Jessie van Breugel 🟣

helped 112+ founders get leads with an AI-powered system | $2.1M in client revenue

If you’re a coach or founder, this is for you ↓

The #1 reason you're on LinkedIn:

Leads to grow your business.

Because you want to...

– Make your family proud
– Have the freedom to travel
– Spend more time with the people you love
– Own your time (not just your calendar)
– Leave behind the 9-to-5 hamster wheel

Because your business isn't just a business — it's how you live free and serve deeply.

Right?

You didn’t quit your job to work longer hours in your own business.

You want freedom. Authority. Clients you actually like.

We help founders get INBOUND LEADS on LinkedIn with an AI-powered system — without endlessly chasing, burning out, or becoming a full-time content creator.

With our Authority Figures Program and my 1-1 support, together we:

— Get crystal-clear on your positioning and message
— Build an audience that trusts you (and buys from you)
— Use AI to streamline content + client acquisition — fast & secure

Here's a small selection of the experts we've worked with:

— Nicholas added $32K in new revenue in 8 weeks selling his new group program.
— Josh closed two deals in the first 6 weeks, hitting his first $10k+ month.
— Tobias secured $50K in new contracts and filled out his pipeline.
— JP closed 3 clients by dialing in his content and DM strategy.
— Linda closed her first $7,5K client within two months.
— Jon signed 3 clients and got a 2X+ ROI in 3 months.
— Gabi closed €15,000 in revenue in the first 4 weeks.
— Julius closed his first $4,5K client within 2 months.
— Laszlo closed 3 deals within the first 30 days.

If you're an expert with a high-ticket offer and you're ready to grow —

Send me a DM with “AFP” and I’ll send you the details.

Founder

The Creator Academy teaches creators to make magic internet money through audience-building and personal branding. Twitter and LinkedIn courses: https://thecreatoracademy.xyz/

jessie van breugel 🟣

GPT-5 = insane for lead gen (most people don’t know this)

Today I'm giving away 1000+ marketing prompts for FREE ↓

Comment “1K” and I’ll DM you the full system.

This includes specific prompts on:

☑ Influencer marketing
☑ Brand management
☑ Marketing research
☑ LinkedIn marketing
☑ Content marketing
☑ Product marketing
☑ Email marketing

It’s everything you need to have in 2025:

To replace your marketing team, 
or cut down on marketing costs.

You want to stop working just harder.
Instead, start working smarter.

To get access to this resource:

1. Like this post so it can help more people
2. Comment “1K” and I’ll send it to you.

♻️ Repost to get priority access (my inbox = a bit full)

“inbound is dead.” yeah… right | check my featured section to see how we’re still making it work ↓

I spent the last 100+ days obsessing over the perfect LinkedIn lead-gen post. After 5M+ organic impressions and 1,000s of leads, I cracked the code. The secret?

I have ONE framework I use every week to bring in new inbound leads.

Last time I checked, we have over 33,000 leads in our CRM.

Plus, I’ve used it to help 100+ coaches and founders.

Guys like Mark who filled his pipeline for MONTHS with a few simple posts.

And now I’m giving you the exact blueprint to build your own.

It's the complete system that:

☑ Converts views into booked calls
☑ Builds a posting routine to stay consistent with
☑ Tracks what content drives real business results
☑ Turns your expertise into endless lead magnet ideas
☑ Creates posts optimized for growth AND inbound leads

If you want this complete content engine:

1/ Like this post
2/ Comment "ENGINE"
3/ Connect with me (so I can DM you)

After 5+ years on LinkedIn, I’m happy to announce:

Cold DMs are finally dying – steal this new strategy ↓

This strategy works exceptionally well if you’re tired of: 

𐄂 Endless LinkedIn pitch DMs
𐄂 Spray and pray cold outreach
𐄂 Cringy “just following up :)” messages

These strategies aren’t just annoying.
It also burns trust with your prospects.
Long before a real conversation even starts.

I just released a 15-page guide on LinkedIn Inbound Sales – a proven system that attracts inbound leads on LinkedIn, and how to convert these leads into revenue.

Here’s what’s inside:

☑ The 7-Step DM Flow to go from cold → close
☑ How to use AI & Lead Magnets for 1,000s of inbound leads
☑ The Cold → Warm → Hot nurture model for closing deals without pitching.

For the next 24 hours, I’m giving it away.

