Jessie Lizak

Building personal brands that drive B2B revenue by leveraging live streaming, podcasting and AI | Reveting's WinsDay Host | Fractional CMO | Deconstructing Data Co-Host | Marketing Coach |

Struggling to Close the Trust Gap with Buyers?

You’re putting yourself out there. Posting, maybe even running ads. But something’s still off. There’s no trust, no connection that gets your audience hooked. Maybe imposter syndrome is creeping in, or maybe your marketing isn’t hitting the mark. Or you just need help without the overhead of a marketing team.

Sound familiar? You’re not alone—and that’s where I come in.

ABOUT ME:
I’m Jessie Lizak, CEO of Reveting, and I help B2B professionals build REAL personal brands across ALL the social platforms that matter—LinkedIn™️, TikTok, YouTube, Instagram. But I specialize in LIVESTREAMING because nothing builds trust faster than going live. Whether you’re an exec, marketer, or solopreneur, I’m here to help you build a brand that pulls in loyal customers who TRUST you from day one.

WHAT I DO:

FULL-SERVICE LIVESTREAMING: If going live terrifies you, we’ve got you covered. We handle all the tech and help you go live like a pro, building real-time engagement and trust.

PERSONAL BRANDING ACROSS CHANNELS: LinkedIn™️ is great, but it’s not the only game in town. We help you create a consistent personal brand across LinkedIn™️, TikTok, YouTube, and more.

TAKING UP SPACE PROGRAM: Got imposter syndrome or feel lost in marketing? This program’s your guide to building a personal brand with livestreams, podcasts, and B2B marketing strategies. It’ll give you the confidence to OWN YOUR SPACE online.

WHY LIVESTREAMING?
Because trust is everything. Your buyers need to see you LIVE—no filters. Livestreaming lets you break down barriers and build a connection you can’t get from posts or ads. And guess what? Most of your competitors are too scared to go live. If you can do it (with my help), you’ll already be winning.

WINSDAY:
Every Wednesday, we host WinsDay—a sponsored live show full of sales and marketing insights, guest interviews, and even some fun prizes. It’s where you’ll learn how to ACTUALLY grow your business using livestreaming—and have a good time doing it.

OUR APPROACH:
At Reveting, we’re focused on REAL connections. No fake stuff. We use DATA-DRIVEN STRATEGIES that make sure your brand hits the right audience. And we help you show up AUTHENTICALLY so that trust—and sales—come naturally.

READY TO OWN YOUR SPACE?
If you’re tired of playing small and ready to build your brand across social platforms, let’s talk. Whether you need full-service livestreaming, a killer personal branding strategy, or coaching that gets real results, I’m here for you.

Let’s make something REAL together.

Fractional Chief Marketing Officer

Podcast planning, hosting, management, and syndication for the Deconstructing Data podcast. Development and management of BDEX website content, blog posts, email marketing, newsletter, organic social content across channels, digital ads, promoted posts, PDFs.

The Super Bowl is a $7M cultural microscope.

Every ad.
Every frame.
Every casting decision.
Every storyline.

It all signals something about who we value, who we see, and what brands think will resonate with America right now.

As the Chief Research Officer at the Association of National Advertisers Latha Sarathy has some thoughts and data. She is back on BDEX'S Deconstructing Data today and this one is big.

She analyzed how Americans felt about the Super Bowl and halftime show through the lens of their values.

Not “which ad was your favorite?”
But:

What did the ads reveal about gender representation?

Where are brands aligning, or misaligning, with shifting audience values?

How can cultural impact actually be measured instead of guessed?

Latha has led research across Telemundo, CBS, Univision, and Disney. 

She doesn’t speak in opinions. She speaks in patterns backed by data.
And when we’re talking about the largest advertising stage in the world, patterns matter.

If you’re a CMO, founder, brand strategist, or anyone spending real money on media, this conversation isn’t optional.

The Super Bowl shapes culture.

We’re breaking down what the data says about how culture is shaping brands right back.

Live at 4:15pm EST on BDEX's LinkedIn™.

If you’re leading in tech right now, you feel it.
The speed.
The pressure.
The “figure it out before it breaks” energy.

