Jessie van Breugel 🟣

helped 112+ founders get leads with an AI-powered system | $2.1M in client revenue

If you're a great coach or service provider, but nobody knows you exist

read this ↓

Your clients get results. 
You know your stuff inside out. 
You've put in the years.

But here's the problem:

Your inbox is quiet. 

Your content gets crickets. You've tried cold outreach — DMs, emails, maybe even ads — and got nothing but silence back.

You're the best-kept secret in your industry. 

And it's costing you everything. Right?

You don't need another course on "how to post." 
You don't need more motivation or inspiration.
You don't need someone telling you to "just be consistent."

You need a system.

One that brings qualified leads to YOU — so you stop chasing and start choosing who you work with.

That's exactly what we built.

With Authority Figures + my 1-on-1 support, we:

— Dial in your positioning so prospects instantly "get it"
— Build an inbound content system that attracts the right clients
— Turn LinkedIn into a predictable pipeline — using AI to move fast without burning out

Here's what that looks like in practice:

— Nicholas added $32K in new revenue in 8 weeks selling his new group program.
— Tobias secured $50K in new contracts and filled out his pipeline.
— Josh closed two deals in the first 6 weeks, hitting his first $10K+ month.
— JP closed 3 clients by dialing in his content and DM strategy.
— Linda closed her first $7,5K client within two months.
— Jon signed 3 clients and got a 2X+ ROI in 3 month
— Gabi closed €15,000 in revenue in the first 4 week
— Nicola signed 4 high-ticket clients within weeks.
— Laszlo closed 3 deals within the first 30 days.
— Julius closed his first $4,5K client within 2 months.

This works best if you already have a high-ticket offer, you deliver real results for clients, and you're done being invisible.

Start with the free system here: https://authority-figures.com/application

Founder

The Creator Academy teaches creators to make magic internet money through audience-building and personal branding. Twitter and LinkedIn courses: https://thecreatoracademy.xyz/

jessie van breugel 🟣

Claude beats ChatGPT for getting leads on LinkedIn.

I just finished the Claude Mastery Guide – get access ↓

Claude is the smartest Al right now.

I use it to nail messaging, build ICPs, and write content frameworks. 

This one tool replaced hours of guesswork.

But 90% of people prompt it like ChatGPT.

That's why I wrote the Claude Mastery Guide:

→ The #1 strategy that makes Claude reign supreme
→ How Claude thinks differently
→ Workflow built for Claude
→ 200+ Al Prompts

Comment "Claude" and I'll DM it to you.

♻️ Repost this for priority access - inbox is a bit full right now

ps. due to the INSANE response on this post, I have a MASSIVE backlog of massive. download the guide here directly: https://lnkd.in/eiwBiB99

I help coaches + service providers turn LinkedIn into their #1 client-acquisition channel | start with the system in my featured section

Claude gives you access to elite marketers for $0.

I codified their brains into 1 application. Access it below ↓

This app lets you interact with:

1/ Alex Hormozi (offer creation + value delivery)
2/ Gary Vee (content volume + platform strategy)
3/ Russell Brunson (funnel psychology + storytelling)
4/ Dan Kennedy (direct response + urgency tactics)
5/ Seth Godin (Brand storytelling + Trust building)

Here's what most people get wrong:

They use AI like a typing assistant.

So their content sounds fine…
But it doesn't convert.

Instead of guessing what to write next…

You get strategic input from 5 of the greatest marketing minds — inside one interface.

This is for founders, coaches, and consultants who:

– Have an offer 
– Want more demand 
– And are using AI but not getting leverage from it

How to get access:

1/ Like this post 
2/ Comment "APP"
3/ I'll DM you the link

ps. repost for priority access (or have some patience) ♻️

update: inbox = a mess, so get it here: https://lnkd.in/eHiU7KXy

Stop wasting hours on bad design. Use Claude + Figma ↓

I just built the visual workflow for getting leads on LinkedIn.

Every week I see coaches and consultants burning time in Canva trying to make their content look professional.

Meanwhile I'm cranking out carousels, lead magnets, and banners in 20 minutes flat.

(40% of my lead magnets posts go viral with > 1,000 comments. Built with this exact workflow.)

2 tools. 0 design experience needed.

But 90% of service providers don't know how to use them together.

