Jessie van Breugel 🟣

helped 112+ founders get leads with an AI-powered system | $2.1M in client revenue

If you’re a coach or service provider, this is for you ↓

The #1 reason you're on LinkedIn:

Grow your business.

Because you want to...

– Make your family proud
– Have the freedom to travel
– Spend more time with the people you love
– Own your time (not just your calendar)
– Leave behind the 9-to-5 hamster wheel

Because your business isn't just a business — it's how you live free and serve deeply.

Right?

You didn’t quit your job to work longer hours in your own business.

You want freedom. Authority. Clients you actually like.

We help coaches + service providers turn their expertise into a $10k-$30k/mo business — without endlessly chasing, burning out, or becoming a full-time content creator.

With our Authority Figures Program and my 1-1 support, together we:

— Get crystal-clear on your positioning and message
— Build an audience that trusts you (and buys from you)
— Use AI to streamline content + client acquisition — fast & secure

Here's a small selection of the experts we've worked with:

— Nicholas added $32K in new revenue in 8 weeks selling his new group program.
— Josh closed two deals in the first 6 weeks, hitting his first $10k+ month.
— Tobias secured $50K in new contracts and filled out his pipeline.
— JP closed 3 clients by dialing in his content and DM strategy.
— Linda closed her first $7,5K client within two months.
— Jon signed 3 clients and got a 2X+ ROI in 3 months.
— Gabi closed €15,000 in revenue in the first 4 weeks.
— Julius closed his first $4,5K client within 2 months.
— Nicola signed 4 high-ticket clients within weeks.
— Laszlo closed 3 deals within the first 30 days.

If you're an expert with a high-ticket offer and you're ready to grow —

Check out the details here: https://authority-figures.com/application

Founder

The Creator Academy teaches creators to make magic internet money through audience-building and personal branding. Twitter and LinkedIn courses: https://thecreatoracademy.xyz/

jessie van breugel 🟣

I’ve spent 100s of hours optimizing LinkedIn Profiles.

Here’s how to fix yours today ↓

1. The headline says who you help & what problem to solve
2. Your Featured Section is simple: just the next 1-2 steps
3. The about section: who, what, how, proof + next step 
4. In the services page, you add testimonials for proof
5. Use a high-quality profile picture (no background)
6. Your banner gives more context to your headline

Once you’ve optimized your Profile, content is next.

I don’t have enough space to break it down in this post.

So I compiled 6 of our most powerful GPTs in 1 kit.

It's the exact system I've used to;

→ Help our clients close $2,500,000+
→ Train 100s of coaches & consultants 
→ Book 1,000s of meetings with $0 on ads
→ Become a Top 50 LinkedIn Creator worldwide
→ Grow a 80K+ audience w/o engagement pods
→ Get invited on dozens of key podcasts, and live events

You’re closer to results on LinkedIn than you think.

Want access?

1. Like this post so it can help more people
2. Comment “TEAM” and I’ll send it over.

♻️ Repost this to help someone win today

“inbound is dead.” yeah… right | the system behind $2.5M in client revenue — start here ↓

After 24+ months of testing Canva to get inbound leads

I'm sharing the 25+ page playbook with you – steal this ↓

Comment “CANVA” and it will arrive in your inbox.

This is the only Design Guide you need to get more leads:

→ 25+ Pages
→ Tips & tricks
→ How-to guides
→ All the Magic Studio Guides
→ Features you didn’t know before

Want access?

1/ Like the post 
2/ Comment “CANVA” and I'll DM you.

♻️ repost for priority-access – my inbox tend to be full

I help you build your info business and scale to $10K-$30K/months | check out my featured section to get started

I've spent 100+ hrs learning Canva to get inbound leads.

Today I'm sharing the 25+ page playbook with you ↓

Comment “DESIGN” and I’ll send it to you.

Use this Canva Guide to get more leads on LinkedIn:

→ Tips & tricks
→ How-to guides
→ All the Magic Studio Guides
→ New features you didn’t know before

+ I added a new ChatGPT <> Canva Workflow:

'How to Create 50 Designs in 5 Minutes'

Want access?