Ai is shifting how teams operate.
Web3 is rewriting ownership.
Regulation keeps moving.
And somehow we’re all expected to stay clear, decisive, and innovative in the middle of it.

So, how do you actually lead without frying your nervous system?

That’s what we’re getting into on Reveting's WinsDay tonight with Lauren Friedman and Maria Lobanova.

Lauren brings something most tech conversations completely ignore, nervous system awareness inside high-performance environments. 

Lauren brings a perspective most tech conversations skip, nervous system literacy and trauma-informed leadership inside high-pressure environments. 

She’s worked across AdTech and emerging tech, and she’s challenging how leaders think about regulation, anticipation, and performance.

Maria is leading marketing at Naoris Protocol, at the forefront of Web3 and cybersecurity. 

She knows what it takes to build credibility, traction, and community in ecosystems that move faster than traditional playbooks can handle.

Here's our discussion topics guiding the conversation:

1. Leadership rooted in regulation instead of reaction
2. Marketing inside Web3 and emerging tech
3. Networking without anxiety
4. What modern marketing actually requires in today’s tech landscape

If you’re building, scaling, or steering a team in tech, this one’s going to stretch you in the right way.

We’re live on WinsDay. Come network live at 8 PM EST. 

Show up sharp. 🖤

Register to join live or watch the replay here: https://lnkd.in/gVtzAUnC

#marketing #sales #revenue

Authority isn’t built when you’re comfortable.

It’s built when you’re visible.

We’ve been sold this idea that credibility comes from perfect branding, polished decks, curated posts. Ads.

It doesn’t.
It comes from being experienced.
From being in the room.
On the stage.
In the conversation.

When people can hear how you think.
Watch how you respond.
Feel your energy.
That’s when trust accelerates.

The brands that are winning right now aren’t just posting content.

They’re building media.

They’re hosting conversations.

They’re creating long-form moments that turn into short-form assets.

They’re distributing strategically instead of publishing randomly.

One powerful conversation can fuel weeks of visibility.

That’s leverage.

And most people avoid it because it requires showing up before they feel fully ready.

Here’s the real question:

Are you building authority quietly behind controlled messaging or are you building it where people can actually experience you?

The way we lead and market in tech is changing fast.

Founders, executives, and marketers are navigating constant disruption. AI. Web3. Regulation. New buyer behavior. More noise than ever. The question is no longer just how to grow, but how to lead and build with clarity in the middle of it all.

In this upcoming WinsDay, we’re joined by Lauren Friedman and Maria Lobanova for a conversation at the intersection of leadership, innovation, and modern marketing.

Lauren Friedman, Founder and CEO of WHY GO PROJECT — [RE]DEFINING THE HUMAN EXPERIENCE THROUGH THE LENS OF TRAUMA, brings a powerful lens on leadership, nervous system literacy, and human connection. With a background spanning AdTech, emerging technology, and trauma-informed leadership, she challenges the way we think about regulation, anticipation, and how we show up in high-pressure environments.

Maria Lobanova, CMO of Naoris Protocol, leads marketing at the forefront of Web3 and cybersecurity. With deep experience in emerging technology, global campaigns, and community-driven growth, she understands what it takes to build trust, traction, and visibility in fast-moving tech ecosystems.

Together, we’ll explore:

1. Leading from Regulation vs Reactive Anticipation
2. Marketing Strategies in the Web3 Space
3. Anti-Anxiety Networking
4. Modern Marketing in the Technology Sector

If you’re building in tech, exploring Web3, or leading in an environment that demands both innovation and emotional intelligence, this conversation will give you a sharper perspective on what future-focused growth really requires.

Join us live and bring your questions.

If your brand still depends on discounts to convert, we need to talk.

Because modern brands are winning differently.

On today’s WinsDay, we’re breaking down what it actually takes to grow in 2026.

Not louder. 
Smarter.

I’m joined by Jacinta Devlin and Latif Hamilton.

Jacinta is the CEO of Devlin Consulting.

She helps women entrepreneurs build bold, profitable brands online with strategy that sells.

Brand positioning. 
Sales systems. 
Messaging that converts.

She’s helped thousands of women go from idea to income without guessing their way through it.

Latif is the Creative CEO of SpiritHoods, a purpose-driven fashion brand that’s generated over $55M in revenue.