Want a free copy?

1. Like this post so it can reach (and help) more people
2. Comment “LINKEDIN” & I send it to you

♻️ repost this for priority access – or wait a few days before the resource arrives (my inbox is very full at the moment)

After 3 years, I finished – The LinkedIn GPT Blueprint

Over 10,000+ words and you can have it for FREE ↓

Comment "GPT" and I'll send it to you

It's the exact system I've used to;

☑ Get invited on dozens of key podcasts, and live events
☑  Become a Top 50 LinkedIn Creator worldwide
☑  Book 1,000s of meetings with $0 on ads
☑  Train 100s of coaches & consultants 
☑  Help our clients close $2,500,000+
☑  Generate millions of organic views

I share key insights I've NEVER shared before like

→ The “6-Figure No Sales Calls System” I built 
→ The GPT analysis I did on 100,000+ DMs
→ How I created 100s of viral lead magnets

It shows you EXACTLY

How to close clients on LinkedIn - without burning out.

This is the #1 guide you need to win on LinkedIn.

And I promise: this is worth your time.

To get access:

1. Like this so it can reach (and help) more people
2. Comment "GPT" and I'll send it to you

♻️ Repost this for priority access.

I've booked 300+ calls from LinkedIn DMs in 2025.

I compiled the 3 most effective templates – steal them ↓

Our 3 highest-converting DM templates:

1) “The Direct Hit”
2) “The 9-word DM”
3) “The 50/50 Message”

These 3 are our top performers—coming directly from a vault of 11 high-converting DM templates we use daily.

Want access to all 11 templates?

Like this post + comment “DM” and I’ll DM you the full pack.

ps. I might not be able to get back to all the comments straight away, so if you want priority access: hit repost ♻️

I spent 5+ yrs learning how to get inbound leads.

I packaged it all in this GPT-5 system – steal it for FREE ↓

↳ Comment “SYSTEM” below and I send it to you.

It’s simple.

Just copy-paste:

– a YouTube video
– Reddit thread
– a blog post
– X threads
– an email

Hit “Enter” and watch it:

→ generate 20+ of post ideas
→ write 11+ viral LinkedIn hooks
→ everything you need for your next post 

This isn't your standard "write me a linkedin post about X" BS.

This is years of conversion copywriting put together.

In 1 single system.

I’ve used this to generate 25,303 leads in the last few months.

Want to get access?

1. Like this post so it can reach (and help) more people
2. Comment “SYSTEM” below and I’ll send it to you.

ps. repost this for priority access ~ or be patient :-)

I hated LinkedIn DMs until I made multiple 6 figures.

I compiled everything into a free course - steal this ↓

Here’s what you’ll learn:

☑ Why your LinkedIn DMs don’t convert
☑ How to qualify prospects without wasting time
☑ How to move conversations forward seamlessly
☑ 5 follow-up methods that build trust, not pressure
☑ What messages to craft to get a higher response-rate

Don’t lose new clients over weak DMs.

Booking calls via DMs ain’t rocket-science.

Follow a proven framework, put in the reps and see results.

Start today to book more calls on LinkedIn tomorrow.

This playbook reveals the 7 crucial steps to book calls via DMs.

Inside: exact DM scripts, follow-up templates, and real-world examples to close more calls. Plus, a bonus video showing how I use ChatGPT to master DMs.

How to get access:

1. Like this post
2. Comment “LEADS”
3. I send it to you within 24 hours

ps. repost for priority access ♻️ or be patient

Every founder in 2025 should have a GPT stack.

Not 1, not 2. 10. Steal this system for FREE ↓

I pulled together a list of 10 GPTs founders should have at their disposal —  covering content marketing, lead-generation, outreach, sales strategies, and more.

→ These GPTs replace SOPs, useless templates, and even man hours.

I’ve compiled it into a simple one-page you can save, share, and steal.

Here’s how to get access to this resource:

1. Like this post so it can reach (and help) more people.
2. Comment “STACK” and I’ll send you the link.

ps. repost for priority access.

I used to waste hours on LinkedIn hooks (with 0 results)

Now I create viral hooks in < 30 sec – COPY THIS ↓

The secret?

I built a Viral Hook GPT.

Comment “HOOKS” if you want VIP access.

It uses the 11 formats that have generated over 3 million views on my content in the last 2 months alone.

