Jessie van Breugel 🟣

helped 112+ founders get leads with an AI-powered system | $2.1M in client revenue

If you’re a coach or founder, this is for you ↓

The #1 reason you're on LinkedIn:

Leads to grow your business.

Because you want to...

– Make your family proud
– Have the freedom to travel
– Spend more time with the people you love
– Own your time (not just your calendar)
– Leave behind the 9-to-5 hamster wheel

Because your business isn't just a business — it's how you live free and serve deeply.

Right?

You didn’t quit your job to work longer hours in your own business.

You want freedom. Authority. Clients you actually like.

We help founders get INBOUND LEADS on LinkedIn with an AI-powered system — without endlessly chasing, burning out, or becoming a full-time content creator.

With our Authority Figures Program and my 1-1 support, together we:

— Get crystal-clear on your positioning and message
— Build an audience that trusts you (and buys from you)
— Use AI to streamline content + client acquisition — fast & secure

Here's a small selection of the experts we've worked with:

— Nicholas added $32K in new revenue in 8 weeks selling his new group program.
— Josh closed two deals in the first 6 weeks, hitting his first $10k+ month.
— Tobias secured $50K in new contracts and filled out his pipeline.
— JP closed 3 clients by dialing in his content and DM strategy.
— Linda closed her first $7,5K client within two months.
— Jon signed 3 clients and got a 2X+ ROI in 3 months.
— Gabi closed €15,000 in revenue in the first 4 weeks.
— Julius closed his first $4,5K client within 2 months.
— Laszlo closed 3 deals within the first 30 days.

If you're an expert with a high-ticket offer and you're ready to grow —

Send me a DM with “AFP” and I’ll send you the details.

Founder

The Creator Academy teaches creators to make magic internet money through audience-building and personal branding. Twitter and LinkedIn courses: https://thecreatoracademy.xyz/

jessie van breugel 🟣

GPT-5 = insane for lead gen (most people don’t know this)

Today I'm giving away 1000+ marketing prompts for FREE ↓

Comment “1K” and I’ll DM you the full system.

This includes specific prompts on:

☑ Influencer marketing
☑ Brand management
☑ Marketing research
☑ LinkedIn marketing
☑ Content marketing
☑ Product marketing
☑ Email marketing

It’s everything you need to have in 2025:

To replace your marketing team, 
or cut down on marketing costs.

You want to stop working just harder.
Instead, start working smarter.

To get access to this resource:

1. Like this post so it can help more people
2. Comment “1K” and I’ll send it to you.

♻️ Repost to get priority access (my inbox = a bit full)

“inbound is dead.” yeah… right | check my featured section to see how we’re still making it work ↓

I spent the last 100+ days obsessing over the perfect LinkedIn lead-gen post. After 5M+ organic impressions and 1,000s of leads, I cracked the code. The secret?

I have ONE framework I use every week to bring in new inbound leads.

Last time I checked, we have over 33,000 leads in our CRM.

Plus, I’ve used it to help 100+ coaches and founders.

Guys like Mark who filled his pipeline for MONTHS with a few simple posts.

And now I’m giving you the exact blueprint to build your own.

It's the complete system that:

☑ Converts views into booked calls
☑ Builds a posting routine to stay consistent with
☑ Tracks what content drives real business results
☑ Turns your expertise into endless lead magnet ideas
☑ Creates posts optimized for growth AND inbound leads

If you want this complete content engine:

1/ Like this post
2/ Comment "ENGINE"
3/ Connect with me (so I can DM you)

After 5+ years on LinkedIn, I’m happy to announce:

Cold DMs are finally dying – steal this new strategy ↓

This strategy works exceptionally well if you’re tired of: 

𐄂 Endless LinkedIn pitch DMs
𐄂 Spray and pray cold outreach
𐄂 Cringy “just following up :)” messages

These strategies aren’t just annoying.
It also burns trust with your prospects.
Long before a real conversation even starts.

I just released a 15-page guide on LinkedIn Inbound Sales – a proven system that attracts inbound leads on LinkedIn, and how to convert these leads into revenue.

Here’s what’s inside:

☑ The 7-Step DM Flow to go from cold → close
☑ How to use AI & Lead Magnets for 1,000s of inbound leads
☑ The Cold → Warm → Hot nurture model for closing deals without pitching.

For the next 24 hours, I’m giving it away.

Want a free copy?

1. Like this post so it can reach (and help) more people
2. Comment “LINKEDIN” & I send it to you

♻️ repost this for priority access – or wait a few days before the resource arrives (my inbox is very full at the moment)

After 3 years, I finished – The LinkedIn GPT Blueprint

Over 10,000+ words and you can have it for FREE ↓

Comment "GPT" and I'll send it to you

It's the exact system I've used to;

☑ Get invited on dozens of key podcasts, and live events
☑  Become a Top 50 LinkedIn Creator worldwide
☑  Book 1,000s of meetings with $0 on ads
☑  Train 100s of coaches & consultants 
☑  Help our clients close $2,500,000+
☑  Generate millions of organic views

I share key insights I've NEVER shared before like

→ The “6-Figure No Sales Calls System” I built 
→ The GPT analysis I did on 100,000+ DMs
→ How I created 100s of viral lead magnets

It shows you EXACTLY

How to close clients on LinkedIn - without burning out.

This is the #1 guide you need to win on LinkedIn.

And I promise: this is worth your time.

To get access:

1. Like this so it can reach (and help) more people
2. Comment "GPT" and I'll send it to you

♻️ Repost this for priority access.

I've booked 300+ calls from LinkedIn DMs in 2025.

