Jessie van Breugel 🟣

helped 112+ founders get leads with an AI-powered system | $2.1M in client revenue

If you're a great coach or service provider, but nobody knows you exist

read this ↓

Your clients get results. 
You know your stuff inside out. 
You've put in the years.

But here's the problem:

Your inbox is quiet. 

Your content gets crickets. You've tried cold outreach — DMs, emails, maybe even ads — and got nothing but silence back.

You're the best-kept secret in your industry. 

And it's costing you everything. Right?

You don't need another course on "how to post." 
You don't need more motivation or inspiration.
You don't need someone telling you to "just be consistent."

You need a system.

One that brings qualified leads to YOU — so you stop chasing and start choosing who you work with.

That's exactly what we built.

With Authority Figures + my 1-on-1 support, we:

— Dial in your positioning so prospects instantly "get it"
— Build an inbound content system that attracts the right clients
— Turn LinkedIn into a predictable pipeline — using AI to move fast without burning out

Here's what that looks like in practice:

— Nicholas added $32K in new revenue in 8 weeks selling his new group program.
— Tobias secured $50K in new contracts and filled out his pipeline.
— Josh closed two deals in the first 6 weeks, hitting his first $10K+ month.
— JP closed 3 clients by dialing in his content and DM strategy.
— Linda closed her first $7,5K client within two months.
— Jon signed 3 clients and got a 2X+ ROI in 3 month
— Gabi closed €15,000 in revenue in the first 4 week
— Nicola signed 4 high-ticket clients within weeks.
— Laszlo closed 3 deals within the first 30 days.
— Julius closed his first $4,5K client within 2 months.

This works best if you already have a high-ticket offer, you deliver real results for clients, and you're done being invisible.

Start with the free system here: https://authority-figures.com/application

Founder

The Creator Academy teaches creators to make magic internet money through audience-building and personal branding. Twitter and LinkedIn courses: https://thecreatoracademy.xyz/

jessie van breugel 🟣

Claude beats ChatGPT for getting leads on LinkedIn.

I just finished the Claude Mastery Guide – get access ↓

Claude is the smartest Al right now.

I use it to nail messaging, build ICPs, and write content frameworks. 

This one tool replaced hours of guesswork.

But 90% of people prompt it like ChatGPT.

That's why I wrote the Claude Mastery Guide:

→ The #1 strategy that makes Claude reign supreme
→ How Claude thinks differently
→ Workflow built for Claude
→ 200+ Al Prompts

Comment "Claude" and I'll DM it to you.

♻️ Repost this for priority access - inbox is a bit full right now

ps. due to the INSANE response on this post, I have a MASSIVE backlog of massive. download the guide here directly: https://lnkd.in/eiwBiB99

I help coaches + service providers turn LinkedIn into their #1 client-acquisition channel | start with the system in my featured section

Claude gives you access to elite marketers for $0.

I codified their brains into 1 application. Access it below ↓

This app lets you interact with:

1/ Alex Hormozi (offer creation + value delivery)
2/ Gary Vee (content volume + platform strategy)
3/ Russell Brunson (funnel psychology + storytelling)
4/ Dan Kennedy (direct response + urgency tactics)
5/ Seth Godin (Brand storytelling + Trust building)

Here's what most people get wrong:

They use AI like a typing assistant.

So their content sounds fine…
But it doesn't convert.

Instead of guessing what to write next…

You get strategic input from 5 of the greatest marketing minds — inside one interface.

This is for founders, coaches, and consultants who:

– Have an offer 
– Want more demand 
– And are using AI but not getting leverage from it

How to get access:

1/ Like this post 
2/ Comment "APP"
3/ I'll DM you the link

ps. repost for priority access (or have some patience) ♻️

update: inbox = a mess, so get it here: https://lnkd.in/eHiU7KXy

Stop wasting hours on bad design. Use Claude + Figma ↓

I just built the visual workflow for getting leads on LinkedIn.

Every week I see coaches and consultants burning time in Canva trying to make their content look professional.

Meanwhile I'm cranking out carousels, lead magnets, and banners in 20 minutes flat.

(40% of my lead magnets posts go viral with > 1,000 comments. Built with this exact workflow.)

2 tools. 0 design experience needed.

But 90% of service providers don't know how to use them together.

So I documented the whole thing:

→ Why your Canva graphics are killing your credibility
→ How Claude does the thinking so Figma just executes
→ The exact 20-minute workflow I use every week
→ 7 prompts that build your full LinkedIn visual system

Comment "VISUAL" and I'll send it over.

♻️ repost so your network stops wasting time in Canva

update: my inbox = a MESS - access the guide here: https://lnkd.in/ec4b5jnr

Claude turns you into an elite Linkedin marketer.

I compiled my top 10 Skills for lead-gen – get access ↓

Comment “SKILL” and I’ll send you the full kit.

I’ve spent weeks testing this complete lead-gen system:

10 different Claude Skills, all built with 1 specific mission.

Together, they form your LinkedIn lead-gen team.

→ LinkedIn Profile Optimizer
→ Viral Hook Writer
→ LinkedIn Post Generator
→ Visual Content Designer
→ DM Conversation Skill
→ Comment Strategy Writer
→ CTA & Handraiser Writer
→ Carousel Post Builder
→ Content Calendar Planner
→ LinkedIn Content Repurposer 

The setup is stupidly simple:

1/ Download the file in the kit
2/ Paste it in Claude
3/ Ready-to-go

A skill file tells AI your standards.
Install it once, run it forever.

Want access?

1/ Follow me (so you see the rest of the series)
2/ Like this post
3/ Comment “SKILL” and I’ll send you the full kit

♻️ Repost this to help someone win on LinkedIn

ps. due to the INSANE response on this post, I have a BIG backlog of massive. download the resource here directly: https://lnkd.in/eJuAbg_Q

Claude turns you into a full-stack marketer.

Steal this prompt to create your own lead-gen team ↓

Comment “STACK” and I’ll send you the kit.

Claude has a new feature called Skills.
It learns your workflows and runs them 24/7.
I built a mega prompt that creates Skills within minutes.

How to get access:

1/ Follow me (so you see the rest of the series)
2/ Like the post 
3/ Comment “STACK” and I'll DM you.

ps. repost for priority access ♻️ (my inbox = a mess)

update: inbox = a MESS, so download it here directly: https://lnkd.in/e8ut_Hjw

Stop wasting hours on tasks AI can do. Use Claude Skills ↓

I built 7 Skills to handle your lead-gen on LinkedIn.