He’s built an iconic brand rooted in creativity and sustainability, while proving that product, marketing, and mission can work together.

Today we’re diving into:
1. Elevating Your Online Brand for 2026
2. How SEO and Product Strategy Align
3. Building a Professional Brand That Attracts Clients
4. Creative Marketing Without Discounts

If you’re building a brand and want it to feel strong, strategic, and profitable, this conversation is for you.

We’re live today on WinsDay.
Let’s build smarter.

Register: https://lnkd.in/g8pV9DvG

Content does not scale your revenue.

Infrastructure does.

I learned this building Reveting.

There was a season I thought to
post more.
go live more.
be everywhere.

And while visibility grew, revenue didn’t move the way I expected.

Because content alone is exposure.

Exposure without structure is performance. I love theater so I'm all about a good performance, but that's not why I was doing what I was doing.

What actually changed our business was 

☑️ one core pillar and offer around livestreaming.
☑️ a more defined client journey
☑️ building lead data, ai, and automation on the CRM for ourselves and clients
☑️ offers positioned clearly enough that the right people self-identify.

The livestream isn’t the strategy.
The ecosystem around it is.

When someone watches a show we produce, they’re entering:

– A retargeting loop
– A follow-up system
– A nurture sequence
– A sales conversation already warmed

That’s why some brands post daily and stay stuck.

And others post weekly and close consistently.

It’s not effort.

It’s engineering.

This weekend I went to Warm Glow Candle Company in Centerville, Indiana for my favorite hand-dipped candles.

That business isn’t successful because the candles are pretty (and let me tell you they are literally the best candles on earth).

It’s successful because there’s supply chain, placement, repeat behavior, experience design.

Most founders are focused on the flame.

Very few build the structure that holds it.

Build the engine.

Then let your presence amplify it.

The Super Bowl creates moments.

Data reveals what those moments actually mean.

In a recent episode of Deconstructing Data, we sat down with Latha Sarathy, CEO & Founder of SALIENT HQ and Chief Research Officer at Videotape.

With decades of experience in media and multicultural research, Latha brought a powerful perspective on how representation, values, and brand alignment shape cultural impact.

We discussed:

1. Gender Representation in Super Bowl Ads
2. Audience Values and Brand Alignment
3. Measuring Cultural Impact Through Data

The biggest stage in advertising deserves more than surface-level analysis.

Catch the full conversation here:
https://lnkd.in/e3FTfdFy

Let's go liiive. Always honored to go live with clients.

Fran Brzyski

Co-Founder @ Hark

Co-Founder/CEO

Hark is a new CX Channel that allows for customers to easily get in touch with their favorite brands post purchase. 

By using video/audio asynchronously, Hark helps brands better understand their customer's point of view and seamlessly collect all relevant information up front.

Hark is backed by top VC firms including: Riverpark, Lightbank & M13.

Since starting Hark, we've always been in a co-working space.

This weekend, that changes.

We are moving into our own spot! 

Doing some remodeling over the weekend - so here's a quick "before" shot.

CEO @ Hark | Unlocking a New Era of Customer Feedback: Powered by Stories, Not Surveys

Quick update on the new office...

New floors, Fresh paint, etc. 

Kids had a blast helping out 😊 

Anytime you move, there is a shift in energy and it comes at a good time for everything flowing at Hark right now.

New space. New energy. Let's go.

Launching something today I'm really excited about. Focused (of course) around our customers.

Specifically, the ones who believed in us early.
These are the people who leaned in when we were still figuring things out...

Wouldn't be here without them... truly.

When Lisa Eng joined, she saw the unique relationships we have with those we work with and wanted to structure something around our earliest believers.

Meet the Founders Club.

Over the next few weeks, we'll be spotlighting each of these 14 leaders. Their work. Their perspective. What it truly means to put the customer's voice first.

Stay tuned 👀

Caitlin Logan
Cate Marques
Chris Sabadlab
Emily McArthur
Jessica-Rose Garcia
Keisha Bartrem
Lauren Schorr
Leeor Cohen
Michael Ludwig
Patrick Carney
Ren Fuller-Wasserman
Roma Y.
Sandy Sloan
Stephanie Abramovici

I bet my house on the belief that surveys are broken.