I compiled the 3 most effective templates – steal them ↓

Our 3 highest-converting DM templates:

1) “The Direct Hit”
2) “The 9-word DM”
3) “The 50/50 Message”

These 3 are our top performers—coming directly from a vault of 11 high-converting DM templates we use daily.

Want access to all 11 templates?

Like this post + comment “DM” and I’ll DM you the full pack.

ps. I might not be able to get back to all the comments straight away, so if you want priority access: hit repost ♻️

I spent 5+ yrs learning how to get inbound leads.

I packaged it all in this GPT-5 system – steal it for FREE ↓

↳ Comment “SYSTEM” below and I send it to you.

It’s simple.

Just copy-paste:

– a YouTube video
– Reddit thread
– a blog post
– X threads
– an email

Hit “Enter” and watch it:

→ generate 20+ of post ideas
→ write 11+ viral LinkedIn hooks
→ everything you need for your next post 

This isn't your standard "write me a linkedin post about X" BS.

This is years of conversion copywriting put together.

In 1 single system.

I’ve used this to generate 25,303 leads in the last few months.

Want to get access?

1. Like this post so it can reach (and help) more people
2. Comment “SYSTEM” below and I’ll send it to you.

ps. repost this for priority access ~ or be patient :-)

I hated LinkedIn DMs until I made multiple 6 figures.

I compiled everything into a free course - steal this ↓

Here’s what you’ll learn:

☑ Why your LinkedIn DMs don’t convert
☑ How to qualify prospects without wasting time
☑ How to move conversations forward seamlessly
☑ 5 follow-up methods that build trust, not pressure
☑ What messages to craft to get a higher response-rate

Don’t lose new clients over weak DMs.

Booking calls via DMs ain’t rocket-science.

Follow a proven framework, put in the reps and see results.

Start today to book more calls on LinkedIn tomorrow.

This playbook reveals the 7 crucial steps to book calls via DMs.

Inside: exact DM scripts, follow-up templates, and real-world examples to close more calls. Plus, a bonus video showing how I use ChatGPT to master DMs.

How to get access:

1. Like this post
2. Comment “LEADS”
3. I send it to you within 24 hours

ps. repost for priority access ♻️ or be patient

Every founder in 2025 should have a GPT stack.

Not 1, not 2. 10. Steal this system for FREE ↓

I pulled together a list of 10 GPTs founders should have at their disposal —  covering content marketing, lead-generation, outreach, sales strategies, and more.

→ These GPTs replace SOPs, useless templates, and even man hours.

I’ve compiled it into a simple one-page you can save, share, and steal.

Here’s how to get access to this resource:

1. Like this post so it can reach (and help) more people.
2. Comment “STACK” and I’ll send you the link.

ps. repost for priority access.

I used to waste hours on LinkedIn hooks (with 0 results)

Now I create viral hooks in < 30 sec – COPY THIS ↓

The secret?

I built a Viral Hook GPT.

Comment “HOOKS” if you want VIP access.

It uses the 11 formats that have generated over 3 million views on my content in the last 2 months alone.

This AI system removes your writer's block forever:

→ No more staring at a blank screen
→ No more second-guessing what works
→ No more wondering "will this get engagement?"

You just paste in your post, hit enter, and get 11 viral-worthy hooks.

I’ve spent 5+ years studying what works on LinkedIn.

Analyzing 1,000s posts and discovering the patterns that go viral.

I've turned all that research into an AI system anyone can use.

Inside this toolkit, you'll find:

☑ Access to the custom Viral Hook GPT
☑ 11 proven viral hook formats (with examples)
☑ Works in any niche, even if you think yours is "too small."

How to get access to this:

1. Like this post so it can help for people
2. Comment “HOOKS” and I will send you the direct link.

♻️ hit repost to get fast delivery – otherwise be patient

This AI bot generated 6+ mil LinkedIn views in 2025.

Because it writes like a top 1% creator ~ steal this TODAY ↓

Like + comment “MILLIONS” and I’ll send it to you.

Here’s the thing:

You never want to copy-paste a post directly from GPT-5.

But this GPT gives you a draft that’s 95% there.

Within seconds, it turns your idea into a draft.

This GPT was trained on:

→ 1000s of viral LinkedIn posts.
→ Frameworks from the Top 1% LinkedIn Creators
→ and universal copywriting strategies and techniques

Here’s how it works:

– Hit “Get started”
– Answer 3 simple questions
– Watch the GPT write your post live

How to get your hands on this GPT:

Like + comment "MILLIONS" below (we must be connected)

& I’ll send it over 🤝

ps. repost this for priority access ♻️ (my inbox tends to be full)

Gemini 3 → LinkedIn

The barrier to lead-gen didn’t get lower – it’s gone.

For years, you had two bad options:
1/ hire expensive ghostwriters (slow, $$$)
2/ use traditional lead-gen agencies (still expensive, bad results)

That time is over.

I built a system combining Gemini 3 and our proven strategies that turns a single sentence into a lead-generating LinkedIn post.

↳ Comment “GEM” to get instant access.

And it does all of this without adding more work to your day.

The workflow is terrifyingly simple:

→ Drop in a single sentence (your idea, offer, or insight)
→ Gemini 3 identifies the angle and audience intent
→ It builds a post format based on proven structures
→ It rewrites in your tone and tightens every line
→ You paste → publish → collect leads

You go from idea → live post in minutes.

Want the exact Gemini Gem & LinkedIn workflow? 

1/ Like this post 
2/ Comment “GEM” and I’ll send it over

ps. repost to save a founder from hiring a lead-gen agency today ♻️

GPT-5 is the best lead-gen agency I’ve ever hired.

