Jessie van Breugel 🟣

helped 112+ founders get leads with an AI-powered system | $2.1M in client revenue

If you're a great coach or service provider, but nobody knows you exist

read this ↓

Your clients get results. 
You know your stuff inside out. 
You've put in the years.

But here's the problem:

Your inbox is quiet. 

Your content gets crickets. You've tried cold outreach — DMs, emails, maybe even ads — and got nothing but silence back.

You're the best-kept secret in your industry. 

And it's costing you everything. Right?

You don't need another course on "how to post." 
You don't need more motivation or inspiration.
You don't need someone telling you to "just be consistent."

You need a system.

One that brings qualified leads to YOU — so you stop chasing and start choosing who you work with.

That's exactly what we built.

With Authority Figures + my 1-on-1 support, we:

— Dial in your positioning so prospects instantly "get it"
— Build an inbound content system that attracts the right clients
— Turn LinkedIn into a predictable pipeline — using AI to move fast without burning out

Here's what that looks like in practice:

— Nicholas added $32K in new revenue in 8 weeks selling his new group program.
— Tobias secured $50K in new contracts and filled out his pipeline.
— Josh closed two deals in the first 6 weeks, hitting his first $10K+ month.
— JP closed 3 clients by dialing in his content and DM strategy.
— Linda closed her first $7,5K client within two months.
— Jon signed 3 clients and got a 2X+ ROI in 3 month
— Gabi closed €15,000 in revenue in the first 4 week
— Nicola signed 4 high-ticket clients within weeks.
— Laszlo closed 3 deals within the first 30 days.
— Julius closed his first $4,5K client within 2 months.

This works best if you already have a high-ticket offer, you deliver real results for clients, and you're done being invisible.

Start with the free system here: https://authority-figures.com/application

Founder

The Creator Academy teaches creators to make magic internet money through audience-building and personal branding. Twitter and LinkedIn courses: https://thecreatoracademy.xyz/

jessie van breugel 🟣

Claude beats ChatGPT for getting leads on LinkedIn.

I just finished the Claude Mastery Guide – get access ↓

Claude is the smartest Al right now.

I use it to nail messaging, build ICPs, and write content frameworks. 

This one tool replaced hours of guesswork.

But 90% of people prompt it like ChatGPT.

That's why I wrote the Claude Mastery Guide:

→ The #1 strategy that makes Claude reign supreme
→ How Claude thinks differently
→ Workflow built for Claude
→ 200+ Al Prompts

Comment "Claude" and I'll DM it to you.

♻️ Repost this for priority access - inbox is a bit full right now

ps. due to the INSANE response on this post, I have a MASSIVE backlog of massive. download the guide here directly: https://lnkd.in/eiwBiB99

I help coaches + service providers turn LinkedIn into their #1 client-acquisition channel | start with the system in my featured section

Claude gives you access to elite marketers for $0.

I codified their brains into 1 application. Access it below ↓

This app lets you interact with:

1/ Alex Hormozi (offer creation + value delivery)
2/ Gary Vee (content volume + platform strategy)
3/ Russell Brunson (funnel psychology + storytelling)
4/ Dan Kennedy (direct response + urgency tactics)
5/ Seth Godin (Brand storytelling + Trust building)

Here's what most people get wrong:

They use AI like a typing assistant.

So their content sounds fine…
But it doesn't convert.

Instead of guessing what to write next…

You get strategic input from 5 of the greatest marketing minds — inside one interface.

This is for founders, coaches, and consultants who:

– Have an offer 
– Want more demand 
– And are using AI but not getting leverage from it

How to get access:

1/ Like this post 
2/ Comment "APP"
3/ I'll DM you the link

ps. repost for priority access (or have some patience) ♻️

update: inbox = a mess, so get it here: https://lnkd.in/eHiU7KXy

Stop wasting hours on bad design. Use Claude + Figma ↓

I just built the visual workflow for getting leads on LinkedIn.

