Arta Finance

Arta is a modern wealth-building system & Series A fintech backed by Sequoia, Coatue, Ribbit, and 140+ angels including Eric Schmidt and Sundar Pichai. 

As Arta’s first marketing hire, I’ve helped shape and develop the company's brand voice and style, content strategy, editorial calendar, feature articles, and reach. 

Currently, I lead brand storytelling and executive ghostwriting for our podcast, newsletter, and editorial content. I ensure all content is on-brand, SEC-compliant, and makes sophisticated wealth-building feel like a breeze.

Brand Marketing

Money Minx

Money Minx is a diversified investment and net worth tracker for “DIY” retail investors. We transformed a lofty idea, initially conceived at the kitchen table, into a bootstrapped powerhouse, earning TechCrunch recognition and an acquisition by Arta Finance in early 2022.

Head of Content Marketing (acquired 2022)

Smart Sauce

Key Clients include Nissan, Saatchi and Saatchi, One Roof Energy, Synergy Massage & Wellness

Marketing & Brand Strategist

Super Sibling

“Big Brothers are Superheroes" has sold over 24k copies and counting - because big siblings need some extra TLC when baby arrives.

Author

Center for Sustainable Energy

Marketing Manager

Sungevity

Sales and Marketing

Vista Solar, Inc.

Cohn & Wolfe

Marketing & Brand Planner

Nissan Motor Corporation

Advanced Product Planning

I'm a 0-1 startup marketer. I led marketing for Money Minx, a net worth tracker for retail investors, acquired by Arta Finance in early 2022. I focused on brand and content marketing, helping transform it into a bootstrapped powerhouse featured in TechCrunch, with user growth of 40% month over month.

Now, at Arta Finance, I'm helping open access to sophisticated financial tools and opportunities. 

Additionally, I edit GPT Hacks, a newsletter dedicated to helping startups and small businesses run lean and grow faster using AI tools like ChatGPT—with a special focus on empowering women to launch and run their dream companies. 

For content relating to Arta Finance, see important disclosures: https://artafinance.com/disclosures#social-media

Jessica Yahfoufi

PruTech Solutions, Inc.

• Developed a comprehensive style guide and design system ensuring consistency and adherence to best UX practices.
• Conducted thorough research and conceptualization to design user-centric web applications, enhancing user engagement and experience.
• Crafted functional wireframes in Figma and constructed HTML prototypes utilizing Material Design Bootstrap to optimize application usability.

UX Designer / UI Developer

Clever Devices

• Developed comprehensive style guides and design system documentation to ensure consistent application of UX principles across desktop, mobile, and web platforms.
• Conducted research and designed user-centric interfaces, resulting in intuitive and engaging user experiences that aligned with industry best practices.
• Constructed functional prototypes leveraging Bootstrap, HTML5, and CSS3 to demonstrate responsive design capabilities and facilitate client visualization.
• Collaborated with key stakeholders, including clients like New York City Transit, to refine and enhance product designs, effectively improving user satisfaction and interface usability.
 • Assisted the Marketing department with the design of logos and marketing collateral. Acted as their in-house photographer for specific events and product photography.

UIX Architect

Progressive Marketing Group, Inc.

• Developed a series of engaging HTML banner advertisements featuring animations to enhance online marketing campaigns.
• Produced animated GIFs to complement digital advertising efforts and improve visual communication.

Contractor Frontend Developer

CVS Health

• Revised UI code to align with design guidelines and best practices, ensuring compliance with web accessibility standards.
• Collaborated using Visual Studio and Team Foundation Server to contribute to the development of an Angular 4 application.

UX / Frontend Developer 

ClearVision Optical

• Directed the UI/UX architecture and design for a native mobile game application, enhancing user engagement and interface aesthetics.
• Executed a comprehensive user experience overhaul and visual redesign, ensuring responsive design compatibility across web platforms.
• Managed the upkeep of an e-commerce platform, focusing on performance optimization and user transaction efficiency.
• Designed and developed user-centric interfaces, including wireframes, prototypes, and front-end elements for various projects.

UI/UX Director & Front End Developer

North Shore LIJ Health System

• Developed responsive web designs incorporating HTML5, CSS3, PHP, WordPress, Drupal, and Fatwire, enhancing user experience and site architecture.
• Executed a digital strategy that improved Feinstein Institute for Medical Research's content visibility, resulting in increased traffic to key website sections.
• Collaborated on front-end development and design, contributing to the successful launch of the primary website and various microsites, and established web design standards for ongoing consistency.

UX Architect, Digital Strategist & Front End Developer

ADI Global Distribution

• Developed a suite of marketing collateral, including the creation of logos, advertisements, and sales materials, ensuring brand consistency across both print and digital platforms.
• Executed the design and layout of diverse promotional content, from trade-show graphics and direct mail campaigns to catalogs and corporate presentations, enhancing company visibility and market reach.

Senior Digital Artist/Visual Designer

Mehta International

• Developed and implemented a suite of branding materials, including websites, sell sheets, folders, catalogs, and packaging, to align with the company's brand identity.
• Executed a comprehensive redesign of the 365Wholesale.com website, ensuring consistency with the newly established brand collateral.

Creative Director / Web Master		

Scholastic Library Publishing

• Developed a range of educational and promotional materials, including posters, teaching guides, and book certificates, ensuring alignment with brand guidelines and project objectives.
• Translated Creative Director's concepts into finalized designs, delivering print-ready projects that effectively communicated the intended message.

Freelance - Digital Artist

Skilled UI/UX Designer and Front End Developer with 22 years of experience, blending successful project leadership with a user-centric approach to design. Proficient in crafting responsive web designs utilizing PHP, HTML5, and CSS3 (SASS). Developed effective digital strategies enhancing visibility, usability, and call-to-action completion within the medical sector. Excelled as a UIX Architect at Clever Devices, enhancing user experiences for clients like New York City Transit, and led UI/UX design initiatives as a UX Director at ClearVision Optical. Previously engaged in philanthropic and employee wellness initiatives at ClearVision Optical as a member of two groups. Fluent in both English and Spanish, facilitating effective communication across diverse teams and audiences. Seeking to leverage expertise in design systems, wire-framing, and responsive design as a UI/UX designer.

taplio

The Battle

Jessica Yahfoufi

Oscar Castañeda

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