(legit generated me $500,000 in pipeline in 8 weeks)

Everyone’s buzzing about GPT-5 right now.

Instead of wasting this golden opportunity, I built myself a new marketing team.

One that doesn’t ask for a raise each month.
+ works 24/7 to generate inbound leads.

There are 3 crucial parts of this system:

1) Viral Hook Writer
→ Writes short, scroll-stopping hooks
→ Turns 1 idea turns into 11 viral hooks

2) The $3K/Month AI Copywriter
→ Writes LinkedIn content in your exact voice
→ Turns ideas into sharp, DM-generating content

3) Hemingway Editor
→ Your #1 editing hero for $0 extra cost
→ Never ship a post with bad formatting again

Stop worrying about hiring an agency.
Start leveraging GPT-5 the right way.

This ain’t templates or one-size-fits-all bs.
Just AI running like a $20k/month marketing team.

Want access to the complete system?

1. Like this post so it can reach (and help) more people
2. Comment “LEADGEN” & I’ll DM you the full system

♻️ repost for priority access – or be patient

I built a GPT-5 prompt that turns basic pains into LinkedIn content that drive inbound leads.

From ideas → content → conversations → leads → clients 💰

Stop wasting hours on cold outreach or commenting.

How to get started:

➔ Copy the exact prompt to start the creation process
➔ Explain your ICP, brand, offer, tone-of-voice
➔ It gives you a 7-day posting calendar
➔ You pick ONE post to write at a time
➔ Start driving inbound leads
➔ Book more calls via DMs
➔ Sign more clients

Built on:

☑ 5+ years experience of conversion-writing and coaching
☑ $2.5+ million in realized client revenue - just via LinkedIn
☑ The exact insights of growing 78,000 followers

Want the full system?

Comment “GPT5” and I’ll send it your way

ps. repost for priority access ♻️

Your LinkedIn Headline has 1 purpose (not 5)

Yet, most people do it wrong. Steal our strategy ↓

↳ Comment “PROFILE” & I send you our 5-page strategy document.

On LinkedIn, your headline is a sales hook.

With one job:

Pull someone in from the feed to your profile.

How to craft a headline that get you inbound leads:

✔ Identify WHO you help → be ultra-specific
✔ Clarify the WHAT → use measurable results
✔ Explain the HOW → share your unique method
✔ Remove the #1 Frustration → remove objections
✔ Include a CTA → make it easy to take the next step

Remember:

A strong headline makes prospects curious to learn more.

Your profile is where you do the rest of the selling.

I’ve created a 5-page LinkedIn Strategy to position yourself as the authority on LinkedIn.

Including a 60-day plan to drive inbound leads, so you can rely on cold DMs and endlessly chasing begging people.

Want access?

1. Like this post so it can help more people
2. Comment “PROFILE” and I’ll send you a DM

ps. repost this for priority access ♻️

I grew to 75K+ on LinkedIn with this AI Idea Generator.

Today I'm handing it over to you, for FREE:

Comment ‘IDEA” if you want this and I'll send it.

The #1 challenge founders have on LinkedIn:

“I know posting is important... I don’t know what to talk about.”

You could wait for creativity to strike, 
Or you could just use this AI tool.

And, start posting today.

It's a simple tool, but it generates endless content ideas. 

Inside, you’ll get:

☑  A proven framework for never running out of things to say
☑  365 content idea prompts (1 prompt a day for a year)
☑  Templates for authority, storytelling & lead gen posts
☑  Live examples from my high-performing content
☑ 10+ plug-and-play content angles that convert

Whether you're on LinkedIn for the first time, 
Or, looking to grow your current audience.

This AI tool helps you to be consistent & strategic on LinkedIn.

Built for coaches, consultants, creators, and founders: 

Want access?

Comment “IDEA” and I DM you the link myself.

♻️ Repost this for priority access.

STOP wasting $3k/month on ghostwriters and agencies

I get 100s of inbound leads with Gemini 3 – steal this playbook ↓

↳ Comment “PLAYBOOK” and I’ll send it over.

Most people just use AI to "write a post".

Then, they complain “all AI content sounds the same”.

That’s because people have no clue how to use it.

I spent the last 7 days writing a playbook to solve this.

You want quality without sounding like every other AI user:

𐄂 No prompt guessing
𐄂 No generic AI drafts
𐄂 No wasting hours editing tone

Here’s how this system works:

☑ Analyze your past posts to let it write like you
☑ Write viral hooks using basic human psychology
☑ Uses a simple structure that makes people trust and buy
☑ Eliminates the horrible words that make AI sound like AI 🤖

This is built by someone who grew to 80,000 LinkedIn followers with AI tools.

Built for founders who want a system they can stick with.

Want access?

1/ Like this post (so it helps more people)
2/ Comment “PLAYBOOK” and I’ll DM the link

♻️ Repost for priority access

GPT-5 can transform anyone into a top marketer.

After 1,000s of leads, I built a new GPT – get access ↓

↳ Comment “VIRAL” and I’ll DM you access.

This GPT is trained on 5.4M views, 34k+ leads, and a 38% virality-rate.

But it didn’t start this way.

My first few lead magnet posts got 0 leads and just a few likes.

After tweaking and completely overhauling the strategy, everything changed:

→ we get 1,000s of new leads (some days 2,000+)
→ generated 5.4M+ organic views in 90 days 
→ hit 5-figure profit months without sales calls

It's the complete system to write your next viral lead magnet post with absolute precision - trained on our Authority Figures IP.

If you want this access to this unique GPT:

1/ Like this post
2/ Comment "VIRAL"
3/ Connect with me (so I can DM you)

STOP 🤚 These 5 books will grow your business

I spent 5+ years learning how to get inbound on LinkedIn.