Every week I see coaches and consultants burning time in Canva trying to make their content look professional.

Meanwhile I'm cranking out carousels, lead magnets, and banners in 20 minutes flat.

(40% of my lead magnets posts go viral with > 1,000 comments. Built with this exact workflow.)

2 tools. 0 design experience needed.

But 90% of service providers don't know how to use them together.

So I documented the whole thing:

→ Why your Canva graphics are killing your credibility
→ How Claude does the thinking so Figma just executes
→ The exact 20-minute workflow I use every week
→ 7 prompts that build your full LinkedIn visual system

Comment "VISUAL" and I'll send it over.

♻️ repost so your network stops wasting time in Canva

update: my inbox = a MESS - access the guide here: https://lnkd.in/ec4b5jnr

Claude turns you into an elite Linkedin marketer.

I compiled my top 10 Skills for lead-gen – get access ↓

Comment “SKILL” and I’ll send you the full kit.

I’ve spent weeks testing this complete lead-gen system:

10 different Claude Skills, all built with 1 specific mission.

Together, they form your LinkedIn lead-gen team.

→ LinkedIn Profile Optimizer
→ Viral Hook Writer
→ LinkedIn Post Generator
→ Visual Content Designer
→ DM Conversation Skill
→ Comment Strategy Writer
→ CTA & Handraiser Writer
→ Carousel Post Builder
→ Content Calendar Planner
→ LinkedIn Content Repurposer 

The setup is stupidly simple:

1/ Download the file in the kit
2/ Paste it in Claude
3/ Ready-to-go

A skill file tells AI your standards.
Install it once, run it forever.

Want access?

1/ Follow me (so you see the rest of the series)
2/ Like this post
3/ Comment “SKILL” and I’ll send you the full kit

♻️ Repost this to help someone win on LinkedIn

ps. due to the INSANE response on this post, I have a BIG backlog of massive. download the resource here directly: https://lnkd.in/eJuAbg_Q

Claude turns you into a full-stack marketer.

Steal this prompt to create your own lead-gen team ↓

Comment “STACK” and I’ll send you the kit.

Claude has a new feature called Skills.
It learns your workflows and runs them 24/7.
I built a mega prompt that creates Skills within minutes.

How to get access:

1/ Follow me (so you see the rest of the series)
2/ Like the post 
3/ Comment “STACK” and I'll DM you.

ps. repost for priority access ♻️ (my inbox = a mess)

update: inbox = a MESS, so download it here directly: https://lnkd.in/e8ut_Hjw

Stop wasting hours on tasks AI can do. Use Claude Skills ↓

I built 7 Skills to handle your lead-gen on LinkedIn.

Every week I see coaches and consultants spending 6+ hours writing posts, planning content, crafting DMs — all manually.

Meanwhile I'm getting it done in under an hour.

Getting >500k impressions per week, and 1,000s of leads.

But most service providers don't even know Claude Skills exist — let alone how to use them for client acquisition.

So I'm giving away the whole vault:

→ Content Calendar Planner
→ LinkedIn Profile Optimizer
→ Comment Strategy Writer
→ LinkedIn Post Generator
→ CTA Handraiser Writer
→ DM Conversation Skill
→ Viral Hook Writer

Each one runs directly inside Claude — like having a marketing team on demand.

Comment "SKILLS" and I'll send it over.

♻️ repost to help someone else win on LinkedIn

update: inbox = a MESS so access it here: https://lnkd.in/e9a_hf42

Claude is insane for lead gen (most people don't know this)

I compiled 1000+ marketing prompts — giving them away for FREE ↓

Comment "1K" and I'll send you the system.

Includes prompts for:

☑ LinkedIn content that gets DMs
☑ Lead magnets that convert
☑ Email sequences that book calls
☑ Offer positioning that sells
☑ Audience research
☑ Engagement hooks
☑ DM scripts

This is for coaches, consultants, and service providers who want to stop paying $2K/month for content and start doing it themselves in 30 min/day.