Just comment “DESIGN” and I send it to your inbox.

ps. repost for priority-access – or have some patience ♻️

I help coaches + service providers turn their expertise into a $10k-$30k/mo business — without working 24/7 | apply below for our February Cohort ↓

I’ve generated 8+ million views on LinkedIn this year.

I’ve turned my 10 viral hooks into templates – steal this ↓

Comment “HOOKS” and I send you it to you.

If your content on LinkedIn doesn’t perform

It’s 99% of the time because your hook is bad.

𐄂 No curiosity gap
𐄂 No proper formatting
𐄂 No personality or specificity
 
If that’s you, keep reading:

This year I’ve added 30,000 followers, generated 1,000s of inbound leads, and collected multiple 6 figures in profit.

The majority of this success comes from 0.1% of my posts.

So I’ve analyzed and turned them into templates. 

This is for coaches and founders who are tired of wasting hours on content and see 0 results.

Want access?

1/ Like this post
2/ Comment “HOOKS” and I’ll DM the link

ps. repost for priority access ♻️

I help experts sign high-ticket clients using LinkedIn + email and scale to $10K-$30K/mo | apply below for our February Cohort ↓

Gemini 3 has made lead-gen on LinkedIn easy.

I spent the last weeks creating a playbook – steal this ↓

↳ Comment “GEMINI” and I’ll DM the link

For years, you had 2 bad options:

1/ hire expensive ghostwriters (slow, $$$)
2/ use traditional lead-gen agencies (still expensive, bad results)

You want quality without sounding like every other AI user:

𐄂 No prompt guessing
𐄂 No generic AI drafts
𐄂 No wasting hours editing tone

And it does all of this without adding more work to your day.

Here’s how this system works:

☑ Analyze your past posts to let it write like you
☑ Write viral hooks using basic human psychology
☑ Uses a simple structure that makes people trust and buy
☑ Eliminates the horrible words that make AI sound like AI 🤖

This is built by someone who grew to 80,000 LinkedIn followers using many different AI tools.

Built for founders who want a system they can stick with.

Want access?

1/ Like this post (so it helps more people)
2/ Comment “GEMINI” and I’ll DM the link

♻️ Repost for priority access

After 5+ years on LinkedIn, I’m happy to announce:

Cold DMs are finally dying – use this new strategy ↓

This strategy works GREAT if you’re tired of: 

𐄂 Endless LinkedIn pitch DMs
𐄂 Spray and pray cold outreach
𐄂 Cringy “just following up :)” messages

These aren’t just annoying.
It also burns trust with your prospects.
Way before a real conversation even starts.

I just released a 15-page guide on LinkedIn Inbound Sales – a proven system that attracts inbound leads on LinkedIn, and how to convert these leads into revenue.

Here’s what’s inside:

☑ The 7-Step DM Flow to go from cold → close
☑ How to use AI & Lead Magnets for 1,000s of inbound leads
☑ The Cold → Warm → Hot nurture model for closing deals without pitching.

Want access?

1/ Like this post so it can reach (and help) more people
2/ Comment “INBOUND” & I send it to you

♻️ repost this for priority access – or wait a few days before the resource arrives (my inbox is full at the moment)

99% of LinkedIn Profiles leave money on the table. 

After $2.5M in client revenue, steal this system ↓

↳ Comment “LINKEDIN” & I’ll send over the full system.

It's the exact system I've used to;

→ Help our clients close $2,500,000+
→ Train 100s of coaches & consultants 
→ Book 1,000s of meetings with $0 on ads
→ Become a Top 50 LinkedIn Creator worldwide
→ Grow a 93K+ audience w/o engagement pods
→ Get invited on dozens of key podcasts, and live events

I share key insights I've NEVER shared before like

→ How I reverse engineered 100s of viral lead magnets
→ The GPT analysis I did on 100,000+ DMs
→ The 6-Figure Authority System I built

Stop losing clients because of a weak profile.

Your LinkedIn Profile should generate warm leads 24/7.

