonates — not messaging that sounds like everyone else

3/ Build Your Content Engine 
☑ Batch a week of content in under an hour 
☑ Start with one core idea — ask Claude for 3-5 angles 
☑ Consistent content without spending hours daily

4/ Turn Your Profile Into a Silent Salesperson 
☑ Rewrite your headline, about, and experience around client outcomes 
☑ Use the format: "I help [who] do [what] by [HOW]" 
☑ A profile that sells for you 24/7

5/ Create a DM System That Doesn't Pitch Slap
☑ Build personalized DM sequences focused on THEM
☑ Draft 5-10 openers for people who engage with your content 
☑ Start real conversations — not copy-paste spam

6/ Build a Simple Content-to-Client Funnel
☑ Map it out: post → engagement → DM → conversation → call → client 
☑ Build a simple lead magnet (1-2 pages max) 
☑ A clear path from stranger to client

7/ Iterate and Improve Every Single Week 
☑ Drop your top and worst posts into Claude for analysis
☑ Test new hooks and revisit messaging regularly 
☑ Get better every week — not just busier

⚠️ What Claude can't do (yet): 
→ You still need to provide context for your voice 
→ You still need to bring real words and data 
→ You still need to collect and analyze results yourself

Pro tip: 
Build a "Voice Bible" doc with your best posts and phrases. 
Upload it every session so Claude sounds like you — not like AI.

This is how you stop winging it and start using Claude the right way. 

♻️ Repost to help someone save 10+ hours a week

"I never know what to write about."

Cool guys, I got you – steal this playbook ↓

It took me years to figure LinkedIn out.

But once I cracked it, I grew to 85,000 followers and built a multi-six-figure business using LinkedIn and email. 

Not by posting random motivation quotes. 
Not by using AI to write my posts. 

By having a system.

Here's what most people get wrong.

They think they have a content problem. 

They don't.

They have a system problem.

You're opening LinkedIn, staring at the blank screen, posting something random, and wondering why nobody's reaching out.

That's not a strategy.

So I put together The LinkedIn Growth Playbook — completely free. 

Just the exact system I actually use and help our clients install:

Here's what's inside:

– How I come up with weeks of content ideas in one sitting
– The key mistakes I see coaches and consultants make
– My full content creation system — step by step
– The growth tactics that took me from 0 to 85k
– Tool tips that actually move the needle

+ I included 2 of our best-performing GPTs as a bonus.

This alone will save you 10+ hours of "what should I post?" panic every week.

Comment "PLAYBOOK" and I'll send it to your DMs.

♻️ Repost so more people can grab this.

Nano Banana = your answer to visuals that get leads.

But 90% of people use it wrong. Get this 8-page playbook ↓

I built a free playbook with:

☑ 100+ tested prompts (just copy-paste)
☑ cheat sheets for styles, lighting, cameras
☑ full workflow from prompt to 4K export
☑ fixes for every common output problem
☑ the exact framework experts use

♻️repost + comment "VISUAL" & I will DM you

ps. follow me so I can actually send it :-)

Matt Barker

I make posting on LinkedIn fast, easy and fun. $3M+ revenue driven. 75M+ impressions. 250k+ followers.

I help you grow on LinkedIn using fast, easy and fun to write posts.

Results:

- 50+ clients helped since January 2022
- 2,500+ customers served
- £70k 4 day course launch (The Digital Copywriter)
- 2 x £100k+ digital products launched
- $3M+ in new client revenue driven
- 75M+ organic social views earned
- 200k+ LinkedIn followers gained
- 10,000+ LinkedIn posts created
- 13,000+ email subscribers driven

If you'd like to work together on growing:

- Your LinkedIn profile
- Your team's LinkedIn profile
- Your brand's LinkedIn profile

And growing in a way that is fast, easy and fun to do?

Just DM me so we can discuss how I can help you do that.

Writer

Join 11,000+ readers who get daily tips on attracting dream clients online with digital copywriting.

I have one strict rule for writing LinkedIn hooks.

(been ruthless with my clients on this in 2025 & '26)

My strict rule:

If your hook could be written by 10,000 other people, you are instantly a commodity.

So before you post, ask:

“Can anyone else write this?”

If yes, your hook is generic → rewrite it.

