Harford Designs, LLC

Full Service Marketing Agency with over a decade of experience branding publishing in the financial sector. 

I've had the privilege of working with busy analysts and business owners of small- to mid-sized investment firms, helping them create memorable brands that attract new clients. Whether you're a seasoned pro, just starting out, or somewhere in between, I can help you build a brand that does the work for you.

I'm a strategic thinker who understands the importance of ROI, and many of my clients have seen a return on their investment within just a few weeks of launching their new website. My clients trust me to help them develop their ongoing brand messaging and marketing strategy.

If you're ambitious, motivated and ready to move forward at an accelerated pace, we'll work closely together over the course of 2 months to get your marketing efforts up and running as soon as possible. Together, we'll convert more of the right users into valuable clients and create a consistent brand that will help you stand out in the crowded financial sector.

If this sounds like a good fit, let's connect! jessica@harforddesigns.com

CEO | Fractional CMO  l Brand Strategist | Website Designer

Creative Circle Collective Company

The Design Imposter Podcast

Co Host

Wells Fargo Securities

- Boosted senior management and analysts' personal branding
- Ensured the highest quality of all analyst publications
- Strengthened brand consistency across all digital and print materials
- Facilitated timely publication of market-sensitive documents
- Empowered analysts to take charge of branding and publications efforts

Brand Manager | Graphic Designer | Publishing

Silverpoint, Inc. (now FinalSite)

- Streamlined customer web content for effective website conversion and development
- Offered continuous help for text and design-related issues and trained clients on how to use a customized website platform.

Website Developer

Your mission drives my work!

I’m Jessica Valis, a creative strategist and website designer specializing in powerful branding and web solutions for law firms, financial advisors, and non-profits. My focus? Crafting elevated, inclusive brands that not only meet your immediate needs but also amplify your long-term impact.

With a background spanning high-stakes sectors, I bring a deep understanding of the unique demands these industries face. Whether you’re looking to enhance your firm’s digital presence or transform your brand into an advocacy tool, I provide tailored, creative solutions that resonate. I know how vital your reputation is, and I’m here to make sure your brand leaves a meaningful mark.

Need a Website Rescued? From outdated designs to websites stuck in development limbo, I offer a Website Rescue service that launches new or broken sites in just five days. This service is designed for firms and organizations needing an efficient, high-quality solution to get back on track—without sacrificing design integrity or user experience.

What You’ll Find Working With Me:

🖥️ Website & Branding Expertise: Years of experience across law, finance, and non-profits means I know how to create designs that build trust and credibility.

🎨 Creative Solutions with Impact: I go beyond visuals, ensuring every element of your brand reflects your purpose, values, and goals.

🏷️ Whitelabeling Partnership Options: Open to whitelabeling services, I provide seamless integration, enabling you to deliver high-quality branding and web solutions under your own brand.

🌎 A Mission to Make a Difference: I value transparency, social impact, and inclusivity in every project, helping you reach the communities that matter most.

Let’s connect if you’re ready to build a brand that not only stands out but also serves as a vehicle for real impact in your industry.

Jessica Valis

OmniBiz Services, LLC

As a consultant and senior developer of specialized training solutions that maximize learning outcomes, I work directly with each of my clients in the front to back instructional process design. I identify clear learning outcomes and design optimal training experiences that meet business needs. 
Some key achievements include:
• By capitalizing on my deep instructional design (ISD) expertise I was able to leverage e-learning platforms in the seamless transition from traditional learning methods to innovative digital solutions.
• I was the Project Manager and Quality Assurance Strategist for "done-for-you-online" courses which were utilized by online coaches and consultants; these courses were key supports in the increase of revenue streams by 75%.
• I aligned a team of five remote members in monitoring clients' online public relations, managed social media, and created blogs and innovative vlog content, notably improving client visibility by 50%.
• I directed revenue and expenditure tracking for $75K+ in compliance with federal tax laws.
• I led the design of a psychiatrist training program that created virtual learning and practice patient interfacing opportunities, which was a key aid in the development of critical skills.