Just plug-and-play prompts I've tested with clients who've closed $2.5M+ using this stuff.

To get access: 

Like this so it helps someone
Comment "1K" and I'll send it

♻️ Repost for priority (my inbox is packed)

Claude can now run tasks on your desktop while you sleep.

It's called Cowork. Here's how I use it to get leads on LinkedIn ↓

I've been testing it for the past week.

It writes posts, audits profiles, builds ICPs, does market research — all while I'm at the gym.

This is the biggest shortcut for LinkedIn I've seen in months.

But most coaches and consultants don't even know it exists.

So I built a short setup guide — from install to first result in under 20 minutes.

Comment "Cowork" and I'll DM it to you.

Note: follow me so I can actually send it.

update: inbox = a MESS, so download it here directly: https://lnkd.in/eC4jmxUR

Claude is the smartest AI right now.

But 90% use it like ChatGPT. Steal these prompts ↓

Here's what most coaches and consultants do:

They type "write me a LinkedIn post about positioning" and then add 47 lines of "don't use jargon, don't sound like AI, don't use filler phrases."

That doesn't work.

I tested hundreds of prompts.
Build the right ones and run them.
This process alone replaced hours of guesswork.

Most people blame the AI.
The real problem is bad prompts.

So I'm giving away my top 50 Claude prompts — copy-paste version.

Use them to:

→ Attract clients from your content (not chase them)
→ Turn DMs into calls without pitch slapping
→ Nail how you talk about your offer
→ Figure out exactly who you help

How to get it:

• Follow (so I can DM you)
• Comment “PROMPT”
• Like + repost

(miss a step = no access)

Hire Hormozi, Gary Vee & Seth Godin for $0 with Claude.

I codified their brains into 1 Mega Prompt. Steal it for free:

Comment “PROMPT” and I’ll send it to you.

This mega prompt transforms Claude into:

1. Alex Hormozi (offer creation + value delivery)
2. Gary Vee (content volume + platform strategy)
3. Russell Brunson (funnel psychology + storytelling)
4. Dan Kennedy (direct response + urgency tactics)
5. Seth Godin (Brand storytelling + Trust building)

Here’s what most people get wrong:

They use AI like a typing assistant.

𐄂 No strategic thinking
𐄂 No context setting
𐄂 No psychological depth

So their content sounds fine…
But it doesn’t convert.

Here’s what this mega prompt does:

→ Turn weak offers into hard-to-refuse ones
→ Rewrite vanilla content into lead-generating assets
→ Improve your messaging based on specific audience psychology

Instead of guessing what to write…

You get strategic input from 5 of the greatest marketing minds — synthesized into one prompt.

This is for founders, coaches, and consultants who:

– Have an offer
– Want more demand
– And are using AI but not getting leverage from it

Just structured thinking applied to your business.

Want access?

1/ Like this post
2/ Comment "PROMPT" and I’ll DM you

♻️ Repost for priority access (or have some patience)

ps. bit of a MASSIVE backlog, so download the resource here directly: leads.sh/l/yedycvsyzfs6

Forget ChatGPT. Claude gets you leads on LinkedIn.

I wrote the Claude Mastery Guide — grab it free ↓

I've tested every AI tool out there for content.

Claude is the only one that actually sounds like me when I prompt it right.

The problem? 

Most people give it the same lazy prompts they'd give ChatGPT.

Different tool. Different brain. Needs a different approach.

So I broke down everything I've learned into one guide:

→ How to prompt Claude so it doesn't sound like AI
→ The one setup that changed my output overnight
→ 200+ prompts built for coaches and consultants
→ My full workflow from blank screen to posted

update: inbox = a mess, so download it here directly: https://lnkd.in/eV-4BugA

♻️ Repost this for priority access - inbox is a bit full right now

Nano Banana is the best-kept secret for leads on LinkedIn.

I just finished the Nano Banana Mastery Guide – get access ↓

Nano Banana 2 just launched 24 hours ago.