You can learn it all in 1 hour.

Comment “BOOKS” and I will send it to your inbox.

The LinkedIn Lead-Gen Book Bundle has it all:

→ Tactics I used to generate 6k leads with one post
→ 49 templates to launch viral lead magnets
→ The step-by-step DMs to book calls
→ 5 simple, ready-to-use playbooks

I’m sharing these 5 books for FREE.

Here’s a preview of what you’ll get inside:

1) The LinkedIn DM Vault:

→ The 7-Step DM System to go from “hello” → “I’m in”
→ The 4 Key Frameworks for LinkedIn Outreach
→ 11 templates to get replies and book calls

2) Viral Lead Magnet Playbook:

→ GPT that sparks lead magnet ideas
→ 4 templates that generated me 5,000+ leads
→ The Launch Protocol: How to Use The “Golden Hour”

3) LinkedIn Authority Playbook:

→ How to optimize your profile so clients find YOU 
→ The 5-step content system to get authority & leads
→ Viral hooks & frameworks to grab attention instantly

It’s everything I learned in 5+ years on LinkedIn and exactly what our clients used to make over $2.5M in revenue.

Want access to these books for free?

Comment “BOOKS” and I will send it your way.

Ps. this post was created with the EXACT strategies covered in these 5 books

After 3+ years, I just released The LinkedIn Canva Guide

25+ pages to drive more inbound leads – get access ↓

Comment "CANVA" to grab a FREE copy.

It's part of the exact system I've used to:

→ Train 100s of coaches & founders 
→ Book 1,000s of meetings w/ $0 on ads
→ Help our clients close $2,500,000+ in rev.
→ Become a Top 50 LinkedIn Creator worldwide
→ Get invited on dozens of key podcasts, and live events

This is the only Canva Guide you need to get more leads:

☑ 25+ Pages
☑ Tips & tricks
☑ How-to guides
☑ All the Magic Studio Guides
☑ Features you didn’t know before

+ it includes 'How to Create 50 Designs in 5 Minutes'.
(an exclusive ChatGPT <> Canva Workflow)

And I promise: it'll be worth your time.

Comment "CANVA" and I'll send it to you

♻️ Repost this for priority access - or be patient

99% of people can’t get leads using GPT-5.

Access these prompts to build your own 6-agent team.

↳ Comment “AGENTS” if you want the full system.

I’ve spent months building this complete lead gen system.

The workflow looks like this:

1 project prompt + 6 agents = 1 week of LinkedIn Content

Here’s what’s inside:

Agent #1 - The Strategist
→ Breaks down your offers, positioning, proof, and tone — giving the system the raw material for LinkedIn content.

Agent #2 - The Researcher
→ Pulls real ICP pains, phrases, and objections from Reddit, forums, and LinkedIn comments — fueling posts that hit the feed with relevance.

Agent #3 - The Architect
→ Turns pains + proof into a structured LinkedIn content backlog: idea bank, CTAs, and angles mapped to your funnel.

Agent #4 - The Critic
→ Stress-tests hooks, outlines, and drafts against proof and voice — ensuring only LinkedIn-ready ideas move forward.

Agent #5 - The Writer
→ Rebuilds the drafts into scroll-stopping LinkedIn posts with proof-led openings, tight flow, and your voice locked in.

Agent #6 - The Editor
→ Runs final pass: fact-check, polish, and approve — so 7 days of LinkedIn posts are ready to publish.

I start with a master project prompt inside ChatGPT. 
That’s the base the system runs on.
Then each agent takes over to push the output past human-level.

Want access to the full system + copy-paste prompts?

Comment “AGENTS” below and I'll send you a DM.

♻️ Repost this for priority access (as my inbox = full)

Lester Chng

Cyber CEOs Brand Strategist. I build your brand as you build your business. | Senior Cybersecurity Advisor | Author | Naval Officer | CISSP | 🇨🇦🇸🇬 |

You head a leading cybersecurity firm.
But your online presence doesn't reflect it.

In fact, being invisible is damaging. 

You understand the power of thought leadership.
You know LinkedIn shapes deal flow and adds credibility in the industry.
You just don’t have the cycles (or the copy) to share your expertise and experience.

You have stories worth telling.

The insights from being in the trenches.
The deep conversations with your ace teams.
The hard discussions with your clients. 

Don’t let this wisdom go to waste.

That’s where I come in.

--------------------------------------------------------------------------------------------

How we work together.

Profile & Positioning
=> Rebuild your LinkedIn profile so visitors see industry authority, not “another vendor.”

Content engine
=> Ghostwritten posts that leverage your insights and expertise into engaging LinkedIn posts. 

Outreach campaign
=> Targeted DM campaigns and audience-building strategies that build your authority and land you on podcasts and conference stages.

--------------------------------------------------------------------------------------------

You focus on growing your firm and protecting your clients.
And we will ensure the industry, clients, prospects, and investors can’t ignore it.

Let’s build the personal brand that commands the cybersecurity conversation and drives business.


Worked with global client portfolio 
- MSPs
- MSSPs
- Agentic AI SOC
- AI-powered GRC 
- Operational Resilience 

Senior Advisor, Financial Crimes Unit Exercises. BMO Fusion Centre

Execution of Financial Crimes Unit Exercise and Drill Program
• Design and execution of exercises and drills to operationalize the Financial Crimes Unit Fusion Centre
• Scenario creation and exercise execution for Information Security, Enterprise Fraud Management, Physical Security, and Global Crisis and Continuity Management teams 
• Providing effective challenge of incident response readiness through exercise observation
• Execution of enterprise-wide Purple Team Exercise


Cybersecurity Exercises: Purple Team, Ransomware, DDoS, Malware, Data Corruption, Data Breach, 3rd Party Incidents
Fraud Exercises: ATOs, Attack on Payment systems, Business Email Compromise, PII Breach
Physical Security Exercise: Active Assailant, Civil Unrest, Bomb Threats
Crisis Exercises: Disaster Recovery, Business Continuity, Operational Resilience, Fire Incidents, Natural Disasters, Utilities Disruption

We landed in Canada 8 years ago. 
Today I still get this question. 
Why did you move from Singapore?