This AI system removes your writer's block forever:

→ No more staring at a blank screen
→ No more second-guessing what works
→ No more wondering "will this get engagement?"

You just paste in your post, hit enter, and get 11 viral-worthy hooks.

I’ve spent 5+ years studying what works on LinkedIn.

Analyzing 1,000s posts and discovering the patterns that go viral.

I've turned all that research into an AI system anyone can use.

Inside this toolkit, you'll find:

☑ Access to the custom Viral Hook GPT
☑ 11 proven viral hook formats (with examples)
☑ Works in any niche, even if you think yours is "too small."

How to get access to this:

1. Like this post so it can help for people
2. Comment “HOOKS” and I will send you the direct link.

♻️ hit repost to get fast delivery – otherwise be patient

This AI bot generated 6+ mil LinkedIn views in 2025.

Because it writes like a top 1% creator ~ steal this TODAY ↓

Like + comment “MILLIONS” and I’ll send it to you.

Here’s the thing:

You never want to copy-paste a post directly from GPT-5.

But this GPT gives you a draft that’s 95% there.

Within seconds, it turns your idea into a draft.

This GPT was trained on:

→ 1000s of viral LinkedIn posts.
→ Frameworks from the Top 1% LinkedIn Creators
→ and universal copywriting strategies and techniques

Here’s how it works:

– Hit “Get started”
– Answer 3 simple questions
– Watch the GPT write your post live

How to get your hands on this GPT:

Like + comment "MILLIONS" below (we must be connected)

& I’ll send it over 🤝

ps. repost this for priority access ♻️ (my inbox tends to be full)

Gemini 3 → LinkedIn

The barrier to lead-gen didn’t get lower – it’s gone.

For years, you had two bad options:
1/ hire expensive ghostwriters (slow, $$$)
2/ use traditional lead-gen agencies (still expensive, bad results)

That time is over.

I built a system combining Gemini 3 and our proven strategies that turns a single sentence into a lead-generating LinkedIn post.

↳ Comment “GEM” to get instant access.

And it does all of this without adding more work to your day.

The workflow is terrifyingly simple:

→ Drop in a single sentence (your idea, offer, or insight)
→ Gemini 3 identifies the angle and audience intent
→ It builds a post format based on proven structures
→ It rewrites in your tone and tightens every line
→ You paste → publish → collect leads

You go from idea → live post in minutes.

Want the exact Gemini Gem & LinkedIn workflow? 

1/ Like this post 
2/ Comment “GEM” and I’ll send it over

ps. repost to save a founder from hiring a lead-gen agency today ♻️

GPT-5 is the best lead-gen agency I’ve ever hired.

(legit generated me $500,000 in pipeline in 8 weeks)

Everyone’s buzzing about GPT-5 right now.

Instead of wasting this golden opportunity, I built myself a new marketing team.

One that doesn’t ask for a raise each month.
+ works 24/7 to generate inbound leads.

There are 3 crucial parts of this system:

1) Viral Hook Writer
→ Writes short, scroll-stopping hooks
→ Turns 1 idea turns into 11 viral hooks

2) The $3K/Month AI Copywriter
→ Writes LinkedIn content in your exact voice
→ Turns ideas into sharp, DM-generating content

3) Hemingway Editor
→ Your #1 editing hero for $0 extra cost
→ Never ship a post with bad formatting again

Stop worrying about hiring an agency.
Start leveraging GPT-5 the right way.

This ain’t templates or one-size-fits-all bs.
Just AI running like a $20k/month marketing team.

Want access to the complete system?

1. Like this post so it can reach (and help) more people
2. Comment “LEADGEN” & I’ll DM you the full system

♻️ repost for priority access – or be patient

I built a GPT-5 prompt that turns basic pains into LinkedIn content that drive inbound leads.

From ideas → content → conversations → leads → clients 💰

Stop wasting hours on cold outreach or commenting.

How to get started:

➔ Copy the exact prompt to start the creation process
➔ Explain your ICP, brand, offer, tone-of-voice
➔ It gives you a 7-day posting calendar
➔ You pick ONE post to write at a time
➔ Start driving inbound leads
➔ Book more calls via DMs
➔ Sign more clients

Built on:

☑ 5+ years experience of conversion-writing and coaching
☑ $2.5+ million in realized client revenue - just via LinkedIn
☑ The exact insights of growing 78,000 followers

Want the full system?