You’re closer to results on LinkedIn than you think.

How to get access:

1/ Like this post
2/ Comment “LINKEDIN” and I’ll send it over.

♻️ Repost this PDF to help someone win today

Claude just became one of the strongest LLMs.

I built a workflow to turn audio → LinkedIn content – steal this ↓

Comment “CLAUDE” and I will send you the full system.

From transcripts → content → conversations → leads → clients 💰

Stop wasting hours on cold outreach or commenting.

The workflow is terrifyingly simple:

→ Drop in a transcript of a video or an audio note
→ Claude asks a few questions to get more info
→ It builds a post format based on proven structures
→ It rewrites in your tone and tightens every line
→ You paste → publish → collect leads

You go from idea → live post in minutes.

This is built on:

☑ 5+ years experience of conversion-writing and coaching
☑ $2.5+ million in realized client revenue - just via LinkedIn
☑ The exact insights of growing 83,000 followers

Want access to the full system?

1/ Like this post
2/ Comment “CLAUDE” and I’ll send it your way

ps. repost for priority access ♻️

hey coaches + founders

your marketing strategy for 2026 is simple:

say the things only you can say

for a long time, i tried to persuade

explain more
teach better
walk people through the logic

it worked for reach
it didn’t work as well for trust

the more i explained
the easier it became to swap me out

every framework is public now
hooks get copied in days
ai can produce “good content” on demand

not because buyers don’t care
because buyers heard it all

what still works is proof that

you’ve done the thing you talk about
you’ve tested things yourself before teaching them
people like them have gotten results from your work

share case studies, your own work & your personal opinions

you don’t need to explain every step
just show that you’ve done the thing

teaching everything makes you replaceable
proof makes people slow down and pay attention

going into 2026, this gap is only getting wider

more information won’t win
better persuasion won’t win

showing you can solve the problem will

and say the things only you can say

ps. everything you do, starts with the offer → https://lnkd.in/eEZdkqg8

if you’re good at what you do but your income still feels unpredictable, this is for you ↓

you might have a few projects, 1:1s and are relying on referrals

it works at first

until it drains you

and your energy is all over the place

this is where most experts are at

i’ve experienced this first hand, so i looked for a better way

and i’ve found a better system

one where you can stop selling yourself, and start selling a real offer

in the video, I explain how this works

+ we’re running this in a live workshop in 2 weeks time

comment ‘EXPERT’ and i send you the link

ps. wanna skip the line? hit the link on my profile

2 weeks ago, I sat down with our private clients.

I shared 7 ideas to stand out on LinkedIn in 2026:

1) Templates are dying → your voice is the USP

AI makes everything sound the same.
Your biggest advantage is your unique insights & story.

2) Your content on LinkedIn behaves differently

Strong content takes longer to spread.
Plus, your thinking works better than copying viral trends.

3) You can’t just claim “authority” → you earn it.

Your network wants personal stories, proof and lived lessons.
Authority comes from showing up consistently long enough.

4) How-to content is dropping in value

Information is available everywhere.
Don’t become Wikipedia — share opinions and perspective.

5) Most founders don’t lack strategy → they lack commitment

They keep rebuilding and reset to zero every time.
Most strategies work if you stop jumping between them.

6) Cold DMs are dying → trust is the real unlock

Trust on LinkedIn is low, so cold messages get ignored fast.
Content builds familiarity before conversations start.

7) Alignment beats optimization long-term

Most strategies work if you stop hopping.
The real decision is which business you want to build.

That’s it.

The gameplan for LinkedIn in 2026.

This is what I walk through with our clients every week.

I recorded the full system in a 19-minute video.

Comment "SYSTEM" and I send you the video

The good news:

You close a client and you deliver the work.

Money comes in.

And then, the bad news: it’s quiet again.

So you go back to hunting.

That’s the phase most experts get stuck in.

Every month it feels like you have to start from scratch again collecting new revenue.

Here’s the part people miss.

This model works until it doesn’t work.

It’s great to start this way.

It’s great to get your business off the ground with custom projects and referrals.

