Arta Finance

Arta is a modern wealth-building system & Series A fintech backed by Sequoia, Coatue, Ribbit, and 140+ angels including Eric Schmidt and Sundar Pichai. 

As Arta’s first marketing hire, I’ve helped shape and develop the company's brand voice and style, content strategy, editorial calendar, feature articles, and reach. 

Currently, I lead brand storytelling and executive ghostwriting for our podcast, newsletter, and editorial content. I ensure all content is on-brand, SEC-compliant, and makes sophisticated wealth-building feel like a breeze.

Brand Marketing

Money Minx

Money Minx is a diversified investment and net worth tracker for “DIY” retail investors. We transformed a lofty idea, initially conceived at the kitchen table, into a bootstrapped powerhouse, earning TechCrunch recognition and an acquisition by Arta Finance in early 2022.

Head of Content Marketing (acquired 2022)

Smart Sauce

Key Clients include Nissan, Saatchi and Saatchi, One Roof Energy, Synergy Massage & Wellness

Marketing & Brand Strategist

Super Sibling

“Big Brothers are Superheroes" has sold over 24k copies and counting - because big siblings need some extra TLC when baby arrives.

Author

Center for Sustainable Energy

Marketing Manager

Sungevity

Sales and Marketing

Vista Solar, Inc.

Cohn & Wolfe

Marketing & Brand Planner

Nissan Motor Corporation

Advanced Product Planning

I'm a 0-1 startup marketer. I led marketing for Money Minx, a net worth tracker for retail investors, acquired by Arta Finance in early 2022. I focused on brand and content marketing, helping transform it into a bootstrapped powerhouse featured in TechCrunch, with user growth of 40% month over month.

Now, at Arta Finance, I'm helping open access to sophisticated financial tools and opportunities. 

Additionally, I edit GPT Hacks, a newsletter dedicated to helping startups and small businesses run lean and grow faster using AI tools like ChatGPT—with a special focus on empowering women to launch and run their dream companies. 

For content relating to Arta Finance, see important disclosures: https://artafinance.com/disclosures#social-media

Jessica Yahfoufi

Apollo Global Management LLC

Managing Director

Principal

Loews Hotels

Vice President - Acquisitions & Development

Lubert Adler

Acquisitions, asset management, and investor relations with opportunistic real estate private equity fund.  

Job functions included acquisitions (underwriting and execution), management of operating partner relationships, and intensive asset management (business plan development, restructurings, dispositions, and capital investment decisions.)  

Primarily focused on hospitality, office, parking and multifamily rental assets.  

Also heavily involved with portfolio management and investor communications, including development of fundraising materials (PPM's and pitch books).

Vice President

PricewaterhouseCoopers - Hospitality & Leisure Practice

Consultant with the Hospitality & Leisure practice. Conducted various engagements, including feasibility studies, appraisals, impact analyses, and strategic advisory, all focused on the hospitality & leisure industries.

Senior Associate

Tracey Gamble

taplio

The Battle

Jessica Yahfoufi

Tracey Gamble

Followers

Posts

Engagements

Likes

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