Comment “GPT5” and I’ll send it your way

ps. repost for priority access ♻️

Your LinkedIn Headline has 1 purpose (not 5)

Yet, most people do it wrong. Steal our strategy ↓

↳ Comment “PROFILE” & I send you our 5-page strategy document.

On LinkedIn, your headline is a sales hook.

With one job:

Pull someone in from the feed to your profile.

How to craft a headline that get you inbound leads:

✔ Identify WHO you help → be ultra-specific
✔ Clarify the WHAT → use measurable results
✔ Explain the HOW → share your unique method
✔ Remove the #1 Frustration → remove objections
✔ Include a CTA → make it easy to take the next step

Remember:

A strong headline makes prospects curious to learn more.

Your profile is where you do the rest of the selling.

I’ve created a 5-page LinkedIn Strategy to position yourself as the authority on LinkedIn.

Including a 60-day plan to drive inbound leads, so you can rely on cold DMs and endlessly chasing begging people.

Want access?

1. Like this post so it can help more people
2. Comment “PROFILE” and I’ll send you a DM

ps. repost this for priority access ♻️

I grew to 75K+ on LinkedIn with this AI Idea Generator.

Today I'm handing it over to you, for FREE:

Comment ‘IDEA” if you want this and I'll send it.

The #1 challenge founders have on LinkedIn:

“I know posting is important... I don’t know what to talk about.”

You could wait for creativity to strike, 
Or you could just use this AI tool.

And, start posting today.

It's a simple tool, but it generates endless content ideas. 

Inside, you’ll get:

☑  A proven framework for never running out of things to say
☑  365 content idea prompts (1 prompt a day for a year)
☑  Templates for authority, storytelling & lead gen posts
☑  Live examples from my high-performing content
☑ 10+ plug-and-play content angles that convert

Whether you're on LinkedIn for the first time, 
Or, looking to grow your current audience.

This AI tool helps you to be consistent & strategic on LinkedIn.

Built for coaches, consultants, creators, and founders: 

Want access?

Comment “IDEA” and I DM you the link myself.

♻️ Repost this for priority access.

STOP wasting $3k/month on ghostwriters and agencies

I get 100s of inbound leads with Gemini 3 – steal this playbook ↓

↳ Comment “PLAYBOOK” and I’ll send it over.

Most people just use AI to "write a post".

Then, they complain “all AI content sounds the same”.

That’s because people have no clue how to use it.

I spent the last 7 days writing a playbook to solve this.

You want quality without sounding like every other AI user:

𐄂 No prompt guessing
𐄂 No generic AI drafts
𐄂 No wasting hours editing tone

Here’s how this system works:

☑ Analyze your past posts to let it write like you
☑ Write viral hooks using basic human psychology
☑ Uses a simple structure that makes people trust and buy
☑ Eliminates the horrible words that make AI sound like AI 🤖

This is built by someone who grew to 80,000 LinkedIn followers with AI tools.

Built for founders who want a system they can stick with.

Want access?

1/ Like this post (so it helps more people)
2/ Comment “PLAYBOOK” and I’ll DM the link

♻️ Repost for priority access

GPT-5 can transform anyone into a top marketer.

After 1,000s of leads, I built a new GPT – get access ↓

↳ Comment “VIRAL” and I’ll DM you access.

This GPT is trained on 5.4M views, 34k+ leads, and a 38% virality-rate.

But it didn’t start this way.

My first few lead magnet posts got 0 leads and just a few likes.

After tweaking and completely overhauling the strategy, everything changed:

→ we get 1,000s of new leads (some days 2,000+)
→ generated 5.4M+ organic views in 90 days 
→ hit 5-figure profit months without sales calls

It's the complete system to write your next viral lead magnet post with absolute precision - trained on our Authority Figures IP.

If you want this access to this unique GPT:

1/ Like this post
2/ Comment "VIRAL"
3/ Connect with me (so I can DM you)

STOP 🤚 These 5 books will grow your business

I spent 5+ years learning how to get inbound on LinkedIn.

You can learn it all in 1 hour.

Comment “BOOKS” and I will send it to your inbox.

The LinkedIn Lead-Gen Book Bundle has it all:

→ Tactics I used to generate 6k leads with one post
→ 49 templates to launch viral lead magnets
→ The step-by-step DMs to book calls
→ 5 simple, ready-to-use playbooks

I’m sharing these 5 books for FREE.

