Arta Finance

Arta is a modern wealth-building system & Series A fintech backed by Sequoia, Coatue, Ribbit, and 140+ angels including Eric Schmidt and Sundar Pichai. 

As Arta’s first marketing hire, I’ve helped shape and develop the company's brand voice and style, content strategy, editorial calendar, feature articles, and reach. 

Currently, I lead brand storytelling and executive ghostwriting for our podcast, newsletter, and editorial content. I ensure all content is on-brand, SEC-compliant, and makes sophisticated wealth-building feel like a breeze.

Brand Marketing

Money Minx

Money Minx is a diversified investment and net worth tracker for “DIY” retail investors. We transformed a lofty idea, initially conceived at the kitchen table, into a bootstrapped powerhouse, earning TechCrunch recognition and an acquisition by Arta Finance in early 2022.

Head of Content Marketing (acquired 2022)

Smart Sauce

Key Clients include Nissan, Saatchi and Saatchi, One Roof Energy, Synergy Massage & Wellness

Marketing & Brand Strategist

Super Sibling

“Big Brothers are Superheroes" has sold over 24k copies and counting - because big siblings need some extra TLC when baby arrives.

Author

Center for Sustainable Energy

Marketing Manager

Sungevity

Sales and Marketing

Vista Solar, Inc.

Cohn & Wolfe

Marketing & Brand Planner

Nissan Motor Corporation

Advanced Product Planning

I'm a 0-1 startup marketer. I led marketing for Money Minx, a net worth tracker for retail investors, acquired by Arta Finance in early 2022. I focused on brand and content marketing, helping transform it into a bootstrapped powerhouse featured in TechCrunch, with user growth of 40% month over month.

Now, at Arta Finance, I'm helping open access to sophisticated financial tools and opportunities. 

Additionally, I edit GPT Hacks, a newsletter dedicated to helping startups and small businesses run lean and grow faster using AI tools like ChatGPT—with a special focus on empowering women to launch and run their dream companies. 

For content relating to Arta Finance, see important disclosures: https://artafinance.com/disclosures#social-media

Jessica Yahfoufi

Kolos Digital 

Wallarm

Result for 2 yrs: x20 organic traffic since 3k to 60k per month

Details:
- Weekly meeting with CEO Ivan Novikov to achieve early involvement in Marketing strategy definition to influence key decisions and improve resource allocations 

Team activities:
- Competitor's audit and traction - as result Marketing and SEO strategy 
- Creating articles: 400+ articles for 2 yrs
- Increasing Domain Rank (DR) - was DR = 34 / now DR = 70 
- Content distribution and etc

SEO-manager

Advertising Specialist

- Analyze data for diagram 
- Create design 
- Web development
- SEO and Reddit promotion

Project Manager

- Google Paid Search
- Google CDN 
- Facebook ADS
- LinkedIn ADS 
- Twitter ADS

PPC - specialist

WOO Network

Main goal - research competitors and create marketing and SEO strategies for catch up and overеtake competitors. 

Was did: 
1) collected data of competitors to dashboards: traffic, backlinks, top content, social impact 
2) analyzed data and found patterns, that affect to result 
3) comparison, conclusion and created strategy

Search Engine Optimization Consultant

GeoPard Agriculture

Result: Organic traffic increase from 0 to 35k per month

Details:
Weekly meeting with TOP-management to achieve early involvement in Marketing strategy definition to influence key decisions and improve resource allocations

Team activities:
- Market research - as result we do digital strategy and understand which site we need 
- Prototype and Web design - 20+ pages for 1.5 months
- Website development in 2,5 months 
- Content marketing - 100+ articles for 1 yr
- Domain Rank (DR) - was 0 / now 36

Search Engine Optimization Team Lead

Scaleswap

- Marketing Competitor's Research (Content, SEO, SMM, PR, Referrals, KOL)
- Create Traffic Funnel of Content and Traffic Sources 
- Reorganize team operations and calls
- SEO Tech site-optimization 
- Create Content Plan and Reorganize content team 
- Published company wiki-page

Marketing Coordinator

emteria

Result - Organic traffic x22 from 1.5k to 34k per month

Details:
- Traffic Competitor's Audit 
- Content Marketing 
- Site tech optimization 
- Increased Domain Rank (DR)

Search Engine Optimization Manager

QVALON

SEO specialist

BT-ONE

- Website development and updating
- SEO site optimization
- SEO-website promotion
- SMM Facebook. Twitter, Pinterest, VK

Internet Marketing

WeblancerNet

internet marketing

I am engaged in research and sales, in practice there have been studies in the field of tourism (eco tourism in Germany, tourism in Bali Island), restaurant business (Bali Island), hotel business (Bali Island), entertainment business (Bali Island) Real estate (primary and secondary housing in Russia), metal structures (Russia), landscape design (Russia), interior doors luxury segment (Moscow), production of sports equipment for boxing and UFC (CIS)

Marketing Research&Strategy

Poidem

1) Setting up and running ads in Yandex Direct (search and networks) 
2) Setting up and running Google ADS (search, networks and YouTube)
3) Setting up and running ads in MyTarget.ru 
4) Setting up and running ads on VK

Internet Marketing Specialist

With 11 years of experience in Digital Marketing, I have a proven track record as a top freelancer in the past and now serve as the CEO and Team Lead of Kolos-Digital. 

I am deeply passionate about promoting IT and Crypto startups and leverage my leadership skills and adaptability to identify opportunities for sustainable growth. 

My goal is to deliver exceptional digital marketing results and provide the best possible performance for my clients.

My credo: "Rest in the end, not in the middle!"

taplio

The Battle

Jessica Yahfoufi

Artem Arzamas

Followers

Posts

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