Every week I see coaches and consultants spending 6+ hours writing posts, planning content, crafting DMs — all manually.

Meanwhile I'm getting it done in under an hour.

Getting >500k impressions per week, and 1,000s of leads.

But most service providers don't even know Claude Skills exist — let alone how to use them for client acquisition.

So I'm giving away the whole vault:

→ Content Calendar Planner
→ LinkedIn Profile Optimizer
→ Comment Strategy Writer
→ LinkedIn Post Generator
→ CTA Handraiser Writer
→ DM Conversation Skill
→ Viral Hook Writer

Each one runs directly inside Claude — like having a marketing team on demand.

Comment "SKILLS" and I'll send it over.

♻️ repost to help someone else win on LinkedIn

update: inbox = a MESS so access it here: https://lnkd.in/e9a_hf42

Claude is insane for lead gen (most people don't know this)

I compiled 1000+ marketing prompts — giving them away for FREE ↓

Comment "1K" and I'll send you the system.

Includes prompts for:

☑ LinkedIn content that gets DMs
☑ Lead magnets that convert
☑ Email sequences that book calls
☑ Offer positioning that sells
☑ Audience research
☑ Engagement hooks
☑ DM scripts

This is for coaches, consultants, and service providers who want to stop paying $2K/month for content and start doing it themselves in 30 min/day.

Just plug-and-play prompts I've tested with clients who've closed $2.5M+ using this stuff.

To get access: 

Like this so it helps someone
Comment "1K" and I'll send it

♻️ Repost for priority (my inbox is packed)

Claude can now run tasks on your desktop while you sleep.

It's called Cowork. Here's how I use it to get leads on LinkedIn ↓

I've been testing it for the past week.

It writes posts, audits profiles, builds ICPs, does market research — all while I'm at the gym.

This is the biggest shortcut for LinkedIn I've seen in months.

But most coaches and consultants don't even know it exists.

So I built a short setup guide — from install to first result in under 20 minutes.

Comment "Cowork" and I'll DM it to you.

Note: follow me so I can actually send it.

update: inbox = a MESS, so download it here directly: https://lnkd.in/eC4jmxUR

Claude is the smartest AI right now.

But 90% use it like ChatGPT. Steal these prompts ↓

Here's what most coaches and consultants do:

They type "write me a LinkedIn post about positioning" and then add 47 lines of "don't use jargon, don't sound like AI, don't use filler phrases."

That doesn't work.

I tested hundreds of prompts.
Build the right ones and run them.
This process alone replaced hours of guesswork.

Most people blame the AI.
The real problem is bad prompts.

So I'm giving away my top 50 Claude prompts — copy-paste version.

Use them to:

→ Attract clients from your content (not chase them)
→ Turn DMs into calls without pitch slapping
→ Nail how you talk about your offer
→ Figure out exactly who you help

How to get it:

• Follow (so I can DM you)
• Comment “PROMPT”
• Like + repost

(miss a step = no access)

Hire Hormozi, Gary Vee & Seth Godin for $0 with Claude.

I codified their brains into 1 Mega Prompt. Steal it for free:

Comment “PROMPT” and I’ll send it to you.

This mega prompt transforms Claude into:

1. Alex Hormozi (offer creation + value delivery)
2. Gary Vee (content volume + platform strategy)
3. Russell Brunson (funnel psychology + storytelling)
4. Dan Kennedy (direct response + urgency tactics)
5. Seth Godin (Brand storytelling + Trust building)

Here’s what most people get wrong:

They use AI like a typing assistant.

𐄂 No strategic thinking
𐄂 No context setting
𐄂 No psychological depth

So their content sounds fine…
But it doesn’t convert.

Here’s what this mega prompt does:

→ Turn weak offers into hard-to-refuse ones
→ Rewrite vanilla content into lead-generating assets
→ Improve your messaging based on specific audience psychology

Instead of guessing what to write…

You get strategic input from 5 of the greatest marketing minds — synthesized into one prompt.

This is for founders, coaches, and consultants who:

– Have an offer
– Want more demand
– And are using AI but not getting leverage from it

Just structured thinking applied to your business.

Want access?

1/ Like this post
2/ Comment "PROMPT" and I’ll DM you

♻️ Repost for priority access (or have some patience)

ps. bit of a MASSIVE backlog, so download the resource here directly: leads.sh/l/yedycvsyzfs6

Forget ChatGPT. Claude gets you leads on LinkedIn.

I wrote the Claude Mastery Guide — grab it free ↓

I've tested every AI tool out there for content.

Claude is the only one that actually sounds like me when I prompt it right.

The problem? 

Most people give it the same lazy prompts they'd give ChatGPT.

Different tool. Different brain. Needs a different approach.

So I broke down everything I've learned into one guide:

→ How to prompt Claude so it doesn't sound like AI
→ The one setup that changed my output overnight
→ 200+ prompts built for coaches and consultants
→ My full workflow from blank screen to posted

update: inbox = a mess, so download it here directly: https://lnkd.in/eV-4BugA

♻️ Repost this for priority access - inbox is a bit full right now

Nano Banana is the best-kept secret for leads on LinkedIn.

I just finished the Nano Banana Mastery Guide – get access ↓

Nano Banana 2 just launched 24 hours ago.

And, it’s the #1 Al image creation tool right now.

I use it to create viral images, visuals and carousels.

(Heck, I even created a new IG profile picture with it)

This one tool replaced hours of messing around.

But 90% of people aren’t even aware of it.

That's why I wrote the Nano Banana Mastery Guide:

→ The #1 reason Canva is now obsolete
→ How Nano Banana thinks differently
→ Workflow built for Nano Banana
→ 100+ Al Prompts

Comment "BANANA" and I'll DM it to you.

♻️ Repost this for priority access - inbox is a bit full right now

ps. visual below is obviously created with the exact strategies that are covered in the guide 👀

update: inbox is an absolute MESS - download the guide here directly: https://lnkd.in/eD6Yp5ws

Claude turns 10+ years of expertise into leads on LinkedIn.

Steal this 60-min workflow to write your "book" ↓

Comment "EXPERT" and I'll DM you the link (it’s free)

I built a tool that interviews you, extracts your methodology, and writes your full "Book".

This isn’t another template, or a checklist. 

This is a document you can pin on LinkedIn, send to prospects, and finally feel proud of.

I speak to so many experts and every single time — it surprises me how bad they are at showing how good they actually are.

10/10 at their craft. 
2/10 at marketing it.

This document fixes that.

In case you’ve got years of experience but are still invisible on LinkedIn.

This is for you.

Comment "EXPERT" and I'll DM you the link. 

