Jessica Phillips is the Founder and CEO of The Social Standard, a full-service influencer marketing agency she created in 2014 to set the standard in the influencer space. Starting as a one-woman agency, it has now grown into a thriving company with Fortune 500 clients like Adobe, FiatChrysler, and Hinge. With a background in investment banking and private equity, Jessica's entrepreneurial journey led her to become the COO and employee #2 at HelloSociety, a Pinterest influencer agency that achieved multi-million dollar success and was eventually acquired by The New York Times in 2016. 

Alongside her professional achievements, Jessica is also a devoted mother to three young children and actively participates in discussions and programs empowering aspiring female entrepreneurs. 

Known as a thought leader in the industry, she frequently speaks at conferences, sharing insights on social media strategy, content creation, and building brand communities. Jessica's expertise in digital marketing, deep understanding of consumer behavior, and ability to balance entrepreneurship and motherhood make her a trailblazer in the influencer marketing landscape, sought after by brands across industries.

Jessica Phillips

Looking for reccos for a Social Media Manager who wants to work on a contract basis. Looking at 5-10 hours/ week for the next 8 weeks. 

DM me or tag them in the comments if you know a real one!

Helping businesses navigate influencer marketing | 2x entrepreneur | Founder at The Social Standard | Top Voice in Influencer Marketing and Social Media | Host of Reclaim Your Magic Podcast

The Weavr

• Lead and manage all aspects of a boutique social media agency serving clients in fintech, AI, Web3, and other high-demand sectors
• Design and execute custom social media strategies tailored to brand goals, audiences, and platform dynamics
• Oversee creative direction, copywriting, and content production across X, LinkedIn, Instagram, TikTok and other platforms
• Act as the primary point of contact for clients, handling onboarding, communication, and reporting
• Hire and manage external freelancers for large-scope projects, ensuring smooth collaboration and high-quality delivery
• Build brand narratives from scratch and scale them into fully developed digital identities
• Track performance and analytics to continuously refine strategies and drive measurable growth
• Stay plugged into industry trends and platform updates to keep clients ahead of the curve

Founder + Senior Social Media Strategist

payperwork AG

Key responsibilities and tasks:
• Planned and executed full social media strategies across Instagram, LinkedIn, TikTok, and Meta Ads
• Developed monthly content calendars and visual guidelines for each brand
•  Wrote copy for posts, campaigns, and ad creatives in line with brand voice
• Directed and coordinated photoshoots and video production for social media content
•  Designed and briefed creative assets, including carousels, reels, and ad visuals
• Managed paid social campaigns to drive engagement and visibility
• Analysed performance metrics and optimised strategies for reach and conversion
• Collaborated with internal teams and external creatives to maintain cohesive brand storytelling

Social Media Lead

Lunar Strategy: The Crypto Ecosystem Growth Agency

• Took charge of the Social Media and Graphic Design department
• Reached outstanding results and over-delivered for the marketing objectives with organic and paid strategies
• Effectively trained junior employees and freelancers
• Reported directly to clients

Senior Social Media Manager

• Crafted social media strategies for clients, content pillars, SWOT Analysis, etc.
• Researched best practices for clients' social media marketing, especially in the field of cryptocurrencies, NFTs and Web3
• Designed and collaborated on graphic design content
• Planned, posted and scheduled social media content for clients
• General Social Media Management and Reporting

Social Media Manager

Vatra Agency

• Independently and collaboratively worked with the content and creative team to devise a social media strategy, including editorial planning and calendar organization for various campaigns and clients.
• Established and maintained relationships with key influencers, managing them on a long-term basis or for specific campaigns.
• Created a set of Key Performance Indicators (KPIs) for each client.
• Launched and managed brand profiles on essential social media platforms.
• Launched organic and paid campaigns for several clients
• Monitored, analyzed, and reported on social media activities using analytics tools such as Hootsuite, Facebook Insights, and others.
• Collaborated closely with Managing Staff to ensure best practices within the agency and to expand the social media department.
• Conducted training for new employees on their responsibilities.

Digital Specialist

ORS Srl, ORS GROUP GmbH

• Oversaw and coordinated staff, including supervising teams, delegating tasks, and evaluating performance.
• Managed financial accounting tasks, encompassing budget creation, bookkeeping, invoicing, and financial reporting.
• Performed a range of secretarial duties, such as scheduling appointments, handling correspondence, and maintaining records.
• Efficiently managed and organized data, ensuring its accuracy, security, and accessibility.
• Developed, implemented, and monitored company policies and procedures to ensure organizational effectiveness and compliance.
• Provided exceptional customer service, addressing customer inquiries, resolving issues, and maintaining high levels of customer satisfaction.

Office Manager

European University of Tirana

• Maintained calendars for editorial activities, press conferences, events, etc., and updated media lists.
• Engaged in brainstorming and planning sessions.
• Aided in the organization and execution of events and campaigns.
• Conducted research to aid public relations planning.
• Composed and disseminated content, including newsletters and press releases.
• Helped in monitoring media coverage and public relations metrics, such as web analytics.
• Performed general administrative and clerical tasks.

PR Assistant

Data Centrum Research Institute

• Gathered and examined data regarding customer demographics, preferences, needs, and purchasing patterns.
• Compiled detailed reports on research findings.
• Evaluated the satisfaction levels of customers and employees.
• Projected and monitored trends in marketing and sales, based on data analysis.
• Acquired and supplied information aiding businesses in understanding their market standing.
• Undertook studies on consumer opinions and marketing tactics, working in tandem with marketers, statisticians, pollsters, and other experts.
• Collected information on competitors, analyzing their pricing, sales, and marketing and distribution strategies.

Research Assistant

Akropoli i Ri

• Performed research on audience preferences
• Generated, edited, published and shared engaging content daily 
• Managed community
• Suggested and implemented new features to develop brand awareness, like promotions and competitions
• Stayed up-to-date with current technologies and trends in social media, design tools and applications

Social Media Assistant

Europe Agency

Senior Social Media Strategist ✦ Project Manager ✦ The Weavr ✦ Converting brainwaves to brandwaves on social media ✦ Tech savvy ✦ I reply in unhinged GIFs ✦ aka known as the ✨ girl

The Weavr aka the girl weaving ✨brainwaves to brandwaves✨ in social media 

After ten years in the game, I know how to make a brand stand out online without begging for attention. I work with startups, disruptors, and founders building something that matters. The ones who want precision, not noise.

With a background in psychology, I focus on what drives action. It’s never just about content. It’s about timing, tone, and knowing exactly who you’re talking to.

What I run:
🧵 The Weavr – strategy, content, clarity
🎣 #SocialSplained – making sense of the chaos
💡 Mentorship – helping the next wave build with intention

If you want surface-level, only goof-looking on the feed, go somewhere else. 
If you want a strategy that sticks and a partner who tells it straight, we’ll get along.

V💕

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The Battle

Jessica Phillips

Vanjela B.

Followers

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Performance ScoreJessica Phillips's LinkedIn Performance

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taplio

The Battle

Jessica Phillips

Vanjela B.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessica Phillips's LinkedIn Performance

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Performance ScoreJessica Phillips's LinkedIn Performance