And, it’s the #1 Al image creation tool right now.

I use it to create viral images, visuals and carousels.

(Heck, I even created a new IG profile picture with it)

This one tool replaced hours of messing around.

But 90% of people aren’t even aware of it.

That's why I wrote the Nano Banana Mastery Guide:

→ The #1 reason Canva is now obsolete
→ How Nano Banana thinks differently
→ Workflow built for Nano Banana
→ 100+ Al Prompts

Comment "BANANA" and I'll DM it to you.

♻️ Repost this for priority access - inbox is a bit full right now

ps. visual below is obviously created with the exact strategies that are covered in the guide 👀

update: inbox is an absolute MESS - download the guide here directly: https://lnkd.in/eD6Yp5ws

Claude turns 10+ years of expertise into leads on LinkedIn.

Steal this 60-min workflow to write your "book" ↓

Comment "EXPERT" and I'll DM you the link (it’s free)

I built a tool that interviews you, extracts your methodology, and writes your full "Book".

This isn’t another template, or a checklist. 

This is a document you can pin on LinkedIn, send to prospects, and finally feel proud of.

I speak to so many experts and every single time — it surprises me how bad they are at showing how good they actually are.

10/10 at their craft. 
2/10 at marketing it.

This document fixes that.

In case you’ve got years of experience but are still invisible on LinkedIn.

This is for you.

Comment "EXPERT" and I'll DM you the link. 

♻️ Repost this for priority access as my inbox = FULL right now

ps. inbox = a mess right now so wanna quick direct access? download it here: https://lnkd.in/eCcnJTd5

99% of people waste money on design & still get no results.

I generate 1,000s of leads/week with AI visuals - get the guide ↓

Comment “AI” and it will arrive in your inbox.

This is the only AI Guide you need to get more leads:

☑ Tips & tricks
☑ How-to guides
☑ Features you didn’t know before

To get this for FREE:

1. Like the post 
2. Comment “AI” and I'll DM you.

♻️ repost for priority-access – my inbox tend to be full

Last week, I generated 4,000+ leads using Claude.

I broke down EXACTLY how I did this – copy this ↓

Most coaches spend hours writing content that get 0 leads.

Then they wonder why LinkedIn isn't working for them.

Every week, I publish 5+ lead magnets — each one took under 10 minutes.

440,000 views. 4,000+ leads. One $10,000 contract. 

Without a sales call.

I recorded the full step-by-step breakdown.

Watch it here: https://lnkd.in/eN_u94EV

ps. repost this so it can help more people 😎

This Claude Skill audits your LinkedIn Profile in 5 minutes.

Any expert charges $500+ for the same audit. Get access ↓

Comment “PROFILE” and I send it to your inbox.

Here’s what most people get wrong with their LinkedIn Profile:

𐄂 Banners that look nice but don’t convert
𐄂 An About section that reads like a resume
𐄂 No clear reason for someone to DM or follow
𐄂 Generic headlines that don’t say who they help

That’s why profiles get views but no leads.

I built a Claude Skill based on 100s of LinkedIn Profile audits I’ve done in the last 5 years.

Install it once and run it forever.

Here’s what it gives you:

→ 5 headline optimizations tailored to your offer
→ 3 ready-to-implement fixes for your banner
→ 1–2 relevant links or resources to add in your Featured section
→ A complete rewrite of your About section
→ An overall profile score (0–100) so you know exactly where you stand

Paste your LinkedIn Profile and hit Enter.

Get your free audit within 5 minutes.

This is for founders, consultants, and creators who want their profile to turn views into inbound leads.

Comment “PROFILE” and I’ll send it to you

Next step, I’ll DM you the direct link.

Claude is insane for getting inbound leads on LinkedIn.

I just built a Viral Lead Magnet Skill Pack – get access ↓

↳ Comment “VIRAL” and I’ll send you the direct link.

People say “lead magnets are dead”.