♻️ Repost this for priority access as my inbox = FULL right now

ps. inbox = a mess right now so wanna quick direct access? download it here: https://lnkd.in/eCcnJTd5

99% of people waste money on design & still get no results.

I generate 1,000s of leads/week with AI visuals - get the guide ↓

Comment “AI” and it will arrive in your inbox.

This is the only AI Guide you need to get more leads:

☑ Tips & tricks
☑ How-to guides
☑ Features you didn’t know before

To get this for FREE:

1. Like the post 
2. Comment “AI” and I'll DM you.

♻️ repost for priority-access – my inbox tend to be full

Last week, I generated 4,000+ leads using Claude.

I broke down EXACTLY how I did this – copy this ↓

Most coaches spend hours writing content that get 0 leads.

Then they wonder why LinkedIn isn't working for them.

Every week, I publish 5+ lead magnets — each one took under 10 minutes.

440,000 views. 4,000+ leads. One $10,000 contract. 

Without a sales call.

I recorded the full step-by-step breakdown.

Watch it here: https://lnkd.in/eN_u94EV

ps. repost this so it can help more people 😎

This Claude Skill audits your LinkedIn Profile in 5 minutes.

Any expert charges $500+ for the same audit. Get access ↓

Comment “PROFILE” and I send it to your inbox.

Here’s what most people get wrong with their LinkedIn Profile:

𐄂 Banners that look nice but don’t convert
𐄂 An About section that reads like a resume
𐄂 No clear reason for someone to DM or follow
𐄂 Generic headlines that don’t say who they help

That’s why profiles get views but no leads.

I built a Claude Skill based on 100s of LinkedIn Profile audits I’ve done in the last 5 years.

Install it once and run it forever.

Here’s what it gives you:

→ 5 headline optimizations tailored to your offer
→ 3 ready-to-implement fixes for your banner
→ 1–2 relevant links or resources to add in your Featured section
→ A complete rewrite of your About section
→ An overall profile score (0–100) so you know exactly where you stand

Paste your LinkedIn Profile and hit Enter.

Get your free audit within 5 minutes.

This is for founders, consultants, and creators who want their profile to turn views into inbound leads.

Comment “PROFILE” and I’ll send it to you

Next step, I’ll DM you the direct link.

Claude is insane for getting inbound leads on LinkedIn.

I just built a Viral Lead Magnet Skill Pack – get access ↓

↳ Comment “VIRAL” and I’ll send you the direct link.

People say “lead magnets are dead”.

Whilst they just kinda s*ck at making them.

In the last 7 days, I’ve generated 600k views, 1,000s of leads, and 5-figures in revenue.

I’ve spent weeks testing this complete lead-gen system:

→ Ideate your next viral lead magnet
→ Write the perfect copy
→ Design a scroll-stopping visual (even if you’re no designer)
→ Build the actual resource within minutes

The setup is stupidly simple:

1/ Download the files in the kit
2/ Paste it in Claude
3/ Ready-to-go

A skill file tells AI your standards.
Install it once, run it forever.

Want access?

1/ Follow me (so you see the rest of the series)
2/ Like this post
3/ Comment “VIRAL” and I’ll send you the full kit

ps. my inbox = a MESS, so download it here directly: https://lnkd.in/ewQvhKh6

7 ways I use Claude to get leads on LinkedIn.

Not content ideas. Actual clients. Here's the system ↓

1/ Feed Claude Your Voice First
☑ Give it examples of YOUR writing (posts, emails, DMs)
☑ Upload your best-performing content
☑ It becomes an extension of you — not a generic robot

2/ Nail Your Messaging With the One-on-One Method 
☑ Brainstorm your WHO, WHAT, and HOW 
☑ Write your problem statement from your client's perspective 
☑ Messaging that resonates — not messaging that sounds like everyone else

3/ Build Your Content Engine 
☑ Batch a week of content in under an hour 
☑ Start with one core idea — ask Claude for 3-5 angles 
☑ Consistent content without spending hours daily

4/ Turn Your Profile Into a Silent Salesperson 
☑ Rewrite your headline, about, and experience around client outcomes 
☑ Use the format: "I help [who] do [what] by [HOW]" 
☑ A profile that sells for you 24/7

5/ Create a DM System That Doesn't Pitch Slap
☑ Build personalized DM sequences focused on THEM
☑ Draft 5-10 openers for people who engage with your content 
☑ Start real conversations — not copy-paste spam

6/ Build a Simple Content-to-Client Funnel
☑ Map it out: post → engagement → DM → conversation → call → client 
☑ Build a simple lead magnet (1-2 pages max) 
☑ A clear path from stranger to client

7/ Iterate and Improve Every Single Week 
☑ Drop your top and worst posts into Claude for analysis
☑ Test new hooks and revisit messaging regularly 
☑ Get better every week — not just busier

⚠️ What Claude can't do (yet): 
→ You still need to provide context for your voice 
→ You still need to bring real words and data 
→ You still need to collect and analyze results yourself

Pro tip: 
Build a "Voice Bible" doc with your best posts and phrases. 
Upload it every session so Claude sounds like you — not like AI.

This is how you stop winging it and start using Claude the right way. 

♻️ Repost to help someone save 10+ hours a week

"I never know what to write about."

Cool guys, I got you – steal this playbook ↓

It took me years to figure LinkedIn out.

But once I cracked it, I grew to 85,000 followers and built a multi-six-figure business using LinkedIn and email. 

Not by posting random motivation quotes. 
Not by using AI to write my posts. 

By having a system.

Here's what most people get wrong.

They think they have a content problem. 

They don't.

They have a system problem.

You're opening LinkedIn, staring at the blank screen, posting something random, and wondering why nobody's reaching out.

That's not a strategy.

So I put together The LinkedIn Growth Playbook — completely free. 

Just the exact system I actually use and help our clients install:

Here's what's inside:

– How I come up with weeks of content ideas in one sitting
– The key mistakes I see coaches and consultants make
– My full content creation system — step by step
– The growth tactics that took me from 0 to 85k
– Tool tips that actually move the needle

+ I included 2 of our best-performing GPTs as a bonus.

This alone will save you 10+ hours of "what should I post?" panic every week.

Comment "PLAYBOOK" and I'll send it to your DMs.

♻️ Repost so more people can grab this.

Nano Banana = your answer to visuals that get leads.