If no, your hook is specific → it stands out → it earns attention → it’s more likely to pull in new followers.

How to fix a “yes” hook (quick and easy):

Add one specific detail from Lived Experience.

- a moment (“Last week I…”)
- a result (“In January my client…”)
- a confession (“I used to…”)
- a quote (“A client asked me…”)
- a number (“I’ve coached 38…”)

That’s it. 

Literally the same idea but now it feels real and it stops blending in with AI-tinted advice posts.

e.g. 

In this post, I mention "I have this strict rule" and "ruthless with my clients". words like "I" and "my" force Lived Experience and that = more unique.

I can't see myself slowing down on this rule.

What do you think?

P.S. Want to write unique LinkedIn posts that grow your followers? You'll need a writing system for that. Here’s a 14 minute training I made for you: https://lnkd.in/d29V4rih

Matt Barker 

Fast, Easy & Fun LinkedIn Writing. 3,675 people taught. Investor @ MagicPost. Follow for posts on Writing, Marketing and Business.

I've written on LinkedIn since early '22 and yes, the game has changed. For the better or worse? Depends how you look at it. But I used to:

- throw up any random carousel
- watch it get 1,000 likes + 100k impressions
- and 1,000+ new followers

That was pretty cool not gonna lie!

(carousels can still smash btw. client of mine just grew about 2k followers, got 700+ likes and 100k impressions from one with about 18k followers)

I don't do that anymore because:

1. i'm more bothered about working on my business
2. i'm more bothered about spending time with my wife
3. i'm more bothered about not being a content / growth addict

(here's how I'm writing posts that drive new followers these days: https://lnkd.in/d29V4rih)

I much prefer to:

- write what i want to write
- do it quickly, easily and in a fun way
- get on with other things in my life

That's just me and my approach.

But there is a big sentiment going around that growing followers on LinkedIn is impossible now. 

It's not impossible, but:

- posts don't seem to go big as much as they used to 
- there's overinflated expectations of how easy linkedin is
- as always, you still have to put in hard work

Combine that together and you get people moaning.

So where does that leave you, if you're just starting writing or already started and not sure if you should continue writing?

My advice to you:

1. Decide if you actually care about growing an audience
(hint: you definitely should)
2. If the answer is yes, think what platform is best for YOU
3. If it's LinkedIn, then yes invest your time in writing there

But please, prioritise making it enjoyable.

Take pride in the process, the writing.

Not the follower numbers and impression counts.

🤘

You’ll hate reading this. But last year, I:

- grew 54,000 followers
- ⁠generated 16M+ impressions
- ⁠⁠made $387k for my one man writing biz

All from writing on silly ol' LinkedIn.

But here’s the real silly thing:

There’s TONS of people smashing it on here.

- ⁠ ⁠Nick Broekema's clients did multi 6 figs w/ content design
- ⁠ ⁠Jacob Pegs​ drives $1.5k daily with passive income 
- ⁠ ⁠Louis Butterfield​ drove $2.4M pipeline for clients with video

I asked them to tell me how they do it. They agreed.

Here's a quick breakdown of exactly how me, Nick, Jacob & Louis personally use LinkedIn to get attention + make money:

(ya might wanna save this for later)

1.⁠ ⁠Matt Barker​ (me). Niche: Writing.

- ⁠Post on LI 7 x per wk (scheduled w magicpost.in)
- ⁠Educational posts to make LI writing fast, easy & fun
- ⁠⁠Stories from working with clients + my life
- ⁠⁠Add link to free resources in posts
- I get their email address (using Kit​)
- ⁠⁠Send automated email sequence
- ⁠⁠Pitch new subs to my Skool​ community
- ⁠⁠After, email 5 x per wk to keep in touch
- ⁠⁠Promote new offer monthly (community/cohorts/1-1)

2.⁠ ⁠Nick Broekema. Niche: Content Design.​

- Talks about Content Design (copy/design/sales)
- Shares 1-5x posts p/w on the fly (whenever he can)
- Content drives people to waitlists and full email list
- Writes 3 emails per week (stories, educational, promo)
- Clients buy through the DMs, waitlists, and email list
- Launches Content Design private group in early April 