I always answer with this as if one of the reason. 

“We were very comfortable and had stable jobs. In fact, I know almost exactly how many career will pan out”

And we wanted to try something diff. 

This is what it wld have looked like:
- stayed on in the Navy
- promotions to LTC or SLTC
- 300k salary (don’t quote me)
- waiting on a ~500k bonus in 2026
- complete command of 2-3 warships

This is the last 8 years instead:
- ~50% pay cut for first role
- took 3 role changes to gain parity 
- only to be laid off after a few years
- and living through a dead economy

If we take a snapshot view here, it is a disastrous decision. 

But of course it’s never that linear. 

Here are other things that I gained:
- explored 2 career paths. PM + cyber
- grew professional network from 0
- gained experience in enterprises
- sold digital products & services
- found mission driven role + team
- resilience and independence
 
The questions will always be asked. 

And the journey is still being written. 

P.S what questions do u always get when you tell your story?
How do u answer them?

No alternative text description for this image

You are all busy. I don't expect you to read my history, so here is a little about me.

𝗕𝗼𝗿𝗻 𝗮𝗻𝗱 𝗿𝗮𝗶𝘀𝗲𝗱 𝗶𝗻 𝗦𝗶𝗻𝗴𝗮𝗽𝗼𝗿𝗲.

Never the model student.
Made a career choice at 19.
To serve in the Navy and see the world.

𝗖𝗮𝗿𝗲𝗲𝗿 𝗶𝗻 𝘁𝗵𝗲 𝗡𝗮𝘃𝘆

Daily lessons of leadership, critical thinking.
Ran the wargaming and simulation centre.
Left in 2017 after rejecting a promotion and the opportunity to command a ship.

𝗢'𝗖𝗮𝗻𝗮𝗱𝗮

Moved to Canada w no corporate exp
Struggled for years to climb a ladder
Fortunate to move into cybersecurity

𝗖𝘆𝗯𝗲𝗿𝘀𝗲𝗰𝘂𝗿𝗶𝘁𝘆

Currently in my 3rd role in cyber.
1. Project Management
2. Senior advisor - security exercises
3. Senior advisor - security exercises

𝗖𝘂𝗿𝗿𝗲𝗻𝘁 𝗲𝗻𝗱𝗲𝗮𝘃𝗼𝗿𝘀

Full-time at Rogers Cybersecure Catalyst, Toronto Metropolitan University. 
Best place I have worked in Canada.

Need cybersecurity tabletop exercises, cyber range training, cyber advisory services?

Give me a shout.

𝗖𝗼𝗻𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀

Book author
The Essential Cybersecurity Ex Playbook.
I still refer to it when I design exercises. 
Get it if you are tasked to run exercises.

Ghostwriter for Cyber CEOs and Founders
Your LinkedIn Account is a goldmine.
Build your thought leadership and authority.
I write your LinkedIn posts for you.

P.S What did you not know abt me?

How to create a content calendar in 10 mins and never worry abt what to post. 
 
Follow this process and save time. 
 
I never worry about what to post about. 
Not because I have a constant stream of inspiration and the words flow naturally. 
 
Writing and posting on LinkedIn has become part of my professional portfolio and I constructed a simple system. 
 
1. Decide what your objectives are 
- to establish thought leadership 
- to build stronger professional relations 
- to bring awareness to brand and product 
 
=> The clearer this is, the easier it gets. 
 
2. Decide how frequent you post 
- minimum twice a week 
- thrice is good 
- seven if able 
 
=> Schedule your time to write. 
 
3. Decide what are your content pillars 
- keep it no more than 2-3 
- for me it is ghostwriting 
- and cyber exercises 
 
=> What you want to be known for? 
 
4. Decide the various themes 
- posts that builds awareness 
- posts that builds authority 
- posts that builds trust 
 
=> How do u get ppl to like, trust, know u? 
 
5. Decide the theme for the day 
- Mon = Awareness 
- Wed = Authority 
- Fri = Trust 
 
=> Saves your time thinking of the theme 
 
6. Mind-map and research abt topics 
- Content should be planned 
- Mind-map your experience 
- Answer yr client qns 
 
=> If it is not planned, u will struggle  
 
7. Keep it simple and you will follow 
- create a simple system 
- don't complicate it 
 
=> It takes some prep but well worth it 
 
I planned out my content calendar and stick to it for at least 6 months. 
 
Struggling with posting consistently? 
Chances are you are winging it. 
 
Do you also leave yr business to chance? 
Didn't think so. 
 
It's time to take action. 
Get in touch. Start being intentional.

Cyber CEOs are missing one of the biggest opportunities on LinkedIn.

Your founder story.

Not the pitch.
Not the product.
The reason you started.

Here is why it matters.

1. It builds trust faster than yr website.

People want to know the conviction behind your company. Your story answers the core question every buyer has: why should I trust you.

2. It humanizes your brand.

Cybersecurity is technical and crowded. Your story cuts through the noise and shows the person behind the mission.

3. It creates instant differentiation.

Competitors can copy language, pricing, and positioning. They cannot copy your journey.