But 90% of people use it wrong. Get this 8-page playbook ↓

I built a free playbook with:

☑ 100+ tested prompts (just copy-paste)
☑ cheat sheets for styles, lighting, cameras
☑ full workflow from prompt to 4K export
☑ fixes for every common output problem
☑ the exact framework experts use

♻️repost + comment "VISUAL" & I will DM you

ps. follow me so I can actually send it :-)

Lester Chng

Cyber CEOs Brand Strategist. I build your brand as you build your business. | Senior Cybersecurity Advisor | Author | Naval Officer | CISSP | 🇨🇦🇸🇬 |

You head a leading cybersecurity firm.
But your online presence doesn't reflect it.

In fact, being invisible is damaging. 

You understand the power of thought leadership.
You know LinkedIn shapes deal flow and adds credibility in the industry.
You just don’t have the cycles (or the copy) to share your expertise and experience.

You have stories worth telling.

The insights from being in the trenches.
The deep conversations with your ace teams.
The hard discussions with your clients. 

Don’t let this wisdom go to waste.

That’s where I come in.

--------------------------------------------------------------------------------------------

How we work together.

Profile & Positioning
=> Rebuild your LinkedIn profile so visitors see industry authority, not “another vendor.”

Content engine
=> Ghostwritten posts that leverage your insights and expertise into engaging LinkedIn posts. 

Outreach campaign
=> Targeted DM campaigns and audience-building strategies that build your authority and land you on podcasts and conference stages.

--------------------------------------------------------------------------------------------

You focus on growing your firm and protecting your clients.
And we will ensure the industry, clients, prospects, and investors can’t ignore it.

Let’s build the personal brand that commands the cybersecurity conversation and drives business.


Worked with global client portfolio 
- MSPs
- MSSPs
- Agentic AI SOC
- AI-powered GRC 
- Operational Resilience 

Senior Advisor, Financial Crimes Unit Exercises. BMO Fusion Centre

Execution of Financial Crimes Unit Exercise and Drill Program
• Design and execution of exercises and drills to operationalize the Financial Crimes Unit Fusion Centre
• Scenario creation and exercise execution for Information Security, Enterprise Fraud Management, Physical Security, and Global Crisis and Continuity Management teams 
• Providing effective challenge of incident response readiness through exercise observation
• Execution of enterprise-wide Purple Team Exercise


Cybersecurity Exercises: Purple Team, Ransomware, DDoS, Malware, Data Corruption, Data Breach, 3rd Party Incidents
Fraud Exercises: ATOs, Attack on Payment systems, Business Email Compromise, PII Breach
Physical Security Exercise: Active Assailant, Civil Unrest, Bomb Threats
Crisis Exercises: Disaster Recovery, Business Continuity, Operational Resilience, Fire Incidents, Natural Disasters, Utilities Disruption

15 Feb 1942 - The day Singapore surrendered to Japan.
This day was chosen as a solemn commemoration.
"Never Again".

It wasn't until 1984, that the Total Defence concept was launched. The government saw the necessity for a whole-of-society approach that went beyond just the military.

• Civil Defence
• Social Defence
• Military Defence
• Economic Defence
• Psychological Defence

Digital Defence was added as the 6th Pillar, 35 years later in 2019. 

• fake news
• cyberattacks
• disinformation campaigns

There was a need to tackle these new challenges.

Additionally, a fourth Service of the SAF, the Digital and Intelligence Service (DIS), was stood up to underline the importance of this domain.

Would I have crossed over if I were still in active service...

Running naval wargames and designing cyber exercises at a bank are more similar than people expect.

It did help that the big boss at the bank was a former naval aviator. 

He knew with a fusion centre structure of managing security incidents across cyber, fraud, physical security, and crisis management, the teams needed a robust training program to drive operational excellence and achieve full operating capabilities. 

That was the first task. 

Get back to basics. 
Sort out the procedures. 
Drill the response teams. 

Do you run drills for your teams?

Or assume they will respond to your expectations?

No alternative text description for this image

I lost my voice on many occasions.  
 
But LinkedIn helped me find it again. 
 
I lost my voice when I left the Navy. 
12 years in service.  
It remains a part of me. 
Naval terms. Military speak.  
Barking orders and receiving them. 
 
And then I left the Navy.  
 
I lost my voice when I left the country. 
34 years in the land. 
I will always belong there. 
Singlish, slang, and all I knew. 
Culture, habits, being a local. 
 
And then I left the country. 
 
I lost my voice when I began abroad. 
8 years since I landed. 
I wonder if I'll ever belong. 
New nuances, new circumstances. 
 
And then I began again. 
 
I lost my voice when I lost my job. 
I will never forget the letter. 
"Changing business requirements" 
I told myself this will never be a chore. 
 
And then I found my voice. 
 
You may find this platform a bore. 
"I need a job" 
"I am excited to...." 
"🚀🚀🚀🚀🤖🤖🤖🤖" 
"Are you interested in buying.." 
 
But it has allowed me to find my voice. 
 
Cause one day, I may lose it again. 
 
Have you lost your voice before?
What steps are u taking to mitigate?

You know Canada is on the up when Dad sends you a TikTok (no i dont have an account) about the upcoming increase in defence spending.

What about Canada do you appreciate?

I like the cold...... what about you?

bootcamp

Sign up here:
https://catalystcorporatetraining.classe365.com/form/view/AutoBootCamp?_gl=1*9rfqtg*_ga*MTQ4NTczNDM0MC4xNjk4MjQxODM1*_ga_YYXBQS6S5Q*MTcwNzgzMzEyNi4xODEuMS4xNzA3ODMzMTYwLjI2LjAuMA

LinkedIn Ghostwriter for Cyber CEOs | Senior Cybersecurity Advisor | Author | Naval Officer | CISSP | 🇨🇦🇸🇬 |

It is RSAC in a couple of weeks. 
Yet your meeting calendar is scarily empty.

Your VP Marketing has been urging you to post more on LinkedIn during the lead-up to RSAC.

But is has been crazy busy with client demos, contract negotiations, partner agreements, manpower turnover, investor updates, fund-raising, and just LIFE.

The start of the year flew by and you didn't realize RSAC is just around the corner. The conference that costs a pretty penny but you don't feel like you have good momentum going into the event.

Your last LinkedIn post was a report of a company announcement 3 weeks ago. Your DMs are all full of spam. And you ignored your VP Marketing's email to post more.

But where do you start? What do you post about?

I have 2 resources for you.
1. The Cybersecurity CEO’s Personal Brand Blueprint
2. 5 LinkedIn Posts Templates for Cyber CEOs

You have 1 week to catch up.

Don't waste another year at RSAC.

DM or comment "RSAC" and I'll send you both.

Building a cyber company is not for everyone.