But most people never move past it.

And that’s where the pressure shows up.

I’ve been in this loop myself.

Back in 2024, I was closing 4- and 5-figure clients via DMs.

But when the engagements ended, the machine stopped with it.

Same question as always:

where does the next one come from?

That’s the trap.

You can be good at sales and strong at delivery.

And still be restarting your business over and over.

Because if people are buying you—your time, your availability, your custom thinking—you are the business.

And that caps everything.

I see this pattern with consultants and agency owners running custom work who watch their calendar block out for delivery, then open up again a few weeks later, every single month.

The difference between “doing work” and building a business is whether something keeps running after the work is done.

I just recorded a 15-minute breakdown of how you can turn your knowledge into a scalable offer to stop this loop.

Comment “SCALE” below & I’ll send it to your inbox.

Every founder wants scale but few build it correctly.

Most experts I talk to are busy tweaking things:

The offer.
The content.
The sales process.

For a long time, I did that too.

What eventually clicked for me was seeing the business as four connected parts, not isolated problems.

There are 4 main pillars I always look at:

1/ Package
2/ Position
3/ Pipeline
4/ Productization

Packaging is taking everything you already do with clients
and putting it into one offer you can clearly explain and deliver.
Same work you’re already doing.

Positioning is what decides who that offer is actually for.
You can have a strong package,
but if the positioning is unclear, people won’t recognize themselves in it.

Pipeline is where most businesses quietly break.
You can have a good offer and solid positioning,
but without consistent traffic, the system doesn’t move.

That’s why pipeline matters so much.
It’s what keeps the rest from stalling.

Productization is about how the offer shows up in different forms.
Not everyone wants the same level of access or commitment.
Some people want full support.
Others want a smaller entry point to get started.

That’s where things like programs, group formats, tools, or spin-offs come from.
Not new ideas: existing work, packaged differently.

That’s why I don’t believe there’s one “best” strategy.

Your business should be built around how you want to operate.

And, that only happens when all 4 pillars are aligned.

ps. I broke down this full system here: https://lnkd.in/eQk_SmEV

Dream to Done Ops

You’ve built success.
But now it’s costing you.

You’re a visionary founder or high-achiever with a big mission.
Your business is thriving on the outside—but inside, something feels off.

👉 You’re stuck in the hustle, even though the money’s flowing.
👉 You’re the bottleneck, and the business depends too much on you.
👉 You crave freedom, but feel trapped by what you've built.

Here’s the truth: You don’t need to work harder. You need to realign.

When your nervous system, business model, and leadership identity work with you—not against you—you stop surviving and start soaring.

That’s where I come in.
I’m Cassie Shea, Somatic Business Coach + Identity Strategist.
I help high-performing leaders unlock their personal magic and systemize their inner genius—so they can share their gifts with the world, without sacrificing their time, energy, or freedom.

Together, we’ll unlock the next chapter of your leadership: one where ease, alignment, and expansion are the norm.

🚀 Choose Your Path 🚀 

1️⃣ Private Coaching
“I need deep, high-touch support to shift FAST.”
If you're ready for a personal, high-level container to make quantum leaps in identity, income, and leadership, this is for you.

✅ Shift who you are as a leader
✅ Design a business that doesn’t burn you out
✅ Step fully into your next level of power
💼 1:1 Coaching + Unlimited Voxer + Weekly Check-ins

2️⃣ The Kingmaker Foundry (90-Day Group Accelerator)
“I want structure, momentum, and support to scale without the burnout.”

For high-achievers ready to lead with clarity, scale with systems, and grow with ease—inside a powerful group container.

🔥 Regulate your nervous system for calm, confident leadership
⚙️ Build scalable systems so the business runs without you
📈 Grow your revenue while working way less
💼 12 Weeks of Live Coaching + Elite Peer Community

You don’t have to choose between success and sanity.
Let’s build a business—and a life—that feels as good as it looks.

