Arta Finance

Arta is a modern wealth-building system & Series A fintech backed by Sequoia, Coatue, Ribbit, and 140+ angels including Eric Schmidt and Sundar Pichai. 

As Arta’s first marketing hire, I’ve helped shape and develop the company's brand voice and style, content strategy, editorial calendar, feature articles, and reach. 

Currently, I lead brand storytelling and executive ghostwriting for our podcast, newsletter, and editorial content. I ensure all content is on-brand, SEC-compliant, and makes sophisticated wealth-building feel like a breeze.

Brand Marketing

Money Minx

Money Minx is a diversified investment and net worth tracker for “DIY” retail investors. We transformed a lofty idea, initially conceived at the kitchen table, into a bootstrapped powerhouse, earning TechCrunch recognition and an acquisition by Arta Finance in early 2022.

Head of Content Marketing (acquired 2022)

Smart Sauce

Key Clients include Nissan, Saatchi and Saatchi, One Roof Energy, Synergy Massage & Wellness

Marketing & Brand Strategist

Super Sibling

“Big Brothers are Superheroes" has sold over 24k copies and counting - because big siblings need some extra TLC when baby arrives.

Author

Center for Sustainable Energy

Marketing Manager

Sungevity

Sales and Marketing

Vista Solar, Inc.

Cohn & Wolfe

Marketing & Brand Planner

Nissan Motor Corporation

Advanced Product Planning

I'm a 0-1 startup marketer. I led marketing for Money Minx, a net worth tracker for retail investors, acquired by Arta Finance in early 2022. I focused on brand and content marketing, helping transform it into a bootstrapped powerhouse featured in TechCrunch, with user growth of 40% month over month.

Now, at Arta Finance, I'm helping open access to sophisticated financial tools and opportunities. 

Additionally, I edit GPT Hacks, a newsletter dedicated to helping startups and small businesses run lean and grow faster using AI tools like ChatGPT—with a special focus on empowering women to launch and run their dream companies. 

For content relating to Arta Finance, see important disclosures: https://artafinance.com/disclosures#social-media

Jessica Yahfoufi

Prizm Insurance

Prizm is the first digital insurance brokerage for successful individuals and families, who often have unique coverage needs.

Prizm provides insurance options not typically accessible with mainstream carriers because they are tailored to the unique needs of successful individuals.

Founder and CEO

Marsh McLennan Agency - Private Client Services

Senior Vice President, Midwest Sales Leader

Marsh McLennan Agency

Senior Vice President, Growth Leader at Marsh Private Client Services (Midwest, Upper Midwest)

Vice President

David Olchowka State Farm

Insurance Agent

McLaughlin Glazeware

Timeless conversation pieces. Personalized gifts. Handcrafted detail. 

McLaughlin Glazeware has been providing customized gifts, unparalleled quality and timeless conversation pieces for over 25 years. 
We're a second-generation family business based on the North Shore of Chicago; our unique and timeless products are made in the USA.

President

Bill Gallaher State Farm 

Team Member

Dave Olchowka

taplio

The Battle

Jessica Yahfoufi

Dave Olchowka

Followers

Posts

Engagements

Likes

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