Do you even have the commitment to do so?

I interviewed Eldon Sprickerhoff to get his insights for the next generation of founders. He is an Entrepreneur-in-Residence and a mentor at Rogers Cybersecure Catalyst, Toronto Metropolitan University. 


𝗧𝗵𝗲 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗰𝗵𝗮𝗽𝘁𝗲𝗿. 𝗦𝘁𝗶𝗹𝗹 “𝗖𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗱”

𝘘: 𝘞𝘩𝘢𝘵 𝘵𝘩𝘦𝘮𝘦𝘴 𝘰𝘳 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴 𝘬𝘦𝘱𝘵 𝘴𝘩𝘰𝘸𝘪𝘯𝘨 𝘶𝘱 𝘪𝘯 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯𝘴 𝘸𝘪𝘵𝘩 𝘧𝘰𝘶𝘯𝘥𝘦𝘳𝘴 𝘵𝘩𝘢𝘵 𝘶𝘭𝘵𝘪𝘮𝘢𝘵𝘦𝘭𝘺 𝘭𝘦𝘥 𝘺𝘰𝘶 𝘵𝘰 𝘸𝘳𝘪𝘵𝘦 𝘊𝘰𝘮𝘮𝘪𝘵𝘵𝘦𝘥 𝘢𝘯𝘥 𝘤𝘳𝘦𝘢𝘵𝘦 𝘵𝘩𝘦 𝘮𝘢𝘴𝘵𝘦𝘳𝘤𝘭𝘢𝘴𝘴?


I kept seeing the same patterns: some passionate and brilliant technical founders hitting predictable walls - raising capital without understanding dilution consequences, scaling teams without proper foundations, pursuing growth without sustainable unit economics, or worse: flailing in the market with a product/offering that didn’t have an obvious value or importance.

What frustrated me was that these weren't unsolvable problems. They were challenges we had faced and eventually figured out, often painfully. I realized this knowledge could help others avoid the same expensive mistakes.

The recurring theme was the gap between technical excellence and business fundamentals. Founders could build incredible technology but struggled with identifying their true “ideal client profile”, minimally viable offering, go-to-market strategy, fundraising dynamics, or organizational design. "Committed" became my way of sharing survival strategies that weren't readily available elsewhere.


𝘘: 𝘞𝘩𝘢𝘵 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘮𝘰𝘴𝘵 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘦𝘥 𝘪𝘯 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘰𝘯 𝘰𝘳 𝘤𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘪𝘯𝘨 𝘵𝘰 𝘳𝘪𝘨𝘩𝘵 𝘯𝘰𝘸, 𝘢𝘯𝘥 𝘩𝘰𝘸 𝘥𝘰𝘦𝘴 𝘵𝘩𝘦 𝘮𝘢𝘴𝘵𝘦𝘳𝘤𝘭𝘢𝘴𝘴 𝘧𝘪𝘵 𝘪𝘯𝘵𝘰 𝘵𝘩𝘢𝘵 𝘧𝘰𝘤𝘶𝘴?

Right now, I'm focused on helping the next generation of cybersecurity founders build enduring companies. Through my consulting and advisory roles, I'm seeing exceptional technical talent that needs guidance on the business side.

The masterclass is a way to scale that impact. I can only mentor a handful of founders directly, but the principles I learned building eSentire are broadly applicable. I want to help founders avoid the mistakes that nearly killed our company early on and accelerate their path to product-market fit and sustainable growth.

What excites me most is seeing founders take these lessons and apply them in ways I never imagined - solving problems that didn't exist when we started eSentire. The cybersecurity landscape keeps evolving, and I want to help the best founders navigate it successfully.


If you enjoyed this interview series, please follow Eldon and get his book at https://lnkd.in/gS2HNAnY


P.S. Have you read Committed? 
Get it already.

Having a brilliant idea is exciting.

But how you overcome uncertainty with conviction is key.

I interviewed Eldon Sprickerhoff to get his insights for the next generation of founders. Eldon is an active entrepreneur, investor, mentor, author, advisory and board member at the intersections of information security, computer science, machine learning, SaaS, and finance. He is an Entrepreneur-in-Residence and a mentor at Rogers Cybersecure Catalyst, Toronto Metropolitan University. 

He is best known for founding eSentire, a leading global cybersecurity Managed Detection and Response company.

𝗪𝗵𝘆 𝗮𝗻𝗱 𝗵𝗼𝘄 𝘄𝗮𝘀 𝗲𝗦𝗲𝗻𝘁𝗶𝗿𝗲 𝘀𝘁𝗮𝗿𝘁𝗲𝗱

𝘞𝘩𝘦𝘯 𝘺𝘰𝘶 𝘧𝘪𝘳𝘴𝘵 𝘴𝘵𝘢𝘳𝘵𝘦𝘥 𝘦𝘹𝘱𝘭𝘰𝘳𝘪𝘯𝘨 𝘵𝘩𝘦 𝘪𝘥𝘦𝘢, 𝘸𝘩𝘢𝘵 𝘧𝘦𝘭𝘵 𝘮𝘰𝘴𝘵 𝘶𝘯𝘤𝘦𝘳𝘵𝘢𝘪𝘯, 𝘢𝘯𝘥 𝘸𝘩𝘢𝘵 𝘨𝘢𝘷𝘦 𝘺𝘰𝘶 𝘦𝘯𝘰𝘶𝘨𝘩 𝘤𝘰𝘯𝘷𝘪𝘤𝘵𝘪𝘰𝘯 𝘵𝘰 𝘮𝘰𝘷𝘦 𝘧𝘳𝘰𝘮 ‘𝘪𝘥𝘦𝘢’ 𝘵𝘰 ‘𝘤𝘰𝘮𝘱𝘢𝘯𝘺’?

I suppose that the most uncertain part was whether organizations would actually pay for continuous security monitoring as a service. In 2001, companies were used to buying products or hiring consultants for projects - not ongoing security operations.

What gave me conviction was simple: I knew from my time in New York that security threats didn't take breaks, but most companies couldn't afford 24/7 security teams, even if they knew that the threats existed. The gap between the threat reality and what organizations could resource internally was massive and growing. That disconnect was the opportunity.


If you enjoyed this interview series, please follow Eldon and get his book at https://lnkd.in/gS2HNAnY

He aims to be the Rick Rubin of Canadian cybersecurity startups: helping the right teams sharpen their edge, amplify their strengths, and scale faster.

P.S. What is the current opportunity in Cyber?