Here’s a preview of what you’ll get inside:

1) The LinkedIn DM Vault:

→ The 7-Step DM System to go from “hello” → “I’m in”
→ The 4 Key Frameworks for LinkedIn Outreach
→ 11 templates to get replies and book calls

2) Viral Lead Magnet Playbook:

→ GPT that sparks lead magnet ideas
→ 4 templates that generated me 5,000+ leads
→ The Launch Protocol: How to Use The “Golden Hour”

3) LinkedIn Authority Playbook:

→ How to optimize your profile so clients find YOU 
→ The 5-step content system to get authority & leads
→ Viral hooks & frameworks to grab attention instantly

It’s everything I learned in 5+ years on LinkedIn and exactly what our clients used to make over $2.5M in revenue.

Want access to these books for free?

Comment “BOOKS” and I will send it your way.

Ps. this post was created with the EXACT strategies covered in these 5 books

After 3+ years, I just released The LinkedIn Canva Guide

25+ pages to drive more inbound leads – get access ↓

Comment "CANVA" to grab a FREE copy.

It's part of the exact system I've used to:

→ Train 100s of coaches & founders 
→ Book 1,000s of meetings w/ $0 on ads
→ Help our clients close $2,500,000+ in rev.
→ Become a Top 50 LinkedIn Creator worldwide
→ Get invited on dozens of key podcasts, and live events

This is the only Canva Guide you need to get more leads:

☑ 25+ Pages
☑ Tips & tricks
☑ How-to guides
☑ All the Magic Studio Guides
☑ Features you didn’t know before

+ it includes 'How to Create 50 Designs in 5 Minutes'.
(an exclusive ChatGPT <> Canva Workflow)

And I promise: it'll be worth your time.

Comment "CANVA" and I'll send it to you

♻️ Repost this for priority access - or be patient

99% of people can’t get leads using GPT-5.

Access these prompts to build your own 6-agent team.

↳ Comment “AGENTS” if you want the full system.

I’ve spent months building this complete lead gen system.

The workflow looks like this:

1 project prompt + 6 agents = 1 week of LinkedIn Content

Here’s what’s inside:

Agent #1 - The Strategist
→ Breaks down your offers, positioning, proof, and tone — giving the system the raw material for LinkedIn content.

Agent #2 - The Researcher
→ Pulls real ICP pains, phrases, and objections from Reddit, forums, and LinkedIn comments — fueling posts that hit the feed with relevance.

Agent #3 - The Architect
→ Turns pains + proof into a structured LinkedIn content backlog: idea bank, CTAs, and angles mapped to your funnel.

Agent #4 - The Critic
→ Stress-tests hooks, outlines, and drafts against proof and voice — ensuring only LinkedIn-ready ideas move forward.

Agent #5 - The Writer
→ Rebuilds the drafts into scroll-stopping LinkedIn posts with proof-led openings, tight flow, and your voice locked in.

Agent #6 - The Editor
→ Runs final pass: fact-check, polish, and approve — so 7 days of LinkedIn posts are ready to publish.

I start with a master project prompt inside ChatGPT. 
That’s the base the system runs on.
Then each agent takes over to push the output past human-level.

Want access to the full system + copy-paste prompts?

Comment “AGENTS” below and I'll send you a DM.

♻️ Repost this for priority access (as my inbox = full)

LondonHouse Chicago

As Director of Sales and Marketing, I instill a culture of high performance by providing consistent opportunities for growth, acknowledgement, and a vision for success the team can trust and follow. Responsible for leading all property level sales and marketing initiatives. Achieved our goal of being the most followed hotel in Chicago on Instagram, streamlined sales strategies and processes resulting in a 76% growth in year over year awarded RFP value, and ranked #1 in conversion within a comp set of eleven similar hotels.

Director of Sales and Marketing

Influencer Advisory Council – IAC

Advisor and Board Member

HSMAI Chicago Chapter

Our mission is to be the leading source for sales and marketing information, knowledge, business development, and networking for professionals in tourism, travel, and hospitality. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines, as well as connecting its members with customers.

VP of Sponsorships

The Dow Hotel Company

Responsible for marked increases in business travel, convention, corporate group and airline segments. Developed sales strategies to increase revenue and cultivate new business sources through analysis of reports, client interface, leverage of electronic media, and developmental meetings with Sales staff.