4. It strengthens every future conversation.

When people understand your why, your product demonstrations, sales calls, and partnerships become warmer and easier.

Your founder story is not optional.
It is a strategic asset.

If you do not tell it, your audience will never hear it. And don’t wait for permission to share too. 

No one is gonna give you that.

“I’ll take a break from writing/posting”. 

That’s what I told myself as I returned from my vacation. 

“It will be easy to get back into it”. 

Just like my exercise routine, my writing and networking rhythm were severly derailed. 

Even though my systems and tools were in place, I need to reconvince myself of the intend of being active on this platform. 

And it really does fall back to the why. 

Once that is reaffirmed, then the other pieces of the how kicks back in. 

Here’s back to sharing:
- how organizations should use cyber exercises to improve their readiness and resilience 
- how cyber CEOs should use LinkedIn to drive brand awareness 

P.S who thinks the LinkedIn feed is darn boring these days. Let’s start sharpening our storytelling skills.

It seems like privacy is a premium these days.

And it can be sidelined if we don’t preserve it.

AI models feed on data. And yet so many organizations have headed straight for the AI gravy train without due consideration for the impact on data management and privacy. 

I interviewed my friend Patrick Lo, the CEO of Privacy Horizon, who helps his clients make sense of the ever-changing landscape of privacy and the impact of AI.

The Future of Privacy Leadership

Q7: What qualities will define the next generation of privacy leaders in healthcare?

Future privacy leaders will combine a strong understanding of technology, turning intricate risks related to AI, data, and cybersecurity into transparent, human-focused governance approaches that build trust among stakeholders.

Q8: If you could change one thing about how organizations approach privacy today, what would it be and why?

I would change the perspective from viewing “privacy as compliance” to seeing “privacy as strategy.” Privacy doesn’t have to be a boat anchor. Privacy is about common sense. Privacy is nothing more than good information management and good customer service. When organizations integrate privacy with trust, innovation, and brand value, compliance occurs naturally and a culture of accountability becomes self-sustaining.

_____________________________

If you enjoyed this interview series, please follow Patrick. He is a healthcare privacy expert and has helped organizations build privacy and security programs.


P.S Is privacy a top concern when implementing AI?

Cybersecurity professionals struggle in OT organizations.

Especially if they don’t take the time to understand operations.

I interviewed my friend Osman Saleem, the Managing Director of Actimeta, who helps his clients secure their OT and IoT infrastructure.

What Makes OT/IoT Security Complex

Q3: What makes protecting operational environments fundamentally different from traditional IT cybersecurity?

OT environments have physical processes, so organizations prioritize safety, reliability, and availability of OT systems. Confidentiality of data takes a back seat. Additionally, OT systems have a much longer life cycle. As a result, these systems operate 24/7 on legacy equipment and networks making patching and rebooting a challenge. Security changes can directly impact physical processes, which means risk management must balance cyber controls with operational continuity.

Q4: Can you share an example of how operational and security priorities sometimes conflict — and how organizations can bridge that gap?

Security teams may recommend immediate patching or network changes, while operations teams push back due to downtime risks or safety concerns. Capital upgrades of legacy equipment are also cited as reasons for avoiding immediate patches. Bridging that gap comes from joint risk assessments, staged mitigation plans, or designing controls that reduce risk without disrupting critical operations
_____________________________

If you enjoyed this interview series, please follow Osman. He is a security infrastructure expert and has helped organizations build IoT and OT security programs.


P.S. What’s the biggest challenge in OT security?

Data is absolutely vital for effective healthcare.

But how do we manage the risk and liability?

Managing data and addressing privacy issues are major risk areas for many healthcare organizations. Add AI to that picture and it can be messy very quickly.

I interviewed my friend Patrick Lo, the CEO of Privacy Horizon, who helps his clients make sense of the ever-changing landscape of privacy and the impact of AI.

The Evolution of Privacy in the Health Sector

Q1: You’ve worked across both government and private healthcare environments. How has the concept of “privacy by design” evolved in the health sector over the past decade?

In the last ten years, privacy by design has evolved from a compliance trend to a core design principle integrated into digital health innovations and an operational imperative. It’s now focused on instilling trust and resilience in systems rather than merely fulfilling regulatory requirements.


Q2: What are some persistent privacy misconceptions you still encounter among healthcare organizations today?

A common misconception is that privacy is the same as security or that having a lawyer create an agreement and terms of use ensures protection and compliance. Effective privacy management requires ongoing governance that aligns people, processes, and technologies to foster accountability and manage data throughout its lifecycle.
_____________________________

If you enjoyed this interview series, please follow Patrick. He is a healthcare privacy expert and has helped organizations build privacy and security programs.


P.S. What other privacy mistakes do you see healthcare organizations make?

Privacy mgmt shouldn't be an afterthought.

Yet many choose to only address it later.

That is a risk startups should address early in their journey, especially if they handle sensitive information. Add AI to that picture and it can be messy very quickly.

I interviewed my friend Patrick Lo, the CEO of Privacy Horizon, who helps his clients make sense of the ever-changing landscape of privacy and the impact of AI.

Operationalizing Privacy — From Compliance to Trust


Q3: Many healthcare startups treat privacy as a barrier to speed. How do you help founders operationalize privacy without slowing innovation?

I encourage them to view privacy as an enabler rather than an impediment. We help clients establish strong privacy foundations and clear growth plans. We offer Virtual Privacy Officer service to help them navigate privacy-related challenges and implement best practices, allowing them to concentrate on their core business. Embracing privacy can not only benefit their bottom line but also set them apart from the competition. Effective privacy management builds customer trust and differentiates them from competitors.