So I documented the whole thing:

→ Why your Canva graphics are killing your credibility
→ How Claude does the thinking so Figma just executes
→ The exact 20-minute workflow I use every week
→ 7 prompts that build your full LinkedIn visual system

Comment "VISUAL" and I'll send it over.

♻️ repost so your network stops wasting time in Canva

update: my inbox = a MESS - access the guide here: https://lnkd.in/ec4b5jnr

Claude turns you into an elite Linkedin marketer.

I compiled my top 10 Skills for lead-gen – get access ↓

Comment “SKILL” and I’ll send you the full kit.

I’ve spent weeks testing this complete lead-gen system:

10 different Claude Skills, all built with 1 specific mission.

Together, they form your LinkedIn lead-gen team.

→ LinkedIn Profile Optimizer
→ Viral Hook Writer
→ LinkedIn Post Generator
→ Visual Content Designer
→ DM Conversation Skill
→ Comment Strategy Writer
→ CTA & Handraiser Writer
→ Carousel Post Builder
→ Content Calendar Planner
→ LinkedIn Content Repurposer 

The setup is stupidly simple:

1/ Download the file in the kit
2/ Paste it in Claude
3/ Ready-to-go

A skill file tells AI your standards.
Install it once, run it forever.

Want access?

1/ Follow me (so you see the rest of the series)
2/ Like this post
3/ Comment “SKILL” and I’ll send you the full kit

♻️ Repost this to help someone win on LinkedIn

ps. due to the INSANE response on this post, I have a BIG backlog of massive. download the resource here directly: https://lnkd.in/eJuAbg_Q

Claude turns you into a full-stack marketer.

Steal this prompt to create your own lead-gen team ↓

Comment “STACK” and I’ll send you the kit.

Claude has a new feature called Skills.
It learns your workflows and runs them 24/7.
I built a mega prompt that creates Skills within minutes.

How to get access:

1/ Follow me (so you see the rest of the series)
2/ Like the post 
3/ Comment “STACK” and I'll DM you.

ps. repost for priority access ♻️ (my inbox = a mess)

update: inbox = a MESS, so download it here directly: https://lnkd.in/e8ut_Hjw

Stop wasting hours on tasks AI can do. Use Claude Skills ↓

I built 7 Skills to handle your lead-gen on LinkedIn.

Every week I see coaches and consultants spending 6+ hours writing posts, planning content, crafting DMs — all manually.

Meanwhile I'm getting it done in under an hour.

Getting >500k impressions per week, and 1,000s of leads.

But most service providers don't even know Claude Skills exist — let alone how to use them for client acquisition.

So I'm giving away the whole vault:

→ Content Calendar Planner
→ LinkedIn Profile Optimizer
→ Comment Strategy Writer
→ LinkedIn Post Generator
→ CTA Handraiser Writer
→ DM Conversation Skill
→ Viral Hook Writer

Each one runs directly inside Claude — like having a marketing team on demand.

Comment "SKILLS" and I'll send it over.

♻️ repost to help someone else win on LinkedIn

update: inbox = a MESS so access it here: https://lnkd.in/e9a_hf42

Claude is insane for lead gen (most people don't know this)

I compiled 1000+ marketing prompts — giving them away for FREE ↓

Comment "1K" and I'll send you the system.

Includes prompts for:

☑ LinkedIn content that gets DMs
☑ Lead magnets that convert
☑ Email sequences that book calls
☑ Offer positioning that sells
☑ Audience research
☑ Engagement hooks
☑ DM scripts

This is for coaches, consultants, and service providers who want to stop paying $2K/month for content and start doing it themselves in 30 min/day.

Just plug-and-play prompts I've tested with clients who've closed $2.5M+ using this stuff.

To get access: 

Like this so it helps someone
Comment "1K" and I'll send it

♻️ Repost for priority (my inbox is packed)

Claude can now run tasks on your desktop while you sleep.

It's called Cowork. Here's how I use it to get leads on LinkedIn ↓

I've been testing it for the past week.

It writes posts, audits profiles, builds ICPs, does market research — all while I'm at the gym.

This is the biggest shortcut for LinkedIn I've seen in months.

But most coaches and consultants don't even know it exists.

So I built a short setup guide — from install to first result in under 20 minutes.

Comment "Cowork" and I'll DM it to you.

Note: follow me so I can actually send it.

update: inbox = a MESS, so download it here directly: https://lnkd.in/eC4jmxUR

Claude is the smartest AI right now.