Scaling Cybersecurity Companies: Strategic Advisor & Growth Architect

Rogers Cybersecure Catalyst, Toronto Metropolitan University

eSentire

Dear LinkedIn,
Here is what it is like using the app. 

Suggested

Suggested

Suggested

Sponsored

Suggested

Sponsored 

Suggested

Sponsored


What’s up with this feed?

Did you even consider the experience?

Pls bring my connections’ posts. 

Sincerely,
Everyone.

LinkedIn

When I first moved to Canada, I remember reading about their Navy and Air Force capabilities (don’t ask me why I didn’t bother abt the Army). 

12 Halifax frigates. Ageing, 1990s
4 Victoria subs. Second hand. 
6 OPVs. Still coming online. 
12 Patrol crafts. 

F18s - started from 1982….


And to defend coast to coast….
to the True North

Was an impossible task. 

This Defence budget and Strategy is long overdue and may be the silver lining in this rocky new world. 

We are all pulling in the same direction. 

Rogers Cybersecure Catalyst, Toronto Metropolitan University will offer every company in every Catalyst program strategic insights to help them explore and pursue opportunities in Canada’s growing defence sector.

Stay connected and pull together.

The reason your posts fall flat? 
They read like press releases.

Most posts I see on LinkedIn read like they were written by a corporate communications team.

They’re clean. Safe. 
Approved by six people.
And boring as hell. 

Here are a few lessons that I gained after writing >1000+ posts. 
⸻

Lesson 1: Write as you would speak. 
You don’t need big words or long sentences.
Short. Direct. Clear.
If you wouldn’t say it in a conversation, don’t write it in a post.

⸻

Lesson 2: Share what it means, not just what happened.
Describe what you learned from it.
What changed for you? 
For your clients?
That’s the part people care about.

⸻

Lesson 3: Write to one person.
Think of someone specific — a client, a peer, a younger version of yourself.
Write as if you’re speaking to them.
That’s what makes people stop scrolling.

⸻

LinkedIn isn’t a press room.
It’s a coffee chat. 

Incorporate these lessons and the posts will start landing.

Whose posts do you enjoy reading?

Every company begins by solving a problem.

Do you have clarity of exactly what that is?

I interviewed Eldon Sprickerhoff to get his insights for the next generation of founders. Eldon is an active entrepreneur, investor, mentor, author, advisory and board member at the intersections of information security, computer science, machine learning, SaaS, and finance. He is an Entrepreneur-in-Residence and a mentor at Rogers Cybersecure Catalyst, Toronto Metropolitan University. 

He is best known for founding eSentire, a leading global cybersecurity Managed Detection and Response company.

𝗪𝗵𝘆 𝗮𝗻𝗱 𝗵𝗼𝘄 𝘄𝗮𝘀 𝗲𝗦𝗲𝗻𝘁𝗶𝗿𝗲 𝘀𝘁𝗮𝗿𝘁𝗲𝗱

𝘞𝘩𝘢𝘵 𝘸𝘦𝘳𝘦 𝘺𝘰𝘶 𝘥𝘰𝘪𝘯𝘨 𝘢𝘯𝘥 𝘯𝘰𝘵𝘪𝘤𝘪𝘯𝘨 𝘪𝘯 𝘵𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵 𝘣𝘦𝘧𝘰𝘳𝘦 𝘦𝘚𝘦𝘯𝘵𝘪𝘳𝘦 𝘦𝘹𝘪𝘴𝘵𝘦𝘥, 𝘢𝘯𝘥 𝘩𝘰𝘸 𝘥𝘪𝘥 𝘵𝘩𝘢𝘵 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶 𝘥𝘦𝘤𝘪𝘥𝘦𝘥 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥?

Before starting eSentire, I was providing information security consulting at a prime broker in New York, supporting both the brokerage itself and the hedge funds they hosted. I was building out defensive processes and systems to protect their Internet-connected infrastructure from increasingly sophisticated threats.

What I kept noticing was the gap between what organizations needed and what they could actually sustain. Security didn't operate on business hours - threats were 24/7 - but very few organizations could afford dedicated security operations teams. Even well-funded financial institutions struggled to staff and maintain continuous monitoring. Smaller firms had no chance.

I also saw that traditional consulting wasn't solving the core problem. Companies would hire us for projects, we'd implement solutions, then leave. But security isn't a project - it's an ongoing operational challenge. The defensive systems I built needed constant attention, tuning, and response capabilities.

This experience became the foundation for eSentire. I realized that if sophisticated financial firms couldn't solve this problem internally, there had to be a better model - one where security expertise and continuous operations could be delivered as a service rather than a one-time project or expensive internal build-out. That insight, combined with the operational knowledge I gained in New York, gave me the platform to build something fundamentally different.


If you enjoyed this interview series, please follow Eldon and get his book at https://lnkd.in/gS2HNAnY

He aims to be the Rick Rubin of Canadian cybersecurity startups: helping the right teams sharpen their edge, amplify their strengths, and scale faster.

P.S. What other qns would you ask him?

4 types of people in tabletop exercises.

And how to deal with them.

It is every facilitator's nightmare. You spend hours designing and scheduling a tabletop exercise and you practice and envision every conversation, pushback, scenario.

Yet you still feel unprepared because you don't fully know who the audience is, what they are like, and whether they will chew you up and spit you out.

Here are the 4 archetypes and how to manage these characters.

1. The Know-it-all

If we all conduct a blind survey in the room and ask everyone to close their eyes and point to the person who "Knows-it-all", they will all point to the same person.

How to tell who this person is?

Don't worry. When the exercise reaches the first discussion point, this person will start talking about Step A to Z on what he or his team will do. He knows his plans, critical processes, who to call, what to ask, what to investigate, how long it takes, priorities etc

How do you handle the "Know-it-all"?

This is a good thing.
Don't discourage the sharing. Instead leverage what the person is sharing and post some of the things he raised to other teams.

Example:
Know-it-all: For this particular incident, we will triage and send out the initial report within 30 mins

You: That is excellent. Operations team (or any other team that should receive the report), is the information within the initial report sufficient or what other types of info will help your team's processes?

Know-it-alls are good for keeping the flow of the exercise. Leverage them well.

2. The Forever-Skeptic (FS for short)

Signs of the FS.
- This will never happen
- We have implemented tools for this
- This inject is not applicable for our env

I know. 
You may find yourself sweating at this point. But don't worry, leverage your exercise design partner to help expand on the inject to make it relevant.

OR if all else fails. 
This is one trick that works.

Ask the FS straight up. 
"Is there a similar inject or scenario where in your experience and expertise, you know will triggers an event/incident that needs your team's response?"