Complex Assistant Director of Sales - Embassy Suites & Doubletree Chicago O'Hare

Liberty Machinery Co.

In my Marketing and Business Development role, I helped clients with the liquidation of surplus machinery and industrial equipment. I also assisted clients in the procurement of used machinery through sales from inventory or brokerage.

Marketing and Business Development

Argyle Cut Stone

As Co-Owner, I was involved in every facet of operation in this 3rd generation owned business. My responsibilities included all accounting duties, all human resources duties, purchasing, marketing, sales, contract negotiations, field measurements and machine operations.

Co-Owner

Clear Creek Stone Company, Inc.

As Vice President of Finance and Operations, I was involved in every facet of running this limestone fabrication business. Responsibilities included accounting, human resources, purchasing, sales, union contract negotiations, and land and asset deals.

Vice President Of Finance And Operations

Renaissance Hotels

As Director of Business Travel, I was responsible for all transient preferred accounts, as well as attaining new group business from Fortune 500 companies. Surpassed 2005's inaugural year transient budget by 8%. In 2006, increased average daily rate of Preferred Accounts by 11% over the previous year. Created a highly successful contest and blog with over 500 qualified followers.

Director of Business Travel, Chicago O'Hare

Hilton Chicago Oak Brook Hills Resort & Conference Center

Responsible for all transient preferred accounts as well as attaining new group business in the automotive, chemical, insurance and energy markets. Increased negotiated account revenue by over 30% two years in a row. Established a Loyalty Rate for small companies that other hotels would not sign on, servicing an underserved market niche that increased sales and boosted average daily rate.

Global Account Manager

Kimpton Hotels & Restaurants

Responsible for building partnerships with potential preferred accounts while developing relationships with existing clientele. Integral role in supplying additional leads to the group sales team. Successfully procured accounts with Ameritech and Boeing worth over $700,000 annually.

Business Travel Sales Manager, Hotel Allegro

After 8 years of being out of the hospitality industry, I walked into a travel agency to the exclamation, "Hey! You're the Bingo Guy!" An email marketing campaign to drive sales from 8 years prior confirmed three things: 

•	The Power of Storytelling
•	The Power of Personal Branding
•	I Needed a Cooler Nickname

If you're looking to:

•	Develop creative paths to success
•	Find opportunities hiding in plain sight
•	Communicate strategic alternatives

Then let's chat!

In a world spinning with possibilities, I believe it's the genuine relationships we forge that make it go round.  And when you apply a bespoke touch to business – tailoring your sales, marketing, and personal brand to resonate with each individual – that's where the magic happens. 

Things I love talking shop about:

•	Customer service that's relationship-focused
•	Critical thinking & problem solving that gets to the root of the problem
•	Storytelling - Ask me about that bingo contest
•	Digital marketing & social media - CHDM certified!
•	Creative ideas & content development

Away from work I love spending time with my family, creating art, playing golf, and rooting for the Cubs and Bears. Additionally, I support the Michael J. Fox Foundation and Muscular Dystrophy Association. Please message me if you’d like to share your story or need help in reaching your goals.

Don Barnett

Is this a great book about hospitality?
Or the 𝘨𝘳𝘦𝘢𝘵𝘦𝘴𝘵 book about hospitality?

If you’re in hotels, restaurants, or 𝘭𝘪𝘵𝘦𝘳𝘢𝘭𝘭𝘺 𝘢𝘯𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘸𝘩𝘦𝘳𝘦 𝘢 𝘩𝘶𝘮𝘢𝘯 𝘪𝘯𝘵𝘦𝘳𝘢𝘤𝘵𝘴 𝘸𝘪𝘵𝘩 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 𝘩𝘶𝘮𝘢𝘯, this book should be required reading. Twice.

A few of my favorite takeaways:

𝗧𝗵𝗲 𝗛𝗼𝘁 𝗗𝗼𝗴 𝗦𝘁𝗼𝗿𝘆
A guest mentions they didn’t get to try a real New York hot dog. So the team 𝘭𝘪𝘵𝘦𝘳𝘢𝘭𝘭𝘺 runs out to get one, plates it like fine dining, and delivers it tableside. It cost them $2. It bought them a 𝘭𝘪𝘧𝘦𝘭𝘰𝘯𝘨 𝘨𝘶𝘦𝘴𝘵.

