Arta Finance

Arta is a modern wealth-building system & Series A fintech backed by Sequoia, Coatue, Ribbit, and 140+ angels including Eric Schmidt and Sundar Pichai. 

As Arta’s first marketing hire, I’ve helped shape and develop the company's brand voice and style, content strategy, editorial calendar, feature articles, and reach. 

Currently, I lead brand storytelling and executive ghostwriting for our podcast, newsletter, and editorial content. I ensure all content is on-brand, SEC-compliant, and makes sophisticated wealth-building feel like a breeze.

Brand Marketing

Money Minx

Money Minx is a diversified investment and net worth tracker for “DIY” retail investors. We transformed a lofty idea, initially conceived at the kitchen table, into a bootstrapped powerhouse, earning TechCrunch recognition and an acquisition by Arta Finance in early 2022.

Head of Content Marketing (acquired 2022)

Smart Sauce

Key Clients include Nissan, Saatchi and Saatchi, One Roof Energy, Synergy Massage & Wellness

Marketing & Brand Strategist

Super Sibling

“Big Brothers are Superheroes" has sold over 24k copies and counting - because big siblings need some extra TLC when baby arrives.

Author

Center for Sustainable Energy

Marketing Manager

Sungevity

Sales and Marketing

Vista Solar, Inc.

Cohn & Wolfe

Marketing & Brand Planner

Nissan Motor Corporation

Advanced Product Planning

I'm a 0-1 startup marketer. I led marketing for Money Minx, a net worth tracker for retail investors, acquired by Arta Finance in early 2022. I focused on brand and content marketing, helping transform it into a bootstrapped powerhouse featured in TechCrunch, with user growth of 40% month over month.

Now, at Arta Finance, I'm helping open access to sophisticated financial tools and opportunities. 

Additionally, I edit GPT Hacks, a newsletter dedicated to helping startups and small businesses run lean and grow faster using AI tools like ChatGPT—with a special focus on empowering women to launch and run their dream companies. 

For content relating to Arta Finance, see important disclosures: https://artafinance.com/disclosures#social-media

Jessica Yahfoufi

Various Companies

- Created a way to build Voice of Customer into the current new product development process. Conducted category analysis, consumer analysis and segmentation, competitive analysis, and integration of Voice of consumer within the new product development process.
-Developed a one-year Integrated Marketing Campaign to increase sales to a new target market for the client. Work on the project included industry and customer research, segmentation analysis, creating an IMC strategy and a marketing calendar to employ the strategy. Developed and prioritized user stories and product requirements based on data, user feedback, and market trends, leveraging user experiences to target a more youthful segment.
- Built a database and visualizations to help the company track and utilize data to help identify and create useful tools, processes, and infrastructure within the healthcare industry. Conducted industry research, built a database, created visualizations using Power BI, Qlik and Tableau, as well as helping to understand and define ERISA Data.
- Developed a marketing strategy for a food testing laboratory. Work on the project included industry analysis, customer analysis, SWOT analysis, created marketing objectives and Marketing Strategy including the financials and how to implement the strategy over 3 years.

Marketing Consultant

Dexcom

-Provided support to achieve sales objectives, including promoting Continuous Glucose Monitoring to patients and physicians. 
-Trained and mentored new employees to help foster growth within the department. 
-Coordinated internal sales efforts among health care professionals, insurances, and patients at different steps within the sales process. 
-Covered the escalated call line as needed.
-Exceeded sales goal Year Over Year by successfully serving as the communication hub for two territories and fostering a collaborative team environment and administering training best practices.
-Boosted retention and increased employee engagement by designing and implementing training for new hires on the sales processes, functions of pipeline management, and FDA compliance with quality standards.
-Improved efficiency and ensured consistency by devising SOP materials and job aids for the department.

Inside Sales Representative III

-Engaged and guided current patients through the reorder process for the needed supplies through correspondence with insurance companies, the patient and doctors offices.
-Contributed to the team effort by working within the FDA guidelines and regulations to achieve sales objectives and ensure quality.
-Well versed in the intricacies and workings of insurance companies, and their reimbursement process.

Reorder Specialist

Covance

As a Medical Insurance Verifier, I work in a call center and verify insurance. I'm responsible for supporting the operations of InTeleCenter™ programs including, but not limited to, patient assistance programs and insurance benefit research. 

My focus is to assist patients or providers access the product(s) they need.  I'm doing this by responding to phone and fax requests from customers, who include physicians and their staff, hospital staff, pharmacists, patients, and family members or friends of patients.

Insurance Verification Researcher

The Home Depot

Managed the customer sales and orders process for specific products lines, accounts and/or sales opportunities.

Engaged with existing customers and qualified sales leads, guided customers to the Home Depot products that best meet needs.

Coordinated with internal resources to address customer questions or objections, provided budgetary pricing, created and submitted individualized quotes and closed the sales process through the point of order receipt.

National Tasking Team Associate

Cogent Road

Supported the tax department by preparing documents to be sent to the IRS.

Assisted clients by uploading W-2’s and 1040’s into the corresponding E-folders.

Maintained work flow by constantly checking and resolving any faxes that ended up in the resolve box.

Ensured we were not overcharged by disputing duplicate and wrong forms coming in from the IRS.

Tax Verification Manager

University at Buffalo

Organized and managed a staff of 6 students to ensure each event was properly staffed and all of the events were promoted.
Created and coordinated promotional events including SOBE as a sponsor to promote other events going on throughout the year and to promote the Student Association as an organization

taplio

The Battle

Jessica Yahfoufi

Kim Reihman

Followers

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