Whilst they just kinda s*ck at making them.

In the last 7 days, I’ve generated 600k views, 1,000s of leads, and 5-figures in revenue.

I’ve spent weeks testing this complete lead-gen system:

→ Ideate your next viral lead magnet
→ Write the perfect copy
→ Design a scroll-stopping visual (even if you’re no designer)
→ Build the actual resource within minutes

The setup is stupidly simple:

1/ Download the files in the kit
2/ Paste it in Claude
3/ Ready-to-go

A skill file tells AI your standards.
Install it once, run it forever.

Want access?

1/ Follow me (so you see the rest of the series)
2/ Like this post
3/ Comment “VIRAL” and I’ll send you the full kit

ps. my inbox = a MESS, so download it here directly: https://lnkd.in/ewQvhKh6

7 ways I use Claude to get leads on LinkedIn.

Not content ideas. Actual clients. Here's the system ↓

1/ Feed Claude Your Voice First
☑ Give it examples of YOUR writing (posts, emails, DMs)
☑ Upload your best-performing content
☑ It becomes an extension of you — not a generic robot

2/ Nail Your Messaging With the One-on-One Method 
☑ Brainstorm your WHO, WHAT, and HOW 
☑ Write your problem statement from your client's perspective 
☑ Messaging that resonates — not messaging that sounds like everyone else

3/ Build Your Content Engine 
☑ Batch a week of content in under an hour 
☑ Start with one core idea — ask Claude for 3-5 angles 
☑ Consistent content without spending hours daily

4/ Turn Your Profile Into a Silent Salesperson 
☑ Rewrite your headline, about, and experience around client outcomes 
☑ Use the format: "I help [who] do [what] by [HOW]" 
☑ A profile that sells for you 24/7

5/ Create a DM System That Doesn't Pitch Slap
☑ Build personalized DM sequences focused on THEM
☑ Draft 5-10 openers for people who engage with your content 
☑ Start real conversations — not copy-paste spam

6/ Build a Simple Content-to-Client Funnel
☑ Map it out: post → engagement → DM → conversation → call → client 
☑ Build a simple lead magnet (1-2 pages max) 
☑ A clear path from stranger to client

7/ Iterate and Improve Every Single Week 
☑ Drop your top and worst posts into Claude for analysis
☑ Test new hooks and revisit messaging regularly 
☑ Get better every week — not just busier

⚠️ What Claude can't do (yet): 
→ You still need to provide context for your voice 
→ You still need to bring real words and data 
→ You still need to collect and analyze results yourself

Pro tip: 
Build a "Voice Bible" doc with your best posts and phrases. 
Upload it every session so Claude sounds like you — not like AI.

This is how you stop winging it and start using Claude the right way. 

♻️ Repost to help someone save 10+ hours a week

"I never know what to write about."

Cool guys, I got you – steal this playbook ↓

It took me years to figure LinkedIn out.

But once I cracked it, I grew to 85,000 followers and built a multi-six-figure business using LinkedIn and email. 

Not by posting random motivation quotes. 
Not by using AI to write my posts. 

By having a system.

Here's what most people get wrong.

They think they have a content problem. 

They don't.

They have a system problem.

You're opening LinkedIn, staring at the blank screen, posting something random, and wondering why nobody's reaching out.

That's not a strategy.

So I put together The LinkedIn Growth Playbook — completely free. 

Just the exact system I actually use and help our clients install:

Here's what's inside:

– How I come up with weeks of content ideas in one sitting
– The key mistakes I see coaches and consultants make
– My full content creation system — step by step
– The growth tactics that took me from 0 to 85k
– Tool tips that actually move the needle

+ I included 2 of our best-performing GPTs as a bonus.

This alone will save you 10+ hours of "what should I post?" panic every week.

Comment "PLAYBOOK" and I'll send it to your DMs.

♻️ Repost so more people can grab this.

Nano Banana = your answer to visuals that get leads.