1. This strokes FS's ego.
2. You have trapped FS. He can't say there is no such scenario.
3. Smile and pivot from FS's suggestion.
4. Rem to tie it back to the overall scenario.

3. The Conversation Hogger

Signs of the Hogger
- This is a no brainer. If you record the whole, the hogger probably took up 70% of the air time.

It is likely that the hogger has gone too far down a rabbit hole. 

Acknowledge the hogger's contribution and bring others in the convo.

4. The silent ones

No sound. No inputs. No involvement.
Ask them directly what they think or they would do. 
Do it with every inject.

What other characters are there and how do you deal w them?

Running the Naval Wargaming & Simulation Centre provided a strong foundation for running cyber exercises.

Here was what a typical week looked like.

• detailing injects
• designing exercise scenarios
• preparing exercise with instructors
• running exercises for warfare teams
• keeping up to date with naval tactics
• tracking and assessing performances
• planning out future exercise schedules
• conducting pre and post-exercise briefs
• discussing the ship's exercise objectives
• ensuring teams are up to date on Red Team tactics

Now you can understand the transferable skills in Cybersecurity exercises.

The best way to avoid mistakes is to learn from others who have trodden a similar path. 

I interviewed Eldon Sprickerhoff to get his insights for the next generation of founders. He is an Entrepreneur-in-Residence and a mentor at Rogers Cybersecure Catalyst, Toronto Metropolitan University. 

He is best known for founding eSentire, a leading global cybersecurity Managed Detection and Response company.

𝗘𝗮𝗿𝗹𝘆 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗲𝗦𝗲𝗻𝘁𝗶𝗿𝗲

𝘘: 𝘐𝘯 𝘵𝘩𝘦 𝘦𝘢𝘳𝘭𝘺 𝘺𝘦𝘢𝘳𝘴, 𝘸𝘩𝘢𝘵 𝘸𝘦𝘳𝘦 𝘵𝘩𝘦 𝘮𝘰𝘴𝘵 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵 𝘭𝘦𝘴𝘴𝘰𝘯𝘴 𝘺𝘰𝘶 𝘭𝘦𝘢𝘳𝘯𝘦𝘥 𝘢𝘣𝘰𝘶𝘵 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴, 𝘢𝘯𝘥 𝘸𝘩𝘦𝘳𝘦 𝘥𝘪𝘥 𝘵𝘩𝘰𝘴𝘦 𝘭𝘦𝘴𝘴𝘰𝘯𝘴 𝘤𝘰𝘮𝘦 𝘧𝘳𝘰𝘮?

Three lessons stand out:

First, product-market fit isn't a one-time achievement - it's continuous. What worked for early customers often needed to evolve as we scaled. This came from painful experience watching our initial approach struggle as we tried to expand.

Second, in security, trust is everything but takes years to build. This lesson came from losing deals early on simply because we were unknown, regardless of our technical capabilities. We had to earn credibility one customer at a time.

Third, technical founders need to learn business fundamentals or find partners who have them. We learned this through trial and error - understanding unit economics, founder-led sales processes, and operational scaling didn't come naturally but became critical to our survival.


𝘘: 𝘓𝘰𝘰𝘬𝘪𝘯𝘨 𝘣𝘢𝘤𝘬, 𝘸𝘩𝘢𝘵 𝘸𝘦𝘳𝘦 𝘢 𝘧𝘦𝘸 𝘱𝘪𝘷𝘰𝘵𝘢𝘭 𝘮𝘰𝘮𝘦𝘯𝘵𝘴 𝘵𝘩𝘢𝘵 𝘴𝘩𝘢𝘱𝘦𝘥 𝘵𝘩𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘺’𝘴 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯, 𝘢𝘯𝘥 𝘩𝘰𝘸 𝘥𝘪𝘥 𝘺𝘰𝘶 𝘥𝘦𝘤𝘪𝘥𝘦 𝘸𝘩𝘢𝘵 𝘵𝘰 𝘥𝘰 𝘯𝘦𝘹𝘵 𝘢𝘵 𝘵𝘩𝘰𝘴𝘦 𝘱𝘰𝘪𝘯𝘵𝘴?

A few moments were definitive:

The decision to focus on MDR as its own category rather than trying to be a general security consultancy. This came from recognizing we needed to own a specific problem rather than compete in a commoditized services market.

Choosing to build certain technology components rather than resell others' tools - and this changed throughout the life of the company. This was risky and capital-intensive, but it became our moat. We decided based on the belief that you can't deliver differentiated outcomes with commoditized tools; we made the choice to build on well-established frameworks (enterprise-level plumbing) and then build our own solutions on top.


The choice to pursue enterprise clients over SMB at a certain stage. This shift required completely rethinking our go-to-market, but the economics and retention made it necessary. We made this call when customer acquisition costs versus lifetime value forced us to evolve.


P.S. Are you capturing these moments in your journey?

LinkedIn  isn’t rocket science. 
10 things you can do today that will take less than 1 min. 

Forget the polished profile. 
Funnel content tactics. 
Funky AI graphics. 

Keep it simple. 

Do one of these (or all) and make LinkedIn work for you. 

1. Send a DM to refer someone
2. Send a DM to encourage someone
3. Comment on a stranger’s post
4. Reconnect w an ex colleague
5. Congratulate an achievement
6. Say hi to a stranger in your field
7. Say hi to a stranger not in your field
8. Ask for insights from an expert
9. Ask someone for that referral
10. Ask someone if they need help

Try it out. 
Let me know how many you hit today.

P.S when was the last time you did any of the above?

Sick of tabletop exercises?

Here are other training tools to use. 

Picture this. 
You designed and planned for your tabletop exercise for months. 

The date is decided and you sent out the calendar hold. 

“Urghh”. The synchronized groans echo across the office space. 


Johnny Smarty Pants: “I bet it’s an AI or ransomware scenario again”. 

Jimmy Old Timer: “Time to dust off the old playbook”. 


How do you think the exercise will go?
Probably the same as the last 5..

Even MSPs know that this is a problem. 
“Our clients are bored of TTXs”.


Here’s how to shake things up. 

1. Use short drills instead
2. Execute unalerted exercises
3. Ask delegates to be the primary 
4. Allocate budget for a simulation ex

You can and should incorporate some variety and creativity in your training. 

Otherwise it’s a bloody snooze fest. 

Everyone know it and just goes through the motion at your tabletop. 

Depressing stuff. 

P.S any other bright training ideas?

It’s 2026 and it’s still a VUCA world. 