Somatic Business Coach | Radical Alignment of Identity, Nervous System, and Revenue 

Agency Builders

At Agency Builders, I’m the Coach-in-Residence for founders and operators who are done playing small. We’re building more than agencies—we’re building lives that win at home and at work.

Inside our community, we trade ego for collaboration, hustle for harmony, and empty metrics for real momentum.

We believe in:

✨ Collaboration Over Competition – We grow faster when we grow together.
🤝 Rich in People, Not Just Pixels – Because real success is built on trust, not transactions.
⚖️ Healthy Work-Life Blender – We blend ambition with alignment, so your work fuels—not fights—your life.
💰 Profit with Purpose – We’re here to make money and a meaningful difference.

This is where agency leaders come to build businesses they actually want to run—with a tribe that’s in their corner for every messy, magical step.

Coach-in-Residence | Collaboration Over Competition Champion 

Interactive Education Concepts, Inc. dba IMPROVLearning 

CXO leading Biz Dev and Product Ops for an $8MM / year company in the eLearning industry. 
☑️ Exceeded June 2021 business development goal by 30% through relationship-building partnerships. 
☑️ Spearheaded new brand, website, and marketing launch to activate a new 1M/year audience online. 
☑️ Achieved a 4.0 internal eNPS rating with internal communications and benefits program analysis.
☑️ Communications officer in charge of all corporate and external communications including website copy, marketing / sales collateral, email marketing programs, and internal communications.

Chief Experience Officer

Brainjolt

COO for a $30MM / year media company doing 5B ad impressions monthly. 
☑️ Saved 32% on operating overhead by migrating the team fully remote in 2019. 
☑️ Built HR program from scratch and deployed full-stack people operations programs + engagement plan to global workforce. 
☑️ Coached 7 employees in 12-months, or 28% of the company. 57% of the coaching clients were promoted within 12-months of coaching, receiving an average 10% raise to accompany an enhanced job title and set of responsibilities.

Managing Director

Vendo

Led Operations, HR, Customer Delivery and Product Teams for a $14M / year company. 
☑️ Built end-to-end operations, and a full-cycle talent strategy, including an internship program for a team doing $14MM yearly in product sales on Amazon.
☑️ Launched CRM, onboarding checklists, reduced project kickoff time from 2+ weeks to 48 hours.
☑️ Introduced team to Asana, increasing task visibility and reducing reporting time by 20%.
☑️ Sales Operations - built Salesforce, implemented Yesware for automated email marketing and launched DocuSign
☑️ Sales Enablement - developed sales KPIs, and created reporting for activities/pipeline

Director Of Operations

☑️ Sourced 500+ leads and trained 2 new sales hires

Business Development Associate

StackCommerce

Led strategic direction for channel expansion and championed go-to-market strategies for eCommerce content marketing company. 
☑️ $6mm book of business built, enabling the company to acquire new JV & distribution outlets
☑️ 75% increase in leads generated and 15% lift in leads converted QoQ, 115% to goal on $1.3mm+ quota for Q4
☑️ 40% MoM revenue growth for new vertical, increasing vendor earnings by 6x in the women's vertical
☑️ Developed the sales operations playbook from scratch including: creating process, adopting new tools (Salesforce, Looker, DocuSign), and streamlining reporting to the executive team. Designed training programs and scripts.

Sales Operations | Account Executive, Partnerships

☑️ 147% to Q3 goal for deals closed 
☑️ 168% QoQ growth for deal size (revenue generated per deal)
☑️ 193% QoQ growth for deals closed

Digital Account Manager

CS Management Service

Business management firm provided bookkeeping, HR, and CFO services.
☑️ Added 25% recurring monthly revenue through referrals & onboarding new clients 
☑️ Streamlined reporting led to closing EOM books on avg. 5 days sooner, allowing for more analysis time
☑️ Trusted advisor to executives on HR best practices, compliance, and performance management tools

Redgate Software

Account-based selling for technology change management and data base administration. 
☑️ Generated over $2m revenue from existing accounts and signed new accounts from M&As
☑️ Launched a new sales playbook that started with emails, which increased close rate by 300% month over month. 
☑️ Continually exceeded monthly $300k+ sales targets at 105-158% 
☑️  Set a global customer retention record in October 2014, with the best close rate for 3-year agreements out of 13 person team 
☑️ Influenced performance of team having led skill labs, mock demos, training bootcamps, and a team book club.