But 90% of people use it wrong. Get this 8-page playbook ↓

I built a free playbook with:

☑ 100+ tested prompts (just copy-paste)
☑ cheat sheets for styles, lighting, cameras
☑ full workflow from prompt to 4K export
☑ fixes for every common output problem
☑ the exact framework experts use

♻️repost + comment "VISUAL" & I will DM you

ps. follow me so I can actually send it :-)

After 8 years of being out of the hospitality industry, I walked into a travel agency to the exclamation, "Hey! You're the Bingo Guy!" An email marketing campaign to drive sales from 8 years prior confirmed three things: 

•	The Power of Storytelling
•	The Power of Personal Branding
•	I Needed a Cooler Nickname

If you're looking to:

•	Develop creative paths to success
•	Find opportunities hiding in plain sight
•	Communicate strategic alternatives

Then let's chat!

In a world spinning with possibilities, I believe it's the genuine relationships we forge that make it go round.  And when you apply a bespoke touch to business – tailoring your sales, marketing, and personal brand to resonate with each individual – that's where the magic happens. 

Things I love talking shop about:

•	Customer service that's relationship-focused
•	Critical thinking & problem solving that gets to the root of the problem
•	Storytelling - Ask me about that bingo contest
•	Digital marketing & social media - CHDM certified!
•	Creative ideas & content development

Away from work I love spending time with my family, creating art, playing golf, and rooting for the Cubs and Bears. Additionally, I support the Michael J. Fox Foundation and Muscular Dystrophy Association. Please message me if you’d like to share your story or need help in reaching your goals.

Don Barnett

Every hotel Salesperson when a potential group can't shift their dates 𝘫𝘶𝘴𝘵 𝘰𝘯𝘦 𝘥𝘢𝘺.

Creative Solutions for Hospitality Success | Director of Sales & Marketing at LondonHouse Chicago | Certified Hospitality Digital Marketer

Every hotel salesperson when someone says, "I bet this space sells itself."

Discounting is the espresso shot of hotel marketing.
Works fast. Feels powerful.
But you'll feel it out the other end later.

If your main strategy for driving bookings is discount driven, you don't have a marketing strategy.
𝘠𝘰𝘶 𝘩𝘢𝘷𝘦 𝘢 𝘤𝘭𝘦𝘢𝘳𝘢𝘯𝘤𝘦 𝘳𝘢𝘤𝘬.

And when the hotel next door drops another 5% lower than you, you've now entered The Hunger Games: Hotel Edition.

The hotels winning more business aren't cheaper.
They're preferred.

And preference isn't built with promo codes.
It's built with familiarity, credibility and trust.
𝘛𝘩𝘪𝘴 𝘪𝘴 𝘸𝘩𝘢𝘵 𝘨𝘰𝘰𝘥 𝘴𝘰𝘤𝘪𝘢𝘭 𝘮𝘦𝘥𝘪𝘢 𝘤𝘢𝘯 𝘥𝘰.

It builds familiarity before the search.
Credibility before the comparison.
Trust before the transaction.

So when it's time to book, guests aren't asking, "Who's cheapest?"

They're thinking, "I already know this place."
And that's a better position to be in than 10% off.

Ever had a meeting planner check your availability 𝘣𝘦𝘧𝘰𝘳𝘦 blasting the RFP out to everyone else?

That’s not a sick fantasy.
That’s 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻.

Somewhere along the way you became known as the team that:
• responds quickly • sends clear proposals • 
• actually follows up • doesn’t vanish after the site •

And once that reputation kicks in, something heavenly happens:
𝗠𝗼𝗺𝗲𝗻𝘁𝘂𝗺.

Instead of fighting through the RFP Hunger Games, you see more:
• direct leads • referrals • first dibs •

Be responsive. Be easy to work with. Follow up.

Do that long enough and your reputation starts doing some of the selling for you.

The vast majority of people in hospitality aren't sharing they're valuable knowledge or personality on LinkedIn. 
And I know why...
 