But 90% use it like ChatGPT. Steal these prompts ↓

Here's what most coaches and consultants do:

They type "write me a LinkedIn post about positioning" and then add 47 lines of "don't use jargon, don't sound like AI, don't use filler phrases."

That doesn't work.

I tested hundreds of prompts.
Build the right ones and run them.
This process alone replaced hours of guesswork.

Most people blame the AI.
The real problem is bad prompts.

So I'm giving away my top 50 Claude prompts — copy-paste version.

Use them to:

→ Attract clients from your content (not chase them)
→ Turn DMs into calls without pitch slapping
→ Nail how you talk about your offer
→ Figure out exactly who you help

How to get it:

• Follow (so I can DM you)
• Comment “PROMPT”
• Like + repost

(miss a step = no access)

Hire Hormozi, Gary Vee & Seth Godin for $0 with Claude.

I codified their brains into 1 Mega Prompt. Steal it for free:

Comment “PROMPT” and I’ll send it to you.

This mega prompt transforms Claude into:

1. Alex Hormozi (offer creation + value delivery)
2. Gary Vee (content volume + platform strategy)
3. Russell Brunson (funnel psychology + storytelling)
4. Dan Kennedy (direct response + urgency tactics)
5. Seth Godin (Brand storytelling + Trust building)

Here’s what most people get wrong:

They use AI like a typing assistant.

𐄂 No strategic thinking
𐄂 No context setting
𐄂 No psychological depth

So their content sounds fine…
But it doesn’t convert.

Here’s what this mega prompt does:

→ Turn weak offers into hard-to-refuse ones
→ Rewrite vanilla content into lead-generating assets
→ Improve your messaging based on specific audience psychology

Instead of guessing what to write…

You get strategic input from 5 of the greatest marketing minds — synthesized into one prompt.

This is for founders, coaches, and consultants who:

– Have an offer
– Want more demand
– And are using AI but not getting leverage from it

Just structured thinking applied to your business.

Want access?

1/ Like this post
2/ Comment "PROMPT" and I’ll DM you

♻️ Repost for priority access (or have some patience)

ps. bit of a MASSIVE backlog, so download the resource here directly: leads.sh/l/yedycvsyzfs6

Forget ChatGPT. Claude gets you leads on LinkedIn.

I wrote the Claude Mastery Guide — grab it free ↓

I've tested every AI tool out there for content.

Claude is the only one that actually sounds like me when I prompt it right.

The problem? 

Most people give it the same lazy prompts they'd give ChatGPT.

Different tool. Different brain. Needs a different approach.

So I broke down everything I've learned into one guide:

→ How to prompt Claude so it doesn't sound like AI
→ The one setup that changed my output overnight
→ 200+ prompts built for coaches and consultants
→ My full workflow from blank screen to posted

update: inbox = a mess, so download it here directly: https://lnkd.in/eV-4BugA

♻️ Repost this for priority access - inbox is a bit full right now

Nano Banana is the best-kept secret for leads on LinkedIn.

I just finished the Nano Banana Mastery Guide – get access ↓

Nano Banana 2 just launched 24 hours ago.

And, it’s the #1 Al image creation tool right now.

I use it to create viral images, visuals and carousels.

(Heck, I even created a new IG profile picture with it)

This one tool replaced hours of messing around.

But 90% of people aren’t even aware of it.

That's why I wrote the Nano Banana Mastery Guide:

→ The #1 reason Canva is now obsolete
→ How Nano Banana thinks differently
→ Workflow built for Nano Banana
→ 100+ Al Prompts

Comment "BANANA" and I'll DM it to you.

♻️ Repost this for priority access - inbox is a bit full right now

ps. visual below is obviously created with the exact strategies that are covered in the guide 👀

update: inbox is an absolute MESS - download the guide here directly: https://lnkd.in/eD6Yp5ws

Claude turns 10+ years of expertise into leads on LinkedIn.

Steal this 60-min workflow to write your "book" ↓

Comment "EXPERT" and I'll DM you the link (it’s free)

I built a tool that interviews you, extracts your methodology, and writes your full "Book".

This isn’t another template, or a checklist. 

This is a document you can pin on LinkedIn, send to prospects, and finally feel proud of.

I speak to so many experts and every single time — it surprises me how bad they are at showing how good they actually are.

10/10 at their craft. 
2/10 at marketing it.

This document fixes that.