Volatilite
Uncertain
Complex
Ambiguous 

No wonder there is a continued demand for crisis mgmt professionals. 

VUCA was introduced in 90s to describe the post Cold War period. 
Still as relevant today. 


In fact, things may escalate. 

BANI is added to the frame with pandemics, AI, and whatever’s next. 

Brittle
Anxious
Nonlinear 
Incomprehensible


Stay safe out there. 

P.S Just saw the missile attack on the base in Bahrain where I was stationed back in the day.

One simple reason to keep showing up on LinkedIn that we always forget. 

It takes repetition. Alot of it. 

It is simply not good enough to just post once every 2 months and expecting people to notice you, much less remember your name. 

To make matters worst, you write about random topics. 

One day it’s National Cyber Strategy. 
The next is how Moltbook is the next catalyst for the end of the world as we know it. 

But yr company’s solution is AI SOC. 

How do you expect to form an impression, an association, and god forbid ….. get inbound leads?

People have short term memory. 
People are extremely busy. 
People are distracted. 

Stick to 1-2 topics. 
Post 1-2 per week. 
Keep at it.


P.S have you given it a good go before concluding this channel doesn’t work?

A Mag 7 acquires your Cyber company for Billions.

No wonder everyone is now a cyber founder... BUT

I interviewed Eldon Sprickerhoff to get his insights for the next generation of founders. He is best known for founding eSentire, a leading global cybersecurity Managed Detection and Response company.

𝗔𝗱𝘃𝗶𝗰𝗲 𝗮𝗻𝗱 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲 𝗳𝗼𝗿 𝘁𝗼𝗱𝗮𝘆’𝘀 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀

𝘘: 𝘍𝘳𝘰𝘮 𝘺𝘰𝘶𝘳 𝘱𝘦𝘳𝘴𝘱𝘦𝘤𝘵𝘪𝘷𝘦, 𝘸𝘩𝘢𝘵’𝘴 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘢𝘣𝘰𝘶𝘵 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘢𝘯𝘥 𝘴𝘤𝘢𝘭𝘪𝘯𝘨 𝘢 𝘤𝘺𝘣𝘦𝘳𝘴𝘦𝘤𝘶𝘳𝘪𝘵𝘺 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘵𝘰𝘥𝘢𝘺 𝘤𝘰𝘮𝘱𝘢𝘳𝘦𝘥 𝘵𝘰 𝘦𝘢𝘳𝘭𝘪𝘦𝘳 𝘦𝘳𝘢𝘴?


The biggest difference is that the market now better understands the category. When we started, we had to explain why continuous monitoring mattered, let alone explaining what we meant by “Embedded Incident Response” or “Collaborative Threat Management” (two early terms we used to describe what benefit we were bringing to the market).

Today, MDR is established - founders don't need to educate the market on the concept, but they face different challenges.

The bar for differentiation is much higher. Buyers are more sophisticated and have many options. You can't win just by being "better" - you need to solve a problem fundamentally differently or serve an underserved segment.

Capital availability has changed dramatically. In the early 2000s, cybersecurity funding was extremely scarce. Today, capital is somewhat more abundant (especially when addressing the market from the perspective of AI), which means you can scale faster but also face better-funded competition earlier. The pressure to grow quickly can actually hurt companies that haven't found true product-market fit.


𝘘: 𝘞𝘩𝘦𝘯 𝘺𝘰𝘶 𝘮𝘦𝘦𝘵 𝘧𝘰𝘶𝘯𝘥𝘦𝘳𝘴 𝘰𝘧 𝘤𝘺𝘣𝘦𝘳𝘴𝘦𝘤𝘶𝘳𝘪𝘵𝘺 𝘴𝘵𝘢𝘳𝘵𝘶𝘱𝘴 𝘰𝘳 𝘴𝘤𝘢𝘭𝘦-𝘶𝘱𝘴, 𝘩𝘰𝘸 𝘥𝘰 𝘺𝘰𝘶 𝘵𝘦𝘭𝘭 𝘸𝘩𝘦𝘵𝘩𝘦𝘳 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘰𝘯 𝘢 𝘩𝘦𝘢𝘭𝘵𝘩𝘺 𝘱𝘢𝘵𝘩?

I look for a few signals:

Do they have deep conviction about a specific problem, or are they chasing a market opportunity? The best founders I meet can articulate exactly why their solution needs to exist based on real experience, not market sizing slides.

Are their customers renewing and expanding? Revenue growth matters, but retention and expansion tell you if you're actually solving the problem. Churn hides in early-stage metrics.

Can the founder articulate their unit economics clearly? If they can't explain their CAC, LTV, and path to profitability, they're likely building on quicksand regardless of how impressive the top-line growth looks.

Finally, are they learning and adapting? The founders who succeed aren't the ones who execute their original plan perfectly - they're the ones who recognize when something isn't working and adjust intelligently. This has been coined as a new flavour of MVP: Minimally eVolveable Product.



If you enjoyed this interview series, please follow Eldon and get his book at https://lnkd.in/gS2HNAnY

Imagine exercising the exact scenario a couple of weeks before an incident. 

This is how some teams would have managed the lead up to this weekend. 

The sharpest teams would have tracked the escalation and highlighted the threat scenarios weeks ago. This can only happen if your threat intel teams covers beyond just cyber. 

The risk teams would be pulled in and have a quick reassessment. This can only happen if your intel and risk teams know how to work together. 

The exercise and security teams collaborate to rapidly design and develop exercise scenarios. This can only happen if leaders carve out time. 

The leadership team prepare briefs to the executive leadership and board. This can only happen if there is trust. 

Can you predict when something kicks off? Nope but you can certainly prep for it in advance. 

And when you run the exact scenario weeks before it actually happens. 

Imagine the credibility your team gains. This doesn’t happen by chance but by an intricate and established machinery. 

P.S 
how are you actively managing risks?

If the message is still unclear, do this. 
- review last few major incidents 
- identify the most relevant scenarios
- refresh or recirculate response plans
- stand up a quick incident drill 
- plan for a near term exercise 
- run the exercise and note lessons
- update leadership on readiness


Write a quick doc on this process. 
That is your response playbook. 
Don’t fumble the next crisis.

taplio

The Battle

jessie van breugel 🟣

Lester Chng

Followers

Posts

Engagements

Likes

Performance Scorejessie van breugel 🟣's LinkedIn Performance

Performance ScoreLester Chng's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

jessie van breugel 🟣

Lester Chng

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}jessie van breugel 🟣's LinkedIn Performance

Performance ScoreLester Chng's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Scorejessie van breugel 🟣's LinkedIn Performance