𝗗𝗿𝗲𝗮𝗺𝘄𝗲𝗮𝘃𝗲𝗿𝘀 𝗮𝗿𝗲 𝗿𝗲𝗮𝗹.
At Eleven Madison Park, “Dreamweavers” are team members whose job is to create magical, personalized moments for guests. Think human surprise & delight factory. Hospitality teams need fewer policies, more Dreamweavers.

𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆 ≠ 𝗦𝗲𝗿𝘃𝗶𝗰𝗲. 
Service is giving someone what they asked for. Hospitality is making them feel seen. Big difference. Huge impact.

This book isn’t just for people in hotels or restaurants. It’s for anyone who wants to turn transactional moments into transformational ones.

Creative Solutions for Hospitality Success | Director of Sales & Marketing at LondonHouse Chicago | Certified Hospitality Digital Marketer

Most people look at this view from LondonHouse Chicago and see a postcard. I see… a flashback.

Not just because I once co-owned a limestone company (yes, really), but because I helped build part of this view. Sort of.

Before jumping back into hotel life, I spent 7 years co-owning a limestone fabrication/restoration business. One of our projects? The iconic Tribune Tower. We restored intricate limestone details like the lintel you see pictured (basically a very fancy, very heavy eyebrow for a window).

The experience taught me something I carry with me to this day: 
Whether you're restoring a landmark or running a sales team, if you're trusted with something important, treat it like it’ll be around forever. 

Because if you do it right, it just might be.

🎆 1 post. 1.2 million views.  And suddenly our NYE ticket sales aren't just strong, they're 𝘦𝘹𝘱𝘭𝘰𝘥𝘪𝘯𝘨. 💥
 
Our social media manager posted this organically. 
No paid ads. 
No gimmicks. 
Just a killer view, a well-dressed crowd, and a moment people 𝘸𝘢𝘯𝘵 to be part of.
 
We're on the cusp of 2026 and there are still hotels not on social media.

At this point, it’s like they're refusing electricity because candlelight seems to suffice.
 
People can’t book what they can’t see.

🚨 Sales PSA: "Can I have 15 minutes of your time?"
My answer: You're hilarious.

You want 15 minutes of my day? Cold?
With a message that sounds like a chatbot with abandonment issues?

Let me share a few numbers with you:

• On average, I get 6 of these requests a day
• 6 x 15 minutes = 1.5 hours
• 1.5 hours x 5 days = 7.5 hours a week

Almost an entire workday.

Listen, I'm in Sales too. I get it. There are goals to make and bosses that give no breaks. But time is not free. In fact, it's my most valuable asset.

Instead of 𝘢𝘴𝘬𝘪𝘯𝘨 for something, try 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 something. 
Insight 🕰️ Education 🕰️ Something funny

Earn the time before you try to book it.

"Do you have 200 tiny pins with your face on them?"
...Maybe?

These ridiculous pins were the result of something very real: 𝘦𝘲𝘶𝘪𝘵𝘺. The kind you earn by showing up, performing, landing new accounts, and launching wildly successful ideas like a client Bingo contest that people actually 𝘱𝘭𝘢𝘺𝘦𝘥.

So when I pitched another idea, “let’s make pins with my face on them," my boss said yes. Not because it was a good idea (it absolutely wasn’t), but because I’d built enough credibility to take a swing.

The result? A disturbing early-2000s mugshot immortalized on metal. 

And now one day, my children, their children, and their children's children will stumble across a drawer full of these and wonder how many paint chips their ancestor ate.

And who knows? Maybe one day, one of you will get one in the mail.

Performance + ideas + time = equity. 
Sometimes it pays off in promotions.
Sometimes it pays off in hundreds of unsettling souvenirs.

Dragging out the Christmas lights, ready to channel my inner Clark Griswold, and my daughter hits me with: “Dad, you’re 50. Maybe ladders aren’t your thing anymore?”
 
Fast forward to me, 20 feet up, gripping the gutter like it owes me money, thinking: “𝘋𝘰𝘯’𝘵 𝘧𝘢𝘭𝘭 𝘢𝘯𝘥 𝘱𝘳𝘰𝘷𝘦 𝘩𝘦𝘳 𝘳𝘪𝘨𝘩𝘵. 𝘋𝘰𝘯’𝘵 𝘧𝘢𝘭𝘭 𝘢𝘯𝘥 𝘱𝘳𝘰𝘷𝘦 𝘩𝘦𝘳 𝘳𝘪𝘨𝘩𝘵.”
 
