Arta Finance

Arta is a modern wealth-building system & Series A fintech backed by Sequoia, Coatue, Ribbit, and 140+ angels including Eric Schmidt and Sundar Pichai. 

As Arta’s first marketing hire, I’ve helped shape and develop the company's brand voice and style, content strategy, editorial calendar, feature articles, and reach. 

Currently, I lead brand storytelling and executive ghostwriting for our podcast, newsletter, and editorial content. I ensure all content is on-brand, SEC-compliant, and makes sophisticated wealth-building feel like a breeze.

Brand Marketing

Money Minx

Money Minx is a diversified investment and net worth tracker for “DIY” retail investors. We transformed a lofty idea, initially conceived at the kitchen table, into a bootstrapped powerhouse, earning TechCrunch recognition and an acquisition by Arta Finance in early 2022.

Head of Content Marketing (acquired 2022)

Smart Sauce

Key Clients include Nissan, Saatchi and Saatchi, One Roof Energy, Synergy Massage & Wellness

Marketing & Brand Strategist

Super Sibling

“Big Brothers are Superheroes" has sold over 24k copies and counting - because big siblings need some extra TLC when baby arrives.

Author

Center for Sustainable Energy

Marketing Manager

Sungevity

Sales and Marketing

Vista Solar, Inc.

Cohn & Wolfe

Marketing & Brand Planner

Nissan Motor Corporation

Advanced Product Planning

I'm a 0-1 startup marketer. I led marketing for Money Minx, a net worth tracker for retail investors, acquired by Arta Finance in early 2022. I focused on brand and content marketing, helping transform it into a bootstrapped powerhouse featured in TechCrunch, with user growth of 40% month over month.

Now, at Arta Finance, I'm helping open access to sophisticated financial tools and opportunities. 

Additionally, I edit GPT Hacks, a newsletter dedicated to helping startups and small businesses run lean and grow faster using AI tools like ChatGPT—with a special focus on empowering women to launch and run their dream companies. 

For content relating to Arta Finance, see important disclosures: https://artafinance.com/disclosures#social-media

Jessica Yahfoufi

Software Engineer

Google

May 2019 - Mar 2021: Google Pay Singapore
- Part of the team bringing the new Google Pay to Singapore, its first international market.
- Tech lead for its rich merchant integrations for movie ticket purchasing and food ordering.

Mar 2017 - May 2019: Google Pay India
- Part of the team that launched Tez, a new payments app for India, in Sep 2017. Subsequently rebranded to Google Pay India.
- Worked on the iOS app, bill payment, mobile recharge and various other features.

- Prototyped a full-stack tool to surface relevant insights to engineers to triage and debug production issues.
- Built in Golang and JavaScript (Polymer)

Software (Site Reliability) Engineering Intern

Expedia, Inc.

- Extended the hotel review auto-moderation system to support character-based Asian languages (Chinese, Japanese, Korean).
- System deployed using Apache Hive, Hadoop

Engineering Intern

Holmusk

- Implemented a Diabetes Index, a single number representing the degree of a user's diabetes control.
- Built visualizations and generated insights using d3js for a client as part of a medical data consultation project.

taplio

The Battle

Jessica Yahfoufi

Jishnu Mohan

Followers

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