It's because of the "Eyeroll Threshold". 
 
It's these circles of hell one must traverse, fraught with judgement and eyerolls. 
 
⭕ The 1st Circle is usually your Inner Circle; family. And kids are the worst. No one rolls their eyes harder at you than a daughter, believe me, I have two. 
⭕ The 2nd Circle are Friends and Co-Workers. They'll mostly roll their eyes behind your back or make a snide comment. 
⭕ But the 3rd Circle, 𝙩𝙝𝙖𝙩'𝙨 𝙬𝙝𝙚𝙧𝙚 𝙮𝙤𝙪 𝙘𝙧𝙤𝙨𝙨 𝙤𝙫𝙚𝙧 𝙩𝙝𝙚 𝙩𝙝𝙧𝙚𝙨𝙝𝙤𝙡𝙙. This circle is filled with people that know you but don't see you often. They might find some joy in hearing what you have to say or what you're up to these days. 
⭕ The 4th Circle are people you've never met, but you've said something that resonates with them. Maybe even helped or inspired them in some way. 
 
I heard something great the other day: Hate doesn't come from people ahead of you. It comes from people jealous or threatened by you. 

It's the price you pay for going against the status quo. 
▶️ But to the bold go the spoils.

Want to stand out in business?
 
Bring energy.
 
The type that makes people think, "Wow, this person must like being here."

Real enthusiasm.
 Because energy is contagious.
 
If you show up engaged, responsive, and genuinely excited to help, people feel it.  
And when people feel it, they want to work with you.
 
In hospitality especially, enthusiasm is a cheat code.
 
The quick reply.  
The proactive follow-up.  
The “I’ve got this” attitude.
 
No one remembers the most polished person in the room.
They remember the one who made them feel excited about working together.
 
You don’t have to be the loudest.
Just the most alive. ⚡

Is your hotel's social media like that gym membership you technically have?
Going twice a week, effort varies.

Technically active.
Visibly present.
Emotionally... buffering.

Next time you look at your Facebook, Instagram, LinkedIn, etc., ask yourself:

🤔 Does your content show your hotel's personality?
🤔 Does it speak to your ideal audience?
🤔 Does it have a pulse?

If your feed feels like a treadmill set to 1 mph, don't be surprised when no one's breaking a sweat over your brand.

Have your LinkedIn posts been put in witness protection?
Seen by no one? 
Don Hoteleone has 2 pieces of advice...

1. Stop Reposting 

Reposting? Congrats, you just became LinkedIn’s version of a chain email.

Original content is king. Reposts get buried in the desert.

If you’re going to repost something, add your own thoughts and commentary to it. Otherwise, fuhgeddaboudit...

2. Stop putting a link in your post. 

LinkedIn doesn't condone you going against the family. In other words, they don't want you following another link off of their site.

However, to get around this algorithmic nightmare, post a link in the comments.

The algorithm isn’t out to get you. But it 𝘪𝘴 out to ignore you if you keep doing these two things.

Speed wins. 
In sales. In sports.
When kicking a muffin into the air before it hits the floor...

If you're in group sales, let’s talk about response time.

According to Cvent, the 𝗖𝗵𝗶𝗰𝗮𝗴𝗼 𝗺𝗮𝗿𝗸𝗲𝘁 𝗮𝘃𝗲𝗿𝗮𝗴𝗲𝘀 𝗮𝗯𝗼𝘂𝘁 𝟴 𝗵𝗼𝘂𝗿𝘀 to respond to RFPs.

Eight hours.

Are we submitting RFPs... or walking to Mordor?

Amadeus’ MeetingBroker data shows that 72% of first responders win the business.

That's not a small edge.
That's structural advantage.

But here's the part people miss:

Speed gets you noticed.
Follow-up get you awarded.

Winning teams don't just respond fast.
They:

• Prioritize RFP responses
• Set clear next steps
• Follow a structured cadence
• Stay persistent (without being annoying)
 
Speed gets you in the game.  Follow-up closes it.