This got me thinking that there’s wisdom in doing a pre-check before diving into 𝘢𝘯𝘺𝘵𝘩𝘪𝘯𝘨. Ladders, projects, meetings, you name it.
 
Here’s my new rule-of-thumb:  

✅ Am I physically or mentally up to this?
✅ Is it fear or excitement I’m feeling?
✅ Should I ask for help?
✅ Is it still worth doing? (If it brings joy, hell yes.)
 
Whether you’re decking the halls or tackling a sales action plan, take inventory. Are you ready to do this?

Hotel Salespeople when that 7pm reception wants to set-up at noon and kill the ballroom for the whole day...

Sales is asking someone out on a date.
Marketing is why they say yes.

Social media is why they say yes.
Utilizing influencers is why they say yes.
Investing in your personal brand is why they say yes.

Reach out if you want to hear about some receipts.
Speaking of which, how you doin'?

Have you ever seen something so bad, it's good?
Probably not the best strategy for your hotel's marketing.
But wig caps? I'm hair for it.

Even though Halloween was over weeks ago, I saved this.

1. Because it makes me laugh. The model for this looks like she lost a bet.
2. To illustrate the importance of hiring the right people to market your business.

The hotel version of this I see most often are the "agencies" that will handle your social media at prices much lower than others. There's a reason for that:

• The content consists of pictures of the hotel pulled from the website, stock photos, and pictures of things to do in your city.
• ZERO video
• ZERO onsite content creation
• Little to no analytics

This is a strategy that just checks a box versus actually creating a community, staying top of mind, and driving bookings.

One size does not fit all. That only works with wig caps.

You're on LinkedIn? It's Thanksgiving. Go eat. Go.

Hotel Sales PSA: Where the ______ are you? 
Here's a simple fix to make you more discoverable with potential clients... 
 
Way too often, I stumble upon a LinkedIn profile headline that reads, "Sales Manager, ___________ Hospitality Management". 
 
Great, 𝘣𝘶𝘵 𝘸𝘩𝘢𝘵 𝘩𝘰𝘵𝘦𝘭 𝘥𝘰 𝘺𝘰𝘶 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘸𝘰𝘳𝘬 𝘧𝘰𝘳?
Is your management company even in the same city as you?  
 
📍 𝗟𝗲𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗸𝗻𝗼𝘄 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂 𝗮𝗿𝗲.  
 
Update your headline, and while you're in there update your contact info with your work email instead of your personal email. 
 
"Efficiency is doing things right;  
Effectiveness is doing the right things." 
- Peter Drucker

How do you know your reputation proceeds you?
Without searching, guessing or meeting, people say...
"Let's call ___________."

Not because you post motivational quotes in bold font.
It's because you have a reputation of:

💡 Solving Problems / Getting $%&@ Done 💡

That's the power of a strong personal brand. People trust you, they remember you, and they instinctively reach for their phone when a need arises.

Who is the first person you think of when you need a problem solved?

When you can directly attribute revenue and opportunities to your personal brand, this lyric resonates even more.

Unless your hotel is haunted, your TV probably isn't reaching out to guests for a conversation.

But when it comes to actual two-way conversations with your audience?  You’ve got 𝘸𝘢𝘺 better options:
 
💬 Social Media  💬 Email Marketing 
💬 Events / Workshops / Webinars
 
These channels let you listen, learn, and 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 respond (no Ouija board required).
 
Marketing doesn’t need to be spooky.  Just smart, social, and not as paranormal. 👻📺

When 5 to 10 people pitch to you daily, how does Don Hoteleone know which one to work with?

The answer is simple - none.

I only work with or take advice from people I know and trust.

People like:
Cory Falter 
Susan Tucker 
John Carpenter
Christine Malfair 
Frank Rekas, CPFA 

And the amazing thing they all have in common? I met them all on LinkedIn.

Content leads to comments.
Comments lead to messages.
Messages lead to calls.

Relationships and friendships formed.
Business conducted.
Referrals made.

LinkedIn isn't a networking underworld. It's right here waiting for you to join in.

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