AMER Account Manager

Azusa Pacific University

Recruited top-tier candidates for nationally-recognized health and science graduate degrees. 
☑️ Achieved 95% retention from Fall '13 - Spring '14 and exceeded 80% enrollment goal per semester
☑️ Maintained top application volume by program out of a team of 8 recruiters in Q3 & Q4 2011
☑️ Increased matriculated students by 20% in 2012 for key graduate program 
☑️ Conducted market research reports that were used by the board of the university to set tuition rates

// Titles Held // 
Student Services Coordinator  |  Sept 2013 - June 2014 
Recruiter & Program Representative | June 2011 - Sept 2013

Recruiting & Operations 

Code To The Future

☑️ Composed storytelling and marketing materials to promote the after-school program
☑️ Represented the brand by hosting a presentation at the ACI Chess Conference 
☑️ Market research included phone surveys, in-person interviews, and collecting testimonials 
☑️ Organized a free, family-friendly event for the City of Azusa to come and play chess

Marketing Operations Specialist 

Helping online founders overcome the trap of over-working + under-earning | 4 Day Work Week + Resource Optimization to help founders buy back time ⏰ and increase their revenue 💰 | Revenue Accelerator + Fractional COO

You Built the Business. But Are You Thriving?
👉 From proving your worth → to leading in full alignment.

You did it. 📌 Built the business. 📌 Created security. 📌 Hit the milestones. 📌 Checked every damn box.

By all accounts, you should feel fulfilled. At peace. Enough.

But in the quiet moments, you feel it. That subtle ache that whispers:
"This isn’t it. Not all of it."

Maybe you’re stuck in the success you built—so much so that stepping into what’s next feels impossible.
Maybe the business relies too much on you, and no matter how much you delegate, it’s still in your orbit.
Maybe you’re realizing that more achievement ≠ more freedom.

👉 The version of you that got you here won’t be the one that takes you where you want to go.
📌 You don’t need a strategy.
📌 You don’t need a productivity hack.
📌 You need an identity shift.

This is where I come in.

I Don’t Do “Coaching.” I Do Magic.

(Not sleight of hand magic. The kind that shatters what’s keeping you small and shifts you into expansion.)

💡 I see what’s keeping you stuck before you do.
💡 I ask the exact questions that unlock what’s next.
💡 I help you remove every single thing standing between you and aligned success.

The Truth About Me (That I Used to Be Embarrassed to Say Out Loud)

I spent my life chasing gold stars, thinking if I just achieved enough, I’d finally feel safe.

I was the overachiever. The “figure-it-out girl.” And for a long time, that worked.

Until it didn’t.
💡 My second marriage ended.
💡 My “dream job” turned into a gilded cage.
💡 My body started keeping score.

I had built an identity around achievement, not alignment.

So, I walked away. From the penthouse. The titles. The “shoulds.”

And that’s when I finally found it—the thing I’d been looking for my whole life.
👉 Not another job.
👉 Not another strategy.
👉 Not another achievement.
✨ It was ME. Fully expressed. Fully aligned. Fully free.

Now, I work with ridiculously talented people who were already successful—we just unlocked a version of success that felt effortless.

✅ Dustin → From $50K to a $1M run rate in 2 years. Biz now runs without him.
✅ Jordan → Went from stressed and stuck to $100K months—with ease.
✅ Natalie → Built a 5X more profitable biz and took paid maternity leave.
✅ Clay → Closed $2M in new business within 60 days.
✅ Christine → Launched her financial community after 10 years of “sitting on the idea.”
✅ Michelle → Went from drowning in work to working 75% less—and making 66% more.

💡 Their businesses didn’t just grow. They did.

So, what’s the story we’re going to write about you?

Cassie Shea ✨

I’m saying goodbye to being the best kept secret.