3.⁠ ⁠Jacob Pegs. Niche: Offer Funnels.​

- Writes 7x LI posts/wk, 3 drive people to email list 
- ⁠Low ticket funnel to $9 micro “snack” solving 1 core problem 
- ⁠Triggers 4 emails ascending to bigger "snack"
- Leads become customers 
- ⁠Daily email alternating low + high ticket offers
- Turns leads → customers → clients 
- ⁠Runs low cost meta ads to supplement organic 
- ⁠1 long form vid/wk to nurture existing email list 
- ⁠Ascend lower tier clients → higher tiers of proximity on a quarterly basis

4.⁠ ⁠Louis Butterfield​. Niche: Video.

- Makes 1-2 videos per week + panel lives
- Short form to go niche viral, long form to stack trust
- Uses Claude to write scripts + posts (edits in his voice)
- Mix of unhinged zany beard energy and client results
- Simple 5-10 day campaigns monthly to create urgency
- Simple waitlist to capture demand
- Once on waitlist, nurture w emails + videos 2-3x/wk
- Run small cohorts + 1:1 to go deep
- Markets client results

We've all been posting for 2+ years.

What else do you want to know?

Yesterday I reverse engineered my best performing LinkedIn post in March so far. The post got:

- 21k impressions (nearly 2x average)
- 148 saves
- 45 link clicks

I wanted to know exactly why it worked.

So I broke it down line by line.

Here's what I found:

1. The hook put the reader in the middle of Lived Experience. Timeline. Location. Character. Action. Stakes. All five elements were there. Nothing special or crazy about the experience. But intreresting enough to make someone lean in a bit.

2. Only I could have written it. I was on that Zoom call. I gave that specific advice. My personal fingerprint is what made it feel real.

3. The curiosity gap. Got the reader's investment first, then opened the loop after. Most people do it backwards. They create the cliffhanger before the reader cares. This post made you care, then cut before the reveal.

4. The lesson was instantly usable. Something you could apply in the next 5 minutes. Useful things get saved. Saved posts push impressions.

5. The ending was short and simple. One line summarising the lesson of the post. Memorable and easy enough to digest.

Here's the exact framework for you to save:

Scene → Problem → One-word fix → Example → Why it works → Proof → Lesson → CTA

Everything you do has a LinkedIn post in it.

Don't "come up with ideas" → document things.

This is way faster, easier and fun to do.

P.S. last month i made a training video for my clients on why mobile optimised hooks might actually be LIMITING their posts.

that training is yours for free here: https://lnkd.in/dE-_BMT7

This LinkedIn post got 151 likes, but:

143 saves. Insane like → save ratio.

Here's how I created the post in 6 steps (without really spending much time or brain power writing it):

1. Took a Loom​ training video I recorded
2. Copy and pasted the transcript into magicpost.in
3. Took a format I saw Greg Isenberg​ use
4. Combined the two (format + transcript)
5. Did a 'once over', tweaking + editing
6. Threw a TL;DR: on the end for skimmers

Done.

If you're sitting on:

- podcast clips
- client training videos
- call recordings

Do this and you'll have LinkedIn posts for months.

---

P.S. last month i made a training video for my clients on why mobile optimised hooks might actually be LIMITING their posts.

that training is yours for free here: https://lnkd.in/dE-_BMT7

Screenshot of a LinkedIn post written by Matt Barker about how to write LinkedIn posts that attract strangers to follow you. The post generated over 9,000 impressions, 151 likes and 78 comments, demonstrating the engagement potential of clear, experience-driven LinkedIn writing.

LinkedIn post analytics showing strong engagement on a post by Matt Barker, LinkedIn writing expert. The post generated over 9,000 impressions, 151 reactions, 78 comments and 143 saves, demonstrating how high-quality LinkedIn writing can attract attention, drive saves and grow an audience.

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The Battle

jessie van breugel 🟣

Matt Barker

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Performance Scorejessie van breugel 🟣's LinkedIn Performance

Performance ScoreMatt Barker's LinkedIn Performance

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taplio

The Battle

jessie van breugel 🟣

Matt Barker

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}jessie van breugel 🟣's LinkedIn Performance

Performance ScoreMatt Barker's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Scorejessie van breugel 🟣's LinkedIn Performance