What’s your average response time?

And more importantly, what happens after you hit send?

Did you know there's a formula to monetizing your personal brand?

And none of it involves going viral.
(the germaphobe in me just said, "Thank God")

The people seeing opportunities are running this playbook:

✅ Specific Knowledge
→ Be dangerously good at something people actually care about. Generic advice doesn’t pay.

✅ Value First, Always
→ Give before you ask. Do you like ads in your feed? Me neither. Provide something people can use.

✅ Networking (Like It’s Your F***** Job)
→ Build relationships, not just a following. Opportunities come from people, not likes.

✅ Leverage
→ Utilize platforms, systems, and connections that amplify your reach. Smarter, not harder.

✅ Personality and Storytelling
→ Show up as YOU and tell stories. Facts tell, but stories sell.

✅ Consistency and Patience
→ This platform provides you the opportunity to stay top of mind with your network as often as you choose to show up.

✅ Thick Skin
→ First they'll roll their eyes and ask why you're doing it. Then they'll ask how you did it.

If you run this formula long enough, you won’t have to chase opportunities.

They’ll be chasing you.

What’s one part of this formula you’re focusing on right now?

You've heard of goat yoga,
but have you tried Yorkie meditation?

It's where you meditate for 5 seconds before the most impatient dog on Earth jumps on your face.

1 star, do not recommend.

Did the person you just gave your name to say, "Who?"
Unless that person was an owl, your personal brand has some serious red flags.

In sales (hospitality or otherwise), 𝘺𝘰𝘶 are the brand long before anyone sees your property. If people can’t place your name or the reason they 𝘴𝘩𝘰𝘶𝘭𝘥 remember you, then your follow-up is already playing from behind.

✅ Your brand is why planners reply to 𝘺𝘰𝘶𝘳 email first. 
✅ It’s why they tag you when someone posts “I need a hotel in Chicago!” 
✅ It’s why your name doesn’t just show up, it 𝘴𝘵𝘪𝘤𝘬𝘴.

You don't have to be loud or as hilarious as I think I am. 
But you do need to 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵𝘪𝘢𝘵𝘦 yourself. 

Who you are.
How you help.
Why you resonate.

So if the last five people you introduced yourself to said “Who?”, it’s time to give your brand a little boost. 

Or stop hanging out with owls.
Even if their meetings are a hoot. #𝗱𝗮𝗱𝗷𝗼𝗸𝗲𝘀

A big influencer can get you seen.
But a micro-influencer can get you booked.

If you've ever worked in Sales at a hotel with only one ballroom, you've likely told a client, "You'll be a big fish in a small pond."

Working with a micro-influencer is like that!

A creator with a massive following can put your hotel, restaurant, or experience in front of a ton of people. But that ocean is diluted.

A strategically aligned micro-influencer puts you in front of the 𝘳𝘪𝘨𝘩𝘵 people and makes it feel like an actual recommendation.

Here are some key differences:

Big following influencer:

• big reach
• broad awareness
• polished content
• everyone sees it

Micro-influencer:

• stronger trust
• better engagement
• more niche audience
• content that feels believable
 
When trust and attention are at a premium, that matters. 
That’s where micro-influencers win.
 
Less “paid partnership energy.”  More “I went, I loved it, and you will too."

DM me if you want to talk shop!

If you could travel 20 years into the past to impart some wisdom to yourself, what would you say? 
 
For me: 
 
🔹 Worrying is wasted energy and won't change any outcome whether good or bad. 
🔹 Nothing is more valuable than time. Invest it in quality people, places and things. 
🔹 Tremendous freedom is gained when you stop caring what people think. 
🔹 Create small daily goals that are impossible not to complete. 
🔹 Embrace the concept of leverage. 
🔹 Stop talking and start doing.  

⚠️ Don't shave your entire head to the lowest clipper setting, you will regret it.
 
What would you say to your younger self?

taplio

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