What I’m Leaving Behind in 2025

Overscheduling.

If my calendar has no white space, if my chest constricts looking at it, the answer is no. That’s the new rule.

Invisibility.

The parts of me that want to stay hidden, wait until I’m “ready enough” or “published enough”—they have to go. Being visible with my quirks, my gifts, my ideas is the single biggest lever for my life and business next year.

Not asking for help.

I have the best network in the world. Friends, colleagues, coaches, mentors, teammates. I need to actually use it. Whether that’s gathering my health providers, bringing my nutritionist back, or hiring my first VA—I have to work as a team with the team I already have.

Chasing the next shiny thing.

What already works is obvious. My network works. My mastermind works. My coaching works. My framework works. I’m doubling down instead of horizon hopping.

Being a solopreneur.

No more working alone. No more building without systems or support. I’m building my micro team exclusively from current and former clients. That’s intentional. That’s integrity. And it’s the most interesting move I can make.

Excessive solo travel.

I was away for over a month by September this year. Too far from home, routine, family, grounding. Going forward, I either bring my family or I don’t go. The only solo travel I’m keeping are my two mastermind retreats in spring and fall.

What I’m Building Toward

I’m getting clear on what I’m saying no to so I can build my floor, my focus, and my frame.
I’m ready to build in public. To be visible for myself, my clients, my friends, and the people I can transform alongside.

My goal is to continue enrolling my gifts in service of the world and universalizing what I know so I can help more people through identity work.

If you’re also saying goodbye to invisibility in 2025, I see you.

Cassie Shea

Founder of The Possibility Investor | Experience Keynote Speaker | We build with entrepreneurs ready to break the sub $1M plateau, claim their future identity, & scale to the profitable $3-15M company they’re meant for.

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9.5 years ago, I was so unsatisfied with my role in the world that I invented a system to escape it.

I hated my title.

I couldn't stand that I didn't have a seat at the table where important decisions were being made.

And I looked at my paycheck and thought: This isn't enough to live the life I actually want to live.

I was a W-2 employee. Entry-level. Talented, but trapped in a role that didn't reflect my actual capacity.

I felt like I was meant for more.

But I had no idea how to get from where I was to where I needed to be.

So I built something.

Not a vision board. Not a goal sheet.

A system that would give me self-agency, skill development, and an exponential growth track for both my leadership ability and my income.

That system became identity work.

Here's what I did:
 
I projected forward five years and asked: Who could I be?

At the time, I was in sales. Partnerships. Account management. Bringing in revenue but not leading it.

So I looked at the next highest role in the org: Chief Revenue Officer.
I pulled 20 to 40 job descriptions and searched for patterns.

Three themes emerged: leadership, change management, and people development.

I listed the key skills in each area. The ones I'd need to not just attain, but master.

Then I gave myself a grade. A through F. On how I was actually doing.

And then I asked the most important question:
What extracurricular project—outside my 9-to-5, outside my current scope—could I take on that would allow me to create change and develop these skills?

I did this every single quarter.

Within the first year, I doubled my salary.

Six months after that, I took another big leap.

Less than 18 months in, I was managing 14 people and a $14M P&L.

I had more than doubled my income and gone from entry-level employee to leader.

Not because I got lucky.

Because I closed the gap between who I was and who my future self already needed to be.

That's the power of identity work.
Getting clear on where you're going. 
Naming the skill gaps.
Asking: What would need to be true for me to act as if I already am that person?

And then identifying opportunities to close those gaps in real time.

That was the genesis.

10 years later, it's evolved into something much deeper.

But it started with a simple, honest question: Who do I need to become to live the life I know I'm capable of?

And then building the skills to match the answer.

I'm curious:

Whatever you're teaching, leading, or investing in now—what was your origin story?

What problem were you trying to solve when you first started?

PS - balance was my lowest rated category 10 years ago. I'm glad I've learned more since then about work-life integration and healthy habits!

About to start the Harry Potter series … for the first time, ever. Best. Winter. Break! 

What house do you think I am?

taplio

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The Battle

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