Communication is the bridge between us. It connects us, builds trust and creates understanding. To me, there’s nothing more important in the world right now than improving communication.

That passion has driven everything I’ve done in my professional life — from writing books to founding a copywriting firm to becoming an adjunct professor of communication. Now, when AI is generating so much of the communication we encounter online, I feel a new urgency to help individuals and organizations keep their writing skills fresh and their communication authentically human.

**About me**

To learn about hiring me as a trainer, writing coach or speaker, visit jessicamehring.com.

For my academic research and personal thoughts on the intersection of communication, humanity and trust, check out Trust Fall on Substack: jessicamehring.substack.com.

**About Horizon Peak Consulting**

Double the number of subscription seats. Thousands of webinar registrations. You look like a rockstar to your leadership team. If you're not seeing those kinds of results with your current marketing copy and content — we need to talk.

I founded Horizon Peak Consulting in 2013 to help B2B technology companies create higher performing, more human-friendly marketing and sales enablement assets. We offer conversion content writing, copywriting, messaging strategy and AIO strategy to help our clients achieve their most aggressive marketing and sales goals.

If you want rapid results and long-term trust from your audience, with zero robo-writing watering down your differentiation (see my posts on “the replicant effect” for my opinions on THAT nonsense), let’s talk: horizonpeakconsulting.com/contact

LONG LIVE THE EM-DASH!

Jessica Mehring

Trinity Consultants

Marketing Content Manager

•Crafted product and vertical-specific content to support campaigns, highlighting accessibility
•Streamlined customer story projects through coordination, interview, design, and promotion
•Audited and organized downloadable content to support marketing and outbound sales campaigns
•Managed freelancer blog writer process through outlines, reviews, and WordPress organization
•Partnered with web team to onboard Contentful CMS page design and organization during rebrand efforts

Content Marketing Manager

FedEx Office

• Nurtured print loyalty program membership with targeted messaging and campaigns
• Devised long-term B2B strategy to improve program revenue and retention
• Collaborated with cross-functional teams to craft multi-audience email strategy for high CTR, open rates
• Partnered with affiliate marketing network to expand product reach and revenue diversity

Loyalty, Email and Affiliates Marketing Manager

• Increased customer awareness of FedEx Office capabilities and products within the Commercial print industry through content creation for conversion and social media
• Supported Sales leadership initiatives through project collaboration on research-driven content (ie. articles, infographics, videos, etc.)
• Improved sales team content engagement and utilization through management of Highspot platform organization, feedback and analytics
• Collaborated with multiple external creative agencies on content planning, development and execution

Sales Content GTM Product Manager

Trintech

• Drove prospect education along buyer's journey with varied content creation in targeted campaigns
• Supported sales and business development teams with targeted lead generation across North America, UKI, DACH, and APAC
• Collaborated across teams to create content for email and digital marketing campaigns using Marketo and Salesforce for product releases and updates
• Partnered with graphic designers to create research-driven infographics, eBooks, promotional and instructional video content in Camtasia
• Improved sales team content enablement by 350% through CMS management and training aligned with overall company marketing strategy

Content Marketing Specialist

Texas A&M University

•	Focused redesign of 40 % main digital content for program marketing and holistic information view toward long-term impacts of study abroad
•	Designed marketing deliverables, events and promotions while on PR team, adhering to university regulations
•	Mined and collated Excel data sets for inter-departmental best practices in program creation and promotion
•	Developed social media marketing campaign calendar for 80% growth in student engagement and participation

Graduate Assistant Non-Teaching

•	Managed content, scheduling (Hootsuite) and interaction for cross-functional PR team while establishing strategic marketing goals: Facebook, Twitter, Pinterest and Instagram for 2,500+ followers
•	Developed marketing plan expanding brand engagement with student, local publics for a 50% growth in 3 years
•	To ensure consistent performance, interviewed, trained and monitored 13 student workers per semester for a total of 28 over a 3-year period
•	Expanded contacts and promotional activities by volunteering to organize and distribute email marketing (MailChimp) announcements to 4,800+ subscribers

Lead Office Assistant/Passport Acceptance Agent

Delysia Chocolatier

•	Analyzed 100% website content for customer-facing messaging to segment based on value propositions and SEO
•	Leveraged cross-promotions in Aspen Food & Wine festival PR campaign through events, postings and products
•	Promoted product sales with attention to elegant detail in brand design, marketing materials; reviewed weekly
•	Engaged with consumers on Instagram, Twitter, Facebook and Pinterest, 200% increase in direct interaction

Marketing intern

University of Wyoming Admissions

• Led prospective freshmen and parents on campus tours, answering questions and giving university trivia and history information, improvised with personal, memorized information 
• Conducted office hours in Pre-College Admissions Office, providing customer service, making calls to prospective students, and entering student information into Banner database system

Student Ambassador

I’m always asking questions. I need to know how my work fits into the bigger picture. Then, I organize chaos for greater understanding and efficiency. With planning and content, I always start with the customer. Next, let’s knowledge share for cross-functional collaboration—I love working with energized, intelligent teams.

Developing content and launching products in B2B, I know to do my research. What are common challenges? How do we communicate our value proposition? Where are customers looking for information? Who is already in the market? 

Asking questions is great, but then it’s time to execute.

Perfection is the enemy of progress. When it’s launch time, I’ll bring all my skills to the table.
--Strategic Planning
--Voice of the Customer
--Buyer Journey Planning
--Content Strategy
--Thought Leadership
--SEO Keyword Optimization
--Project Management
--Go-to-market (GTM) strategy
--Email Marketing Development
--Cross-functional campaigns
--Sales Enablement
--Global Communication

Proficient with HubSpot, Marketo, Highspot, Confluence, Asana, WordPress, Contentful, Salesforce

Familiar with Canva, Pendo, SEMRush, Google Analytics, Adobe InDesign, Figma, Hootsuite

taplio

The Battle

Jessica Mehring

Chelsea Downey

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