Q4: What frameworks or approaches have proven most effective in embedding privacy into day-to-day clinical or product operations?

The NIST Privacy Framework, ISO 27701, and the CSA Model Code for the Protection of Personal Information provide a solid foundation, but achieving success often requires creating and executing a well-organized privacy management program. This program should encompass an accountability framework, functional tools such as privacy impact assessments (PIAs) and risk registers, and training that ensures everyone is responsible for privacy, not just the compliance team.
_____________________________

If you enjoyed this interview series, please follow Patrick. He is a healthcare privacy expert and has helped organizations build privacy and security programs.


P.S What other privacy frameworks would you recommend?

Have you tried asking ChatGPT abt yourself?

Try it. I hope you don’t find sensitive information.

AI models feed on data. And yet so many organizations have headed straight for the AI gravy train without due consideration for the impact on data management and privacy. 

I interviewed my friend Patrick Lo, the CEO of Privacy Horizon, who helps his clients make sense of the ever-changing landscape of privacy and the impact of AI.

The Intersection of Privacy and AI

Q5: As AI becomes more embedded in diagnostics and digital health tools, where do you see the biggest privacy blind spots emerging?

Many organizations that adopt AI often overlook the importance of a solid AI Governance Framework. This oversight can lead to unsupervised AI being used within the organization, allowing users to leverage AI solutions without proper guidance. Such a lack of direction often leads to unintended disclosures of sensitive information. Additionally, a significant blind spot exists where many organizations are unaware of what personal or health data their AI models are accessing, retaining, or inferring. 


Q6: How is Privacy Horizon adapting its services — for instance, with AI-PIAs or automated privacy assessments — to address these new challenges?

We’ve expanded our service model to include AI Privacy Impact Assessments, AI Governance Frameworks, AI Training, and readiness tools aligned with the EU AI Act and ISO 42001. These help healthcare organizations assess AI systems’ risks, ensure transparency, and demonstrate trustworthy AI adoption.
_____________________________

If you enjoyed this interview series, please follow Patrick. He is a healthcare privacy expert and has helped organizations build privacy and security programs.


P.S What worries you about AI and privacy?

Take a second to count your personal connected devices.

Now, estimate that number for an enterprise set-up.

Enterprises struggle to keep up with the inventory, tracking, management, and governance of their IT systems. Industries and companies that rely heavily on physical systems, such as monitoring devices, automated systems, and highly integrated systems, add layers of complexity and associated risks to maintaining operational efficiency and security.

I interviewed my friend Osman Saleem, the Managing Director of Actimeta, who helps his clients secure their OT and IoT infrastructure.

The OT/IoT Security Landscape 

Q1: How has the growing interconnection between physical systems and digital networks changed the way organizations think about cybersecurity?

Organizations that run physical systems and OT are more aware now of the risks that come with connecting them to digital networks. Asset owners are increasingly focused on securing these environments—marketing hype can amplify the fear, but the concern is justified. More connectivity expands the attack surface and links cyber incidents to real-world impacts on safety, reliability, and finances. As a result, there is a shift to treat cybersecurity as an operational responsibility, not just an IT issue.

Q2: From your experience, what are the biggest misconceptions business leaders still have about securing operational or connected environments?

Many business leaders place more emphasis on tooling and technology. Their main focus should be prioritized towards embedding cybersecurity practices and controls in their business workflows, organizational processes and ensuring their governance is not just documented, but functional. 
_____________________________

If you enjoyed this interview series, please follow Osman. He is a security infrastructure expert and has helped organizations build IoT and OT security programs.


P.S. What are some IoT/OT security assumptions that many have?

If growing your LinkedIn presence as a cyber CEO is not part of your 2026 plan, it is a huge marketing miss. 

The others parts are shaping up:
- website copy
- marketing swag
- cold email blasts
- conference booth
- CISO wine and dine 😃

All that is important and probably takes up the bulk of your budget. 

And then when your prospects land on your LinkedIn page, it blands (yes bland) in with the rest of the corporate copy. 

“We are on brand.”
“Our product speaks for itself.”

What could have been a differentiator from your competitors and a vibrant platform to build a community and awareness for your company. 

Instead, it just fades to the background. Like many of the other passive accounts. 

Is your LinkedIn account working your you, your company, and your vision?

Or will 2026 be another missed opportunity? 

Your platform. 
Your choice.

Cyber CEOs have endless stories. 

Here are some ideas if u r stuck.

1. The moment you realized the cybersecurity problem you’re solving was real (A client incident, a failure you witnessed, or a blind spot in the market.)

2. Why you decided to start the company instead of joining another one (Your conviction, frustration, or spark.)

3. The first obstacle you faced as a founder and what it taught you
 (Funding, product clarity, hiring, credibility.)

4. The early version of your solution and how different it was from today
 (Show evolution and persistence.)

5. A hard lesson you learned that shaped how you lead now
 (Trust, communication, resilience, decision speed.)

6. The turning point when you knew the company would work
 (First client, first renewal, first big validation.)

7. A belief you hold about cybersecurity that most people overlook
 (Your “why” behind your mission.)

8. How your background shaped the way you approach security problems
 (Past industries, roles, failures, or personal experiences.)

9. The sacrifice most people don’t see
 (Time, stability, opportunity cost, personal growth.)

10. Your vision for the industry and why you’re committed to it
(Where things are going and why you care.)

P.S Expand on each point in a few different angles and your content is set for months. 

Any other story ideas?

I consult with many Cyber CEOs. 

These 4 questions come up in every strategy call I run with founders.

⸻

1/ What should I post without oversharing or sounding salesy

They worry about balancing:
- Oversharing insights 
- Being authoritative vs promotional

But the real issue?

