Arta Finance

Arta is a modern wealth-building system & Series A fintech backed by Sequoia, Coatue, Ribbit, and 140+ angels including Eric Schmidt and Sundar Pichai. 

As Arta’s first marketing hire, I’ve helped shape and develop the company's brand voice and style, content strategy, editorial calendar, feature articles, and reach. 

Currently, I lead brand storytelling and executive ghostwriting for our podcast, newsletter, and editorial content. I ensure all content is on-brand, SEC-compliant, and makes sophisticated wealth-building feel like a breeze.

Brand Marketing

Money Minx

Money Minx is a diversified investment and net worth tracker for “DIY” retail investors. We transformed a lofty idea, initially conceived at the kitchen table, into a bootstrapped powerhouse, earning TechCrunch recognition and an acquisition by Arta Finance in early 2022.

Head of Content Marketing (acquired 2022)

Smart Sauce

Key Clients include Nissan, Saatchi and Saatchi, One Roof Energy, Synergy Massage & Wellness

Marketing & Brand Strategist

Super Sibling

“Big Brothers are Superheroes" has sold over 24k copies and counting - because big siblings need some extra TLC when baby arrives.

Author

Center for Sustainable Energy

Marketing Manager

Sungevity

Sales and Marketing

Vista Solar, Inc.

Cohn & Wolfe

Marketing & Brand Planner

Nissan Motor Corporation

Advanced Product Planning

I'm a 0-1 startup marketer. I led marketing for Money Minx, a net worth tracker for retail investors, acquired by Arta Finance in early 2022. I focused on brand and content marketing, helping transform it into a bootstrapped powerhouse featured in TechCrunch, with user growth of 40% month over month.

Now, at Arta Finance, I'm helping open access to sophisticated financial tools and opportunities. 

Additionally, I edit GPT Hacks, a newsletter dedicated to helping startups and small businesses run lean and grow faster using AI tools like ChatGPT—with a special focus on empowering women to launch and run their dream companies. 

For content relating to Arta Finance, see important disclosures: https://artafinance.com/disclosures#social-media

Jessica Yahfoufi

Global Head of Talent

Google

Product Management Recruiting & Channels Lead - Commerce, Payments, NBU

Product Management Staffing Lead - YouTube, Search, Geo 

YouTube Staffing Lead - YT Content, Tech Solutions Consultant, Product Management

YouTube APAC Staffing Lead 

Next Billion Users Global Staffing Lead

Leading engineering and product management recruitment to build the Singapore Engineering Hub across Next Billion Users, Allo and Tango teams which grew from the size of a few to ~80 in 10 months. Managing a team of 2.

NBU Lead Recruiter/ Singapore Tech Staffing Lead

Recruiting Lead, YouTube Content, APAC

Product Management Recruiter, APAC

- Responsible for recruiting software engineers, UX Designers, and Web Masters

Technical Recruiter

T2 Tokyo

- New business development with MNCs, primarily focusing on IT sector. 
- Recruitment of Head of Legal, in-house Counsel, Documentations Specialist and Paralegal roles. 
- Market mapping, preparing pitch book/org charts/customized market intelligence reports, cold calling, screening, shortlisting, negotiating contracts, and closing. 
- Interviewed Sourcer candidates and conducted induction trainings to new hires.

Consultant, Legal

Hudson Global Resources

Associate Consultant, Legal sector

Tomoe Kawagoe

taplio

The Battle

Jessica Yahfoufi

Tomoe Kawagoe

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?