In case you’ve got years of experience but are still invisible on LinkedIn.

This is for you.

Comment "EXPERT" and I'll DM you the link. 

♻️ Repost this for priority access as my inbox = FULL right now

ps. inbox = a mess right now so wanna quick direct access? download it here: https://lnkd.in/eCcnJTd5

99% of people waste money on design & still get no results.

I generate 1,000s of leads/week with AI visuals - get the guide ↓

Comment “AI” and it will arrive in your inbox.

This is the only AI Guide you need to get more leads:

☑ Tips & tricks
☑ How-to guides
☑ Features you didn’t know before

To get this for FREE:

1. Like the post 
2. Comment “AI” and I'll DM you.

♻️ repost for priority-access – my inbox tend to be full

Last week, I generated 4,000+ leads using Claude.

I broke down EXACTLY how I did this – copy this ↓

Most coaches spend hours writing content that get 0 leads.

Then they wonder why LinkedIn isn't working for them.

Every week, I publish 5+ lead magnets — each one took under 10 minutes.

440,000 views. 4,000+ leads. One $10,000 contract. 

Without a sales call.

I recorded the full step-by-step breakdown.

Watch it here: https://lnkd.in/eN_u94EV

ps. repost this so it can help more people 😎

This Claude Skill audits your LinkedIn Profile in 5 minutes.

Any expert charges $500+ for the same audit. Get access ↓

Comment “PROFILE” and I send it to your inbox.

Here’s what most people get wrong with their LinkedIn Profile:

𐄂 Banners that look nice but don’t convert
𐄂 An About section that reads like a resume
𐄂 No clear reason for someone to DM or follow
𐄂 Generic headlines that don’t say who they help

That’s why profiles get views but no leads.

I built a Claude Skill based on 100s of LinkedIn Profile audits I’ve done in the last 5 years.

Install it once and run it forever.

Here’s what it gives you:

→ 5 headline optimizations tailored to your offer
→ 3 ready-to-implement fixes for your banner
→ 1–2 relevant links or resources to add in your Featured section
→ A complete rewrite of your About section
→ An overall profile score (0–100) so you know exactly where you stand

Paste your LinkedIn Profile and hit Enter.

Get your free audit within 5 minutes.

This is for founders, consultants, and creators who want their profile to turn views into inbound leads.

Comment “PROFILE” and I’ll send it to you

Next step, I’ll DM you the direct link.

Claude is insane for getting inbound leads on LinkedIn.

I just built a Viral Lead Magnet Skill Pack – get access ↓

↳ Comment “VIRAL” and I’ll send you the direct link.

People say “lead magnets are dead”.

Whilst they just kinda s*ck at making them.

In the last 7 days, I’ve generated 600k views, 1,000s of leads, and 5-figures in revenue.

I’ve spent weeks testing this complete lead-gen system:

→ Ideate your next viral lead magnet
→ Write the perfect copy
→ Design a scroll-stopping visual (even if you’re no designer)
→ Build the actual resource within minutes

The setup is stupidly simple:

1/ Download the files in the kit
2/ Paste it in Claude
3/ Ready-to-go

A skill file tells AI your standards.
Install it once, run it forever.

Want access?

1/ Follow me (so you see the rest of the series)
2/ Like this post
3/ Comment “VIRAL” and I’ll send you the full kit

ps. my inbox = a MESS, so download it here directly: https://lnkd.in/ewQvhKh6

7 ways I use Claude to get leads on LinkedIn.

Not content ideas. Actual clients. Here's the system ↓

1/ Feed Claude Your Voice First
☑ Give it examples of YOUR writing (posts, emails, DMs)
☑ Upload your best-performing content
☑ It becomes an extension of you — not a generic robot

2/ Nail Your Messaging With the One-on-One Method 
☑ Brainstorm your WHO, WHAT, and HOW 
☑ Write your problem statement from your client's perspective 
☑ Messaging that resonates — not messaging that sounds like everyone else

3/ Build Your Content Engine 
☑ Batch a week of content in under an hour 
☑ Start with one core idea — ask Claude for 3-5 angles 
☑ Consistent content without spending hours daily

4/ Turn Your Profile Into a Silent Salesperson 
☑ Rewrite your headline, about, and experience around client outcomes 
☑ Use the format: "I help [who] do [what] by [HOW]" 
☑ A profile that sells for you 24/7

