Arta Finance

Arta is a modern wealth-building system & Series A fintech backed by Sequoia, Coatue, Ribbit, and 140+ angels including Eric Schmidt and Sundar Pichai. 

As Arta’s first marketing hire, I’ve helped shape and develop the company's brand voice and style, content strategy, editorial calendar, feature articles, and reach. 

Currently, I lead brand storytelling and executive ghostwriting for our podcast, newsletter, and editorial content. I ensure all content is on-brand, SEC-compliant, and makes sophisticated wealth-building feel like a breeze.

Brand Marketing

Money Minx

Money Minx is a diversified investment and net worth tracker for “DIY” retail investors. We transformed a lofty idea, initially conceived at the kitchen table, into a bootstrapped powerhouse, earning TechCrunch recognition and an acquisition by Arta Finance in early 2022.

Head of Content Marketing (acquired 2022)

Smart Sauce

Key Clients include Nissan, Saatchi and Saatchi, One Roof Energy, Synergy Massage & Wellness

Marketing & Brand Strategist

Super Sibling

“Big Brothers are Superheroes" has sold over 24k copies and counting - because big siblings need some extra TLC when baby arrives.

Author

Center for Sustainable Energy

Marketing Manager

Sungevity

Sales and Marketing

Vista Solar, Inc.

Cohn & Wolfe

Marketing & Brand Planner

Nissan Motor Corporation

Advanced Product Planning

I'm a 0-1 startup marketer. I led marketing for Money Minx, a net worth tracker for retail investors, acquired by Arta Finance in early 2022. I focused on brand and content marketing, helping transform it into a bootstrapped powerhouse featured in TechCrunch, with user growth of 40% month over month.

Now, at Arta Finance, I'm helping open access to sophisticated financial tools and opportunities. 

Additionally, I edit GPT Hacks, a newsletter dedicated to helping startups and small businesses run lean and grow faster using AI tools like ChatGPT—with a special focus on empowering women to launch and run their dream companies. 

For content relating to Arta Finance, see important disclosures: https://artafinance.com/disclosures#social-media

Jessica Yahfoufi

Ryan Tabb

Most B2B ad accounts are built on a lie.You tell your ad platforms that you want form fills (even though you actually want pipeline).They believe you, and get very good at delivering them.Meanwhile, you’re drowning in leads that go nowhere while leadership asks why cost per opportunity keeps climbing.Octane fixes this by optimizing campaigns for actual pipeline, not form fills.Same budget. More qualified opportunities.If you lead Marketing or Demand Gen at a B2B company and you’re tired of burning ad spend on campaigns that don’t deliver the outcomes you actually care about, let's talk.→ DM me or visit tryoctane.com

Founder and CEO

B2B podcasting made easy ✨

Podsicle Media is a full service podcast production agency that does the heavy lifting for you. You're a marketing expert. Get back to doing what you do best while we work our magic for you.

What can we do for your team?

Let's find out!

Want to see just how much LinkedIn user behavior changes over the holidays?

For the last 2 weeks of the year, virtually nobody was even online to see ads.

This pattern is very common among our customers. The blue line represents daily clicks, the bars represent daily spend, and the orange line represents CPC.

What you clearly see is a massive drop-off in spend and clicks, as our software refused to chase the low supply of expensive clicks available.

With less people online (reduced supply) and just as many advertisers (maintained demand) the cost of these clicks can get crazy.

Then, as soon as people returned to work, the campaign is able to scale spend significantly and preserve a healthy CPC (just a slight increase).

This is about as clean of a visualization as you'll get for LinkedIn ad auction dynamics and user behavior.

taplio

The Battle

Jessica Yahfoufi

Ryan Tabb

Followers

Posts

Engagements

Likes

Performance ScoreRyan Tabb's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jessica Yahfoufi

Ryan Tabb

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ryan Tabb's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRyan Tabb's LinkedIn Performance