4 years of building Hark later... I've learned a lot about what actually works. So I'm putting it all in one place.

Introducing... Feedback with Fran (I thought of this without AI, btw)! 

It will be a weekly newsletter breaking down how the best companies actually listen to their customers.

The first issue is my origin story which is a bit of a wild ride, but I think it sets the foundation for why I'm here.

Every month, I get to speak with 100's of operators. So, I'll share some insights from those conversations around:

- Real feedback teardowns from companies driving revenue through listening
- The metrics that matter (and the ones to ignore)
- What's working and what's not

It's free. Link in comments. Would love for you to read, provide feedback & subscribe!

Would mean a lot if you subscribed — and even more if you shared it with someone who cares about CX.

Sometimes timing just works out...

I recently kicked off a search for Head of Sales. Really important role for our company.

Shortly after I did, I was able to reconnect with Karen Darling... someone I've known for a couple years now. She was rested, energized, and ready for her next chapter.

The interview process went extremely fast which was driven by her passion for what we're solving. This, for me, is quite humbling given Karen has deep domain expertise across all facets of customer experience and the client journey. 

She strongly believes (as I do) that Hark has an opportunity to define a new category here.

What made her stand out wasn't just sales instincts. It's how deeply she understands our customers, their pain points, and how our platform completely transforms a facet of their business.

She's also been early stage before. It takes a certain kind of energy to want to do that again (IYKYK).

And then there's the team... Throughout the interview process, so many of my team members got to meet Karen. Calls went long. People were digging in. The energy was consistently real. "We need to be working with her"

She started today, hit the ground running, and already feels like part of the team.

With Lisa Eng driving marketing and Karen now leading sales, I'm excited about taking Hark from a best-kept secret to helping the market better understand where Hark fits and how we can help our customers change how they engage with their customers.

Karen, welcome to the team as our first Head of Sales!! 😊 

If you're part of our community, please give her a warm welcome!

2026 continues to be a defining year... 🚀

Expectation vs. reality at eTail West this week:

☀️ Preston Ames enjoying Palm Springs, drinks in hand, meeting some of our favorite customers.

🥶 Me... snowed in on Long Island

We'll make the best of it. 

Preston's got it covered out there... please reach out to him if you're attending!

I'll be here... shoveling my way to the couch.

There's a big shift happening in the dynamic between CX and Marketing leaders.

Next week at Shoptalk, I'm joining David Glenister (Gorgias), Mercer Smith(Boldr), and a few other industry vets to dig into this at the Rebuy Engine booth!

(Appreciate the legendary, Sarah Hatter!!)

The panel: "The State of CX in Ecommerce"
📍 Las Vegas | March 24-26 | 11:00 AM

We're going to get candid about:
→ What's actually working in CX right now
→ What's broken (and why)
→ How top brands are bridging CX and Marketing to understand what's driving loyalty

That last one is what I'm most excited to unpack.

If you're at Shoptalk, come through! Would love to connect in person.

Lisa Eng just shipped a pretty big project she's been working on...

And she crushed it.

We've got a whole new look! https://www.sendhark.com/

This is a much better reflection of who we have become and the customers we're lucky to work with.

Speaking of which... a few of them are highlighted on there 🙂

YuJin Yong Jessica-Rose Garcia Hannah Madsen Ren Fuller-Wasserman Cate Marques Sandy Sloan Michael Ludwig

What do you think?

Open article: Hark: AI Voice of Customer Platform | The Surveys Alternative by sendhark.com

Hark: AI Voice of Customer Platform | The Surveys Alternative

After MANY conversations around storytelling through customer feedback, I decided to write about it...

Just sent out my second "Feedback with Fran" - this one's about why CX deserves a seat at the table.

Shoutout to Michael Bair for contributing to our VoC playbook a while back. His perspective on what it actually takes to earn that seat made it into our "key insight" section.

Still experimenting with the format and flow. Hoping you find something useful in it.

Link in comments 👇 ... if it resonates, please feel free to share!

taplio

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Jessie Lizak

Fran Brzyski

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The Battle

Jessie Lizak

Fran Brzyski

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessie Lizak's LinkedIn Performance

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Ready to grow your LinkedIn presence?

Performance ScoreJessie Lizak's LinkedIn Performance