5/ Create a DM System That Doesn't Pitch Slap
☑ Build personalized DM sequences focused on THEM
☑ Draft 5-10 openers for people who engage with your content 
☑ Start real conversations — not copy-paste spam

6/ Build a Simple Content-to-Client Funnel
☑ Map it out: post → engagement → DM → conversation → call → client 
☑ Build a simple lead magnet (1-2 pages max) 
☑ A clear path from stranger to client

7/ Iterate and Improve Every Single Week 
☑ Drop your top and worst posts into Claude for analysis
☑ Test new hooks and revisit messaging regularly 
☑ Get better every week — not just busier

⚠️ What Claude can't do (yet): 
→ You still need to provide context for your voice 
→ You still need to bring real words and data 
→ You still need to collect and analyze results yourself

Pro tip: 
Build a "Voice Bible" doc with your best posts and phrases. 
Upload it every session so Claude sounds like you — not like AI.

This is how you stop winging it and start using Claude the right way. 

♻️ Repost to help someone save 10+ hours a week

"I never know what to write about."

Cool guys, I got you – steal this playbook ↓

It took me years to figure LinkedIn out.

But once I cracked it, I grew to 85,000 followers and built a multi-six-figure business using LinkedIn and email. 

Not by posting random motivation quotes. 
Not by using AI to write my posts. 

By having a system.

Here's what most people get wrong.

They think they have a content problem. 

They don't.

They have a system problem.

You're opening LinkedIn, staring at the blank screen, posting something random, and wondering why nobody's reaching out.

That's not a strategy.

So I put together The LinkedIn Growth Playbook — completely free. 

Just the exact system I actually use and help our clients install:

Here's what's inside:

– How I come up with weeks of content ideas in one sitting
– The key mistakes I see coaches and consultants make
– My full content creation system — step by step
– The growth tactics that took me from 0 to 85k
– Tool tips that actually move the needle

+ I included 2 of our best-performing GPTs as a bonus.

This alone will save you 10+ hours of "what should I post?" panic every week.

Comment "PLAYBOOK" and I'll send it to your DMs.

♻️ Repost so more people can grab this.

Nano Banana = your answer to visuals that get leads.

But 90% of people use it wrong. Get this 8-page playbook ↓

I built a free playbook with:

☑ 100+ tested prompts (just copy-paste)
☑ cheat sheets for styles, lighting, cameras
☑ full workflow from prompt to 4K export
☑ fixes for every common output problem
☑ the exact framework experts use

♻️repost + comment "VISUAL" & I will DM you

ps. follow me so I can actually send it :-)

Founder @ Kennedy Creative | Helping B2B leaders dominate their category on LinkedIn and convert influence into revenue through content and outbound

Most executives treat LinkedIn like a resume.

I treat it like a revenue engine.

I work with enterprise B2B executives and founders in the 7–9 figure range to turn authority into measurable growth.

Through The Creative Catalyst Method — a system built on content + outbound — my clients transform visibility into deal flow, building 7+ figure pipelines in as little as 6 months.

And the results speak for themselves:
	
• 30+ MQLs generated in less than 60 days
• Clients getting 3+ leads every week with content + outbound
• A 5-figure deal closed by an agency in under 60 days
• $100K pipeline built in less than 90 days for a SaaS company

What makes this possible isn’t just content.

It’s the combination of strategic positioning, executive voice, and consistent outbound touchpoints that makes your brand unforgettable — and turns authority into revenue.

If you’re an executive ready to move from authority → pipeline → growth, let’s talk.

👉 Book a call or connect with me here on LinkedIn.

Doug Kennedy

When I first started posting on LinkedIn, I was afraid of what people would think.

I’m not talking about strangers. 

I was worried about people I actually knew.

- Old friends. 
- Former coworkers. 
- People I’d see at networking events. 

But I did it anyway.

My fears were realized almost immediately.

“This isn’t really how you’re supposed to use LinkedIn.”

“People laugh at your LinkedIn posts at networking events.”

“Your beard is the worst.”

(Okay I didn’t actually get that last one) 

You start replaying it in your head.

Are they screenshotting it?
Are they mocking it?
Do I look stupid?

For a second, you want to delete everything and go back to being invisible.

But here’s what I learned:

The moment you step into the arena, you become a mirror.

• Your consistency makes other people uncomfortable.
• Your courage highlights their hesitation.
• Your action exposes their excuses.