This isn’t a writing problem.
It’s a positioning + content strategy problem.

Once you define your POV and boundaries, posting becomes easy.

⸻

2/ Will this really generate business, or is it just vanity?

They’re skeptical because:
- Impressions ≠ pipeline
- “Likes” don’t close deals
- Decision-makers feel invisible on LI

Behind this question is a deeper fear:

“Will my effort pay off?”

LinkedIn is a trust engine, not a slot machine. It compounds if you show up consistently.

⸻

3/ How do I stand out when every cyber CEO sounds the same?

Their feed is full of:
- News reposts
- Corporate announcements 
- Zero Trust / AI buzzwords

Their real question is:

“What is MY unique point of view?”

The answer is always the same. 
Stand out by being specific, not louder.

Your niche, your observations, your client stories, your lessons.

Those are the differentiators.

⸻

4/ How much time does this take each week?

They assume LinkedIn is:
- Daily posting
- Daily commenting
- Constant DMing
- Full time social media diva

But what they actually want is simple:
A strategy that is intentional. 
A plan that drives results. 

You don’t need to post daily.
You need clarity, consistency, and relevance.

⸻

If you’ve have all these questions too, the good news is they’re all solvable.

Cyber CEOs don’t need more content.
They need a clearer strategy, stronger positioning, and a repeatable system.

P.S what other qns do u have?

10 planning considerations for a live red team exercise.

A live Red Team exercise can transform your organization’s cyber readiness.

Or it can blow up in your face.

Most companies underestimate the planning required. 
Live exercises introduce operational risk, reputational exposure, and real technical consequences if poorly scoped.

Here are 10 planning considerations. 

⸻

1. Define crystal-clear objectives before touching the scenario.

A Red Team exercise easily derails without a defined purpose.
•	Are you testing detection?
•	Decision-making?
•	Business response?

Knowing the objective helps guide the red team and enables alignment.  

⸻

2. Assess organizational maturity honestly before selecting tactics.

Live exercises should match capability.
Teams still struggling with escalation protocols shouldn’t jump straight to advanced APT emulation.
Ensure your IRP, SOC workflows, and communication playbooks are mature enough to withstand live pressure.

⸻

3. Secure executive sponsorship and socialization early.

Leadership must know what they’re approving. This includes scope, risks, expected disruptions, and reporting cadence.

⸻

4. Establish strict scope, boundaries, and rules of engagement.

A Red Team must know exactly what is allowed.
Examples:
•	No production data exfiltration.
•	No destructive actions.
•	Limited hours for intrusion.
•	Clear ‘stop game’ conditions.

Defined ROE protects your systems, your people, and your reputation.

⸻

5. Map out all critical systems, dependencies, and crown jewels.

You can’t test everything.
Choose what matters most:
•	Mission-critical applications
•	Identity systems
•	Cloud environments
•	OT/ICS (very rare)

Have a clear reason why this is the target. 

⸻

6. Involve key third-party vendors before game day.

Many Red Team exercises collapse due to vendor bottlenecks.

Notify them early. 

Their tools, logging, and escalation capabilities determine how realistic and valuable the exercise becomes.

⸻

7. Prepare the SOC and security teams without revealing the scenario.

Let them know the exercise window and who to clarify with if there are doubts. 

A Red Team exercise shouldn’t overly hamper operations. Yes there will be increased load for short periods of time. 

⸻

8. Decide the battle rhythm for decision-making and communication.

Synchronisation avoids chaos and ensures realism in response flow.

Also include exercise control meetings to keep teams updated. 

⸻

9. Create a safety plan.

Live operations = live risk.

A safety plan ensures the Red Team can push boundaries without endangering the business.

⸻

10. Design a mature debrief, learning review, and AAR process.

The biggest ROI comes after the exercise.

A rigorous debrief is where transformation happens.

⸻

Conclusion

A live Red Team exercise is a meticulously planned, high-stakes enterprise learning event.

Plan it properly, and you elevate your team’s resilience.
Rush it, and you erode trust in security

Here’s one signal to know yr cyber exercise is highly effective. 
And most TTXs never trigger this. 

We recently executed a cyber range simulation exercise that put an IT team through a stressful scenario. 

The team was actively analyzing the IOCs and raise many relevant points for decision making. The leadership team weighed the risks and make a decision for containment. 

This decision was communicated to the technical teams and it spark a behavior which I didn’t expect but was glad it happened. 

The IT team responded to seek clarification on the decision. The instructions from the leadership team was clear on intent but the IT teams wanted to ensure that the leadership team understood the risks and nuances of the decision. 

And the discussion got pretty heated. 

This is termed as “Challenge and Response” and is something that we used while we manage the navigation team to ensure the safety of the ship. 

Team members would challenge the instructions (not the authority) if they were unclear or they had information that may impact the decision. The officer of the watch will have to respond to confirm or clarify the order. 

The purpose of this mechanism was to ensure that there was an avenue for clarification of an order without the risk of insubordination. 


So to my surprise, I saw this playing out as we ran our exercise. 

This is a healthy sign that the team had the right culture and understood the intent of the team’s actions. 

How did the heated discussion end?

I had to intervene, acknowledge the perspectives of both parties, and park the issue aside to continue w the exercise. 

This learning point would not occur in a benign tabletop exercise. It took a realistic high pressure scenario to tease out the practical considerations of incident response. 

P.S can u guess what the discussion was about? 
I’ll give a prize if anyone guessed it!

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Lester Chng

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taplio

The Battle

jessie van breugel 🟣

Lester Chng

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}jessie van breugel 🟣's LinkedIn Performance

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