Senior Instructional Designer

Sam's Social Solutions, LLC

• Helping clients build a strong connection with their target market to increase revenue and provide a strong ROI.This was a multifunctional role that encompassed Social Media Management, Instructional Design, and Digital Marketing operations. I developed the training, including directing needs assessment, feedback and prioritization processes, instructional design and stakeholder communications. 
Some key achievements include: 
• I managed revenue and tracked expenditures of $35K+ remaining fully compliant with federal tax laws.
• I created and launched a 3-day in-person training course for the Federal Emergency Management Agency (FEMA), I designed presentation materials and instructor and student manuals that were employed by 10+ national instructors.
• As a Project Manager for FEMA and Design-Build projects, I guided a multimedia team in executing course deliverables, meeting all budget, timeline, and subprime contract requirements.

Instructional Designer

Mosaic Learning

Here, I directed instructional design team efforts to develop and build blended learning content for business needs. 

Some key achievements include:
• I authored Student Manuals, Instructor Guides, and assessments for instructor-led training courses.
• I storyboarded courses across multiple modules and lessons for electronic presentations.
• I built Virtual Reality programs that bolstered crane operator’s skillset and safety focus.
• I developed shareable content object reference model (SCORM) compliant eLearning courses for multiple learning management system programs.

Avon Grove Charter School

• Design new curriculum for world history course congruent with Pennsylvania and state standards of learning as well as common core requirements. 
• Generate assessments based on state standardized tests and advanced placement test to measure how students will perform on future state tests, such the keystones.
• Identify and collect cost-effective multi-media resources, including high profile speakers.
• Teach Cornell notes, concept mapping and outlines to enhance retention of material.
• Establish daily objectives and make adjustment based on student learning styles.
• Use formative evaluations to track teaching progress through daily evaluations and feedback to determine whether re-teaching or remediation must occur. 
• Train teachers and other facilitators on best practices, learning assessments, and analysis of student data to as a means of implementing change to curricula.

History Teacher and Mentor

Aberdeen High School

• Analyzed students’ low performance on Government High School Assessments (HSAs).
• Assessed performance gaps using multiple intelligence test scores
• Generated pre-tests based HSAs to identify specific skills lacking.
• Designed lessons and activities geared toward specific deficits.   
• Developed materials based on trending data: electronic assessment tools (WebQuest, iCivics; Quizzlet); Audio/Visual tools (Wiki pages, Prezi presentations); Publisher (pamphlets, newsletter, posters).
• Implemented diverse instructional materials to successfully address different learning styles.
• Evaluated and adjusted materials to students’ needs based on daily performance assessments.
• Summative Evaluation: Students’ average passing rate on the Government High School Assessment in my classes increased from a 75% passing rate to a 97% passing rate. 
• Shared teaching strategies and model with other facilitators of PLCs through in-service workshops.
• Average passing rate school wide went from 50-60% on Government HSAs to 80+%.

Coached JV and Varsity Girls Volleyball Fall 2006-Fall 2008.

High School Social Studies Teacher

Harford County Community College

Assistant Women's Volleyball Coach

Harford County Public Schools

• Designed new Maryland and Harford County History Curriculum aligned with General Curriculum Committee standards.
• Researched and selected multimedia classroom resources: textbooks, archived primary sources, digital resources, videos, and more.
• New curriculum vetted and adopted by all 10 high schools in Harford County.
• Curriculum completed through team-based philosophy.

Curriculum Writer

North Stafford High School

• Awarded multiple grants exceeding $1000, above the usual school allotment, for student led service projects.
• Developed civic oriented curriculum based on the community through Learn and Serve America grants.

Assistant Girls JV Soccer coach, Spring 2006.

Grant Writer and Social Studies Teacher

Instructional Designer with a career history rooted in education and curriculum development. This experience showcases my ability to be an engaging educator, an innovative designer, and a successful trainer in the field of education and business.

As a curious individual, I am dedicated to creating a thriving business through education, professional development, and effective training, and I seek to build and foster  a flourishing professional learning community through my initiative and creativity in problem-solving and design.
With collaboration and transparency as the hallmarks of my leadership, my goal is to cultivate productive, collaborative work environments. These open environments allow for the conceptualization and creation of cohesive solutions, innovative instructional designs, and course deliverables that empower learners to succeed.

My background is in education, and I am fascinated by the learning process. I believe that learning should be exciting, experiential, and student-centric. Additionally, I am a Scout volunteer, an organization who values I fully embody. I proudly integrate the ideals of bringing one's best self forward with integrity and earnest focus.

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Jessica Valis

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