It’s easier to critique the person posting than to become the person posting.

So they say “no one cares.”

But that’s not true.

If no one cared, they wouldn’t be talking about it.

If no one cared, they wouldn’t be laughing.

If no one cared, they wouldn’t feel the need to comment on it at all.

People start to care when you refuse to stop.

And here’s the funny part.

The same people who questioned it…
The same people who laughed…

Eventually start asking:

“How did you grow like that?”
“How are you getting inbound?”
“How are you turning content into clients?”

Funny how that works.

If you’re building something, expect resistance.

Push through.

The version of you on the other side of consistency will thank you.

Founder @ Kennedy Creative | Executive Authority Architect for Growth-Stage B2B Companies | Turning Leadership Visibility into Pipeline

No alternative text description for this image

The other day I got a cold DM from a college kid.

It was clear he never looked at my profile.

(also had strong automation energy)

If you’re doing outreach, your first message has one job:

Build trust in 2–3 sentences.

Here’s what actually works:

1. Prove you looked

Reference something specific.

- A recent post.
- A podcast they were on.
- A project they launched.

“Hey, saw your post about repositioning your business around revenue impact. The point about roadmap prioritization stood out.”

Now I know you paid attention.

2. Add personality

Sound human.

- A light joke.
- A relatable comment.
- A quick shared experience.

“Fellow dad trying to build online while kids are jumping on the couch over here.”

Now you feel real.

3. Make it about them

Curiosity > pitch.
- Ask a thoughtful question.
- Invite perspective.
- Open a loop.

Now we’re in conversation, not combat.

And here are 3 things not to do. I know from experience:

• Don’t lead with a Calendly link
• Don’t write a 7-paragraph essay
• Don’t pretend you “love what we’re doing” if you clearly don’t know

Outreach works. I’ve closed great clients from DMs.

But only when it feels like one person talking to another.

If you want a simple framework for writing trust-first DMs, comment “DM” and I’ll send you what I use.

graphical user interface, text, application, chat or text message

Almost every time I edit or coach someone on their LinkedIn content, the same 3 things need to change.

When we fix them, their content stops “looking good” and starts driving inbound conversations.

Here they are:

1. The Hook

The purpose of the hook is simple: Earn the next line.

Most people start with a platitude.

“Consistency is key.”
“Personal branding matters.”
“Mindset is everything.”

That doesn’t stop the reader.

Instead, use hooks that create tension, clarity, or curiosity.

3 quick hook formulas:

• The Pattern Interrupt
I almost quit posting on LinkedIn last year.

• The Contrarian Take
You don’t have a content problem. You have a positioning problem.

• The Specific Result
One small tweak to this post turned into an inbound lead in 48 hours.

Hooks are not introductions.
They are doorways.
	
2. The Flow

Most posts don’t stick to one coherent idea.

• Writers drift.
• They stack thoughts.
• They introduce side topics that dilute the main point.

I’ve been there…

A strong post:

• Has one core idea
• Builds logically from sentence to sentence
• Removes anything unrelated
• Uses spacing, bullets, or numbers to guide the eye

If it feels messy to read, it feels risky to trust.

Clarity builds authority. Authority builds demand.

3. The CTA

This is the quiet killer few talk about. 

People are afraid to tell others what to do next.

The other day I tweaked one client’s CTA.

Result? Inbound lead.

Strong CTAs that work:

• Conversation CTA
Comment “PLAN” and I’ll send you the framework.

• Soft Authority CTA
Follow me if you’re building your brand this year. I break this down weekly.

• Direct Pipeline CTA
If you want help building this for your business, DM me “Catalyst.”

If you don’t direct the next step, the reader leaves.

Most content doesn’t fail because the creator lacks talent.

It fails because it lacks structure.

Your content stops being boring and starts becoming pipeline.

If you want to rebuild your content engine the right way, my 1:1 Creator Catalyst program is where we do it.

DM me “Catalyst” and let’s talk.

In 10th grade, my dream of becoming a chemical engineer for DuPont was obliterated.

I’d wanted to be a chemist ever since I saw  The Absent-Minded Professor as a kid. 

Then I took trigonometry.

I hated it.

But I realized that my love for science had been replaced by a love of ideas. 

I became obsessed with politics and philosophy. 

That’s when I started noticing something: Formulas solve problems, but ideas move people.

It wasn’t until years later that I realized that people move markets.

That was the shift.

