Arta Finance

Arta is a modern wealth-building system & Series A fintech backed by Sequoia, Coatue, Ribbit, and 140+ angels including Eric Schmidt and Sundar Pichai. 

As Arta’s first marketing hire, I’ve helped shape and develop the company's brand voice and style, content strategy, editorial calendar, feature articles, and reach. 

Currently, I lead brand storytelling and executive ghostwriting for our podcast, newsletter, and editorial content. I ensure all content is on-brand, SEC-compliant, and makes sophisticated wealth-building feel like a breeze.

Brand Marketing

Money Minx

Money Minx is a diversified investment and net worth tracker for “DIY” retail investors. We transformed a lofty idea, initially conceived at the kitchen table, into a bootstrapped powerhouse, earning TechCrunch recognition and an acquisition by Arta Finance in early 2022.

Head of Content Marketing (acquired 2022)

Smart Sauce

Key Clients include Nissan, Saatchi and Saatchi, One Roof Energy, Synergy Massage & Wellness

Marketing & Brand Strategist

Super Sibling

“Big Brothers are Superheroes" has sold over 24k copies and counting - because big siblings need some extra TLC when baby arrives.

Author

Center for Sustainable Energy

Marketing Manager

Sungevity

Sales and Marketing

Vista Solar, Inc.

Cohn & Wolfe

Marketing & Brand Planner

Nissan Motor Corporation

Advanced Product Planning

I'm a 0-1 startup marketer. I led marketing for Money Minx, a net worth tracker for retail investors, acquired by Arta Finance in early 2022. I focused on brand and content marketing, helping transform it into a bootstrapped powerhouse featured in TechCrunch, with user growth of 40% month over month.

Now, at Arta Finance, I'm helping open access to sophisticated financial tools and opportunities. 

Additionally, I edit GPT Hacks, a newsletter dedicated to helping startups and small businesses run lean and grow faster using AI tools like ChatGPT—with a special focus on empowering women to launch and run their dream companies. 

For content relating to Arta Finance, see important disclosures: https://artafinance.com/disclosures#social-media

Jessica Yahfoufi

KlariFi Bookkeeping and Tax

Co-Founder and CEO

eCapital Corp.

Chief Product Officer and Chief Operating Officer

President - Freight Factoring Division

Larway Transportation

Finance and Administration Manager

At KlariFi,  I am responsible for driving innovation and growth at the forefront of fintech solutions. With a deep passion for transforming businesses and streamlining business process. With a focus on giving business owners the information they need to make informed decisions. I have led multiple successful initiatives in the financial technology space, ensuring companies can achieve clarity, efficiency, and sustained growth. With extensive leadership experience, I excel in strategic planning, business development, and fostering innovation in competitive environments.

Previously, as Chief Operating Officer and Chief Product Officer at eCapital Corp, I was instrumental in revolutionizing the company's technology platform, contributing to its ascent in the alternative finance industry. The focus was on enhancing client experiences, culminating in a comprehensive suite of financial services accessible through a centralized, secure online platform. This endeavor was bolstered by strategic acquisitions, expanding eCapital's offerings and seamlessly integrating new members into our corporate family.

Charles Sheppard

taplio

The Battle

Jessica Yahfoufi

Charles Sheppard

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