99.9% of founders I talk to think they’re in the product business.

They’re not.

They’re in the idea business.

- The idea behind the product.
- The idea behind the company.
- The idea behind the future they’re selling.

If the idea isn’t clear, the market doesn’t respond.

Writing is leverage. 

It’s how you scale belief.

When a founder realizes their ideas can shape markets, not just conversations… everything changes.

Here’s the real question:

When did you realize your thinking had more power than your technical skill?

Picture: My dad helping me my chemistry set in 3rd grade.

The force that pulls you into Lord of the Rings, the Bible, and an Apple keynote is the same force most founders never learn to use.

It’s metanarrative.

A metanarrative is the overarching explanation of how the world works.

It answers:

• What’s fundamentally broken
• Who the real villain is
• What the future should look like
• What kind of person thrives in that future
• And why now is the turning point

That’s why Tolkien and C.S. Lewis grip you.

There’s a corrupting force.
There’s a small band of unlikely heroes.
There’s sacrifice.
There’s destiny.
There’s restoration.

The Bible does the same on a cosmic scale: creation, fall, redemption, restoration.

Now look at business.

Steve Jobs didn’t sell devices.

He built a metanarrative around creative rebellion. Technology is liberation. The individual is up against the gray corporate machine.

Elon Musk’s metanarrative is that humanity survives by advancing and it looks like:

Multi-planetary life. 
Sustainable energy. 
Relentless innovation.

You don’t have to agree with them. But you know the story they’re telling.

Most $10M+ founders never define theirs.

- They post tactics.
- They explain services.
- They chase engagement.

But they never articulate:

→ What era is ending.
→ What era is emerging.
→ Why their company is built for the new one.

A metanarrative gives your content gravity.
Without it, you have posts.

With it, you have positioning.

If you want to develop one, start here:

1. Identify the dominant belief in your industry.
2. Define why it’s incomplete or outdated.
3. Articulate the shift that’s happening.
4. Define the type of leader who thrives in this new landscape.
5. Position your company as an instrument of that shift.

Repeat that worldview consistently.

Over time, the market begins to see through your lens.

That’s how industries move.

Not through louder messaging, but through clearer meaning.

Reading this and realizing this is what your executive brand is missing? Send me a DM.

When you’re building something, everyone talks about finding the right partners.

- Creators.
- Editors.
- Designers.
- Other founders.

That stuff matters. I love that part.

But there’s another side nobody posts about.

The numbers.

→ invoices scattered across tools
→ subscriptions you forgot existed
→ tax season quietly approaching

For a while my finances lived in a category called: “I’ll organize that later.”

Later never came.

Working with We Got Your Books changed that.

They took a jumbled mess and turned it into clean reports. My accountant was thrilled…always a good sign.

More importantly:

• I know exactly where things stand
• I stopped guessing month to month
• I actually sleep better

Sometimes the most valuable partner isn’t the one who helps you grow faster.

It’s the one who helps you breathe easier.

If you need someone to help clean up your books, reach out to Emma Smith. They’ll take great care of you!

I’ve talked to too many founders with 10,000+ followers and no pipeline.

Strong engagement.
Consistent posting.
Thoughtful ideas.

Still no qualified inbound!

That’s not an algorithm problem. It’s a positioning problem.

In the first issue of The Creative Catalyst, I break down:

→ Why attention and authority are not the same thing
→ The “invisible buyer” most founders ignore
→ Why publishing consistently doesn’t equal positioning
→ The shift I make with clients that changes inbound in 60–90 days
→ A simple test to see if your profile is building leverage or just audience

Most founders don’t need more content.

They need more clarity.

If you’re posting regularly but your pipeline doesn’t reflect it, this one’s for you.

(Subscribe to the LinkedIn newsletter to read more.)

I’ve spoken with this type of founder more times than I can count. They’ve built a respectable audience, they post consistently, and their engagement 

Open article: The Founder With 10,000 Followers and No Pipeline by Doug Kennedy • 3 min read

The Founder With 10,000 Followers and No Pipeline

If your personal brand isn’t driving pipeline on LinkedIn….

You don’t need more content. 

You need a reset. 

Here’s my 7-day authority reset to help you start getting leads on LinkedIn:

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The Battle

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Doug Kennedy

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The Battle

jessie van breugel 🟣

Doug Kennedy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}jessie van breugel 🟣's LinkedIn Performance

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